A whitepaper co-authored by Blackbaud. Pomona College, The ALS Association & Big Brothers, Big Sisters of America. The paper shares the basic concepts of running a crowdfunding campaign and some interesting lessons learned from several non profits that have already gone down the path.
Focusing on three areas essential to nonprofit success in the era of online giving: participatory programs, new younger donors, and communicating one's story. Produced as a training by Reggie Woolery of 'Arts4Good' for participants in "Give Big San Bernardino County 2015" campaign.
Crowdfunding: an Easy and Creative Way of Fundingjustverycurious
Q: Do you want to start your own business?
A: Consider crowdfunding.
Q: What to do if you are short of money for your project?
A: Consider crowdfunding.
Q: Are you financially stressed?
A: Consider crowdfunding.
What is crowdfunding? Well, watch my slides.
Focusing on three areas essential to nonprofit success in the era of online giving: participatory programs, new younger donors, and communicating one's story. Produced as a training by Reggie Woolery of 'Arts4Good' for participants in "Give Big San Bernardino County 2015" campaign.
Crowdfunding: an Easy and Creative Way of Fundingjustverycurious
Q: Do you want to start your own business?
A: Consider crowdfunding.
Q: What to do if you are short of money for your project?
A: Consider crowdfunding.
Q: Are you financially stressed?
A: Consider crowdfunding.
What is crowdfunding? Well, watch my slides.
How to Harness The Power of SlacktivismRoryLootsma
Project for a film class at Queen's University. Presentation attempts to show the merits of slacktivism and how they can be utilized in effective activist campaigns.
"Crowdfunding" How to Crowdfund. Failure in crowdfunding can be avoided when you apply just a few simple principles. Every project is unique when it comes to entrepreneurs and inventors raising money but I've developed a process that can be used over and over again to raise money, validate ideas, and get MONSTER PR!
Let me know if you all have any questions.
Eli Regalado
Mad Hatter Agency
Chief of Madness
720-253-3340
eli@madhatteragency.com
What Is Crowdfunding:
Crowdfunding is quickly becoming the Internet’s #1 newest, most exciting phenomenon and social trend for raising funds by providing a convenient website platform that allows people to support any project you create by sharing. Register here today: http://tinyurl.com/pv5svh5
"Benefits of WeShare Crowdfunding"
Our we$hare CrowdFunding platform is a global community which allows you to share your dream project with the world. By leveraging the incredible power of a unique community-sharing model, we help you reach your goals faster and easier than any other platform. When you join we$hare CrowdFunding now, you could literally fulfill your dreams while helping others do the same, creating a win-win experience for all.
Register here today: http://tinyurl.com/pv5svh5
#Businessforgood. Trends in Social Enterprise.Tirrah Switzer
Social enterprises are innovative businesses that address the long-term needs of our world. Social enterprises can be structured in several ways – non-profit, for-profit or hybrid. Echoing Green, a seed-stage funder of social enterprises has seen an increase in applications of both for-profit and hybrid models. An emerging trend for hybrid social enterprises is building a for-profit and non-profit arm of the social enterprise that furthers the organization’s social agenda. The social enterprise sector in the United States is estimated to be double the size of the mining industry and three to five percent of the United States total gross domestic product. The social enterprise movement soared in 2006 with sixty percent of today’s social enterprises founded after 2006. Social enterprises are tackling the world’s problems. Last year, poverty alleviation and economic development were the top program areas for hybrid and for-profit funding applicants. As the social enterprise sector continues to grow, a trend we see more of is more defined social and/or environmental impact. Tom Shoes, a well-known social enterprise, has received much media attention and criticism of their business structure. Not only has TOMS learned from the criticism but it has assisting in building structures for other social enterprises.
Funding is often referred to as an obstacle for social enterprises. New funding sources are allowing social enterprises the ability to be original and ground-breaking in their funding pursuit. Social enterprises are trending worldwide; something is happening in every corner of the world regarding social enterprises. Consumers are willing to match their wallets and hearts when it comes to spending money with social enterprises. Based on the activities of stakeholders, entrepreneurs, investors, governments, media and consumers, we should continue to see the movement of social enterprises advance.
