Everyone remembers the story of the boy who cried wolf. In the digital world our equivalent is mobile. We are so used to mobile evangelists proclaiming it’s the “year of mobile” that you can actuall hear the collective groans at industry conferences. Eyes roll, shoulders shrug, minds tune out, and eventually people start playing around with their mobile phones. Now I’m from Ohio so I’m not entirely sure but I think that’s what they call irony.
Mobile is the new Godzilla July 2011 FCIPRZasadzinski
Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.
This document discusses mCommerce and best practices for mobile websites and apps. It provides an overview of Netbiscuits, a mobile development platform, and how they help companies like eBay and Hotel.info succeed in mCommerce. Key challenges in mCommerce are the fragmentation of devices and operating systems. The document advocates for hybrid mobile apps and mobile-optimized websites to achieve maximum mobile reach across different platforms.
The document discusses the current state of conversational interfaces such as chatbots and voice assistants, noting that while early versions were limited, recent advances in artificial intelligence, data availability, and user expectations have created new opportunities for conversational interfaces to become more useful. However, conversational interfaces still have limitations and work best when focused on simple, well-defined tasks rather than attempting to replace more complex interactions or functions better suited to humans. Designing effective conversational interfaces requires keeping interactions simple, clearly setting user expectations, and in some cases, involving human assistance.
Digital Trends in 2011
Key trends in 2011 will include smarter advertising that is tailored to individual preferences and behaviors, cross-channel marketing journeys that integrate experiences across devices and media, and interactive digital experiences in physical retail spaces that blend online and offline. Movement recognition and augmented reality will allow for deeper product interactions. Sharing and social influences will continue to drive participation and recommendations will be a key marketing strategy.
1. The document summarizes a recap of mobile trends from June 2012. Tablets were taking over, with forecasts of 118.9 million tablets to be sold in 2012, nearly doubling from 2011. Forrester also heightened expectations for tablet penetration.
2. The concept of "Mobile First" was discussed, where mobile growth and constraints should be prioritized. Embracing constraints on mobile can teach designers lessons for desktop. Mobile also enables new innovative experiences.
3. A case study described how Tech Data Refresh magazine transitioned to a digital format to better serve resellers embracing digital and mobile. The new web app allowed customized content on any device to increase vendor communication and prove return on investment.
The document discusses developing a mobile website. It notes that mobile adoption is growing rapidly and becoming mainstream, providing opportunities for first movers. It recommends delivering a fast, relevant experience on mobile with minimalist design, intuitive navigation, and testing on target devices. Mobile websites are generally cheaper than apps and faster to launch, while apps allow for richer interactivity but take more development. Examples of good mobile sites are provided.
Everyone remembers the story of the boy who cried wolf. In the digital world our equivalent is mobile. We are so used to mobile evangelists proclaiming it’s the “year of mobile” that you can actuall hear the collective groans at industry conferences. Eyes roll, shoulders shrug, minds tune out, and eventually people start playing around with their mobile phones. Now I’m from Ohio so I’m not entirely sure but I think that’s what they call irony.
Mobile is the new Godzilla July 2011 FCIPRZasadzinski
Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.
This document discusses mCommerce and best practices for mobile websites and apps. It provides an overview of Netbiscuits, a mobile development platform, and how they help companies like eBay and Hotel.info succeed in mCommerce. Key challenges in mCommerce are the fragmentation of devices and operating systems. The document advocates for hybrid mobile apps and mobile-optimized websites to achieve maximum mobile reach across different platforms.
The document discusses the current state of conversational interfaces such as chatbots and voice assistants, noting that while early versions were limited, recent advances in artificial intelligence, data availability, and user expectations have created new opportunities for conversational interfaces to become more useful. However, conversational interfaces still have limitations and work best when focused on simple, well-defined tasks rather than attempting to replace more complex interactions or functions better suited to humans. Designing effective conversational interfaces requires keeping interactions simple, clearly setting user expectations, and in some cases, involving human assistance.
Digital Trends in 2011
Key trends in 2011 will include smarter advertising that is tailored to individual preferences and behaviors, cross-channel marketing journeys that integrate experiences across devices and media, and interactive digital experiences in physical retail spaces that blend online and offline. Movement recognition and augmented reality will allow for deeper product interactions. Sharing and social influences will continue to drive participation and recommendations will be a key marketing strategy.
1. The document summarizes a recap of mobile trends from June 2012. Tablets were taking over, with forecasts of 118.9 million tablets to be sold in 2012, nearly doubling from 2011. Forrester also heightened expectations for tablet penetration.
2. The concept of "Mobile First" was discussed, where mobile growth and constraints should be prioritized. Embracing constraints on mobile can teach designers lessons for desktop. Mobile also enables new innovative experiences.
3. A case study described how Tech Data Refresh magazine transitioned to a digital format to better serve resellers embracing digital and mobile. The new web app allowed customized content on any device to increase vendor communication and prove return on investment.
The document discusses developing a mobile website. It notes that mobile adoption is growing rapidly and becoming mainstream, providing opportunities for first movers. It recommends delivering a fast, relevant experience on mobile with minimalist design, intuitive navigation, and testing on target devices. Mobile websites are generally cheaper than apps and faster to launch, while apps allow for richer interactivity but take more development. Examples of good mobile sites are provided.
LUON WassUp recap - mar 2014 - 2. the mobile landscapeLUON
The document discusses recent developments in the mobile landscape. It notes that smartphones and tablets have matured with rising adoption rates and usage. Design trends are shifting to flat interfaces and card-based layouts. It also explores how screens are connecting through technologies like Bluetooth and WiFi Direct, allowing experiences to span devices. Sensors and connected devices are proliferating, enabled by technologies like Bluetooth LE, and these present new data opportunities for marketers throughout the customer journey. Key takeaways include the maturation of mobile, the rise of multi-screen experiences, and the value of sensor data from connected devices.
