The document discusses content marketing strategies for growing businesses. It recommends building an integrated marketing system using content to drive traffic, leads, and sales. It provides tips for developing content for different parts of the customer's purchase funnel, aligning content with company sales goals, automatically collecting leads and sending follow-up emails, and using a simple social media strategy to share content.
Mastering the Digital Journey: Full Funnel Strategies for Digital Domination. Avalaunch Media
The document discusses how marketing automation can help companies better understand their customers' journeys and capture customer intent. It defines marketing automation and intent, and explains how the 8 pillars of digital marketing (SEO, paid media, content marketing, etc.) can work together through marketing automation to capture customer intent across different touchpoints. Specific examples are provided of how marketing automation has helped companies like Crain's Business Insurance increase revenue and conversions.
This document outlines an ecommerce marketing plan template that includes search engine optimization, pay per click advertising, content marketing, social media marketing, email marketing, conversion rate optimization, and additional resources. The plan discusses the importance of on-page and off-page SEO, generating short-term revenue from PPC advertising, engaging customers through content marketing, connecting with customers on social media, using email marketing to drive sales, optimizing the website through conversion rate testing, and providing additional learning materials.
This document provides an overview of digital marketing training topics including setting goals and objectives, keywords, content creation, website optimization, social media best practices, and analytics. The key points are:
1. The training covers defining business goals, identifying target customers, creating online content through keyword research and competitive analysis, optimizing websites and forms, and measuring performance.
2. Content is described as the fundamental information used to inform users, and an effective content strategy involves keyword research, inventory of existing content, and regular promotion creation.
3. When directing customers, websites need a clear call to action and should be mobile friendly, while social media links and forms can help collect leads and measure engagement.
The document provides recommendations for effective B2B marketing strategies during an economic recession. It suggests focusing marketing budgets more on online tactics like social media, emailing, and pay-per-click advertising, which are less expensive and easier to measure than traditional methods. Specifically, the document recommends investing in websites, search engine optimization, blogging, social networking, nurture marketing to existing customers, and referral marketing from partners and other connections. It also stresses the importance of measuring various online and offline marketing tactics to see which are most effective.
eBook - How to Run a Successful Webinar Marketing Campaign Using ZoomInfoLauren Barber
The document provides tips on running a successful webinar marketing campaign using ZoomInfo. It discusses identifying buyer personas, segmenting existing data, improving outreach efforts, creating relevant content, keeping registration simple, and executing a successful follow up strategy. ZoomInfo can help with each step by analyzing data to identify buyer personas, segmenting contacts, ensuring accurate contact data for outreach, replicating past successful content and audiences, integrating registration data, and providing follow up contact data. The goal is driving targeted registrants and qualified leads through understanding audiences and executing the full campaign process.
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
The document discusses how inbound marketing can help educational institutions attract more applicants and reduce marketing costs. It defines inbound marketing as building organic relationships by providing valuable content. The inbound marketing funnel involves attracting prospective students through content like blogs and social media, converting them through landing pages and offers, and nurturing them along their journey. Specific tactics recommended include search engine optimization, creating student personas, developing a content plan, optimizing landing pages, and using marketing automation to segment and personalize outreach. The presentation concludes by offering to help schools develop their own inbound strategies.
Mastering the Digital Journey: Full Funnel Strategies for Digital Domination. Avalaunch Media
The document discusses how marketing automation can help companies better understand their customers' journeys and capture customer intent. It defines marketing automation and intent, and explains how the 8 pillars of digital marketing (SEO, paid media, content marketing, etc.) can work together through marketing automation to capture customer intent across different touchpoints. Specific examples are provided of how marketing automation has helped companies like Crain's Business Insurance increase revenue and conversions.
This document outlines an ecommerce marketing plan template that includes search engine optimization, pay per click advertising, content marketing, social media marketing, email marketing, conversion rate optimization, and additional resources. The plan discusses the importance of on-page and off-page SEO, generating short-term revenue from PPC advertising, engaging customers through content marketing, connecting with customers on social media, using email marketing to drive sales, optimizing the website through conversion rate testing, and providing additional learning materials.
This document provides an overview of digital marketing training topics including setting goals and objectives, keywords, content creation, website optimization, social media best practices, and analytics. The key points are:
1. The training covers defining business goals, identifying target customers, creating online content through keyword research and competitive analysis, optimizing websites and forms, and measuring performance.
2. Content is described as the fundamental information used to inform users, and an effective content strategy involves keyword research, inventory of existing content, and regular promotion creation.
3. When directing customers, websites need a clear call to action and should be mobile friendly, while social media links and forms can help collect leads and measure engagement.
The document provides recommendations for effective B2B marketing strategies during an economic recession. It suggests focusing marketing budgets more on online tactics like social media, emailing, and pay-per-click advertising, which are less expensive and easier to measure than traditional methods. Specifically, the document recommends investing in websites, search engine optimization, blogging, social networking, nurture marketing to existing customers, and referral marketing from partners and other connections. It also stresses the importance of measuring various online and offline marketing tactics to see which are most effective.
eBook - How to Run a Successful Webinar Marketing Campaign Using ZoomInfoLauren Barber
The document provides tips on running a successful webinar marketing campaign using ZoomInfo. It discusses identifying buyer personas, segmenting existing data, improving outreach efforts, creating relevant content, keeping registration simple, and executing a successful follow up strategy. ZoomInfo can help with each step by analyzing data to identify buyer personas, segmenting contacts, ensuring accurate contact data for outreach, replicating past successful content and audiences, integrating registration data, and providing follow up contact data. The goal is driving targeted registrants and qualified leads through understanding audiences and executing the full campaign process.
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
The document discusses how inbound marketing can help educational institutions attract more applicants and reduce marketing costs. It defines inbound marketing as building organic relationships by providing valuable content. The inbound marketing funnel involves attracting prospective students through content like blogs and social media, converting them through landing pages and offers, and nurturing them along their journey. Specific tactics recommended include search engine optimization, creating student personas, developing a content plan, optimizing landing pages, and using marketing automation to segment and personalize outreach. The presentation concludes by offering to help schools develop their own inbound strategies.