Keywords: Social Enterprise, Business for Good, Corporate Social Responsibility, Trends
Effective Internet Strategy For Your Nonprofit4Good.org
This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
How, when and why to secure planned gifts that bring real returns.
Components and relative benefits of bequests in wills, annuities, a variety of trusts, retirement accounts and other planned gifts to nonprofits are described.
Why nonprofit board trustees, senior managers, advancement professionals, every staff member and stakeholders can help stimulate the easiest gifts to make – planned gifts that secure an institution’s future!
Roles of planned giving newsletters, seminars, financial and legal advisors, board trustees and individual visits.
Abila User and Developer Conference 2016David J. Neff
This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
The Future is Now: Tomorrow’s Fundraising Models Starting TodayDavid J. Neff
#14NTCfuture
Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
How to Harness The Power of SlacktivismRoryLootsma
Project for a film class at Queen's University. Presentation attempts to show the merits of slacktivism and how they can be utilized in effective activist campaigns.
"Crowdfunding" How to Crowdfund. Failure in crowdfunding can be avoided when you apply just a few simple principles. Every project is unique when it comes to entrepreneurs and inventors raising money but I've developed a process that can be used over and over again to raise money, validate ideas, and get MONSTER PR!
Let me know if you all have any questions.
Eli Regalado
Mad Hatter Agency
Chief of Madness
720-253-3340
eli@madhatteragency.com
What Is Crowdfunding:
Crowdfunding is quickly becoming the Internet’s #1 newest, most exciting phenomenon and social trend for raising funds by providing a convenient website platform that allows people to support any project you create by sharing. Register here today: http://tinyurl.com/pv5svh5
"Benefits of WeShare Crowdfunding"
Our we$hare CrowdFunding platform is a global community which allows you to share your dream project with the world. By leveraging the incredible power of a unique community-sharing model, we help you reach your goals faster and easier than any other platform. When you join we$hare CrowdFunding now, you could literally fulfill your dreams while helping others do the same, creating a win-win experience for all.
Register here today: http://tinyurl.com/pv5svh5
#Businessforgood. Trends in Social Enterprise.Tirrah Switzer
Social enterprises are innovative businesses that address the long-term needs of our world. Social enterprises can be structured in several ways – non-profit, for-profit or hybrid. Echoing Green, a seed-stage funder of social enterprises has seen an increase in applications of both for-profit and hybrid models. An emerging trend for hybrid social enterprises is building a for-profit and non-profit arm of the social enterprise that furthers the organization’s social agenda. The social enterprise sector in the United States is estimated to be double the size of the mining industry and three to five percent of the United States total gross domestic product. The social enterprise movement soared in 2006 with sixty percent of today’s social enterprises founded after 2006. Social enterprises are tackling the world’s problems. Last year, poverty alleviation and economic development were the top program areas for hybrid and for-profit funding applicants. As the social enterprise sector continues to grow, a trend we see more of is more defined social and/or environmental impact. Tom Shoes, a well-known social enterprise, has received much media attention and criticism of their business structure. Not only has TOMS learned from the criticism but it has assisting in building structures for other social enterprises.
Funding is often referred to as an obstacle for social enterprises. New funding sources are allowing social enterprises the ability to be original and ground-breaking in their funding pursuit. Social enterprises are trending worldwide; something is happening in every corner of the world regarding social enterprises. Consumers are willing to match their wallets and hearts when it comes to spending money with social enterprises. Based on the activities of stakeholders, entrepreneurs, investors, governments, media and consumers, we should continue to see the movement of social enterprises advance.
Keywords: Social Enterprise, Business for Good, Corporate Social Responsibility, Trends
Effective Internet Strategy For Your Nonprofit4Good.org
This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
How, when and why to secure planned gifts that bring real returns.
Components and relative benefits of bequests in wills, annuities, a variety of trusts, retirement accounts and other planned gifts to nonprofits are described.
