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![Encounters in every medium
Media Technology Social Presence
• Radio [push]
• Video • First Contact
• Internet Web [pull]
• Fixed Media (CDs) • Awareness
• Print
• Online Forum • Follow-Up
• Email [2-way]
• Social Media • Relationship
• Phone
• In-Person](https://image.slidesharecdn.com/20120213reframemobilecasestudy-120216174544-phpapp02/85/NRB-2012-ReFrame-Mobile-Case-Study-5-320.jpg)
Uploaded bySteven Koster
NRB 2012 ReFrame Mobile Case Study
This document discusses the growing importance of mobile media and strategies for religious organizations. It notes that mobile usage is growing rapidly, with tablets projected to outsell PCs by 2015. The organization discussed has seen mobile traffic increase from 19% to 38% of its total web traffic. It is addressing this shift by creating mobile-optimized websites and apps for iOS and Android. The organization aims to prioritize the same key content and calls-to-action on mobile as desktop and facilitate ministry through multiple platforms.
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NRB 2012 ReFrame Mobile Case Study
- 1. Mobile Case Study National Religious Broadcasters 2012 Steven Koster
- 2.
- 3. English Ministry ofBTGMI • 70+ years of media ministry • Radio, TV, print , Internet • All ages
- 4. Seeing God’s Story in YourLife We facilitate Encounters With God
- 5. Encounters in everymedium Media Technology Social Presence • Radio [push] • Video • First Contact • Internet Web [pull] • Fixed Media (CDs) • Awareness • Print • Online Forum • Follow-Up • Email [2-way] • Social Media • Relationship • Phone • In-Person
- 6. Trying to keepour finger on the pulse SOME RESEARCH
- 7. 2010 Mobile Uses(US adults) 86% have cell phones 25% of cell users browse web, email, etc. That’s 21.5% of all US adults (before the rise of Android!)
- 8. Forecast: Tablet salesin 2015 will exceed the number of PCs currently sold per year (~360 million) and make tablets a $100+ billion market. PCs are no longer the dominant way people access the Internet! 2008 2009 2010 2011 http://www.businessinsider.com/tablet-sales-2012-2
- 9. Samsung Global Smartphone Marketshare 2011 more than doubles (Android) Samsung plus “Others” = 47% Apple growing (iOS) Nokia (Symbian / Windows) and RIM halved and at the bottom http://www.idc.com/getdoc.jsp?containerId=prUS23299912
- 10. in USA In USA USA only
- 11. Pent-up demand foriPhones Spiked sales Q4 2011 http://www.businessinsider.com/chart-of-the-day-why-apple-is-suddenly-beating-android-in-market-share-2012-1
- 12. Apple gets 53%of $ from iPhone http://www.businessinsider.com/chart-of-the-day-apple-the-iphone-company-2012-1
- 13. The Gist • Mobileis mandatory • Screens are screens: – TVs are Phones are PCs – Pocket, Chair, Desk, Wall: S, M, L, XL • Three platforms to consider – iOS apps – Android apps – Mobile-optimized websites
- 14. What we’re doingabout it SOME EXAMPLES
- 20. Family Fire Stats •Desktop: 81% • Mobile: 19% – iOS = 62% (about 12% of total traffic) • iPhone 31% • iPad 21% • iPod Touch + others 10% – Android %32 – Windows/Blackberry 6%
- 21. The Gist • 2website faces, 1 content database • Small-screen format forces clear design – user-centered thinking: Why are they here? – What are your key calls-to-action?
- 24.
- 26.
- 27. Today January 2012 •Desktop: 62% of total web traffic • Mobile: 38% of total web traffic – iPhone 39% of mobile traffic – iPad 14% – iTouch 5% (iOS = 58% of mobile) – “Not Set” 9% – Mix of Android phones (about 25%)
- 28. Today DESKTOP WEB Desktop Web Map Map
- 29. Today MOBILE WEB Mobile Web Map
- 30. iOS app Android app (RSSbased) Appmakr.com
- 33. 70000 1,400,000 60000 1,200,000 Today App 50000 1,000,000 Social 40000 800,000 Traffic (cumulative) 30000 600,000 20000 400,000 Comments 10000 200,000 Likes Shares 0 Views
- 39. TC Web breakdown •Desktop: 80% of total • Mobile: 20% of total – iPhone 42.16% – iPad 21.57 – iTouch 5.74 (iOS = 70% of mobile) – Android about 25% – Blackberry etc, <5%
- 40.
- 41. Mobile Web Giving •Give about the same priority on mobile sites as we do on desktop sites • Same giving channels via web • But this is about – Doing ministry – Extending the brand
- 42. Text to Give:Limited Value • We’re not very event-driven • For us, a break-even proposition at best • No long-term relationship with donor – Capture phone number only
- 43.
- 44. The Gist • Threeformats to worry about – Small-screen web – iOS app – Android app • Mobile is mandatory: Screens all • Forces good design: what is core? – User desired activities? – Your calls-to-action?
- 45. Resources • Silicon ValleyInsider (SAI) – businessinsider.com/alleyinsider – Chart of the Day! – businessinsider.com/newsletter • Social Media Examiner – socialmediaexaminer.com
- 46. Resources • Mashable.com – Stats and News and what it means for you – The Mecca for Social Media • SmartBrief on Social Media – Daily email digest of Social Media stories – socialmedia@smartbrief.com – http://www.smartbrief.com/socialmedia/
Editor's Notes
- #16 The AmazonKindle Fire is already tied with the Galaxy Tab as the most popular Android-based tablet, according to data from mobile analytics company Flurry.Flurry's tracking software is on thousands of Androidapps so it can track which devices are the most popular. Furry writes, "Remarkably, and from a standing start, the Kindle Fire overtook the Galaxy Tab in just a few short months." (The Kindle Fire is at 35.7% versus the Tab at 35.6%.)Read more: http://www.businessinsider.com/chart-of-the-day-the-kindle-fire-is-the-most-important-android-tablet-for-app-makers-2012-1