Nj Center For Non Profits 2008 Conference Presention
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This document discusses how non-profits can use technology and innovation to increase funding, engage new constituents, and promote their mission. It outlines various online tools like social networking, mobile fundraising, video games, and virtual worlds that non-profits are using successfully. While many non-profits have been slow to adopt new technologies, online engagement is shown to result in increased donations and donor retention when implemented properly. The document provides examples and encourages non-profits to develop a technology plan tailored to their objectives.
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![Using Technology and Innovation to: ,[object Object],[object Object],[object Object],Presentation by: Victoria Halfpenny [email_address] December 10, 2008 Center for Non-Profits 25 th Anniversary Conference](https://image.slidesharecdn.com/NJCenterforNonProfit2008ConferencePresention-122877815517-phpapp03/85/Nj-Center-For-Non-Profits-2008-Conference-Presention-1-320.jpg)
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Corporate social responsibility
Corporate social responsibility (CSR) involves businesses addressing ethical, social, and environmental impacts in their operations. A 3 sentence summary is:
CSR is important for attracting employees, customers, and investors who value responsible business practices. While critics argue CSR distracts from profit-making, proponents counter that CSR strategies can reduce costs, drive innovation, and provide competitive advantages. Leading companies now report on their CSR initiatives to differentiate themselves and respond to growing stakeholder expectations for transparency around social and environmental performance.
eLearning Proposal
The proposal suggests piloting an eLearning program at RHR Elementary School to provide additional technology training and professional development for teachers. It would utilize a blended learning model, with self-paced online courses and modules as well as some face-to-face sessions. The goals are to improve teachers' technology skills, increase integration of tools like web 2.0 in instruction, and provide flexible just-in-time training. A core team of teachers would develop the initial content. The program would use free and existing resources, with costs mainly for substitutes during planning and some equipment. Overall it aims to close technology gaps and increase opportunities for professional growth.
CORPORATE SOCIAL RESPONSIBILITY
The document provides an overview of corporate social responsibility (CSR) through a presentation by R.K. Sahoo on August 14, 2012. It defines CSR as a company's commitment to operate in an economically, socially, and environmentally sustainable manner. The presentation discusses the importance of CSR and outlines how companies can integrate the principles of CSR, such as by respecting human rights, protecting the environment, and contributing to local communities.
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Network for Good is one of the largest online charitable organizations, enabling donations, volunteering, and fundraising for nonprofits. In 2006, it processed over $32 million in donations to 11,000 charities from 236,000 donations. It provides tools and services to help small and medium nonprofits raise funds and recruit volunteers online in an efficient and cost-effective manner. Network for Good has grown significantly since its founding in 2001 by AOL, Cisco, and Yahoo, demonstrating the potential of online philanthropy to increase impact.
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The document discusses the opportunities and challenges of increased participation in internet culture. It finds that while internet usage in India has grown significantly, with over 100 million users, only 19% of users can be considered truly participatory by creating and sharing content. Younger users and those in urban areas are more likely to participate. The opportunities of participatory culture include user-generated content, virtual communities, and empowered civic engagement. However, challenges include a participation gap among non-internet users and issues around transparency, gatekeeping, and the breakdown of traditional training models with new media.
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Claire Kerr - Oops! You Raised Awareness Without Raising Money (Whatcha gonna...
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If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
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Nj Center For Non Profits 2008 Conference Presention
- 2. Important Terminology to Know: These are Just a few Technology Terms Currently Being Used to Raise Awareness and Money in the Non-Profit Sector CRM (Constituent relationship management) Texting Podcast Open Source Tagging Second Life Blogs Widgets Wikkis E-Newsletters RSS Feeds E-Alerts WEB 2.0 Social Networking Social Bookmarking E-Philanthropy
- 4. There are numerous Online Fundraising Tools such as: Charity Portals Donate Buttons Mobile Fundraising Social Networking Video Games Charitable Malls Virtual Worlds
- 5. For this presentation I will focus on 4 of these Tools Social Networking Mobile Fundraising Video Games Virtual Worlds
- 7. Who uses Social Networking This shows that a variety of individuals of all different ages are using social networking sites.
- 11. Mobile Fundraising General Stats: 76% of the US population uses a cell phone. 18.7 billion text messages were sent in 2006. http://www.guidestar.org/DisplayArticle.do?articleId=1182 Who uses mobile fundraising:
- 12. Mobile Fundraising Successful mobile fundraising Appeals At a 2008 Alicia Keys concert 8,000 fans (6-12% of the audience) donated over $40,000 to the Keep A Child Alive organization During the 2008 Superbowl viewers were asked in a 10-second commercial to text a $5 donation, which would later appear on their phone bill, to United Way. The charity said the promotion raised about $10,000. The Red Cross raised $190,000 since September to help the victims of disasters like Hurricane Gustav and Ike through its text messaging program. http://www.earthtimes.org/articles/show/wireless-subscribers-pledge-more-than,643288.shtml
- 14. Using Video Games to Raise Funds & Awareness Games for Change: Provides support, visibility and shared resources to individuals and organizations using digital games for social change. Is focused on using games to help forge links between the electronic game industry and projects involving the use of games in education, training, health and public policy to help improve the public sector.
- 15. Specific Games Wolf Quest is game where individuals learn about wolf ecology by living the life of a wild wolf in Yellowstone National Park. Individuals must ensure the survival of their pack by finding a mate, hunt and raise pups. From the Minnesota Zoo and eduweb under a grant from the National Science Foundation. “ Darfur is Dying is a viral video game for change where players must keep their refugee camp functioning in the face of possible attack by Janjaweed militias.
- 16. Using Virtual Communities to Raise Funds & Awareness What is Second Life? A virtual reality community in which you create an identity, Meet people, buy land and build your own objects. The American Cancer Society has Conducted Virtual Relay for Life events for the last four years.
- 21. In Luck there are Solutions Lots of Free & Low Cost Equipment and Training Is Available: NTEN, NPower, TechSoup, CompuMentor,Idealware, SourceForge, CompassPoint,ePhilanthropy Foundation, Governance Matters,Idealist, BoardnetUSA New Jersey Center for Non-Profits YNPN – Young Nonprofit Professionals Network of NY Flip – Future Leaders in Philanthropy Support Center for Nonprofit Management The Council of Community Services of New York State, Inc. (CCSNYS) Nonprofit Coordinating Committee of New York Helpful Blogs about Non-Profit Technology Wild Apricot - http://www.wildapricot.com/blogs/newsblog/default.aspx Zen and the Art of Nonprofit Technology - http://www.zenofnptech.org/ Beth's Blog: How Nonprofits Can Use Social Media – http:// beth.typepad.com /
- 22. Steps to Take Objectives: What do you want to achieve? Note: Just because second Life Fundraising Exists, or Podcasting looks interesting do you need it to achieve your goals? Talk to stakeholders about what their needs are. This includes, board members, administrative staff, fundraisers and ______ Do Research: Join list-serves, attend a networking event or take a class. Don’t limit your options