Why nonprofit board trustees, senior managers, advancement professionals, every staff member and stakeholders can help stimulate the easiest gifts to make – planned gifts that secure an institution’s future!
Roles of planned giving newsletters, seminars, financial and legal advisors, board trustees and individual visits.
Abila User and Developer Conference 2016David J. Neff
This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
The Future is Now: Tomorrow’s Fundraising Models Starting TodayDavid J. Neff
#14NTCfuture
Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
I have explained what Crowdfunding is all about. It also includes some of the success stories of entrepreneur who use crowdfunding as their fund raiser.
This week, we distill insights around Pledgeit - a crowdfunding platform that invites people to seek pledges or donations in exchange for performing various challenges.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète mais reflète un début d' analyse des domaines du crowdfunding et des ONG
Infographic: Canadian Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives from top Canadian charities gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
Infographic: U.S. Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
Similar to Crowdfundamentals: what your nonprofit needs to know about today's crowdfunding (20)
Blackbaud's Chief Scientist, Chuck Longfield presentation at Simmons College. Chuck makes the case that the nonprofit industry does a great job of the 'art of philanthropy,' needs strengthen in the science of philanthropy.
EduVentures: Tapping the Social Funnel for Development_June 2016_Simmons CollegeJeffTe
Presentation from Jeff Alderson, Principal Analyst at EduVentures covering the business case for prioritizing social listening and social engagement for higher ed fundraising.
Blackbaud Interactive Consultant, Sophia Latto's presentation on tactics to increase online engagement using social media, donor welcome series emails and A/B testing.
A presentation from BBCON 2014 that highlights trends and benchmarks for young alumni engagement at colleges and universities. With a heavy dose of data analysis, the presenters make the case that young alumni deserve a larger portion of attention from fundraisers.
Blackbaud presentation at Stevens Institute of Technology on 8/5/14. Makes the case that many flavors of crowdfunding are showing success in higher ed. Presenter encourages schools to find a technology platform that provides control over the branding/messaging and donor designations, while still facilitating the viral/social nature of these campaigns.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
DonorCentrics Reporting Examples for The Raiser's EdgeJeffTe
A suite of business intelligence reports designed for analysis, segmentation and forecasting around annual fund performance. The suite or reports integrates with The Raiser's Edge.
The Juilliard School Before & After Blackbaud Interactive Design ProjectJeffTe
Prior to their year-end appeals, The Juilliard School engaged with Blackbaud Interactive to redesign both their desktop and mobile giving forms. The before and after view is dramatic!
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Modern Database Management 12th Global Edition by Hoffer solution manual.docxssuserf63bd7
https://qidiantiku.com/solution-manual-for-modern-database-management-12th-global-edition-by-hoffer.shtml
name:Solution manual for Modern Database Management 12th Global Edition by Hoffer
Edition:12th Global Edition
author:by Hoffer
ISBN:ISBN 10: 0133544613 / ISBN 13: 9780133544619
type:solution manual
format:word/zip
All chapter include
Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The 12th Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
2. 2
Crowdfunding
INTRODUCTION
The next big fundraising idea will come from the crowd. It is true of
yesterday; it is true today and will be true tomorrow.
In 1988, a man rallied 38 friends to run the New York City marathon to
raise money in honor of his daughter, a leukemia survivor. The team raised
$322,000 for the Leukemia & Lymphoma Society (LLS). Today, 26 years
later, LLS's Team In Training®, is a leader in endurance fundraising efforts. It
has raised more than $1.4 billion dollars—because of one man’s passion
to do something.
In 2007, after going into remission after her own cancer battle, a woman
wanted to give back to her doctors. She and her husband created an
event called Spin4Survival to raise money for rare cancers. Today, it is
known as Cycle for Survival and is an official Memorial Sloan Kettering
Cancer Center™ event. Since its inception, the event has raised more than
$51 million. In 2014 alone, this vibrant fundraiser generated more than
$20 million.