The document discusses the evolution of the mobile web from Mozilla's perspective. It covers Mozilla's background and values, the current state of the mobile web including the rise of smartphones and tablets, a vision for experiences beyond just browsing on mobile devices, and the role of HTML5, web apps, and other technologies in realizing this vision. It also outlines 24 visions for the future of mobile, such as rapid growth, cross-platform experiences, security and privacy, and the roles of native apps versus web apps.
The document discusses key technology trends for 2013, including:
1) Social media will continue to evolve as people demand coherence, impact, and help from brands across integrated platforms.
2) Screens will become ubiquitous with the rise of tablets, facilitating interactive and transactional experiences anywhere.
3) Mobile phones will surpass PCs as the primary internet access point, allowing control of many aspects of life through specialized apps.
4) Location-based media and time-based targeting will grow as smart phones provide context about user activities and surroundings.
5) The blending of actual and virtual experiences as more aspects of life become "smart" and digitized, combining online and offline worlds.
The document discusses the need for attorneys to have mobile-friendly websites. It notes the explosive growth of mobile devices and access to the web via smartphones and tablets. Within 5 years, mobile web access is expected to exceed desktop access. However, only 2% of businesses currently have mobile-optimized websites. The presentation argues that attorneys should develop mobile websites to reach clients on any device and not miss out on the growing mobile opportunity. It promotes the services of LawyerMobileDesign.com to build custom, responsive mobile sites for attorneys.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
This document discusses several tech trends predicted for 2012, as summarized by frogs from different disciplines. The trends include:
1) Connected cities where computing overlays the physical world and uses context to empower users.
2) Taking computers out of computing through voice recognition and gesture control for more natural interactions.
3) Quantified selves through open data aggregation and insights from merged health and lifestyle data.
4) The reductive social network focusing on intimacy rather than large networks and data deluge.
5) Convergence causing specialization as general devices drive dedicated devices to higher quality.
The document discusses the future of communications and marketing. It notes that (1) the web has evolved from read-only to read-write and now semantic, (2) technology and screens are everywhere and consumers are always online, multi-tasking and creating/sharing content, and (3) media is fragmenting while new media companies and experiences like augmented reality are emerging. It emphasizes the importance of storytelling, enabling fans, doing things with people rather than just broadcasting, and focusing on social interactions and making people's lives better.
The Future of UI - How Mobile Design is Shaping The Web 2Sara Cannon
Web design is not an interactive brochure anymore. Smart mobile devices have forever changed the way we think and interact with websites. Now you have to consider an array of things you didn’t have to worry about before, such as HiDPI graphics, UI/UX patterns, touch target sizes, gestures, and managing expectations. All the while not losing track of what’s important: Content.
We’re going to discuss the influence of mobile on design, trends, and implementation methods, as well as how touch is changing our lives. As designers and developers, we can benefit from learning about how mobile is changing the way we interact with websites, and what that means for the future of UI.
The document summarizes the history and challenges of virtual worlds from the 1980s to present day. It discusses how early promise of virtual worlds failed to materialize as tools like Facebook and Skype met collaboration needs with less friction. Virtual worlds struggled to pass the "Mom test" of usability. Recent trends like Minecraft show more potential by focusing on casual experiences. Developing virtual worlds now requires a web-first approach with minimal plugins or desktop apps.
Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet tends. It can be found at: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
At Wolff Olins we’re big fans. It was Mary's ‘Reimagination of Everything’ that really captured our attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local.
Inspired by her ideas, a group of us got together to imagine the future of these categories, providing the ‘Next’ to Mary’s ‘Then: Now’. Our predictions follow.
Pioneer 4 Cannes - Unilever Young Lions Media Competition 2016Kathryn Callow
This document proposes that Ben & Jerry's create an ad blocker software called "COWBLOCK" that replaces advertisements with images of cows. It notes that 198 million people currently use ad blockers and their use is growing 41% per year. The ad blocker would work across all platforms and give Ben & Jerry's access to every ad slot on websites that each user visits. Instead of ads, the user would see "delightful and iconic cows", staying on brand for Ben & Jerry's values. There are no expected outcomes as this has never been done before.
The document traces the history and development of tablet computers from early prototypes in the late 19th century to the present day. It discusses key milestones like the Apple Newton in 1993 and the Microsoft Tablet PC in 2000. The document also analyzes the current tablet market dominated by Apple's iPad and the efforts of competitors like Amazon, Samsung, and Barnes & Noble to gain market share. Discussion questions posed consider strategies for competing with Apple and how tablets may continue to transform work and education.
Bruce Lawson - Shokunin of the web - Codemotion Berlin 2018Codemotion
'Shokunin' is a Japanese word often translated as 'artisan'. But the woodwork master craftsman Tasio Odate writes, "such a literal description does not fully express the deeper meaning. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness… The shokunin has a social obligation to work his/her best for the general welfare of the people." Bruce will look at the web standards and the mindset required to be a Shokunin of the web.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
Mobile device usage is growing rapidly and surpassing desktop computer usage. By 2013, more people will access the internet through mobile phones than PCs. Smartphones are also expected to outship PCs in 2012. Over 315 million Apple mobile devices have been sold. Facebook has over 100 million active mobile users and Android outsold iPhone in 2010. Tablet and mobile design has made web development more complex requiring technologies like HTML5, CSS, and JavaScript to promote accessibility across platforms. Good mobile design is important for message delivery while bad design can cause messages to get lost.
