This document discusses top digital trends for 2012. It predicts that in 2012 companies will focus more on analyzing collected consumer data to drive business outcomes rather than just collecting data. Retailers will synthesize vast data streams to inform inventory, pricing, and merchandising decisions. Marketers will take a similar approach to social media data. Content owners will also use data-driven methods to understand media consumption and sharing. The document also discusses the growth of smartphone and tablet usage, video advertising, mobile marketing shifting from check-ins to transactions, the rise of cloud-based music streaming services, and how digital content will be consumed across multiple devices and platforms in increasingly fluid ways.
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
We have seen changes in technology that we could never have imagined. In this slideshow, I am going to show the various areas that consumers use technology and the impact that this technology has had on our lives as consumers and businesses.
To read more on this subject and watch a video presentation, please follow this link: https://bit.ly/3lKQMIA
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
This document provides a framework for social media analytics including six use cases. It outlines challenges in social media measurement and recommendations. The framework includes aligning social strategy with business objectives, determining metrics, evaluating organizational readiness, and choosing tools based on strategy, metrics and needs. Key use cases covered are brand health, marketing optimization, customer care, product development, recruitment and internal communications. The document provides sample metrics, insights and actions for each use case.
The impact of digital on growth strategies - CMO imperatives for 2012TNS
The document discusses key trends and challenges facing CMOs based on interviews with CMOs from various international organizations. Three main trends emerged: [1] Digital integration is now seen as essential across the entire marketing function and is blurring boundaries between business functions; [2] There is a renewed focus on the central brand idea in digital strategies rather than starting with channels; [3] Analytics are being used to make data work harder and provide more tailored consumer experiences through improved targeting and engagement. CMOs are focusing on deeper consumer engagement through owned, earned and shared media based on the brand idea.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Whitepaper - A Consumer Cloud Solution - White Label or BuildJ.D. Bryant
The momentum continues to build in a technology-rich society where consumers are the drivers. Lifestyle standards are changing at an accelerating speed. Global businesses need to keep up with the pace to remain players in their industry. The personal cloud is predicted to replace PCs for the majority of consumer content storage needs. Only 7 percent of digital content was stored in the personal cloud in 2011 and expected to reach 36 percent as early as 2016. The choice to enter the consumer cloud space is to buy or build. A white label consumer cloud offer is an ideal solution for businesses to enter the cloud market with minimal financial risks. It is designed to increase market share opportunities and help with customer retention. If a company buys or builds, the fact remains that harnessing the cloud is a requirement in order to compete in times ahead.
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
We have seen changes in technology that we could never have imagined. In this slideshow, I am going to show the various areas that consumers use technology and the impact that this technology has had on our lives as consumers and businesses.
To read more on this subject and watch a video presentation, please follow this link: https://bit.ly/3lKQMIA
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
This document provides a framework for social media analytics including six use cases. It outlines challenges in social media measurement and recommendations. The framework includes aligning social strategy with business objectives, determining metrics, evaluating organizational readiness, and choosing tools based on strategy, metrics and needs. Key use cases covered are brand health, marketing optimization, customer care, product development, recruitment and internal communications. The document provides sample metrics, insights and actions for each use case.
The impact of digital on growth strategies - CMO imperatives for 2012TNS
The document discusses key trends and challenges facing CMOs based on interviews with CMOs from various international organizations. Three main trends emerged: [1] Digital integration is now seen as essential across the entire marketing function and is blurring boundaries between business functions; [2] There is a renewed focus on the central brand idea in digital strategies rather than starting with channels; [3] Analytics are being used to make data work harder and provide more tailored consumer experiences through improved targeting and engagement. CMOs are focusing on deeper consumer engagement through owned, earned and shared media based on the brand idea.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Whitepaper - A Consumer Cloud Solution - White Label or BuildJ.D. Bryant
The momentum continues to build in a technology-rich society where consumers are the drivers. Lifestyle standards are changing at an accelerating speed. Global businesses need to keep up with the pace to remain players in their industry. The personal cloud is predicted to replace PCs for the majority of consumer content storage needs. Only 7 percent of digital content was stored in the personal cloud in 2011 and expected to reach 36 percent as early as 2016. The choice to enter the consumer cloud space is to buy or build. A white label consumer cloud offer is an ideal solution for businesses to enter the cloud market with minimal financial risks. It is designed to increase market share opportunities and help with customer retention. If a company buys or builds, the fact remains that harnessing the cloud is a requirement in order to compete in times ahead.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
This document discusses big data and how it presents both challenges and opportunities for businesses. It defines big data as the massive amounts of both structured and unstructured data being created every day through various digital channels. The three key facets of big data are volume, velocity and variety. The document provides examples of how social media, mobile, and cloud computing are contributing to the big data phenomenon. It also outlines some potential applications of big data for marketing functions like customer service, lead generation, product development, and influencer outreach. Finally, it discusses key principles for strategically leveraging big data such as engaging customers across channels and creating usable insights to act upon.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
13 emerging trends and issues that will define how we do marketing in 2013.