Mostly recently, a man living with ALS challenged his friends to dump a
bucket of ice water over their heads. The Ice Bucket Challenge went
viral; and the crowd went wild. More than one million people doused
themselves with ice water, challenged their friends to do the same, posted
their videos on social media, and made donations. As of September 17,
The ALS Association® received $115 million in donations compared to
$5.7 million during the same time period last year. Enough said.
While technology has changed over the time span of these three projects,
there are several things nonprofits can learn from these and other well-publicized
crowdfunding successes.
Jennifer Ashbaugh, director of national events for Big Brothers Big
Sisters of America®, thinks we can learn a lot. However, she said,
“We shouldn’t be trying to copy someone else’s success. We should
be listening to our own supporters—those who are invested in our
cause. We have to pay attention to the people who are creating small
fundraisers in our name, as well as to those who have bigger ideas.
Some of the ideas may not be productive, but who are we to say? We
don’t know where the next big idea will come from.”
$322K 26 YEARS
LATER
$1.4
New York City Marathon participants raised money in honor of a leukemia
survivor. They were the Leukemia & Lymphoma Society's first Team in Training®.
$51
Cycle for
Survival ALS ICE
$115
BUCKET
CHALLENGE
1998
2014
BILLION
MILLION
MILLION
$20
MILLION
IN 2014
ALONE
has raised
more than
LLS's Team In
Training is a leader
in endurance
fundraising efforts. It
has raised more than
MORE THAN
doused themselves with ice water,
challenged their friends to do the
same, posted their videos on social
media, and made donations.
ALS
MORE THAN ONE MILLION PEOPLE
“We shouldn’t be trying to copy someone
else’s success. We should be listening to our
own supporters—those who are invested in
our cause. We have to pay attention to the
people who are creating small fundraisers
in our name, as well as to those who have
bigger ideas. Some of the ideas may not be
productive, but who are we to say? We don’t
know where the next big idea will come
from.”
— Jennifer Ashbaugh,
Director of National Events for Big Brothers
Big Sisters of America
3. Crowdfunding
Think about it: What if the ALS Association had tried to squelch the Ice
Bucket Challenge? What if Memorial Sloan Kettering Cancer Center™
had said, “No one will want to participate in an indoor cycling event
year after year?” What if a man hadn’t decided to ask his friends and
coworkers to run with him?
The practice of crowdfunding isn’t new, but its wide adoption—fueled by
hundreds of online crowdfunding websites—has changed the fundraising
landscape. While nonprofits have always used crowdfunding principles,
we are now closely following the growth of new fundraising platforms
and contemplating what to do in response. This white paper explores the
issues and proposes some answers.
CROWDFUNDING: THEN AND NOW
Crowdfunding, the practice of financing a cause or project by
raising small amounts of money from a large number of people, has
been around for a long time. Until recent years, we simply called
it “fundraising.” But with the media spotlight on things like the Ice
Bucket Challenge, unprecedented political fundraising efforts, and
donations of $52,000 to an aspiring potato salad maker, it’s easy to
overlook the fact that the Statue of Liberty stands today because, in
1885, 125,000 individual citizens contributed to fund the completion
of her pedestal. Or that in the 1950s, at the height of the polio
epidemic, individuals made small contributions to the March of
Dimes® that totaled $67 million, which in today’s dollars is about
$536 million.
So if nonprofits have always used crowdfunding practices, why
is crowdfunding being touted as new? Julia Gallagher, director of
development operations and technology at Memorial Sloan Kettering
Cancer Center, believes that although the concept isn’t new, the
broad adoption of crowdfunding is changing things.
“We’ve been crowdfunding forever, and we will continue to focus
on it and our other core fundraising strategies,” she said. “But
as professionals, we have to realize that the world is changing.
Easy access to the Internet, the popularity of social media, new
crowdfunding websites and tools that empower individuals are
changing the fundraising landscape.” Gallagher continued, “It’s
fair to say that what’s popular this year maybe different next year.
Technology changes quickly.”
NEW CROWDFUNDING WEBSITES INVITE
EVERYONE INTO THE TENT
All crowdfunding isn’t the same, but anyone with an idea can create
a web page on any of the more than 500 crowdfunding platforms
and solicit donations from the crowd—which is essentially anyone,
anywhere in the world, who is listening.
