Connect with me @gianniskarag
Getting traction for your startup is not easy, so it's essential to get your SEO strategy right. Search Engine optimization can significantly improve your startups performance and help you get a piece of the market share from established players. This workshop will cover:
Crawling and Accessibility
Site speed & Performance
Advanced Data & Keyword Research
Localization & Internationalization
Link building techniques
#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More. Mel Sciorra
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Attend this session to learn advanced optimization secrets:
•Key elements of a web page that can be extracted for research.
•Top discovery tools to quickly find optimized topics, titles and tags.
•How to use XPath and Screaming Frog Web Crawler to fuel research.
•New tools to analyze content and predict the big five characteristics.
•Sneak peek at some new tools for advanced search engine optimization.
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More. Mel Sciorra
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Attend this session to learn advanced optimization secrets:
•Key elements of a web page that can be extracted for research.
•Top discovery tools to quickly find optimized topics, titles and tags.
•How to use XPath and Screaming Frog Web Crawler to fuel research.
•New tools to analyze content and predict the big five characteristics.
•Sneak peek at some new tools for advanced search engine optimization.
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
At theMediaFlow we pride ourselves on being insanely detailed technical SEOs. We use a foundation checklist which is adapted from client to client and sector to sector; though in general we always tend to include the items explained here.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Screaming frog is the best seo tools for getting website back end information. Screaming frog includes all kind of information about tag implementation, h1 implementation, duplicate content and many more term. It is free to use and very useful.
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
The Ultimate Guide to Scrapebox - The Only Scrapebox Tutorial You Needfrankmo920
This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.
Combatting Crawl Bloat & Pruning Your Content EffectivelyCharlie Whitworth
My #BrightonSEO talk on the best way to refine your crawl bloat and prune your remaining content effectively. Follow me at @WhitworthSEO for more tech seo nonsense.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. Steve's presentation takes you through the most common pitfalls of site migrations and how you can avoid them, ensuring a smooth transition.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Search engine optimization course :
- Google ranking signals (overview)
- Spam types
- Google algorithms
- Panda
- Penguin
- Google tools
- Google web Master
- Google speed insights
- Google analytics
- Google disavow tool
- Other famous SEO tools
- Google penalty indicators
- Understanding website traffic sources
- Crawling and indexing
- On page SEO checklist
- Metadata famous errors
- How to optimize a blog article
- Yoast plugin
- Sitemaps file
- Robots files
- Off page SEO
- Links types
- Good link building strategy
- Bad link building strategy
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
Using Competitive Gap Analyses to Discover Low-Hanging FruitKeith Goode
Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.
How to send money with TransferWise? A step by step guide by www.TawiPay.comFrançois Briod
Sending money online with TransferWise? Here are all the information you need to understand how TransferWise works. Discover a complete step-by-step guide, customer reviews, TawiPay's expert opinion on https://www.tawipay.com/en/us/send-money-with/transferwise
This presentation covers why blockchain technology uniquely addresses payments challenges. It also covers case studies of companies doing cross-border payments, payroll and identity management on private and public blockchains. For the narrative to these slides, please see this recording: http://event.on24.com/wcc/r/1253290/A48EFF87AF53E87670B41D1D98EADB6D
At theMediaFlow we pride ourselves on being insanely detailed technical SEOs. We use a foundation checklist which is adapted from client to client and sector to sector; though in general we always tend to include the items explained here.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Screaming frog is the best seo tools for getting website back end information. Screaming frog includes all kind of information about tag implementation, h1 implementation, duplicate content and many more term. It is free to use and very useful.
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
The Ultimate Guide to Scrapebox - The Only Scrapebox Tutorial You Needfrankmo920
This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.
