This document discusses the current state and future predictions of mobile technology and its impact on news organizations. It explores how mobile is changing how news is distributed through new channels like messaging and social media. It also examines opportunities for newsgathering using data and user-generated content. The document predicts that in the future, mobile web apps may challenge app stores, multi-screen experiences will become more common, games will be used to drive user behavior and collect valuable data, location-based checking in could create new competitors to companies like Google and Facebook, and ambient computing using location awareness will become normal.

1. Jason DaPonte
Managing Director
+44 (0)7786 702 362
jasonpdaponte@g glemail.com
@jasondaponte #USCMobile
h p://www.entertheswarm.com

2. @jasondaponte
#USCmobile

3. Source:
Carphone
Warehouse
–
Mobile
Life
2007

5. News
is
a
big
part
of
the
space…

6. …
but
not
a
growth
area

7. If
you
look
at
problems
like
global
warming,
terrorism
and
[the
need
for]
financial
transparency,
they
can
all
be
helped
by
compu<ng
power.
Those
are
fundamentally
informa<on
problems,
and
that's
what
computer
science
is
about.”
–
Eric
Schmidt,
Google
Mobile
World
Congress,
Feb
2011
HeathBrandon
on
Flickr

8. Definition of mobile:!
Any interaction with an
audience member on a
portable device or in a
mobile situation!

9. What
makes
mobile
different?
Personal
Sociable
Portable
CONTEXT
Immediate
Loca>on
aware

10. So
what
is
context?

11. OpportuniEes
for
news
organizaEons
Distribu>on
Newsgathering
Wider
reach
Journalist
Lead:
MoJo’s
Constant
dialogue
with
audiences
User
Lead:
UGC
Reaching
new
global
audiences
Data
gathering/invesPgaPon
Content
in
mobile
apps/plaIorms

12. So
what
is
this
‘mobile’
thing
anyway?
Messaging
Mobile
media
Mobile
web
Apps/Widgets

13. So
what
is
this
‘mobile’
thing
anyway?
Messaging
Mobile
media
Mobile
web
4
Apps/Widgets

14. Messaging
Michael Jackson’s
death
The story unfolded on
Twitter and SMS in the
UK and Europe –
because audiences had
gone to bed!
Users told the story using the
rules of social media; verified
using professional media!
hCp://www.flickr.com/photos/raouldraws/

15. So
what
is
this
‘mobile’
thing
anyway?
4
Messaging
Mobile
media
Mobile
web
Apps/Widgets

16. Mobile
web
It’s
not
all
apps
…

17. Thinking
about
the
future…
The
rest
of
the
world
will
connect
–
and
we
can’t
predict
what
that
will
mean
OCARINA

18. Prediction:!
The Web strikes back!
HTML5 apps, jail broken app
stores and open dev platforms
will challenge the dominance of
app stores.!
Mister-­‐E
on
Flickr

19. So
what
is
this
‘mobile’
thing
anyway?
Messaging
Mobile
media
4
Mobile
web
Apps/Widgets

20. Prediction: !
Multi-screen goes mainstream!
Users will expect services that let
them: !Socialize about what
theyʼre watching; Control one
screen with another and transfer
across devices!
AMagill
on
Flickr

21. So
what
is
this
‘mobile’
thing
anyway?
4
Messaging
Mobile
media
Mobile
web
Apps/Widgets

22. Apps/Widgets
Prediction:!
Fun & Play are Everywhere!
Game dynamics will drive
behaviour and products and value!
Data crowd-sourced through
game mechanics will prove
valuable !

23. If
you
look
at
problems
like
global
warming,
terrorism
and
[the
need
for]
financial
transparency,
they
can
all
be
helped
by
compu<ng
power.
Those
are
fundamentally
informa<on
problems,
and
that's
what
computer
science
is
about.”
–
Eric
Schmidt,
Google
Mobile
World
Congress,
Feb
2011
HeathBrandon
on
Flickr

24. Subphones connect everything!
The ʻphonesʼ that donʼt make voice calls or
texts will change how communicate – and
wonʼt look like phones.!
Think: Kindle, SonyEricsson Live View, in-car
systems and forwards towards wearable and
implanted displays.!

25. Thinking
about
the
future

26. A Battle Over Location & Context!
Layar or Foursquare could give Google and
Facebook a run for their money!
ʻChecking-inʼ to TV, music and more will create
valueable attention data about users!
realSMILEY
on
Flickr

27. Everything will be!
filtered by location!
Ambient consumption will become !
commonplace!
University
of
Washington
ʻUnconscious computingʼ will be the norm!

28. Jason DaPonte
Managing Director
+44 (0)7786 702 362
jasonpdaponte@g glemail.com
@jasondaponte #USCmobile
h p://www.entertheswarm.com