This document provides a guide to building an effective content strategy. It recommends first understanding your target audience by developing buyer personas based on customer research. It then suggests mapping different types of content to the awareness, research, comparison, and purchase stages of the buyer's journey. The guide also outlines how to create an editorial calendar to plan content creation and publication across various channels over time. The goal is to address buyer needs at each stage and keep a steady flow of relevant content.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
SEMrush's first ever Philadelphia Meetup with Marcela De Vivo of SEMrush, Aaron Levy of EliteSEM, and David Cohen of Digitability! Check out their talks to learn how you can gain better intelligence of your audience throughout the purchase journey!
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Franchise Sales: Content Marketing for Franchise Lead GenerationRachael Wachstein
Cut through the clutter of banner ads and email blasts advertising franchise opportunities with a smart content marketing strategy that generates quality franchise leads who are excited to hear from you. Franchise sales executives have a so many options to choose from when it comes to lead generation. If you haven't looked into content marketing, you are missing the most powerful tool out there that combines niche targeting with with great content and a smart strategy. Check out our case study to see how it works.
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]HubSpot
The document discusses how to build a customer marketing engine to drive revenue. It recommends segmenting customers based on data, then using content, channels, and goals tailored for each segment. Specifically, it covers how to build engines for retention, upsell opportunities, and customer advocacy/referrals. The key is to continuously track customer data, use that data to trigger customized messages, and focus on long-term customer satisfaction and value.
The tools are available to market yourself on social media but if you don't have a strategy for success its easy to get sidetracked and fail. Review to learn the steps to building a comprehensive marketing strategy.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
Data analytics-training - Jess Le MerleHayden Armour
The document provides an overview of Jessica Le Merle and her company Afundi. It includes 10 things about Jessica, a definition of the word "afundi", an introduction to Afundi and what services they provide, their approach and values. The rest of the document outlines an agenda for a data analytics training session, covering topics like objective setting, key performance indicators, metrics, and using Google Analytics.
Social Vantage - Social Media Marketing StrategySocial Vantage
This document provides an overview of an effective social media marketing strategy for businesses. It recommends using a combination of educational, promotional, and engaging content along with paid social media advertising like Facebook like campaigns and web click campaigns. It stresses the importance of analyzing social media metrics and analytics to optimize the strategy and understand its impact. The strategy aims to help businesses leverage social media to boost their brand awareness, generate new sales, and attract more customers in a cost-effective manner.
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
This document discusses content marketing strategies for franchise development. It defines content marketing as communicating with prospects without direct selling in order to move them through the franchise sales cycle. It recommends creating content to build brand awareness, establish expertise, generate leads, and convert visitors into leads. The key aspects are content mapping the buyer's journey, developing content for the awareness, evaluation, and purchase stages, creating buyer personas, and deploying a drip email marketing strategy using content like eBooks, reports, and testimonials.
Inbound marketing is the process of helping potential customers find a company through helpful content before they are looking to purchase. It relies on creating high-quality, non-promotional content like articles, videos, and whitepapers to engage and educate prospects. When done effectively, this approach generates better results than interruptive traditional marketing by building relationships and allowing buyers to come to the company when they are ready to buy. Content must be relevant to target personas and address their challenges. Common inbound tactics include search engine optimization, social sharing, blogging, and social media engagement to spread content and visibility.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Clickbank Quick Cash - Affiliate Marketing Success RoadmapAraix University
My goal from this ebook is to help you earn money with affiliate marketing and also understand the fundamental of internet marketing. This ebook is about making quick cash promoting a ClickBank product as an affiliate marketer. End of this ebook I will also talk about how to build a long-term income from affiliate marketing.
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Here are a few key tactics I would employ:
- Develop an engaging infographic that tells the story of the brand's history and vision for expansion in an interesting visual way. Pitch this to food/business blogs and media in target markets.
- Partner with a local chef/influencer in each target market to develop a special Chronic Tacos inspired menu/pop-up event. Generate buzz and coverage around the limited time offering.
- Create a compelling video profile of the brand founders that shares their passion and vision. Include interviews with fans from existing markets. Pitch the video to local TV/digital media for coverage as an interesting entrepreneurial story.
- Leverage social media followings of brand evangelists in target markets
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
Beyond Basic Content Management: An Introduction to Drupal AdministrationForum One
This document provides an introduction to Drupal administration beyond basic content management. It begins with an overview and key takeaways. It then discusses what Drupal is, how it differs from other content management systems, and provides examples of websites built with Drupal. The document defines important Drupal terminology and concepts like nodes, content types, views, blocks and taxonomies. It also outlines the basic building blocks of Drupal administration and how to create and modify content types, views, blocks and taxonomies.
The document provides an overview of the Joomla content management system (CMS). It discusses major features like allowing multiple users to edit content, security settings, a gallery component, calendar component, templates, polls, and module positions. It also describes the administrator control panel and how to manage content items, sections, categories. Different content types and security levels are explained. The document concludes with discussing menu items, templates, and modules on the front page.
This document provides a guide to building an effective content strategy. It recommends first understanding your target audience by developing buyer personas based on customer research. It then suggests mapping different types of content to the awareness, research, comparison, and purchase stages of the buyer's journey. The guide also outlines how to create an editorial calendar to plan content creation and publication across various channels over time. The goal is to address buyer needs at each stage and keep a steady flow of relevant content.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
SEMrush's first ever Philadelphia Meetup with Marcela De Vivo of SEMrush, Aaron Levy of EliteSEM, and David Cohen of Digitability! Check out their talks to learn how you can gain better intelligence of your audience throughout the purchase journey!
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Franchise Sales: Content Marketing for Franchise Lead GenerationRachael Wachstein
Cut through the clutter of banner ads and email blasts advertising franchise opportunities with a smart content marketing strategy that generates quality franchise leads who are excited to hear from you. Franchise sales executives have a so many options to choose from when it comes to lead generation. If you haven't looked into content marketing, you are missing the most powerful tool out there that combines niche targeting with with great content and a smart strategy. Check out our case study to see how it works.