BlackBerry has released a new Android smartphone called the PRIV and is launching an advertising campaign to promote its brand and security capabilities. The campaign will target both businesses and financially conscious post-graduates aged 24-38. The campaign's tagline is "Professional Protection" and will highlight how BlackBerry provides the most secure mobile phone through its operating system BES10. The first creative execution will be a Super Bowl commercial comparing BlackBerry's security to Air Force One, while print ads will feature the fact that the President cannot use an iPhone and allude to a popular internet list meme. The goal is to increase awareness of BlackBerry's continued focus on security and position it as the most secure smartphone choice.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
Digital marketing trends in 2013 will see:
1) More money being routed to online video content as mobile video consumption grows.
2) One-to-one marketing and location-based services emerging stronger as personalized, location-specific communications increase.
3) Organic advertising becoming more prevalent as brands create custom content and integrate their messages more seamlessly with relevant content online.
According to the Pew Research Center's Cell Internet Use 2013 survey, 57% of all American adults use their cell phone to access the Internet or use e-mail. The International Data Corporation projects that tablets will outsell PCs overall by 2015. It is very likely that an increasing percentage of the visits to your business or practice website are originating from a mobile device. How can you build a web presence that meets the needs of all of your site visitors without breaking your budget? Learn about the latest trends in web development to answer that question.
The document is an investor presentation by The European Explorer regarding a proposed acquisition of mineral rights in Norway. It contains forward-looking statements about the acquisition, future performance and mineral resource estimates that are based on certain assumptions. These statements are qualified by risks and uncertainties that could cause actual results to differ from expectations. The technical data presented is from a previous report on the Curraghinalt Gold Deposit in Northern Ireland.
The document defines and explains recession. It notes that a recession is when a country's GDP declines for two consecutive quarters, indicating the economy is shrinking. Recessions can be caused by overproduction when supply exceeds demand, or by a loss of consumer and business confidence from factors like job losses and company bankruptcies that further reduce spending and demand. Governments try to counter recessions through fiscal policies like tax cuts and increased spending, and monetary policies where central banks lower interest rates and adjust money supply to boost demand and investment.
LUON WassUp recap - mar 2014 - 2. the mobile landscapeLUON
The document discusses recent developments in the mobile landscape. It notes that smartphones and tablets have matured with rising adoption rates and usage. Design trends are shifting to flat interfaces and card-based layouts. It also explores how screens are connecting through technologies like Bluetooth and WiFi Direct, allowing experiences to span devices. Sensors and connected devices are proliferating, enabled by technologies like Bluetooth LE, and these present new data opportunities for marketers throughout the customer journey. Key takeaways include the maturation of mobile, the rise of multi-screen experiences, and the value of sensor data from connected devices.
The document discusses the evolution of the mobile web from Mozilla's perspective. It covers Mozilla's background and values, the current state of the mobile web including the rise of smartphones and tablets, a vision for experiences beyond just browsing on mobile devices, and the role of HTML5, web apps, and other technologies in realizing this vision. It also outlines 24 visions for the future of mobile, such as rapid growth, cross-platform experiences, security and privacy, and the roles of native apps versus web apps.
The document discusses key technology trends for 2013, including:
1) Social media will continue to evolve as people demand coherence, impact, and help from brands across integrated platforms.
2) Screens will become ubiquitous with the rise of tablets, facilitating interactive and transactional experiences anywhere.
3) Mobile phones will surpass PCs as the primary internet access point, allowing control of many aspects of life through specialized apps.
4) Location-based media and time-based targeting will grow as smart phones provide context about user activities and surroundings.
5) The blending of actual and virtual experiences as more aspects of life become "smart" and digitized, combining online and offline worlds.
The document discusses the need for attorneys to have mobile-friendly websites. It notes the explosive growth of mobile devices and access to the web via smartphones and tablets. Within 5 years, mobile web access is expected to exceed desktop access. However, only 2% of businesses currently have mobile-optimized websites. The presentation argues that attorneys should develop mobile websites to reach clients on any device and not miss out on the growing mobile opportunity. It promotes the services of LawyerMobileDesign.com to build custom, responsive mobile sites for attorneys.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
This document discusses several tech trends predicted for 2012, as summarized by frogs from different disciplines. The trends include:
1) Connected cities where computing overlays the physical world and uses context to empower users.
2) Taking computers out of computing through voice recognition and gesture control for more natural interactions.
3) Quantified selves through open data aggregation and insights from merged health and lifestyle data.
4) The reductive social network focusing on intimacy rather than large networks and data deluge.
5) Convergence causing specialization as general devices drive dedicated devices to higher quality.
The document discusses the future of communications and marketing. It notes that (1) the web has evolved from read-only to read-write and now semantic, (2) technology and screens are everywhere and consumers are always online, multi-tasking and creating/sharing content, and (3) media is fragmenting while new media companies and experiences like augmented reality are emerging. It emphasizes the importance of storytelling, enabling fans, doing things with people rather than just broadcasting, and focusing on social interactions and making people's lives better.
The Future of UI - How Mobile Design is Shaping The Web 2Sara Cannon
Web design is not an interactive brochure anymore. Smart mobile devices have forever changed the way we think and interact with websites. Now you have to consider an array of things you didn’t have to worry about before, such as HiDPI graphics, UI/UX patterns, touch target sizes, gestures, and managing expectations. All the while not losing track of what’s important: Content.
We’re going to discuss the influence of mobile on design, trends, and implementation methods, as well as how touch is changing our lives. As designers and developers, we can benefit from learning about how mobile is changing the way we interact with websites, and what that means for the future of UI.
The document summarizes the history and challenges of virtual worlds from the 1980s to present day. It discusses how early promise of virtual worlds failed to materialize as tools like Facebook and Skype met collaboration needs with less friction. Virtual worlds struggled to pass the "Mom test" of usability. Recent trends like Minecraft show more potential by focusing on casual experiences. Developing virtual worlds now requires a web-first approach with minimal plugins or desktop apps.
Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet tends. It can be found at: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
At Wolff Olins we’re big fans. It was Mary's ‘Reimagination of Everything’ that really captured our attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local.