Check out johnblaskett.com to leave a comment or check out other posts on marketing and advertising.
This document discusses the digital media value chain and how it consists of three key aspects: digital content management, digital media business management, and digital content experiences. It explains that digital content management involves managing digital content through its lifecycle from creation to delivery. Digital media business management involves rights management, customer relationship management, and content monetization. Digital content experiences involve attracting, engaging, and retaining audiences across devices. The document argues that an integrated technology platform that brings these three aspects together allows media companies to gain the best advantage from their digital assets and meet customer needs in today's media landscape.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Messaging apps : the new face of social media and what it means for brands - ...Romain Fonnier
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, we have produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, we’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
Prepping for the New Age of Information Services, Media and EntertainmentCognizant
As digital media begins to dominate all segments of the IME industry, organizations will need to restructure their revenue and distribution methods, as well as their global strategies and organizational models.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
The document discusses emerging technology trends and their potential impacts on Thai industries. It covers trends like mobile computing, cloud computing, social technologies, intelligent devices, and mobile applications. Specific technologies mentioned include smartphones, tablets, location-based services, mobile payments, and e-commerce applications. The presentation argues that businesses need to adapt to this changing landscape by embracing mobile and cloud technologies, and developing applications and services for multiple device types. Overall, it outlines several major IT trends and encourages the audience to leverage new opportunities from digital transformation.
Mobile devices are proliferating globally, with over 1 billion smartphones and tablets expected by 2016. This rapid adoption of mobile represents a shift to new systems of engagement that empower customers, partners and employees through context-aware apps and services. For CIOs, developing a formal mobile strategy including designating a chief mobility officer is critical to coordinating investments to build these new systems of engagement across the enterprise through a "design for mobile first" approach.
This document provides an overview of engagement marketing strategies using Web 2.0 technologies. It discusses several emerging trends in digital marketing, including digital downloading of music/movies/TV, mobile marketing/advertising, mobile message marketing, internet video advertising, podcast advertising, and social network marketing. The document aims to help marketers understand these new technologies and how to effectively utilize them to build loyalty and engage with consumers. It provides case studies and resources for marketers looking to stay ahead of trends in the changing digital landscape.
This year, the team at Activate Consulting has identified the 12 most important insights for technology and media in 2021 and the years ahead. Key topics include:
*$375 Billion Global Technology and Media Growth Dollars up for Grabs
*Consumer Technology and Media Time and Attention
*Super Users, Super Consumers
*Gaming: The New Technology Paradigm
*Esports: The Mainstream Sport of the Future
*Video: The Fight for Battleground Households
*AR/VR: On the Verge of Widespread Adoption
*Connectivity: Intensifying the Need for Speed
*eCommerce: Accelerating Five Years in Five Months
*Sports & Sports Tech: Revolutionizing the Fan Experience
*Sports Betting: $25 Billion for Technology and Media Companies
*Advertising: Technology’s Identity Crisis
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with a need for more sophisticated data integration and insights.
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
This document discusses big data and how it presents both challenges and opportunities for businesses. It defines big data as the massive amounts of both structured and unstructured data being created every day through various digital channels. The three key facets of big data are volume, velocity and variety. The document provides examples of how social media, mobile, and cloud computing are contributing to the big data phenomenon. It also outlines some potential applications of big data for marketing functions like customer service, lead generation, product development, and influencer outreach. Finally, it discusses key principles for strategically leveraging big data such as engaging customers across channels and creating usable insights to act upon.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
13 emerging trends and issues that will define how we do marketing in 2013.