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]HubSpot
The document discusses how to build a customer marketing engine to drive revenue. It recommends segmenting customers based on data, then using content, channels, and goals tailored for each segment. Specifically, it covers how to build engines for retention, upsell opportunities, and customer advocacy/referrals. The key is to continuously track customer data, use that data to trigger customized messages, and focus on long-term customer satisfaction and value.
The tools are available to market yourself on social media but if you don't have a strategy for success its easy to get sidetracked and fail. Review to learn the steps to building a comprehensive marketing strategy.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
Data analytics-training - Jess Le MerleHayden Armour
The document provides an overview of Jessica Le Merle and her company Afundi. It includes 10 things about Jessica, a definition of the word "afundi", an introduction to Afundi and what services they provide, their approach and values. The rest of the document outlines an agenda for a data analytics training session, covering topics like objective setting, key performance indicators, metrics, and using Google Analytics.
Social Vantage - Social Media Marketing StrategySocial Vantage
This document provides an overview of an effective social media marketing strategy for businesses. It recommends using a combination of educational, promotional, and engaging content along with paid social media advertising like Facebook like campaigns and web click campaigns. It stresses the importance of analyzing social media metrics and analytics to optimize the strategy and understand its impact. The strategy aims to help businesses leverage social media to boost their brand awareness, generate new sales, and attract more customers in a cost-effective manner.
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
This document discusses content marketing strategies for franchise development. It defines content marketing as communicating with prospects without direct selling in order to move them through the franchise sales cycle. It recommends creating content to build brand awareness, establish expertise, generate leads, and convert visitors into leads. The key aspects are content mapping the buyer's journey, developing content for the awareness, evaluation, and purchase stages, creating buyer personas, and deploying a drip email marketing strategy using content like eBooks, reports, and testimonials.
Inbound marketing is the process of helping potential customers find a company through helpful content before they are looking to purchase. It relies on creating high-quality, non-promotional content like articles, videos, and whitepapers to engage and educate prospects. When done effectively, this approach generates better results than interruptive traditional marketing by building relationships and allowing buyers to come to the company when they are ready to buy. Content must be relevant to target personas and address their challenges. Common inbound tactics include search engine optimization, social sharing, blogging, and social media engagement to spread content and visibility.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Clickbank Quick Cash - Affiliate Marketing Success RoadmapAraix University
My goal from this ebook is to help you earn money with affiliate marketing and also understand the fundamental of internet marketing. This ebook is about making quick cash promoting a ClickBank product as an affiliate marketer. End of this ebook I will also talk about how to build a long-term income from affiliate marketing.
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Here are a few key tactics I would employ:
- Develop an engaging infographic that tells the story of the brand's history and vision for expansion in an interesting visual way. Pitch this to food/business blogs and media in target markets.
- Partner with a local chef/influencer in each target market to develop a special Chronic Tacos inspired menu/pop-up event. Generate buzz and coverage around the limited time offering.
- Create a compelling video profile of the brand founders that shares their passion and vision. Include interviews with fans from existing markets. Pitch the video to local TV/digital media for coverage as an interesting entrepreneurial story.
- Leverage social media followings of brand evangelists in target markets
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
Beyond Basic Content Management: An Introduction to Drupal AdministrationForum One
This document provides an introduction to Drupal administration beyond basic content management. It begins with an overview and key takeaways. It then discusses what Drupal is, how it differs from other content management systems, and provides examples of websites built with Drupal. The document defines important Drupal terminology and concepts like nodes, content types, views, blocks and taxonomies. It also outlines the basic building blocks of Drupal administration and how to create and modify content types, views, blocks and taxonomies.
The document provides an overview of the Joomla content management system (CMS). It discusses major features like allowing multiple users to edit content, security settings, a gallery component, calendar component, templates, polls, and module positions. It also describes the administrator control panel and how to manage content items, sections, categories. Different content types and security levels are explained. The document concludes with discussing menu items, templates, and modules on the front page.
This document discusses key topics for web content management including writing content for the web, quality assurance processes to ensure content meets standards, making sure web content is accessible to all users, and methods for evaluating web content.
This document provides an overview of Joomla, an open source content management system (CMS). It defines what a CMS is and explains that Joomla allows users to create, edit, and publish various types of content. Key features of Joomla include user management, search, language support, content organization, media management, polls, links, banners, syndication, an help system, and extensibility through third-party extensions. Joomla also has a flexible template system and is used by many websites, including joomla.org, linux.com, and Harvard University sites.
A Content Management System (CMS) allows publishing, editing, and modifying content on a website from a central interface. It provides basic functionality like lifecycle management of content, templates, and a central repository. Popular CMSs include WordPress, Drupal, and SharePoint. WordPress is a free and open source CMS that is easy to use and has thousands of free themes and plugins available. It allows users to create and manage blog content or websites through a web-based user interface.
This document provides an introduction to websites, including what URLs are, the parts of a URL, top level domains, and cautions about hoax or bogus websites. It notes that URLs are the web addresses that connect users to websites and contain information like the protocol, domain name, filename, and file format. It lists some common top level domains like .edu, .com, and .gov. The document warns readers to be wary of hoax websites that present misleading or untrue information and provides an example of distinguishing a real city website from a bogus one.
Create your first WordPress website – an introduction to WordPressNancy Johnson
How to get started with your first WordPress website. Planning, choosing the right version (WordPress.com or a self hosted installation aka WordPress.org), and 5 essential dashboard settings. This presentation was given at WordCamp Seattle on Saturday, June 27th. For more information, contact me at www.rampantwebdesigns.com
This document provides an introduction to blogs and blogging. It defines what a blog is, how blogs are used, and the typical anatomy of a blog. It also discusses who blogs in Sri Lanka, globally, and provides examples of blogs. It offers guidance on starting your own blog, reading other blogs, and blogs safely.