Combatting Crawl Bloat & Pruning Your Content EffectivelyCharlie Whitworth
My #BrightonSEO talk on the best way to refine your crawl bloat and prune your remaining content effectively. Follow me at @WhitworthSEO for more tech seo nonsense.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. Steve's presentation takes you through the most common pitfalls of site migrations and how you can avoid them, ensuring a smooth transition.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Search engine optimization course :
- Google ranking signals (overview)
- Spam types
- Google algorithms
- Panda
- Penguin
- Google tools
- Google web Master
- Google speed insights
- Google analytics
- Google disavow tool
- Other famous SEO tools
- Google penalty indicators
- Understanding website traffic sources
- Crawling and indexing
- On page SEO checklist
- Metadata famous errors
- How to optimize a blog article
- Yoast plugin
- Sitemaps file
- Robots files
- Off page SEO
- Links types
- Good link building strategy
- Bad link building strategy
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
Using Competitive Gap Analyses to Discover Low-Hanging FruitKeith Goode
Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.
How to send money with TransferWise? A step by step guide by www.TawiPay.comFrançois Briod
Sending money online with TransferWise? Here are all the information you need to understand how TransferWise works. Discover a complete step-by-step guide, customer reviews, TawiPay's expert opinion on https://www.tawipay.com/en/us/send-money-with/transferwise
This presentation covers why blockchain technology uniquely addresses payments challenges. It also covers case studies of companies doing cross-border payments, payroll and identity management on private and public blockchains. For the narrative to these slides, please see this recording: http://event.on24.com/wcc/r/1253290/A48EFF87AF53E87670B41D1D98EADB6D
An introduction to the product vision board. The product vision board has originally been created by Roman Pichler. In the light of the courses we teach at Ghent University I added some changes.
The notes can be found in the ppt.
We help publishers promote their iPhone apps. Instead of screenshots or pre-recorded video, publishers can embed interactive iPhone app demos on any web page.
Here is what Square uses for their Pitch Deck, it has several good pointers on what should go in a startup pitch deck: Sourced from http://www.noise.re/duction/squares-pitch-deck/
AppVirality - Plug & Play growth hacking toolkit for Mobile apps.
We help app developers implement Uber/Lyft like in-app referrals under 30 minutes. No coding required.
Checkout - http://appvirality.com
The deck we used to raise $270k for our startup Castleentercastle
Castle (entercastle.com) is a Detroit-based real estate startup that lets rental owners put their properties on autopilot. In April 2015, we closed a $270,000 angel round using this deck.
Questions? Comments? I'd love to hear from you. Email me at max@entercastle.com.
The 10 most interesting slides that helped our SaaS company raise 9 millionGoCanvas
Have you ever wondered what goes into a pitch deck? Or what slides matter? Here are the 10 slides that seemed to resonate most with VCs we met with our our journey to raising our latest $9 million in funding. Be sure to check the notes for explanations of each slide.
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
101 Solidus SEO Tips: The Ultimate GuideThomas Sample
Another deep dive into the business value and practical application of SEO techniques and principles for your Solidus store. This year we see what’s new and expand upon topics that didn’t get enough time last time around, such as Social Media.
When it comes to rank your website in Google Ranking, then SEO plays a major role. But Few knows the best and effective ways to rank your website in Google SERPs.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
What Does It Take to Develop a Smart Mobile App for a Health Research InstituteAndolasoft Inc
Andolasoft has developed MyCircadianClock research mobile app in both native iOS and Android platform to track participants’ health-related information with HIPPA compliance mode.http://blog.andolasoft.com/
Before starting with keyword research, writing great content or even looking for links to reference your site, the most important thing is to make sure that your site has passed the health standards for SEO.
SEO without implementing certain fundamentals will lack results.
If certain health checks are not conducted on your WordPress site, it can completely destroy your SEO.
In this session, we explore on what health checks and resources you need to review prior to launching your SEO efforts for your website. In addition, we go through a proper SEO execution plan that you can implement to help your WordPress site rank higher in the Search Engines.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT
28 métricas SEO que puedes usar en informes y ventas a clientes. Libro electrónico en inglés, gratuito de 37 páginas. Título original: 28 SEO METRICS THAT YOU CAN SELL AND REPORT TO CLIENTS
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
3. 3
Agenda
01 02 03 04
• Why SEO
• Crawling and accessibility
• Sitespeed and performance
• Advanced Data and Keyword research
• Localization and Internationalization
• Advanced link building techniques
8. 8
Agility
Flexibility versus established players
As part of overall SEO efforts all of the elements in the
following (non-exhaustive) list might need to be
manipulated:
• Keyword targeting—which terms you have chosen
to represent your products, content, and brand.