Inspired by her ideas, a group of us got together to imagine the future of these categories, providing the ‘Next’ to Mary’s ‘Then: Now’. Our predictions follow.
Pioneer 4 Cannes - Unilever Young Lions Media Competition 2016Kathryn Callow
This document proposes that Ben & Jerry's create an ad blocker software called "COWBLOCK" that replaces advertisements with images of cows. It notes that 198 million people currently use ad blockers and their use is growing 41% per year. The ad blocker would work across all platforms and give Ben & Jerry's access to every ad slot on websites that each user visits. Instead of ads, the user would see "delightful and iconic cows", staying on brand for Ben & Jerry's values. There are no expected outcomes as this has never been done before.
The document traces the history and development of tablet computers from early prototypes in the late 19th century to the present day. It discusses key milestones like the Apple Newton in 1993 and the Microsoft Tablet PC in 2000. The document also analyzes the current tablet market dominated by Apple's iPad and the efforts of competitors like Amazon, Samsung, and Barnes & Noble to gain market share. Discussion questions posed consider strategies for competing with Apple and how tablets may continue to transform work and education.
Bruce Lawson - Shokunin of the web - Codemotion Berlin 2018Codemotion
'Shokunin' is a Japanese word often translated as 'artisan'. But the woodwork master craftsman Tasio Odate writes, "such a literal description does not fully express the deeper meaning. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness… The shokunin has a social obligation to work his/her best for the general welfare of the people." Bruce will look at the web standards and the mindset required to be a Shokunin of the web.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
Mobile device usage is growing rapidly and surpassing desktop computer usage. By 2013, more people will access the internet through mobile phones than PCs. Smartphones are also expected to outship PCs in 2012. Over 315 million Apple mobile devices have been sold. Facebook has over 100 million active mobile users and Android outsold iPhone in 2010. Tablet and mobile design has made web development more complex requiring technologies like HTML5, CSS, and JavaScript to promote accessibility across platforms. Good mobile design is important for message delivery while bad design can cause messages to get lost.
BlackBerry has released a new Android smartphone called the PRIV and is launching an advertising campaign to promote its brand and security capabilities. The campaign will target both businesses and financially conscious post-graduates aged 24-38. The campaign's tagline is "Professional Protection" and will highlight how BlackBerry provides the most secure mobile phone through its operating system BES10. The first creative execution will be a Super Bowl commercial comparing BlackBerry's security to Air Force One, while print ads will feature the fact that the President cannot use an iPhone and allude to a popular internet list meme. The goal is to increase awareness of BlackBerry's continued focus on security and position it as the most secure smartphone choice.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
Digital marketing trends in 2013 will see:
1) More money being routed to online video content as mobile video consumption grows.
2) One-to-one marketing and location-based services emerging stronger as personalized, location-specific communications increase.
3) Organic advertising becoming more prevalent as brands create custom content and integrate their messages more seamlessly with relevant content online.
According to the Pew Research Center's Cell Internet Use 2013 survey, 57% of all American adults use their cell phone to access the Internet or use e-mail. The International Data Corporation projects that tablets will outsell PCs overall by 2015. It is very likely that an increasing percentage of the visits to your business or practice website are originating from a mobile device. How can you build a web presence that meets the needs of all of your site visitors without breaking your budget? Learn about the latest trends in web development to answer that question.
The document is an investor presentation by The European Explorer regarding a proposed acquisition of mineral rights in Norway. It contains forward-looking statements about the acquisition, future performance and mineral resource estimates that are based on certain assumptions. These statements are qualified by risks and uncertainties that could cause actual results to differ from expectations. The technical data presented is from a previous report on the Curraghinalt Gold Deposit in Northern Ireland.
The document defines and explains recession. It notes that a recession is when a country's GDP declines for two consecutive quarters, indicating the economy is shrinking. Recessions can be caused by overproduction when supply exceeds demand, or by a loss of consumer and business confidence from factors like job losses and company bankruptcies that further reduce spending and demand. Governments try to counter recessions through fiscal policies like tax cuts and increased spending, and monetary policies where central banks lower interest rates and adjust money supply to boost demand and investment.
Bumperite Waterguards Sealed Scaffold Ties are 35 times stronger than traditional scaffold wire ties, plus they are sealable in just one component. Using Bumperite Waterguards reduces labor costs and is safer and more reliable.
This document provides a cautionary statement regarding forward-looking statements made in the corporate presentation and technical reports about Romarco's Haile Gold project. It notes that several factors could cause the project's actual results to differ from what is projected, including uncertainties around mineral reserve and resource estimates, cost projections, permitting, and factors that could affect mining, processing, and selling gold. The document qualifies all scientific and technical information as being extracted from the technical reports.
South Shore Clean Cities (SSCC), in partnership with the Northwestern Indiana Regional Planning Commission (NIRPC), presents the latest edition of its “Promoting Sustainability” webinar series “Solar Up Northwest Indiana.”
Representatives from Boston-based, Meister Consultants Group will be the guest presenters for the webinar. Anyone interested in clean energy, especially residential and commercial Photovoltaic, green builders, homeowners, solar installers and local government officials, is invited to attend this free webinar.
The webinar will cover: Northwestern Indiana Regional Planning Commission’s Rooftop Solar Challenge II Grant: Purpose and Goals, Rooftop Solar 101 Benefits and Barriers, Solar Myth Busters and Best Practices. SSCC and NIRPC will be assembling a stakeholder advisory group for this project.
This document provides guidance on how to write academically, including essay planning, context for writing, and the importance of paragraphs. It recommends breaking essays and theses into standard chapters and then further dividing chapters into shorter sections and subsections numbered consistently. Writing locations can be anywhere with materials, and aiming to write at least 100 words daily is advised. Paragraphs are defined as groups of sentences on a single topic, with an example paragraph provided.