Introduction to Building Wireframes - Part 1lomalogue
This document provides an introduction to building wireframes. It covers what wireframes are, why they are made, common tools and techniques used, and best practices. Key points include:
- Wireframes are visual guides that arrange elements without fonts, colors or graphics to accomplish a purpose
- They are made for concept exploration, layout, interactions, consensus building and risk minimization
- Common techniques involve sketching, paper prototyping, software tools and coding prototypes
- Features and scenarios help communicate ideas to designers and developers
- User centered design principles like goals, personas and tasks inform effective wireframe design
This document summarizes a study of the content management system WordPress. It discusses WordPress as an open source CMS, compares it to other CMS's like Joomla and Drupal, and outlines how to install and use WordPress including requirements analysis, prototyping content, and embedding information on website pages. Diagrams and analyses are used to understand WordPress features and requirements.
WordPress as CMS(Content Management System) - CMS로써의 워드프레스Chris
This document provides an overview of using WordPress as a content management system (CMS). It discusses WordPress' introduction, history, and features. It also examines different types of WordPress sites like blogs, galleries, and ecommerce sites. Additionally, it outlines WordPress' capabilities for managing content, users, and extensibility through plugins and themes.
What is Programming Paradigm
Types of Programming Paradigm
What is web programming
How does it work
What are web programming languages
Module of Web Programming
HTML
CSS
JAVASCRIPT
PHP
ASP .NET
RUBY ON RAILS
JAVA
PYTHON
Introduction to Web Programming - first courseVlad Posea
The document provides an introduction to a web programming course, outlining its objectives, what students will learn, and how they will be evaluated. Key points covered include:
- Students will understand web applications and develop basic skills in HTML, CSS, JavaScript.
- Evaluation will be based on exam scores, lab work, and individual study demonstrating understanding and skills.
- The course will cover the history of the web, how the HTTP protocol works, and core frontend technologies.
Cascading Style Sheets (CSS) allow web developers to define styles that can then be applied to multiple pages, reducing the work of updating styles across a site. Ajax techniques combine tools like JavaScript and XML to improve usability and loading speed for users. Key web technologies include HTML, XML, JavaScript, and server-side languages like PHP and ASP that generate dynamic web pages by connecting to databases through SQL.
This document provides guidance on designing effective websites, noting that websites should have easy navigation, appealing aesthetics through elements like color schemes and images, clean layouts, and logical information organization; it also discusses differences between static and Flash websites and provides examples of both good and bad design features.
This document provides an introduction to building wireframes. It discusses what wireframes are, different levels of detail in wireframes, and how to approach the wireframing process iteratively. Key points covered include:
- A wireframe is a visual guide that represents the skeletal framework of a website. They allow for rapid, low-cost design iterations.
- Wireframes can vary in level of detail from high-level box structures to individual page elements. The appropriate level depends on communication needs.
- An iterative approach to wireframing involves testing designs with users at each step and refining solutions collaboratively over multiple iterations. Both long-term project planning and short sprint cycles can employ this iterative process.
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The document discusses how blogging can change the way students write. It outlines goals of understanding that blogging is about conversation, not just journaling, and knowing two ways blogging can improve classroom and school communication. Teachers will be able to set up blogs for students and families, and get all students blogging. The document then provides examples of blogging for and by students, describing benefits like improved writing, student expression, and teaching internet responsibility.
Joomla is an award-winning content management system (CMS), which enables you
to build Web sites and powerful online applications. This presentation will cover all of the highlights and features Joomla has to offer.
www.silenceit.ca
Social media marketing training blackthornsauravstudio45
This document provides an overview of digital marketing training topics including setting goals, using keywords and content, directing customers, measuring results, and using various social media platforms. The training covers defining business goals, conducting keyword research and competitive analysis to create effective content. It discusses optimizing websites and forms, and thank you pages. Metrics for websites, social media and more are presented. Finally, the training reviews establishing marketing objectives and tactics, and delves into specific platforms like Facebook, LinkedIn, Twitter, YouTube and Snapchat.
The document discusses how content marketing can be used for demand generation in B2B environments. It explains that content marketing involves creating and sharing content to promote a product or service. This content educates prospects and builds trust at different stages of the buying process. Effective content marketing generates leads, nurtures leads as they learn, and allows leads to be scored based on their engagement with the content to determine when they are sales-ready. The document provides guidelines for creating content targeted at different buyer roles and stages to move prospects through the purchase funnel.
This document provides definitions for common modern marketing terms. It defines terms like A/B testing, big data, blogging, bootstrapping, cohort analysis, conversion rate, growth hacking, earned vs owned vs paid media, pivot, programming languages, product-market fit, viral coefficient, search engine optimization, paid search, email marketing, inbound marketing, lead magnets, content marketing, lead management, premium content development, social media management, and social advertising management. The definitions cover concepts and strategies relevant to digital marketing, content creation, analytics, and business growth.
Inbound marketing is a process that helps potential customers find a company through helpful content before they are looking to purchase. It aims to build awareness, preference, and ultimately generate leads and sales. When done well with high-quality content, inbound marketing can be more effective than traditional interrupting ads. It relies on content like blogs, ebooks and videos to engage prospects in an educational way rather than direct sales pitches. While powerful, inbound marketing also faces limitations like failing to reach decision makers, producing too many unqualified leads, or not standing out amidst other companies using the same tactics.
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
The document provides marketing tips and strategies for companies with limited marketing budgets during an economic downturn. It recommends focusing on proven low-cost tactics like referral marketing, public relations, social media, search engine optimization, and networking. Specific tips include claiming business listings, building links, capturing leads from webinars, and using tools like Jigsaw and Zift Solutions to update websites affordably.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
This document provides an overview of various digital marketing channels that business owners can use, including websites, search engine optimization, pay-per-click advertising, social media marketing, and email marketing. For each channel, the document discusses best practices and tips, such as developing quality content, optimizing websites for search engines, targeting relevant keywords in PPC ads, following guidelines for social media use, and only emailing interested subscribers. The overall message is that choosing the right marketing channels and implementing strategies effectively can help businesses attract customers and drive sales.