Check out johnblaskett.com to leave a comment or check out other posts on marketing and advertising.
This document discusses the digital media value chain and how it consists of three key aspects: digital content management, digital media business management, and digital content experiences. It explains that digital content management involves managing digital content through its lifecycle from creation to delivery. Digital media business management involves rights management, customer relationship management, and content monetization. Digital content experiences involve attracting, engaging, and retaining audiences across devices. The document argues that an integrated technology platform that brings these three aspects together allows media companies to gain the best advantage from their digital assets and meet customer needs in today's media landscape.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Messaging apps : the new face of social media and what it means for brands - ...Romain Fonnier
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, we have produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, we’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
Prepping for the New Age of Information Services, Media and EntertainmentCognizant
As digital media begins to dominate all segments of the IME industry, organizations will need to restructure their revenue and distribution methods, as well as their global strategies and organizational models.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
The document discusses emerging technology trends and their potential impacts on Thai industries. It covers trends like mobile computing, cloud computing, social technologies, intelligent devices, and mobile applications. Specific technologies mentioned include smartphones, tablets, location-based services, mobile payments, and e-commerce applications. The presentation argues that businesses need to adapt to this changing landscape by embracing mobile and cloud technologies, and developing applications and services for multiple device types. Overall, it outlines several major IT trends and encourages the audience to leverage new opportunities from digital transformation.
Mobile devices are proliferating globally, with over 1 billion smartphones and tablets expected by 2016. This rapid adoption of mobile represents a shift to new systems of engagement that empower customers, partners and employees through context-aware apps and services. For CIOs, developing a formal mobile strategy including designating a chief mobility officer is critical to coordinating investments to build these new systems of engagement across the enterprise through a "design for mobile first" approach.
This document provides an overview of engagement marketing strategies using Web 2.0 technologies. It discusses several emerging trends in digital marketing, including digital downloading of music/movies/TV, mobile marketing/advertising, mobile message marketing, internet video advertising, podcast advertising, and social network marketing. The document aims to help marketers understand these new technologies and how to effectively utilize them to build loyalty and engage with consumers. It provides case studies and resources for marketers looking to stay ahead of trends in the changing digital landscape.
This year, the team at Activate Consulting has identified the 12 most important insights for technology and media in 2021 and the years ahead. Key topics include:
*$375 Billion Global Technology and Media Growth Dollars up for Grabs
*Consumer Technology and Media Time and Attention
*Super Users, Super Consumers
*Gaming: The New Technology Paradigm
*Esports: The Mainstream Sport of the Future
*Video: The Fight for Battleground Households
*AR/VR: On the Verge of Widespread Adoption
*Connectivity: Intensifying the Need for Speed
*eCommerce: Accelerating Five Years in Five Months
*Sports & Sports Tech: Revolutionizing the Fan Experience
*Sports Betting: $25 Billion for Technology and Media Companies
*Advertising: Technology’s Identity Crisis
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with a need for more sophisticated data integration and insights.
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
This document discusses digital transformation and how businesses can reshape their customer value propositions and operating models to succeed in today's digital world. It covers the forces driving digital transformation like mobility, social media, and "hyper-digitization". Businesses can take one of three paths to transformation: 1) focus on digitizing operations first before the customer value proposition, 2) enhance the customer value proposition with digital offerings before transforming operations, or 3) transform the customer value proposition and operating model simultaneously. The document provides examples of how companies can enhance, extend, or redefine their customer value propositions to better meet customer expectations in the digital age.
1) The amount of digital data in the world will increase dramatically from 1.2 zetabytes to 35 zetabytes in the coming years as more devices and objects become connected to the internet.
2) This data explosion will allow marketers to target audiences with unprecedented precision by analyzing individual online behaviors and attributes across multiple databases and devices.
3) However, with great data comes great responsibility, and marketers must proactively address privacy and data protection to avoid a consumer backlash over improper use and sharing of personal information.