External Flow Example by Optimal SolutionsRyan Jenkins
The document describes an external flow optimization process to increase the lift to drag ratio of an aircraft wing model. Key steps include:
1) Creating a computational fluid dynamics model and defining the objective to maximize lift to drag ratio.
2) Generating design variables by deforming the wing camber and adding a winglet.
3) Using an optimizer to automatically deform the wing over 6 hours, increasing lift to drag ratio by 8% from 11.73 to 12.69.
Mobile browsers are designed for use on mobile devices and optimize web content for small screens. The first mobile browsers were created in the 1990s. Modern mobile browsers connect via cellular or WiFi networks and display web pages in formats optimized for limited bandwidth. Responsive web design uses fluid layouts and media queries to adapt websites for different screen sizes. Testing mobile websites requires considering factors like screen size, connection speed, pixel density, interaction style, and browser rendering mode. Usage of mobile browsers now exceeds desktop browsers as people access the internet increasingly on mobile devices.
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
This document discusses trends in modern web technology, including the evolution from Web 1.0 to Web 2.0 to Web 3.0. It covers the history and development of the world wide web from its inception. Key aspects that are discussed include the usage of blogs, wikis, tagging, and multimedia sharing on the web. Modern approaches to web design emphasized in the document include simplicity, storytelling, and responsive design. Finally, it outlines some worst practices to avoid such as excessive copying of content, intrusive advertisements, and overuse of social media.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Darren Evans explores several emerging digital trends and the impact on user experience specialists. He talks through the rise of user-generated content, shifting trends and emerging new technologies – both on the PC and beyond.
[ http://tier10lab.com/2012/11/15/5-reasons-responsive-design/ ] Responsive web design is a methodology that incorporates flexible layouts, images and CSS media query components. Through the use of media query "breakpoints," the CSS can detect the current screen size of the browser. This guarantees the design functions correctly at any screen size ...
The document discusses trends in website design and development. It covers responsive design which ensures websites render well across any screen size. It also discusses the increased use of scrolling on websites as people are more willing to scroll through pages of content on mobile. The document also talks about using common patterns and icons to create intuitive user experiences without needing additional instructions.
Web development involves creating websites for use on the internet or intranets. It can range from simple single page sites to complex applications and online businesses. The rise of the internet as a visual medium correlated with its adoption by the general public through graphical interfaces. Users started embracing the World Wide Web when visual web browsers emerged in the early 1990s. Even as web technology advanced, some early design techniques persevered.
What lies ahead of HTML5_Ooop Munich 2013_Krzysztof SzafranekWooga
The document discusses the future of HTML5 and the debate between developing mobile applications using native apps vs. web technologies like HTML5. It notes that while HTML5 was not ready for advanced mobile games in 2012 due to performance and feature limitations, the mobile web is catching up thanks to new web APIs and standards. Within 10 years, the mobile web may be comparable to native apps, though app stores' long term role is uncertain. The document also outlines the tradeoffs between native, web, and hybrid app development approaches.
How to Act Like an Agency within a Company: UX for the EnterpriseFlashGuy13
Your typical medium sized international enterprise will typically outsource to smaller agencies that specialize in Internet marketing, design, and development. By bringing that type of talent in-house, an enterprise can communicate their marketing strategies and messages with greater speed to market and more collective creative control. While the initial capital investment may be greater than simply outsourcing, the long-term benefit of having immediate and direct contact with an in-house team will lead to a greater understanding of company culture and values reflected within the framework of your digital properties.
The mobile landscape is diverse with many operating systems vying for dominance. Android and iOS together command over 90% of the global smartphone market. Windows is trying to gain traction by unifying development across PC and mobile with Windows 10. Other systems like Ubuntu, Tizen and BlackBerry 10 have struggled to gain significant user adoption. Feature phones still account for a sizable portion of global handset sales but their future is uncertain as Android phones become more affordable. Systems like Firefox OS have been discontinued as it is difficult for new entrants to compete against the massive Android and iOS ecosystems. Developers must carefully consider target platforms based on their relative market shares and mindshare among users and other developers.
Mobile Developer's Guide To The Galaxy No.10Marco Tabor
The community-driven, non-commercial, free handbook about mobile technologies. Learn everything about the differences between the platforms, cross-platform approaches and key topics like how to implement NFC, security or haptics in mobile apps.
If you want the book as a hardcopy or want to get involved as a writer or sponsor, write to developers@enough.de
The document discusses considerations for developing a mobile application versus a mobile web site. It notes that mobile apps can access native device features but have a higher development and maintenance cost. Mobile websites have a lower cost but cannot access certain device capabilities and may have a less rich user experience. The document also examines different types of mobile apps and strategies for marketing an app within app marketplaces.
In this report, Fröjd Interactive - a web agency with technical core located in Stockholm, Sweden - sums up what to expect of 2014. As always, the future is already here. So, we have focused on 14 things that we believe will hit it big & mainstream in Sweden next year. Which means - if you haven’t started developing things in the direction of this presentation – you better start now. Enjoy!
Jonathan Stark argues that the desktop browser is dying as mobile becomes the dominant computing platform. While general purpose browsers still exist on mobile, most popular mobile apps have specialized browsers optimized for specific uses and content. As the web expands into new devices, contexts and the physical world, web designers and developers will need to specialize their skills in areas like responsive design, user experience design, content management, and vertical markets like helping dentists or retailers. Specializing allows one to become a recognized expert rather than compete on price against large firms.
The Browser is Dead, Long Live the Web! (Jonathan Stark)Future Insights
Session slides from Future Insights Live, Vegas 2015 - https://futureinsightslive.com/las-vegas-2015/
For decades, it has been safe to assume that every networked computing device had a graphical Web browser installed by default. With the rise of mobile computing, wearable tech, and the internet of things, this is no longer a safe assumption. Join Jonathan for this inspiring opening keynote talk where he will he explore what web professionals can do to thrive in a world without web browsers.