The document discusses electronic marketing mix strategies. It outlines the 7 key elements of an e-marketing strategy: situation analysis, strategic planning, objectives, marketing strategy, implementation plan, budget, and success evaluation. It then provides tips for an effective internet marketing strategy, including web promotion, search engine optimization, email marketing, and blogging. Finally, it defines the marketing mix and discusses the 4Ps (product, price, place, promotion), 7Ps (adding people, process, physical evidence), and 4Cs (cost, consumer wants/needs, communication, convenience) frameworks.
This document provides an overview of key concepts in digital marketing strategy and content marketing. It discusses frameworks like the AIDA model for customer journeys and SWOT/PEST analysis. It emphasizes creating customer personas and using a variety of content types and formats. The document also covers channels, branding, creating a content calendar, publishing/managing content, and using blogs/vlogs. The overall message is that an effective digital marketing strategy requires understanding customers, creating the right mix of content, and distributing it across owned, earned, paid, and shared channels.
The Art and Business of Affiliate MarketingWhat is Affiliate Marketing? Affiliate marketing is a type of marketing where an individual promotes another person’s product or service and makes a commission from each sale. The affiliate marketer has no responsibilities for the product quality, delivery or maintenance of product –other than the moral responsibility to their customers of promoting products of high value to them.Why participate in Affiliate Marketing?Affiliate marketing allows you the opportunity to work part-time or full time while building a generous residual income. “Residual income (also called passive or recurring income) is income that continues to be generated after the initial effort is expended.” -Marty Foley Affiliate marketing is one of the easiest methods I know of to make money with little or no startup costs and very little technology knowledge needed.There are also effective low-to-no budget marketing methods available --the product owner is doing the major marketing to gain product or service exposure.Affiliate marketing is something you can start immediately while you’re learning to create your own products and websites. Affiliate marketing is a revenue-generating activity that you can do while you build your main Internet profit streamAffiliate Promotion ProcessBelow you will see another flow chart I have put together for you that helps you to see the basic Affiliate Marketing flow process that you will be involved in during your Affiliate Marketing.
1) The document discusses how to amplify the impact of an inbound marketing program by incorporating it into an overall marketing mix that includes outbound techniques.
2) It explains that inbound marketing alone cannot drive maximum revenue and must be combined with other approaches. The document provides guidance on how to achieve this balanced marketing mix without breaking the budget.
3) It explores some common misconceptions about inbound marketing and introduces the concept of an "Inbound Marketing Multiplier" to help dramatically improve results from inbound programs.
The Art and Business of Affiliate MarketingZorain Ansari
Description: Introducing The Art and Business of Affiliate Marketing — The Essential Guide for All Professional Affiliate Marketers. Inside this eBook, you will discover the topics about what is affiliate marketing, affiliate promotion process, common ways to promote affiliate products, sale, lead or click, "two-tier and three-tier" affiliate programs, finding products to promote, factors to consider when choosing a product to promote, link cloaking, using product recommendations to increase your bottom line and so much more!
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
This document provides guidance on creating an effective B2B inbound marketing campaign. It discusses key characteristics of effective marketing, including being educational, timely, customized, and consistent. It then outlines the major components of a marketing campaign, including developing a compelling marketing offer, creating landing pages to generate leads, building automated email workflows to nurture leads, and promoting the offer through various channels. The document provides tips for each stage, such as how to make landing pages convert more visitors into leads through optimizing the headline, body, form, and image. Overall, the document serves as a guide for businesses on launching a holistic inbound marketing campaign to attract and qualify new leads.
The document discusses creating an effective marketing action plan for small businesses. It recommends first defining the customer buying cycle, which typically involves 6 stages from awareness to referrals. The plan should then include steps focused on each stage, such as using different messages for gaining awareness versus engaging active customers. Key steps in the marketing action plan include conducting market research, developing a marketing plan and calendar based on customer research, and measuring the results of different marketing efforts to assess effectiveness.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
The document outlines the key steps in developing an effective content marketing strategy: 1) Set objectives like becoming a trusted resource for a target audience, 2) Define buyer and audience personas to understand their needs and interests, 3) Create a content execution and amplification plan across various channels, and 4) Measure performance using metrics like consumption, sharing, lead generation, and sales. The goal of the content strategy is to attract and engage an audience in order to drive business results through relevant and valuable content.
With so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
Similar to Content Marketing Strategy Guide (2013) (20)
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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Content Marketing Strategy Guide (2013)
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“Internet
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http://righthandplanning.com
Right Hand Planning’s
Content Marketing Guide
How to Develop A Content Marketing Strategy
Build an integrated marketing system that drives traffic, leads and sales.
TABLE OF CONTENTS
1. Connect with Buyers Everywhere
Build Awareness, Authority and Trust among Shoppers
2. Make Sales on Your Schedule
Execute pre-planned content to meet company sales goals
3. Build an Automatic Sales Funnel
Automatically collect leads and send follow-up emails
4. A Simple Social Media Strategy
A manageable way anyone can use social media
5. FREE Content Sharing Sites
Several fast free places to share your content online
6. Paid Promotion Options
Spending a little money can greatly reduce time to results (i.e. Sales)
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Integrated Marketing System
Overview of the integrated marketing system discussed here. It
develops new traffic and creates ongoing relationships and sales.
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1. Connect with Buyers Everywhere
Below is the general process or “Purchase Funnel” that buyers go
through when selecting a product.
Upper Funnel
Searchers learn about options to solve their problem.
List all potential questions a researcher might ask:
– The customer has the most questions at top of funnel
– Opportunity to develop a lot of content to answer searchers’
questions
Topics to mix and match into Top-Funnel content:
• Symptoms and descriptions of the problems your products
solve
• Problem-solving products and capabilities
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• Company history, legacy, reputation, credentials
• Media mentions of company and quotes from company leaders
Middle Funnel
Searchers evaluate alternatives, get to know the brands and begin to
discover the products that speak to them.