Of course, not all of these ideas are successful. In fact, the majority
of them are unlikely to meet their fundraising goals, but well-publicized
success stories fuel the imagination. We’ve seen it in the
nonprofit world, and we see it in the for-profit world, too. Consider
Pebble®, a start-up founded by Eric Migicovsky. Migicovsky
wanted to create a watch that would display messages from your
smartphone. Unable to secure funding through traditional channels,
he turned to the crowd, and it responded with enough money to
fund his project, despite its only benefit being a discount on the
finished product.
FUNDRAISING THEN AND NOW
The Government; by the people and
for the people
Salvation Army®
The Statue of Liberty
United Way™
March of Dimes
UNICEF™
Blackbaud releases online peer-to-peer
fundraising tools
Facebook®
Michael Sullivan coins the term
“Crowdfunding” in a video blog
Presidential Election – Pres. Obama raised
more than any other campaign via the Internet,
demonstrating the power of small donations
Kickstarter™
More than 500 crowdfunding platforms
T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 3
4. Crowdfunding
Individuals are also turning to crowdfunding websites to raise money
for personal causes, such as chemotherapy expenses, in vitro
fertilization, college tuition, and veterinary bills. This has created a
completely new appeal network. And, of course, there’s the media.
Hungry for feel-good stories, it is enamored with crowdfunding, and
the buzz remains high as journalists and talk show hosts report on
high-visibility projects, pour ice water over their heads, and interview
successful crowdfunders.
Ashbaugh closely follows crowdfunding news and practices in her
role at Big Brothers and Big Sisters of America®.
“The crowdfunding boom is a wake-up call for nonprofits,” she said.
“We have to wonder if crowdfunding is undercutting philanthropy on
some level. If someone donates to pay for an individual’s medical
bills, for example, will they feel they have satisfied their philanthropic
efforts? What is going to happen to funding for medical research or
efforts to improve health care for all?”
While those questions will only be answered over time, Ashbaugh
believes we have plenty to learn from crowdfunders and there are
actions we can take now. “We should pay attention to how easily
and openly people ask for money for their ideas and projects. To
remain viable, we have to approach our supporters and potential
donors with the same fearlessness,” she said. “You wouldn’t believe
how many professional fundraisers I’ve met who are afraid to ask for
money. That has to change.”
FINANCIAL ACCOUNTABILITY AND
CROWDFUNDING
While the federal government is still drafting rules for commercial (for-profit)
crowdfunding, individuals and organizations are readily accepting
donations via crowdfunding websites under vague tax reporting
information. In addition, there is little accountably that the individuals and
organizations will do what they promised with the money. As a 501(c)3,
nonprofits have an advantage over crowdfunding websites; we are
audited, regulated, and we provide tax information and other records to
our donors. So let’s communicate that.
And don’t forget that crowdfunding websites are in business to
make money. Almost all take a percentage of the money raised, and
some offer advertising and marketing for an additional cost. Equity
crowdfunding may allow these sites to take a piece of a business.
WHAT WE CAN LEARN FROM
CROWDFUNDING
Here are a few lessons from the crowdfunding front.
1. Marketing matters. In general, successful crowdfunders make
laser-focused requests supported by compelling visuals. Can
you say the same? Look at your website, fundraising platforms,
and social media sites. Make sure people can find you and
when they do, make an immediate connection. How strong is
your call to action?
2. Messaging is important. Are you telling people what you want
them to know, or are you creating a message that is focused
on potential donors and how they can make a difference? Have
you demonstrated the needs of those you serve?
3. Storytelling sells. Tell a story, incorporate photos, and use videos.
Show your donors and prospects the needs of your cause.
4. Urgency drives action. A crowdfunder’s project has a beginning
and end date; potential donors know the timeline for action, and
they like it. Attention spans for today’s donors are short, so be
aware when planning your fundraising calendar. The Ice Bucket
Challenge is a great example of urgency; friends gave their
friends just 24 hours to complete the challenge and/or donate.