The document describes the SEED(s) methodology for designing microservices and APIs in an effective, consistent, and iterative manner. The SEED(s) process involves 7 steps: 1) identifying actors, 2) identifying jobs to be done, 3) interaction patterns, 4) actions and queries, 5) open API specification, 6) getting feedback, and 7) implementing code. The document provides an example application of the SEED(s) methodology to the design of a fictional digital currency exchange and wallet called DigiCoins.
Building Fintech with Microservices and Kubernetes @ API World 2018Irakli Nadareishvili
This document summarizes Capital One's transition to using microservices and Kubernetes. It discusses how Capital One aligned around using microservices to balance speed and safety at scale. It also describes Capital One's move to a unified CI/CD pipeline and operations of Kubernetes clusters. The document outlines Capital One's software design process for microservices, including identifying bounded contexts, actors, queries, and actions to design API specifications.
Implementing Microservices architecture introduces certain operational challenges. One of the most common is: decentralized data management and embedding dependencies. In this talk at APIDays London (Banking APIs) Irakli discussed three powerful tools you can use to help with the challenge.
AnsibleBuilding a Docker-ized Microservice In Node, Using Ansible - AnsibleF...Irakli Nadareishvili
This document discusses building microservices using Docker and Ansible. It defines microservices as independently deployable services that each deliver a distinct capability. The document outlines the benefits of microservices like partitioned scalability and independent deployments. It also notes some of the challenges of microservices architectures like increased complexity from having many moving parts. It then describes using tools like Consul, etcd and Kubernetes for service discovery and load balancing across multiple servers or "tankers". The document concludes by promoting a GitHub project that demonstrates deploying a microservices application using Ansible and Consul.
Irakli describes how he tricked conference organizers into letting him speak by exaggerating his qualifications. He is director of engineering at National Public Radio, where he leads the software team responsible for NPR's website and apps. Previously, he developed open-source products for online publishers. While only having used document databases for about a year, he enjoyed the experience and wanted to share his story of falling in love with these databases at the conference.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
trends in online publishing
1. Hi.
I
am
Irakli
from
NPR.
I
work
on
NPR
website,
NPR’s
API
and
NPR’s
mobile
applica<ons.
Recently
we
have
also
entered
the
Connected
Cars
space
with
the
launch
of
Ford
Sync
support
in
NPR
mobile
apps,
announced
at
CES.
2011
has
been
an
incredible
year
for
the
web
in
general
and
for
online
publishing,
in
par<cular.
A
lot
of
new,
interes<ng
technologies
have
emerged
and/or
reached
the
state
of
maturity
at
which
they
can
be
used
on
live
websites.
Today
I
would
like
to
share
with
you
some
insights
about
the
most
interes<ng
web
technologies
and
how
they
relate
to
news
and
media
publishing,
plus
what
we
see
as
the
trends
in
2012.
1
2. We
are
in
content
business:
crea<ng,
aggrega<ng,
edi<ng,
publishing
and
distribu<ng
content.
Content
is
the
king,
the
queen
and
a
herd
of
unruly
heirs
running
around,
making
a
mess.
It’s
the
alpha
and
omega
of
our
business.
When
we
discuss
technology,
we
mostly
care
about
the
part
of
the
technology
that
makes
produc<on
and
distribu<on
of
content
easier
or
more
effec<ve.
2
3. Let’s
start
with
the
technology
behind
content
produc<on.
Most
of
you
probably
use
some
sort
of
content
management
system.
Unfortunately,
unless
you
are
using
a
handful
of
modern
(mostly
open-‐source)
CMSes,
chances
are
your
CMS’s
editorial
screens
look
something
like
the
screenshot
on
the
slide:
a
nightmare
of
user-‐experience,
flashback
from
the
horror
of
‘90s
desktop
publishing.
3
4. Or
it
may
look
like
this:
the
same
frightening
interface
decisions
now
implemented
on
the
web.
4
5. Meanwhile,
life
on
the
web,
outside
of
the
monstrous
“enterprise”
CMSes
is
beau<ful
and
peaceful.
All
over
the
web,
we
are
spoiled
by
simple,
light
user
interfaces
that
are
both
powerful,
as
well
as
zen.
Interfaces
that
allow
us
to
author
and
publish
content
from
an
iPhone
or
Android
just
as
easily
as
from
a
tablet
or
a
large-‐screen
computer.
But
all
of
that
is
outside
the
old-‐school
CMSes
and
is
in
stark
contrast
with
what
we
have
to
deal
with
when
we
need
to
create
the
most
valuable
content:
the
one
we
are
paid
for.
When
we
need
to
do
that,
more
oaen
than
not
we
have
to
deal
with
clumsy
user
interface,
<ed
to
a
single
browser.
And
as
for
content
crea<on
from
a
mobile
phone
or
even
a
tablet
–
forget
about
it.
Not
only
it’s
important
to
make
content-‐entry
mobile-‐friendly,
but
even
more
importantly:
when
you
publish
content,
a
big
part
of
your
audience
will
access
that
content
on
a
mobile
devices.
We
need
to
make
sure
our
content
is
op<mized
for
being
consumed
on
a
mobile
device.
5
6. The
days
of
publishing
content
op<mized
for
the
1024
pixels
of
an
average
computer
screen
width
are
GONE!
Ever
since
Steve
Jobs
got
on
that
stage
and
unveiled
iPhone
to
the
world,
mobile
web
traffic
has
been
experiencing
explosive
growth.
If
you
look
at
sta<s<cal
data
from
Cisco
and
other
companies
who
make
such
data
available,
you
will
see
that
the
trend
of
mobile
growth
will
only
con<nue.