Topics to mix and match into Middle Funnel content:
• Explanations and comparisons of your products
• Your product advantages versus alternatives
• Your product benefits (not features)
Social Media Opportunities
In the “Brand Engagement” and “Final Engagement” stages,
searchers (potential customers) look for answers from your company
directly or consult others via social media to get questions answered
or to seek out what others are saying about you.
This is why it’s vital to have a presence and be active on popular
social media sites.
Lower Funnel
At the Lower Funnel people are in the final decision-making stages.
It’s important to offer details and assurances to get them to select you
over the competition.
Topics to mix and match the items into Lower Funnel content:
• Product specifications
• How-to-use videos
• Evidence of results
• Customer testimonials
• Promotions like sales, bundles, current discounts, etc.
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Content Example
Just like in the diagram above, in the example below the search goes
from broad to narrow. In this example, consider how shoppers might
search for a low MPG car:
• First they search for low MPG car options
• Then they decide if they want a small or family-size car
• Then they consider foreign or domestic
• They pick one and research manufacturers
• Finally they pick a brand look at the models and options
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Types of Content and Uses
This graph from Distill shows the many types of content there are and
effective ways to use them.
CONTENT WRITING SEO TIP: Use Actual Search Terms in
Headlines, URL and Content
To help your content get seen without heavy promotion and backlinks
include an exact phrase a searcher might use in the:
• Title
• URL
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• Headline
These areas are the “on-site SEO” sections of your site and are a
big part of how Google indexes and understands your material. Use
them to your advantage!
Proof: 11 of 15 Terms on Google Page One
This example from our Right Hand Planning website shows that for
11 of the 15 keywords listed, the search term closely matches the
page URL.
For more information and a clearer view of this chart see this page :
http://righthandplanning.com/on-site-seo-compared-to-backlinks/ (notice the
search term in the URL)
Learn More
Content Marketing Services:
http://righthandplanning.com/article-writing-services/
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2. Get Sales on Your Schedule
Prepare for future sales with pre-planned content based on your
company calendar.
In the purchase Funnel examples above we were looking at making
sales based on a buyer’s timeline.
But every company also has internal events and times at which the
company needs to make sales according to its schedule.
Typical Company Sales Events:
• Seasonal – Need to sell remaining seasonal goods before next
season
• Regular Sales – Set sales events buyers have come to expect
• Model Year Closeouts – Sell remaining inventory before new
improved models arrive
• Holidays – Fourth of July, Christmas, End of Summer sales
• Tax Time – Push of services before tax year closes or after refunds
arrive
• End of Fiscal Year – Increase cash flow, reduce goods before
company closes fiscal year numbers
Sales during these times can be more important to the company than to a
buyer, therefore it’s necessary to have a strong content marketing plan in
place to combine company and customer sales cycles.
Content Strategy: Match Company Goals with Buyer Sales Funnel
Pre-planning your content calendar with company sales needs in mind will
help you meet sales goals.
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For example, be sure to develop and deploy Upper Funnel content well
before the sales will be needed by the company.
Also have Middle and Lower Funnel content ready in time to convert
shoppers who are at the buying stage.
Other Factors to put in your Content Calendar:
• Topics
• Target Keywords (aka Search Terms)
• Purpose - upper, middle, lower funnel
• Release Dates
• Medium – Facebook, blog, press release, sales flyer
• Type - infographic, video, article, product spec sheet
The exact time timing to release the content depends on your product
sales cycle, but the point is that pre-planning content will help you meet
your goals without resorting to expensive advertising buys or sales at
steep discounts.
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3. Build an Automatic Sales Funnel
Automatically collect leads and send follow-up emails
The four components of a successful email marketing system:
Offer – Create a compelling offer to give people a reason to sign up
for your information. Offers will vary depending on your sales process
and product price.
Simple offers are free informational documents. Higher-end goods
might justify free personal consultations or other more valuable
services – for example, think of those free DVD offers seen on TV for
investments or expensive beds.
Optin Form
Add an Optin form with a clear and helpful incentive can be placed in
several locations on your site to build a growing email list of your
customers.
Optin Form Example
Landing Page (or Sales Page)
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Is a long-form version of an optin form. it is a page with only one
focus – to get your visitors to “convert” – by taking action such as
making a purchase, giving an email address, calling a phone number,
scheduling an appointment, watching a video – whatever your
desired call to action is.
If the goal is an email sign up, prospects can be entered into the
same Follow Up Series as the optin form, or a different list if the sales
page is for a different product/offer than the optin form.
Follow Up Service – An email “auto responder” like AWeber (or Mail
Chimp or Get Response to name just a few) is the easiest way to
follow up with customers automatically who optin in to your email list.
An auto responder sends out your “giveaway” content automatically
to every new subscriber upon sign up.
Follow up Series
Equally important, an autoresponder is used to send out a series of
emails automatically on a pre-set schedule to every prospect.
These emails should be carefully designed to address customer
questions and concerns as they get to know your products and brand
with a few sales pitches sprinkled in.
While your follow up series is running it’s still easy to send out
monthly newsletters, news events or product and sales promotions to
these same subscribers. Just don’t overdo it on the sales pitches or
overall number of communications or people will unsubscribe.
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4. A Simple Social Media Strategy
Here are the basics of a simple social media strategy:
• Find
• Follow
• Share - other people’s content
• Post - your own content
Quick Note – You should be checking social media daily, if not twice
a day (morning and end of day). If this feels like a lot at first, it will be
faster and easier as you become more familiar with the medium and
get in the habit of using it.
FIND Your Audience’s Social Media Preferences
Facebook and Twitter are often safe bets and must-haves but it’s
worth taking a moment to understand your audience and your
intended uses to see if there are other social media platforms that are
even better for you.
For example many younger users are moving from Facebook to
Instagram, and Pinterest is popular among women and good for
businesses that rely on visual content (design, photography, food,
fashion etc.) and LinkedIn can be useful for professional services.
Twitter is a good supplemental social media tool to and is great for
announcing or chronicling live events.
Don’t forget that YouTube has Subscribers too if videos are
important to you.
Also, many of these can be linked together like Instagram to
Facebook and Facebook to Twitter.
