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The Very Introduction to Content
Management Systems
Sean Donnelly
What is a Content Management System?
A Content Management System (CMS) is a computer program that allows publishing,
editing and modifying content on a web site as well as maintenance from a central
interface (Sharma & Kurhekar, 2013)
Common Functionality
Some basic characteristics
• Lifecycle management – creation, publications,
archive, rollback
• Infrastructure for managing multiple persons to
engage with the content. The basic participants in
the CMS are:
– Content Editors (who decide what content to publish and
where)
– Content Publishers (who publish the content on the web)
– Content Authors (who create the content for the web)
• Pre-written templates
• Central repository to facilitate access and reuse
CMS Benefits
• Depending on the business needs and the
CMS used, the benefits can be summarized as:
– Increased control of user's management of their
web content
– Increased interactions with customers
– Simplified, cost efficient management of content
to web sites and portals
– Streamline of content management processes
Popular CMS’
http://www.google.com/trends/explore#q=blogger,drupal,sharepoint,wordpress
Basic CMS Workflow
Login in the CMS
Choose a website
from the list available
1. Edit Web site properties
2. Preview a site
3. If administrator, set the
access rights for different
users
Choose a predefined
workflow
OR
Create a new workflow
Adding new pages in a
section of a web site
after creating the
index page
Create sections for
adding new content
in the site
Changing the order
of sections
OR
Changing the properties
of a section
Choose a predefined
template
OR
create a new template
Upload media files on
the Web server
Display the content
on the screen
Who uses Wordpress?
Hosting & Domain
Development and Maintenance
Monetisation
• Hosted on WP servers.
• WordPress in domain unless
fee paid
• No back-end access
• CMS fully maintained with
backups, updates and
security by WP
• Default ads on website
unless fee paid
• No e-commerce solution
• You are responsible for
hosting
• You are responsible for
domain names
• Full access to add files, edit
files and configure servers
• You are responsible for
server issues etc
• Unlimited
Storage
Plug-ins and Themes
• There is a limited storage
• Limited selection of free
themes and widgets
• No third party plug-ins
• Unlimited
• Thousands of free themes
and plugins
• Tens of thousands of
premium themes and
plugins
WordPress
Check Social Network Username Availability on
www.namechk.com / www.namecheck.com /
www.checkusernames.com
Get Started – Visit
www.wordpress.com
Complete the Required Steps
Your WordPress.com blog address is what people use to access your
blog. An example of a WordPress.com blog address
is support.wordpress.com.
The address of your blog can be changed:
http://en.support.wordpress.com/changing-blog-address/
Choose a Username and Password
WordPress Profile
Choose Free Option
Check your email to activate
Choose a (free) theme
Your WordPress.com Homepage
My Sites
Your Wordpress.com Homepage
Blog Discovery
Search by Topic
Accessing the dashboard
Visit your dashboard to start blogging…
Dashboard is the blogs control panel…
Hello World
Your Blog should look something like this…
Delete Hello World
writing a new post…Add New
Writing a New Post
Adding a hyperlink
• Hyperlink to a webpage
Writing a New Post
• Hyperlink to a webpage
In a new window visit images.google.com
Adding an image to your post
Save image to your desktop
A note on using imagery
Paid
• Purchased imagery
– www.istockphoto.com
(on demand, pay per image)
– www.shutterstock.com
(subscription model)
– www.presentermedia.com
(subscription model)
– Graphic Design
Free
• Your own photos / graphics
• Creative Commons
– www.freeimages.com
– Wikipedia Commons
http://commons.wikimedia.or
g/
– www.openclipart.com
– www.morguefile.com
• http://creativecommons.
org/licenses/
Writing a New Post
• Add a media file
Writing a New Post
• Upload a picture
Writing a New Post
• Upload a picture
Adding an Image
• describe the image
• format the image
• Insert the image in to the post
Add image details (SEO)
Your blog post should look something
like this
Embed a video
Copy this text
Embedding an online Video e.g. YouTube
• Find the video ad click the share button
• Choose Embed
Embed a video
• Copy the code directly into the blog post
Decribing Your Post
• make sure private
• add tags (take care on hierarchy)
• add categories
• save and preview
Tags versus Categories
Categories
Taxonomy
Tags
Taxonomy
Tags versus Categories
• Categories are your site’s table of contents.
• Tags are your site’s index words. (Micro categorisation)
• Categories allow for a broad grouping of topics
• Categories can be arranged in a hierarchy.
• To describe posts more specifically, use tags
• The use of tags is entirely optional (although each post must
be attached to at least one category).
• Tags exist in their own right and have no set relationship to
anything else.
• If enough posts have the same tag, and it
represents your blog purpose and goals, it’s a
category.
Add categories
Creating categories
Type category name here
Creating Tags
• Optional and more specific than categories
• Used for micro categorisation (meta data)
Tagging a Post
Save/Update & Preview
Your new blog should look something like
this…….
Publishing Your Post
Scheduling posts
Customising the Look of a Blog
Preview Themes
Customise the Look
• Live Preview
• Activate or Close
Widgets
• Click on Appearance
• Click on Widgets
Adding Widgets
• Click on widget, drag to site location
• Populate or activate widget
• Save
Monitoring performance
• Click on Site Stats
A note on wordpress as content management system
- Adding pages creates a site structure
A note on wordpress as content management system
Decide hierarchy & decide on page parent
A note on wordpress as content
management system
Domain Mapping
• Example.wordpress.com – free
• Domain mapping just means pointing your
own domain e.g. www.example.com to
example.wordpress.com
Purchase your domain
• Purchase your domain at sites like:
– www.letshost.ie
– Follow domain providers instructions for changing
DNS settings
THE END
And Finally……………..

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