Activate Technology & Media Outlook 2023KurtHanson8
Activate Consulting's annual report (2023 version) which forecasts the key trends and presents the most important insights in the technology and media industries in the year ahead.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Dreamforce Debrief - Next generation cloud adoptionCapgemini
This document discusses how digital technologies are transforming customer experiences and challenges for organizations to leverage social media and manage multiple channels, and proposes Capgemini's Immediate solution based on Salesforce technology to enable digital transformation through a structured methodology providing customer insights, analysis, influence, and action. The document is titled "Next-Generation Cloud Adoption" and is authored by lex.de.grijs@capgemini.com and dated 29 September 2011.
The document summarizes key trends from a mid-year 2008 review. It identifies trends that are accelerating, emerging, or holding steady. Accelerating trends include social media, gaming, mobile technologies, and video consumption. Emerging trends involve location-based services, virtual environments, and open source solutions. Steady trends relate to social responsibility and traditional media segments.
Similar to E marketer top digital trends 2012 (20)
La Mobile Marketing Association (MMA) es la asociación comercial más importante del mundo para la industria del marketing móvil, con más de 700 compañías miembros. La MMA tiene cobertura global pero relevancia local en diferentes regiones como Asia-Pacífico, Europa-Medio Oriente-África, América Latina y América del Norte. La MMA se enfoca en promover, educar, medir, guiar y proteger la industria del marketing móvil a través de la colaboración, eventos, publicaciones, capacitación y guías para sus miembros
Este documento proporciona una introducción a las webs móviles, definiendo qué son, para qué sirven, sus ventajas y tipos principales. Explica que una web móvil es un sitio web optimizado para dispositivos móviles como teléfonos inteligentes y tabletas. Sus principales beneficios son proporcionar una mejor experiencia de usuario y aprovechar funcionalidades únicas de la movilidad como la geolocalización. También cubre conceptos clave como el diseño, desarrollo y métricas de medición para webs
El documento resume cómo los teléfonos inteligentes se han convertido en una parte indispensable de la vida cotidiana de los usuarios en México. Más del 50% de los usuarios acceden a Internet diariamente desde sus teléfonos y casi nunca salen sin ellos. Además, los teléfonos inteligentes han transformado el comportamiento de los consumidores al proliferar el uso de aplicaciones, búsquedas, videos y redes sociales desde estos dispositivos.
1) Os smartphones se tornaram indispensáveis no cotidiano, com 14% da população brasileira usando smartphones e 73% acessando a internet neles diariamente.
2) Os smartphones transformaram o comportamento do consumidor, com crescimento no uso de aplicativos, redes sociais, vídeos e pesquisas no celular.
3) Os smartphones ajudam os usuários a navegarem no mundo, sendo essenciais para empresas locais, com 88% dos usuários de smartphones procurando informações locais.
Este documento resume una encuesta sobre el uso de teléfonos inteligentes en Argentina. Los principales hallazgos incluyen: (1) Los teléfonos inteligentes se han convertido en un accesorio indispensable, con una penetración del 24% y el 71% de usuarios que nunca salen sin su dispositivo. (2) Los teléfonos inteligentes transformaron el comportamiento de los consumidores, con múltiples tareas simultáneas y dependencia de aplicaciones y redes sociales. (3) Los teléfonos inteligentes permiten acceder información local y real
This regional snapshot provides key metrics on Facebook usage in select Latin American countries in August 2012. It shows that these countries had a total of 165 million active Facebook users, with 48% returning daily. The largest audiences were in Brazil (57 million users) and Mexico (40 million users). It also provides data on user demographics, average friends, mobile usage, and amounts of different types of content shared monthly (photos, videos, etc.) for each country. Time spent on Facebook is also compared to other sites like Microsoft, Google, and Yahoo.
El documento resume los resultados exitosos de una campaña publicitaria móvil realizada por Guru Mobile para promover la descarga de su aplicación Guru Cines. La campaña logró 37,556 clics en 3 semanas, superando el objetivo de 37,500 clics. Los resultados fueron positivos especialmente para dispositivos iPhone. Se recomienda expandir las campañas a otras aplicaciones de Guru y explorar nuevas formas de interactuar con usuarios móviles.