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Many business owners don’t have a lot of time for social media so be
sure you’re picking the one or two social media that make sense for
your line of work and the ones that your customers use.
Selecting two social media platforms is usually plenty to stay in touch
with your customers as their activity is also likely to be concentrated
in just a few social media accounts as well.
How to Find Best Social Media
Check your competitors – Look at not just what they’re linking to,
but where the most followers and the most activity is.
Use SEMRush to find your top competitors, their keywords and where
their traffic comes from. The first ten results are free and this is often
enough to give you the information you need.
FIND and FOLLOW Influencers
Like the 80/20 rule, there are a few people on social media who hold
more sway than many of the smaller users combined, these are
called “influencers”.
To find influencers, you can see which names pop up, or use these
websites and tools:
• Klout
• Kred
• PeerIndex
• Alltop
Other People to Follow – As you participate in social media
consider adding to your Friend of Follow list:
• Big customers
• Big competitors
• Media
• Trade groups
• Local people and groups
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• Non-competing business that share same target – e.g. if you’re
a restaurant, the movie theater next door
SHARE
Share the posts, tweets and content of other people you want to get
noticed by is good practice in social media.
Some people advise making 80% of your activities shares of other
people’s content and 20% of your own original posting – this won’t
apply for everyone, but the point is to “listen more than talk”.
Include in sharing Replies, Comments, Share, Like, Retweet,
Forward, RePins.
To use another cliché, “If you want a Friend or Follower BE a good
Friend on Follower”
POST
When you have something to offer, by all means chime in. Topics
might include:
• Sales
• News
• Blog Posts
• Media mentions
• Events
• Promotions
• Personal – about staff or self. Not too personal, but life events
like births or marriages or job promotions might be appropriate.
• Humorous
• Community news and events
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Visuals like “memes” (photo with funny caption) and
infographics are becoming very important in social media. Mix
up your content to include items that can be consumed quickly or
passively (videos and audio).
FREE Social Media Tools
Use free tools like:
Google Alerts – Be altered any time a search term you’re watching
appears online. Google will “Google it” for you and email you.
Replyz (http://replyz.com),
Mention (http://mention.net)
Perch (http://perchapp.com/) to be alerted to new posts on social
sites you follow. A great tool for keeping up with competitors and
following social users you admire.
To be seen as a leader, stay on top of the popular topics in your field
– Use these tools find out what’s now…
• Google Trends
• Google Think Insights
• What the Trend
• Social Mention
• Trends Map
• TrendSpottr
To more easily manage your social media accounts use tools like
HootSuite (https://hootsuite.com/).
To find similar sites Google “Sites similar to ___” or enter a url into
Alexa.com and view the “Related Sites” tab.
You don’t need to use all of these, just find the 1 or 2 that feel easiest
for you to use.
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5. FREE Content Sharing Sites
Articles, blog posts and written forms of content can be shared for
free on these sites (and more like them):
• Scoop.it
• Repost.it
• BizSugar
• Headliner.fm
• Rebelmouse
• MyBlogGuest
The first two sites also allow for curation of related material.
Share PDFs and PPTs on sites like:
• Slideshare
• Scribd
• DocStoc
Two popular video sharing sites in addition to YouTube are:
• Vimeo
• DailyMotion
Impact
If you’re creating content you might as well take a moment to upload
it to these sites. It will give you a little extra exposure, more backlinks
and will help Google index your material.
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Also, Google likes to show a variety of types of content in their search
results (videos, slideshows, etc) and using these authority sites can
help get your content seen by searchers.
On the downside, free sites that allow anyone to upload content often
attract more uploaders than viewers so these might not result in a lot
of inbound traffic.
Also, Google does not give heavy weight to links from sites that
anyone can access. Google is more impressed with links from sites
that choose to link to you, rather than those that allow anyone to link
back to themselves.
Is it worth the effort?
It never hurts to gain the first hand experience that comes from trying
out these options. The only investment is your time.
The video and PDF/PPT sharing sites can be very helpful if 1.) You
upload very helpful content, fill out all the SEO areas (title,
description, tags) and then 2.) Add backlinks to the URLs where your
documents are.
How to add backlinks? Contact us (info@righthandplanning.com) or
buy a backlink package on SEOClerks.com.
Social Share – This site is very helpful in getting social bookmarks to
your content from a variety of different accounts owned by other
people.
There’s a free version and it’s best to use it to promote your off-site
content – like the PDF, PPT and video sharing sites mentioned
above.
GENERAL NOTE – Beware of over-linking or unnaturally linking to
content on your primary website because aggressive linking tactics
can results in Google penalizing your site in the search results.
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What do we mean by primary site? The site you make sales on (your
“money” site). If you’re tempted to do heavy bookmarking or SEO
backlinking it’s better to do it to your blog if it’s separate from your
sales site, or to your article on one of the content curation sites.
6. Paid Promotion Options
Writing and sharing content and participating in social media are
important parts of long-term traffic and brand building.
These activities should always be ongoing to attract new customers,
outdistance competitors and keep pace with your industry.
But when you need sales right away, spending a little money can
speed up results.
Check out some Traditional promotional strategies and then some
Non-Traditional ideas we’ve listed below…
TRADITIONAL PROMOTIONAL STRATEGIES
The promotional strategies and tools below fall under these general
service types:
• Marketing Basics - Strategic Planning and Site Setup
• Content Marketing – Article writing, guest blogs strategies
• Outsource Packages – SEO, Social Media Plans, Local
Marketing Packages
• Marketing Tools – AdWords, Press Releases, Apps, Ezine
Advertising
To discuss any of the services here, call us during West Coast
business hours at (424) 237-7609.
MARKETING BASICS
Strategic Planning
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“Internet
Marketing
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Organize for success with clear marketing and sales goals and a
website optimized for search and conversions.
Goal Setting such as sales metrics and target keywords.
Site Optimization of links, content, sales process and on-site SEO
factors.
