As Gen Y becomes a larger player in the Australian workplace, what impact will their unique behaviours and skills have on the workforce as a whole? Discover how their ideas and expectations could shape not only the future of your business but the future of technology, social media and marketing. Click through to our SlideShare for insights on how generational shifts are influencing the way we work, communicate and collaborate.

1. A to Z:
THE INFLUENCE OF
GENERATIONAL SHIFTS ON
WORK AND TECHNOLOGY

2. YOUR STAFF AND
YOUR CUSTOMERS
ARE CHANGING.

3. GREW UP WITHOUT
THE INTERNET.
HALF THE
POPULATION

4. HAVE NEVER KNOWN
ANYTHING ELSE.
THE OTHER
HALF

5. MILLENNIALS
– OR DIGITAL NATIVES
ARESHAPINGTHEFUTUREOFWORKASWEKNOWIT.
THEYHAVEDIFFERENTSKILLSANDDIFFERENTEXPECTATIONS.

6. MILLENNIALS
– OR DIGITAL NATIVES
ARESHAPINGTHEFUTUREOFWORKASWEKNOWIT.
THEYHAVEDIFFERENTSKILLSANDDIFFERENTEXPECTATIONS.
IN FIVE YEARS THEY
WILL REPRESENT
NEARLY HALF THE
WORKFORCE.

7. HOW WILL THIS GENERATIONAL SHIFT
INFLUENCE YOUR BUSINESS?

8. HOW WILL THIS GENERATIONAL SHIFT
INFLUENCE YOUR BUSINESS?
ARE YOU READY FOR IT?

9. THE MILLENNIAL
WORKFORCE

10. MILLENNIALS DEMAND
FREEDOM AND FLEXIBILITY
AT WORK.
• FREELANCERS.
• DIGITAL NOMADS.
• REMOTE WORKERS.
• FLEXI-SHIFTS.
• ENTREPRENEURS.

11. 50% DEMAND MORE VACATION AND PERSONAL TIME.

12. 50% DEMAND MORE VACATION AND PERSONAL TIME.
53% ARE LOOKING FOR JOBS WITH MORE FLEXIBILITY.

13. 50% DEMAND MORE VACATION AND PERSONAL TIME.
53% ARE LOOKING FOR JOBS WITH MORE FLEXIBILITY.
56% WANT MANAGERS TO BE COACHES AND MENTORS.

14. A CAREER FOR LIFE IS NO LONGER
SEEN AS VIABLE OR DESIRABLE.
91% EXPECT TO STAY IN A JOB FOR LESS THAN THREE YEARS.
60% HAVE ALREADY SWITCHED CAREERS AT LEAST ONCE.
79% WOULD CONSIDER WORKING FOR THEMSELVES.

15. MILLENNIALS MAY NEVER
WANT TO WORK FOR YOU.
IN THE FUTURE, YOUR STAFF MAY BE COMPOSED OF
CONTRACTORS SUBCONTRACTING TO THEIR OWN ONLINE
TALENT NETWORKS.

16. MILLENNIALS AND
TECHNOLOGY

17. MILLENNIALS ARE
WIRED CONSUMERS.
TECHNOLOGY IS UBIQUITOUS FOR THEM.

18. MILLENNIALS ARE
WIRED CONSUMERS.
TECHNOLOGY IS UBIQUITOUS FOR THEM.
MOST COULDN’T SURVIVE WITHOUT IT.

19. 92% CAN ACCESS INFO WHEREVER AND WHENEVER THEY NEED IT.
80% SLEEP WITH THEIR PHONES NEXT TO THEIR BED.
41% HAVE NO LANDLINE AT HOME.

20. WHAT DO THEY WANT?
• TO CHOOSE THEIR OWN TECHNOLOGY IN THE WORKPLACE.
• TO USE STATE-OF-THE-ART EQUIPMENT.
• TO DOWNLOAD SOFTWARE AND WIDGETS.

21. MILLENNIALS FREQUENTLY IGNORE
WORKPLACE-TECHNOLOGY POLICIES.
NEARLY 70% BRING THEIR OWN APPS TO WORK,
EVEN AGAINST CORPORATE POLICY.
63% WILL CIRCUMVENT IT TO FIND THE SOLUTIONS THEY NEED.