And let’s not forget #GivingTuesday, a one-day call to make a
donation, which in 2013 experienced a 90 percent increase in
online giving compared to the previous year.
5. Anyone and everyone can fundraise. Listen to your supporters.
Ask them to fundraise for you. Support their fundraising ideas
by using your peer-to-peer software tools. Enable and empower
them to create personal online donation pages. Whether
through a fundraising dinner and auction, team walk, or hike
along the Pacific Crest Trail, you want your supporters to use
your website to accept donations and receive recognition.
6. Say “thank you.” While we’re good at publicly thanking big-dollar
donors, crowdfunding teaches us that everyone needs
to be recognized. Get creative and make the most of digital
technology. Create a donor name display on your web page to
recognize donors. Use social networks to say thank you. Be
creative. A simple statement of thanks is nice, but could you do
more? Yes.
T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 4
5. Crowdfunding
HOW TO MAKE THE MOST OF YOUR OWN
CROWDFUNDING EFFORTS
View your supporters as crowdfunders.
As we know, all nonprofits are crowdfunding in one way or another,
but let’s focus on enabling your supporters to raise money on behalf
of your organization. Your method may take the form of a standard
peer-to-peer fundraising event or extend to a family’s dream of
setting up an annual golf tournament to support your cause.
But before you make any changes or start a peer-to-peer fundraising
program, evaluate your situation. Do you need to diversify your
revenue streams? Do most of your funds come from major gifts
or events? Are your supporters coming to you asking if they can
fundraise on your behalf? If so, you’d better step up your game.
First, answer these questions:
1. Are you comfortable having people fundraise on your behalf? How
do you feel about people posting your name on Facebook® and
Twitter®, talking about you at a public fundraiser, or holding a
benefit tournament at the local pool hall? All organizations have
a culture; make sure yours is okay with people fundraising for
you and using your brand and name. If it’s not, find out why.
Opportunities can easily slip through your fingers while you are
debating what types of fundraising you are comfortable with.
2. How will you support your crowdfunders? It requires staff time,
leadership commitment, and the right online technology
to give your fundraisers the help they need to reach out to
their crowds. You have to carve out time to encourage your
crowdfunders to meet their goals and yours. Achieving your
revenue goals doesn’t happen without a well-constructed plan
to support your funders.
USE YOUR OWN WEBSITE
The crowd loves to fund tangible products and projects, but is this
something that nonprofits can tap into? Can you crowdfund for a
new freezer for a food distribution center, a student scholarship
fund, or a traveling art exhibit? Technically, it’s simple to do. All you
need is an idea, a page on your website, and a communication
plan. It’s the marketing and messaging that’s difficult—they require
thoughtful planning.
The Ice Bucket Challenge demonstrates the simplicity of online
needs for a crowdfunding program. The ALS Association® added
a graphic, donation page, and check box to its donation form that
asked whether or not visitors had heard about them from the Ice
Bucket Challenge. That was it. Its online needs were simple because
the challenge, the marketing, and the promotion were happening in
the social media world outside of its website.
Decide if the project is worth it. Crowdfunders may be one-time
donors. What would it take to turn them into repeat donors, or is the
project important enough that you are simply thrilled to have one-time
donors? If your goal is to convert a crowdfunder into a repeat
donor, what is your acceptable loss? If you convert 40 percent into
repeat donors and lose 60 percent, is that acceptable? How will you
define success?
“Of course, we would have loved for
everyone to request more information,
but that’s not realistic. We’re thrilled
with the 20 percent. Now, we’re working
on a strategy to engage this group of
new supporters, who are quite different
from our typical demographic. It’s a new
challenge for us, but one we’re really
excited to tackle.”
— Kristi Koon
Director of Direct Response Marketing
at The ALS Association
Kristi Koon, director of direct response marketing at The ALS
Association, said, “We got lucky. The Ice Bucket Challenge caught
fire and went viral, bringing in three million new donors to the
Association, and of those, 20 percent opted in to receive additional
information. That’s 600,000 new supporters!”