• Site structure—how information on your website is
structured and how you present that information to
users. Are your products and pages properly
differentiated?
• Content strategy—what information are you going
to publish on your site? None? All of it? Who will be
responsible for this?
• The earlier SEO can be integrated into the
business model the better.
9. 9
Novelty
The linkbait factor
• Novelty is what linkbait is all about
• Interesting products get immediate press coverage
• Press coverage brings links
• Get the full advantage of the coverage if you ‘re SEO-optimized
10. 10
Efficacy of Partial Implementation
Practicing SEO is a bit like practicing meditation—full enlightenment is an
ongoing journey requiring a lifetime of work, but also a little bit will go a
long way.
13. 13
Accessibility
#1 - See your website as a crawler
1. Disable JavaScript on your browser
Path: Settings -> Show advanced settings -> Privacy -> Javascript
14. 14
Accessibility
#1 - See your website as a crawler
2. Disable CSS
Tip: install Google Chrome Web Developer extension
15. 15
Accessibility
#1 - See your website as a crawler
3. Set user-agent as GoogleBot
Tip: Use the User-Agent Switcher extension
17. 17
Accessibility
#1 - See your website as a crawler
Things to check:
1. Can you see all of your menu links (drop downs too!)?
2. Do all of the menu items and links appear as plain text?
3. Are all the links clickable?
4. Does this reveal any text that was previously hidden? (Hidden text can send
a red flag to Googlebot. It might not always be there maliciously, but it
shouldn't be there.)
5. Is your sidebar or widgets content all the way at the top? Remember, your
most important links and content should be at the top of the HTML. This is
more important the bigger the site is.
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Accessibility
#3– Duplicate page errors / HTTPS
• Internal links point to the new HTTPS URLs.
• Redirect all HTTP to HTTPS URLs
• Ensure that all rel=canonical tags within your HTML don’t point to the old
HTTP version..
• Watch Google Webmaster Tools during the transition
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Accessibility
#3– Duplicate page errors / Trailing slash
• Select one format, with or without trailing slash
• Change all the internal links
• Put a 301 redirect in place or canonical tags
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Accessibility
#4– Block malicious links to your website
Occasionally, malicious competitors might link to your website with a query
attached to it.
E.g. https://transfergo.com/?thisservicesucks
These pages can get indexed, and replace your normal pages
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Accessibility
#4 – Block malicious links to your website
Fix on .htaccess file:
# Malicious queries
<ifModule mod_rewrite.c> RewriteCond %{QUERY_STRING} querystring [NC]
RewriteRule .* http://example.com/$1? [R=301,L]
</ifModule>
Replace “querystring” with the queries you identify that others link to you
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Sitespeed & Performance
Optimizing your website’s loading speed will not only give Google better ranking
signals but will improve user experience too
38. 38
Sitespeed & Performance
#1– Measure your page speed // Check your homepage
https://developers.google.com/speed/pagespeed/
39. 39
Sitespeed & Performance
#1– Measure your page speed // Check your different pages types
Check all the different page types your website might have, the results differ
E.g.:
• www.homeaway.com - Score: 74/100
• www.homeaway.com/vacation-rentals/texas/r1139 - Score: 72/100
• www.homeaway.com/vacation-rental/p55664vb - Score: 63/100
https://developers.google.com/speed/pagespeed/
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Sitespeed & Performance
#1– Measure your page speed // Fix according to priorities
https://developers.google.com/speed/pagespeed/
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Sitespeed & Performance
#2– Track pageload in Analytics
On your Google Analytics installation, simply add the following tracking
parameter into the tag:
_gaq.push(['_trackPageLoadTime']);
If you ‘re a high traffic website, you can set a sample size by adding:
_gaq.push(['_setSiteSpeedSampleRate', 5]);
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Sitespeed & Performance
#3– Use YSLOW plugin
You ‘ll notice 3 levels:
1. YSlow (V2) - Runs the full set of 23 rules
2. Classic (V1) - Runs the first 13 rules
3. Small Site or Blog - Runs 14 rules that apply to small sites
Run #1 if you ‘re getting more than 10k visitors / month
Yslow.org
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Sitespeed & Performance
#5 – Use Google’s Closure Tool to minify JS
Google’s Closure compiler will help you minify your JS and reduce the loading
speed
https://github.com/google/closure-compiler
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Sitespeed & Performance
#7 – Install mod_pagespeed for Apache
If you run Apache, use Google’s pagespeed module to boost your loading times
https://developers.google.com/speed/pagespeed/module
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Sitespeed & Performance
#8 – Browser caching
Leverage browser caching via directives on your .htaccess file for:
• Photos
• CSS
• JavaScript
Timesheet:
5 minutes in seconds = 300
1 day in seconds = 86,400
1 week in seconds = 60,4800
1 month in seconds = 2,629,000
6 months in seconds = 15,774,000
1 year in seconds = 31,536,000 (basically ‘infinite')
52. 52
Data & Keyword research
Why Keyword research
If you’re not getting enough search engine traffic to your site, you’re not
using the words your customers use.