Some
of
the
challenges
with
mobile
content
publishing
are
that
a)
mobile
devices
(smartphones
as
well
as
tablets)
have
limited
screen
size
which
your
conven<onal
website
looks
prehy
horrible
on
b)
modern
mobile
phones
employ
touch
interfaces
to
interact
with
the
user,
which
your
conven<onal
website
is
probably
not
op<mized
for.
c)
There
is
huge
market
fragmenta<on
in
the
mobile
space.
Mobile
devices
come
in
all
kinds
of
shapes,
sizes
and
capabili<es
making
it
hard
to
target
individual
ones.
We
are
not
even
talking
yet
about
various
kinds
of
connected
devices
like:
cars,
TVs,
entertainment
boxes
and
other
digital
equipment
that
will
all
become
content
delivery
vehicles
if
they
are
not
already.
Revenue
sources
for
publishers
follow
the
mobile
trend,
as
well.
Mashable
has
declared
2012
the
year
of
Mobile
Adver<sing
(hhp://mashable.com/2012/01/20/
mobile-‐marke<ng-‐2012/)
and
I
think
they
are
onto
something
there.
6
7. In
order
to
reach
the
wide
variety
of
plakorms
NPR
has
long
employed
a
concept
we
call
COPE
–
Create
Once,
Publish
Everywhere.
It
was
coined,
number
of
years
ago,
by
Dan
Jacobson,
my
predecessor
at
NPR,
now
the
director
of
API
at
Neklix.
The
basic
idea
behind
COPE
is
that
content
should
be
authored
in
a
re-‐usable
manner
and
then
delivered
in
a
uniform
way
to
all
target
devices/plakorms.
7
8. There
are
two
main
technological
tools
for
achieving
the
promise
of
“Create
Once,
Publish
Everywhere”,
currently
popular
on
the
web:
1) Content
APIs
2) Responsive
Web
Design
Let’s
start
with
Responsive
Web
Design.
8
9. You
have
probably
already
heard
of
HTML5,
possibly
the
biggest
technological
advancement
on
the
web,
since
web’s
crea<on.
What
you
know
as
“HTML5”
is
actually
a
collec<on
of
various
new
technologies
that
modern
browsers
implemented
per
the
W3C
specifica<ons.
One
such
important
technology
is
called
CSS3
Media
Queries.
Media
Queries
allow
websites
to
customize
the
look-‐and-‐feel,
using
style-‐sheets,
depending
on
the
capabili<es
of
the
device
that
the
site
is
displayed
on.
9
10. Using
HTML5
a
very
smart
dude
called
Ethan
Marcohe
created
something
called
Responsive
Web
Design.
RWD
is
a
novel
design
methodology
to
create
web
user
interfaces
that
adapt
themselves
depending
on
the
device
they
are
displayed
on
and
work
equally
well
on
all
screen
sizes
and
devices,
from
your
iPhone
to
your
iPad
to
your
laptop.
10
11. One
of
the
first
and
most
iconic
examples
of
Responsive
Web
Design
is
the
new
Boston
Globe
website.
It
was
built
by
a
team
led
by
Ethan
Marcohe,
the
father
of
RWD,
and
Miranda
Mulligan,
director
of
digital
design
at
Boston
Globe.
At
the
top
you
can
see
how
the
website
looks
on
a
large
desktop
screen.
On
the
bohom
lea
is
the
same
page
on
a
tablet
screen
and
last,
but
not
least:
bohom
right
is
how
you
would
see
the
page
when
displayed
on
a
small-‐screen
smartphone.
It’s
very
important
to
note
that
this
is
the
same
web-‐page,
not:
an
“iPad
version”
of
the
page
or
“iPhone
version”
of
the
page
and
the
design
is
extremely
resilient
to
wide
range
of
screen
sizes
and
capabili<es
across
many
different
devices.
Without
Responsive
Web
Design
you
would
have
to
target
individual
flavors
of
devices,
would
have
to
create
iPad
version,
iPhone
version,
Galaxy
S
version,
Kindle
Fire
version
the
list
goes
on
and
is
very
long.
Targe<ng
individual
devices
is
an
extremely
expensive
and
wasteful
proposi<on.
Responsive
Web
approach
allows
targe<ng
a
wide
variety
of
devices
in
a
unified
and
a
very
cost-‐effec<ve
manner.
11
12. Responsive
Web
Design
is
a
powerful
tool
that,
depending
on
your
needs,
can
solve
from
70-‐100%
of
your
needs
in
reaching
various
plakorms
and
devices
with
your
content.
However,
it
does
have
some
limita<ons.
Firstly,
RWD
is
a
web
methodology
that
strongly
depends
on
underlying
technologies
behind
HTML5.
While
HTML5
is
definitely
on
the
curve
of
becoming
Lingua
Franca
of
the
Internet,
there
are
s<ll
some
devices
that
require
na<ve
applica<ons
(e.g.
car
computer
systems,
entertainment
boxes,
TVs
etc.).
Furthermore,
some
of
the
advanced
features
of
even
the
devices
that
do
support
HTML5
are
not
yet
fully
available
to
web
applica<ons.
These
include:
full
support
of
device
capabili<es
like:
camera,
voice
and
so
on.
If
you
are
building
an
advanced
app
for
a
device
that
does
not
support
HTML5
or
if
you
need
to
tap
into
advanced
capabili<es
of
a
device,
you
may
need
to
build
a
na<ve
applica<on
for
that
device.
This
is
where
content
APIs
come
into
the
play.
12
13. API
stands
for:
Applica<on
Programming
Interface.
APIs
are
how
computers
communicate
on
the
web.
Content
APIs
are
a
way
for
electronic
devices
to
exchange
content
in
a
standard
way.
Following
the
Create
Once,
Publish
Everywhere
principle,
you
want
to
create
content
once
in
a
re-‐usable,
digital
format
and
disseminate
it
to
all
your
target
devices,
through
the
web.