Koon added, “Of course, we would have loved for everyone to
request more information, but that’s not realistic. We’re thrilled with
the 20 percent. Now, we’re working on a strategy to engage this
group of new supporters, who are quite different from our typical
demographic. It’s a new challenge for us, but one we’re really
excited to tackle.”
CROWDFUNDING AND TECHNOLOGY
Technology is the easy part of crowdfunding because you probably
already have what you need. If you are creating a program and
T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 5
6. 6
Crowdfunding
asking the crowd to donate, you’re set. You just need your website, a
donation form designed for the project, donation acknowledgements, and
reporting tools.
But if you want your supporters to crowdfund for you, you have two
options. The first is to select a designated crowdfunding platform, such as
Blackbaud’s everydayhero™, promote it, and track it.
This tool not only enables supporters to raise money online but also tracks
the time and effort put into fundraising. The second option is to create
your own branded crowdfunding site including automated, personalized
messages to keep your crowdfunders motivated and active. With
Blackbaud’s TeamRaiser®, you can go beyond the traditional, and create
your own crowdfunding community.
The development team at Pomona College used TeamRaiser and
crowdfunding techniques to increase revenue to its annual fund.
“We knew it was time for us to do something
new,” said Kristen McCabe Romero,
assistant director of the office of alumni and
parent engagement. “Increasing revenue for
the annual fund has become more and more
challenging, as it has for many organizations,
and we decided it was one industry trend we
didn’t want to follow.”
The first question the team had was: Can
we tap into the crowd’s love for project-based
fundraising?
“We knew it was time for us to
do something new. Increasing
revenue for the annual fund
has become more and more
challenging; it was one industry
trend we didn’t want to follow.”
Kristen McCabe Romero, Pomona College
“Our biggest concern was how we could give an identity to the annual fund
and be transparent that donations would still be unrestricted gifts to the
college,” explained Romero. This is a common worry for organizations that
look to crowdfunding to diversify revenue and acquire new donors.
Creative strategies and transparent messaging set expectations for the
donor while creating project-based fundraising. To give character to the
annual fund, Pomona College identified four hallmark areas it supported.
For example, Team Creativity supported creative thinking and problem-solving,
through the humanities, arts, and science.
Instead of looking for a big name celebrity to champion each team,
Pomona turned to its faculty. They identified their most engaged faculty
members through student and alumni surveys, philanthropic activity,
and overall engagement. Those members then starred in videos, sat for
interviews, and posed for photos. “All this great content was used to
develop our own crowdfunding site powered by TeamRaiser,” said Romero.
“We didn’t want to just ask for money. We engaged our alumni first, and
then asked them to support one of these hallmark areas.” The results were
all good. “To close our fiscal year in June, we received more than 1,500
gifts. More than half of the first-time donors who gave this year gave to the
Team Challenge,” Romero said. “We’re excited about the results and look
forward to next year.”
CROWDFUNDING IS HOT,
BUT IT’S NO GUARANTEE
Crowdfunding may look easy, but it’s not. Popular success
stories aside, only a fraction of crowdfunding projects meet their
goals. According to statistics from Kickstarter™, only 44 percent
of projects meet their funding goals, and of roughly 60,000
unsuccessful projects, nearly
40,000 failed to reach 20 percent
of their goals. IndieGoGo®, another
popular crowdfunding site, is less
forthcoming about its projects’
performance, although its success
rate is estimated to be around 34
percent. We already know fundraising
is hard work, no matter how you do
it. Creating a plan, finding donors,
tracking, recognizing and retaining
them is not easy. It takes time, careful
implementation, thoughtful messaging, superior communications, and an
investment in technology to raise money.
CONCLUSION
Nonprofits are far better positioned than individual crowdfunders
to be successful fundraisers over time. We already have the best
practices for cultivating donors. We already know what premiums
work best, and at what levels. We have exemplary financial reporting
systems in place. However, we have to stay sharp and hone our
messaging to become better storytellers if we want to remain vital.
And, perhaps above all, we have to support and encourage those
who want to crowdfund for us because today, people want to be
empowered to raise money and give to causes they believe in.