53. 53
Data & Keyword research
Why Keyword research
Keyword research can give you:
• traffic to your site by using the words people use when they’re searching
• Better website copy by incorporating terms consumers immediately identify with
• Develop great content ideas
• Better understanding of consumer’s behavior
• Identification of the size of the market
• new revenue streams by using popular keywords to inspire new product and service
ideas.
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Data & Keyword research
Keyword Planner - problems
1. Keyword Planner returns only keywords that are VERY closely related to what
you put into it
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Data & Keyword research
Keyword Planner - problems
2. Keyword planner returns to you the same keywords that returns to anybody
else, including your competitors
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Data & Keyword research
Keyword split
Split the keywords into three categories:
• Head Keywords - single-word keywords with insane amounts of search
volume and competition. They usually don’t convert well. E.g. “watches”
• Body Keywords - 2-3 word phrases that get decent search volume (at least
2,000 searches per month), but are more specific than Head Keywords. E.g.
“men watches”
• Long Tail Keywords - 4+ word phrases that are usually very specific. E.g. “buy
royal london watches online”
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Data & Keyword research
Start Keyword Planner
Get started with Head and Body keywords
64. 64
Data & Keyword research
Start Keyword Planner
Customize your search criteria
Try >= 2000 monthly searches
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Data & Keyword research
Start Keyword Planner – Competitive research
A few other ideas other than competitor websites:
• Pinterest pages
• Blog posts
• Wiki pages
• Press releases
• ..and anything that ranks for the keywords you want to rank
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Data & Keyword research
Go Long-Tail: Tools – Soovle.com
Soovle.com is an easy to
use, free tool that shows
you keyword suggestions
results from Amazon,
Wikipedia, Ask.com, Google
Suggest and YouTube.
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Data & Keyword research
Go Long-Tail: Tools – UberSuggest.org
Like Soovle,
UberSuggest.org grabs
information from Google
Suggest. What makes this
tool unique is that it
provides A LOT more
keyword suggestions than
Soovle.
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Data & Keyword research
Go Long-Tail: Tools – Google Webmaster Tools
Sometimes the
best keywords
are the ones you
already rank for
but they rank low
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Data & Keyword research
Go Long-Tail: Tools – Google Trends
Some of the keywords
listed under “Queries”
are potentially lucrative
keywords that the
Google Keyword
Planner won’t show
you.
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Data & Keyword research
Go Long-Tail: Tools – Google Trends
Other than keywords,
get seasonality trends
too.
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Data & Keyword research
Go Long-Tail: Tools – Other tools
• KeywordTool.io - Similar to UberSuggest but it adds a character before AND after the keyword
that you enter
• SEMRush - Instead of entering a seed keyword and getting a long list of keyword ideas,
SEMrush shows you keywords that your competition is already ranking for.
• Keyword Snatcher – crazy amounts of long tail keywords
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Data & Keyword research
Keyword Commercial Intent
You gathered tons of keywords, but which one are worthy? Split them in categories:
• “Buy Now” keywords – keywords that people searching them have literally their credit card in
their hand
• “Product” keywords - searches that focus on a specific product category, brand name, or
service. Searchers tend to be a bit earlier in the buying cycle than people using Buy Now
Keywords.