Similarly,
when
suppor<ng
things
like
ci<zen
journalism,
you
want
to
be
able
to
collect
and
aggregate
content
in
a
unified
way
via
any
available
device.
All
of
these
is
made
possible
with
the
use
of
content
APIs.
Some<mes
people
make
a
mistake
of
thinking
of
an
API
as
a
way
to
“give
away
your
content”.
As
a
communica<on
tool
between
computer
systems,
APIs
definitely
enables
this
use-‐case,
but
that’s
not
necessarily
the
only
purpose.
NPR’s
API
is
one
of
the
most
used
APIs
on
the
web.
While
we
make
tons
of
content
available
through
our
API,
for
free,
you
may
be
surprised
to
learns
that
the
majority
of
NPR
API
usage
comes
from
NPR
itself.
We
use
API
to
reach
the
wide
variety
of
devices
and
plakorms
where
we
publish
our
content
and
to
exchange
content
with
many
local
NPR
sta<ons.
Publishing
content
through
APIs
is
the
main
technological
tool
with
which
we
enable
the
Create
Once,
Publish
Everywhere
principle.
13
14. So
how
do
we
make
all
of
these
happen?
NPR,
much
like
probably
most
of
you
in
the
audience,
has
limited
resources
and
dispropor<onally
larger
mo<va<on
to
deliver
the
best
possible
content
experience
to
its
audiences.
At
NPR
we
call
it:
constantly
punching
above
our
weight.
Cost
reduc<ons
are
very
important
in
this
effort.
Even
more
important
is:
being
able
to
leverage
the
technological
space
that
provides
the
most
innova<on;
being
at
the
forefront
of
the
technology
curve.
In
many
cases
the
pursuit
of
innova<on
has
lead
us
to
open
source
soaware.
14
15. What
is
“open-‐source”?
There’re
many
(some<mes
even
somewhat
contradictory)
defini<ons
of
Open
Source.
At
the
basic
level
it’s
a
collabora<ve
way
to
create
soaware.
On
a
philosophical
level,
open-‐source
follows
scien<fic
method
of
knowledge
crea<on:
through
sharing.
The
thing
is:
knowledge
is
not
like
material
goods.
If
I
have
one
apple
and
I
give
it
to
you,
I
don’t
have
an
apple,
anymore.
But
if
I
know
something
and
I
tell
all
of
you
about
it
–
now
all
of
us
know
it,
we
have
increased
the
amount
of
knowledge!
This
is
what
open-‐source
tries
to
leverage
and
how
it
approaches
tackling
hard
programming
problems
–
through
collabora<on!
On
a
prac<cal
level,
open-‐source
is
a
number
of
soaware
licenses
that
enable
and
encourage
collabora<on.
In
a
typical,
successful
open-‐source
project,
a
large
amount
of
soaware
developers,
from
all
around
the
world,
join
forces
online
on
developing
a
complex
system.
The
key
to
open
collabora<on
is
a
soaware
license
that
allows
free
modifica<ons
to
the
soaware
and
free
distribu<on,
that’s
where
the
name
“open
source”
comes
from.
15
16. Let
me
explain
why
we
love
open-‐source
at
NPR.
It’s
not
just
because
it’s
“free”
as
in
“no
charge”.
Sure,
there
are
some
cost
savings.
Soaware
licenses
can
be
costly.
However,
when
thinking
of
soaware
costs,
it’s
prudent
to
consider
Total
Cost
of
Ownership,
over
the
life-‐<me
of
the
soaware.
In
many
cases,
ini<al
investment
costs
(such
as
licensing
ones)
can
be
far
outweighed
by
the
costs
of
the
con<nued
development
and
maintenance.
So
cost
is
not
the
#1
reason.
What
about
other
benefits
of
open-‐source?
Let’s
say:
vendor-‐independence
and
freedom
to
modify
and
customize
ini<al
code.
These
are
truly
important
benefits.
However,
they
are
s<ll
not
the
main
factor
for
us.
The
most
important
thing
to
remember
is
that
open-‐source
is
HUGE.
If
open-‐source
were
a
company
it
would
have
more
developers
than
all
major
commercial
soaware
companies
combined.
That’s
par<ally
because
a
lot
of
developers
at
the
commercial
companies
contribute
heavily
to
open-‐source.
Fact
is:
due
to
the
huge
size
of
open-‐source,
the
amount
of
cumula<ve
innova<on
in
open-‐source
soaware
is
unmatched
by
any
single
soaware
vendor.
Sure,
there
are
some
niche
problems
that,
currently,
only
have
commercial
solu<ons,
but
overall,
if
you
look
at
the
wide
breadth
of
the
problems,
the
power
of
crowds
that
open-‐source
possesses
has
huge
win
over
isolated
efforts
typically
found
in
proprietary
models.
16
17. To
summarize,
if
there
are
only
three
things
you
will
take
away
from
this
talk
today,
I
would
like
them
to
be
the
following:
1) Mobile
is
huge.
Responsive
Web
Design
is
a
ubiquitous
and
cost-‐effec<ve
way
of
delivering
your
content
to
a
wide
variety
of
devices.
2) For
the
cases
when
you
need
to
target
non-‐HTML5
devices;
or
if
you
need
na<ve
mobile
applica<ons
so
you
can
leverage
some
of
the
more
advanced
features
of
the
devices,
or
to
exchange
content
with
your
partners
–
Content
APIs
provide
a
standard
way
of
implemen<ng
the
Create
Once,
Publish
Everywhere
principle.
3) Open
Source
is
huge.
Not
only
it’s
a
real
way
of
saving
cost,
but
it’s
also
where
a
lot
of
innova<on,
on
the
web,
is
born
at.
Pay
ahen<on
to
open-‐source.
17