Learn More
Marketing Planning - http://righthandplanning.com/internet-
marketing-for-small-business/
Strategic Services - http://righthandplanning.com/internet-marketing-
strategies/
CONTENT MARKETING
Guest Post Services
Our two services include content writing and placement for two types
of guest blogging:
High Value Blogs - Get SEO “link juice” from high value pages.
Good for passing SEO “link juice” to your off-site content like
YouTube videos, etc.
High Quality Blog Posts - Get traffic from popular blogs in your
niche – Good for
Learn More - http://righthandplanning.com/guest-blog-services/
Content Writing Packages
Curated Blog Content – Impress readers and make Google happy
by regularly publishing articles on industry news, events and people
in your field. Each post includes 2 to 4 citation links to important
authority sites.
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Authority Website Content – Expand your reach by answering a
wide range of customers’ questions and improve conversions with in-
depth product details with well-researched, high quality articles. Use
on your site to capture long-tail searches or share with partners to
gain valuable inbound links.
Learn More - http://righthandplanning.com/article-writing-services/
OUTSOURCE PACKAGES
Local Marketing
Citations and smart phones (and tablets) these are the things local
businesses need to appear online in the search results and in the
directories and maps of smart phones and tablets.
Citations are listings in business sites like yellowpages.com,
citysearch Yelp and others. The more you have, the more visible your
business will be in searches.
Smart phones by Apple and Android have their own databases for
their 411 directory and for the local business that appear on their
maps.
For businesses with local bricks and mortar locations a local
marketing plan is essential and the good news is they’re only a few
hundred dollars a year.
Learn More - http://righthandplanning.com/local-business-marketing/
Content-Based SEO and Social Media Packages
Content-based SEO is the new Google friendly method of writing and
posting high quality articles and sharing them on your site and
elsewhere online.
Keywords and backlinks are still part of the strategy but capturing
searches at stages and in many locations is now the main focus, as is
creating infographics and photo memes for sharing on social media.
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Marketing
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These high-quality, multi-faceted plans have come a long way from
the “old days” of SEO (you know, 2 years ago!)
And they work great because the focus is on the customer user
experience, which is exactly what Google and customers want to see.
Learn More
SEO Example Plans - http://righthandplanning.com/small-business-
seo-los-angeles/ Contact us for additional options and prices (310)
464-7609
Social Media Example Plans - http://righthandplanning.com/social-
media-marketing-plan/ Contact us for additional options and prices
(424) 237-8155
MARKETING TOOLS
Google AdWords and Facebook Ads
There’s nothing like paid advertising to target buyers and bring in
quick sales. They’re effective.
The downside? Depending on your competition, they’re can be one of
the more expensive adverting methods. On the upside, they work.
Learn More including many free AdWords tips
http://righthandplanning.com/adwords-tips/
Press Releases
Press releases are a cost-effective way to announce news and
amplify your presence among all your business’ stakeholders.
A press release package includes writing of a professional press
release and distributing it through leading high-visibility outlets where
it’s likely to also be picked up by many smaller sites.
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“Internet
Marketing
for
Growing
Businesses”
http://righthandplanning.com
For example, we have a premium press release package for only
$400 that includes:
• Professionally Written Press Release
• PR Newswire Distribution Package (a $299 value)
• PR Web Distribution (a $199 value)
• Feature Placement in Yahoo and Google News
• Sent to 500+ High Authority Media Sites (incl. MSNBC, AOL)
• Mailed to150,000 niche media list, 250,000 news subscribers
and more…
Contact us at (424) 237-8155 to learn more about the Press Release
Package
Responsive Sites and Apps
Having an optimized site for smartphones and tablets isn’t a need for
the future it’s for today. We can make your site “responsive” so that it
automatically adjusts to fit a tablet or smart phone screen. It’s easy
and affordable and it’s a useful exercise that will get you focused on
exactly how to drive customers to the pages you want them to
see.
And Apps are a great way to get a permanent connection with
customers because they place an icon to your site on your
customer’s device. This gives you the ability to send “push
notifications”, which sends a message, including message alert icon,
to your customers’ phones whenever you want to announce a sale or
promote other news or events.
Apps can also do many other things:
• Make sales
• Allow for reservations
• Provide a news feed
• Give directions to your location
• Show your products or menu
• Push promotions out to users
The ability to offer promotions and news out to your audience can
results in direct sales or at least keep your company top of mind.
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“Internet
Marketing
for
Growing
Businesses”
http://righthandplanning.com
NON-TRADITIONAL MARKETING IDEAS
Ezine and Newsletter Advertising
Ezines are email newsletters that go out to a list of optin subscribers.
Sometimes it’s possible to have your article published in an ezine for
free.
Otherwise, ezines are at least great advertising opportunities
because they are very targeted and your ad will often be the only ad
in the mailing.
There are ezines on a wide variety of topics and subscriber lists vary
from hundreds to tens of thousands. To find an effective ezine:
• Select newsletter topics likely to be read by your target
audience
• Select topics that are compatible with a message about your
industry and product
Newsletter Topic Examples - There are multiple more specific
newsletter titles within these categories:
• Health
• Senior Living
• Life Advice
• Home and Consumer
• Religion & Spirituality
• Women
• Travel & Leisure
• Parenting
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“Internet
Marketing
for
Growing
Businesses”
http://righthandplanning.com
Ad Options and Rates Examples (subject to change):
Text only Ads - ~$100 - $200 (about $0.75 CPM)
Display Ads - $200 - $500. Can reach 1.9MM readers for $459 ($0.23
CPM)
Mixed Display, Text and Specials - $500 - $1,000
Solo Ads – Email to their list containing only your ad, no newsletter
or other communication from list owner. Rates vary by list.
THANK YOU!
Thank you for reading our “Content Marketing Strategy
Guide”. We hope you found it useful and we welcome
your comments at info @ righthandplanning.com.
I’m Pete Semple the owner of Right Hand Planning.
We’re a small business internet marketing consulting
agency located in the Westchester neighborhood (90045) on Los
Angeles’s Westside.
Do you have a small business marketing question or need? Give me
a call at (424) 237-8155.
Sincerely,
Pete Semple