22. IF YOU GIVE MILLENNIALS
THE TOOLS THEY WANT,
THEY WILL BE ENCOURAGED
TO USE THEIR SKILLS
TO YOUR ADVANTAGE.

23. IF YOU GIVE MILLENNIALS
THE TOOLS THEY WANT,
THEY WILL BE ENCOURAGED
TO USE THEIR SKILLS
TO YOUR ADVANTAGE.
ALLOW THEM TO MODIFY AND CUSTOMISE THEIR WORK
COMPUTER AND THEIR PRODUCTIVITY COULD IMPROVE.

24. THE SOCIAL MEDIA
GENERATION

25. MILLENNIAL
COMMUNICATION
IS FREQUENT,
TRANSPARENT
AND INFORMAL.
THEY LIVE AND SHARE
THEIR LIVES ONLINE.

26. MILLENNIAL
COMMUNICATION
IS FREQUENT,
TRANSPARENT
AND INFORMAL.
THEY LIVE AND SHARE
THEIR LIVES ONLINE.
THEY CHECK THEIR SMARTPHONES 43 TIMES PER DAY.

27. 56% WON’T WORK FOR FIRMS THAT PROHIBIT SOCIAL MEDIA.

28. 56% WON’T WORK FOR FIRMS THAT PROHIBIT SOCIAL MEDIA.
70% HAVE FRIENDED WORK COLLEAGUES ON FACEBOOK.

29. 56% WON’T WORK FOR FIRMS THAT PROHIBIT SOCIAL MEDIA.
70% HAVE FRIENDED WORK COLLEAGUES ON FACEBOOK.
71% DISREGARD SOCIAL POLICIES AT WORK.

30. SOCIAL MEDIA IS ALL-PERVADING
IN THEIR LIVES, FROM WORK TO LEISURE.
BUSINESSESSHOULDACCOMMODATEANDENCOURAGESOCIAL
MEDIAUSEASALEARNINGANDCOLLABORATIONTOOL.

31. MILLENIALS AS
CONSUMERS

32. MILLENNIAL CONSUMERS
ARE HARD TO REACH.
THEIR MEDIA CONSUMPTION IS HIGHLY
FRAGMENTED AND THEY ARE DISTRUSTFUL
OF TRADITIONAL ADVERTISING.

33. MILLENNIAL CONSUMERS
ARE HARD TO REACH.
THEIR MEDIA CONSUMPTION IS HIGHLY
FRAGMENTED AND THEY ARE DISTRUSTFUL
OF TRADITIONAL ADVERTISING.
THEY DO THEIR OWN RESEARCH AND USE
PEER-TO-PEER REVIEWS AND RECOMMENDATIONS.

34. 84% ARE INFLUENCED BY USER-GENERATED CONTENT.

35. 84% ARE INFLUENCED BY USER-GENERATED CONTENT.
63% FOLLOW BRANDS ON SOCIAL NETWORKS.

36. 84% ARE INFLUENCED BY USER-GENERATED CONTENT.
63% FOLLOW BRANDS ON SOCIAL NETWORKS.
46% RELY ON SOCIAL MEDIA WHEN BUYING ONLINE.

37. MILLENNIALS CHECK
SOCIAL MEDIA SITES MORE
THAN THEY WATCH TV.
71% CHECK A SOCIAL SITE AT LEAST ONCE PER DAY,
WITH JUST 60% WATCHING TV DAILY.

38. TO REACH AND ATTRACT MILLENNIALS,
YOU NEED TO ENGAGE WITH THEM
SOCIALLY IN A RELEVANT WAY AND
BUILD RELATIONSHIPS WITH THEM.

39. TO REACH AND ATTRACT MILLENNIALS,
YOU NEED TO ENGAGE WITH THEM
SOCIALLY IN A RELEVANT WAY AND
BUILD RELATIONSHIPS WITH THEM.
EARNING THEIR TRUST IS PARAMOUNT.

40. MILLENNIALS ARE SEVEN TIMES
MORE LIKELY TO GIVE
PERSONAL INFORMATION TO
A TRUSTED BRAND.

41. ARE YOU READY FOR THEM?
BY 2020, MILLENNIALS WILL
REPRESENT 35% OF THE
AUSTRALIAN WORKFORCE,
ACCORDING TO MCCRINDLE RESEARCH.

42. MORE INSIGHTS
DISCOVER HOW YOU CAN MEET YOUR
EMPLOYEES’ DIVERSE NEEDSAND
CREATE A WORKPLACE OF THE FUTURE
WITH THIS FREE WHITE PAPER.