• “Informational” keywords (e.g. how to..) - The vast majority of keywords online are
Informational Keywords. As you might imagine, people looking for information don’t tend to
convert especially well.
• "Tire Kicker" Keywords (e.g. free, download etc) - they 're very unlikely to convert
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Localization
#2 – On-site Optimization
Once you have your keyword set, the next thing you will want to do is optimize
your own website for local search. Let search engines know what locations you
are targeting by including geo-specific information, keywords and phrases in
the specific places on your website as described below
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Localization
#2 – On-site Optimization / Local content
• Local Address & Phone Number on All Pages
• Location-specific pages
• Locally optimized urls and/or breadcrumbs
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Localization
#3 – On-site Optimization / Content
Write lots of quality content on a regular basis.
You must make a commitment to produce and publish content to your
website (via a blog is fine) on a regular basis and share that content through
social media. The content should be educational, entertaining, or simply
value-added instead of sales-based.
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Localization
#4 – 3rd party exposure
• Get a Google My Business Page.
• Get your business on at least 20 of the top Business Directories, such as
Yelp, SuperPages, YP.com, Bing, Yahoo, Bestoftheweb, etc
• Generate positive reviews through your Google My Business Page and
through Yelp. Focus on both quantity (you should minimally have at least
10 reviews and the most recent 10 should have positive sentiment) and
also velocity (how frequently the reviews come in.)
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Localization
#5 – Link building - Build local links
Don’t wait for local organizations (non-profits, Chambers of Commerce,
trade groups, etc), local partners (suppliers, distributors, vendors), and local
media entities to link to you – request links or find a way where you can
contribute content (written, visual, video) to the link partner site in return for
a link (either embedded in the content, through an author byline, or as part
of a partner page).
88. 88
Internationalization
What is Multilingual SEO
Multilingual SEO is the practice of offering optimized website content in a
variety of languages. Multiregional SEO is the practice of creating optimized
website content that is tailored specifically to multiple geographic regions.
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Internationalization
#1 - Domain & URL Structure
Subdomains With gTLDs (e.g., de.site.com, fr.site.com, etc.)
Pros (+)
• easy to set up
• can use Webmaster Tools geotargeting
• allows different server locations
• easy separation of sites
Cons (-)
• users might not recognize geotargeting from the URL alone (is “de” the language
or the country?)
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Internationalization
#1 - Domain & URL Structure
Subdirectories With gTLDs (e.g., site.com/de/, site.com/fr/, etc.)
Pros (+)
• easy to set up
• can use Webmaster Tools geotargeting
• low maintenance (same host)
Cons (-)
• users might not recognize geotargeting from the URL alone
• single server location
• separation of sites is more difficult/less clear
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Internationalization
#3 - hreflang
When do you need hreflang:
• You keep the main content in a single language and translate only the
template, such as the navigation and footer. Pages that feature user-
generated content like a forums typically do this.
• Your content has small regional variations with similar content in a single
language. For example, you might have English-language content targeted to
the US, GB, and Ireland.
• Your site content is fully translated.
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Advanced link building
#1 – Whitehat is the new Blackhat
• Constantly check your anchor text distribution
• Check page-level anchor text distribution too
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Advanced link building
#1 – Whitehat is the new Blackhat
Natural anchor text distribution:
• Branded terms
• Generic anchor texts (e.g. click here)
• Naked URLs
• Titles
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Advanced link building
#2 – Link relevancy
Andre Weyhner, ex-Googler, in an interview said:
“Getting a link from a high PR page used to always be valuable, today
it’s more the relevance of the site’s theme in regards to yours,
relevance is the new PR."
Tool: http://www.linkresearchtools.com/
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Advanced link building
#4 – Linkbait content
• Outdated content - While some niches have mostly evergreen content (e.g.
dating), most are changing all the time.
• WOW Factor – increase the number of items in aggregation / series articles
(e.g. 100 ideas for home registration)
• Design – find content that ranks well from early 2000 and attack it via the
design
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Advanced link building
#5 – Spread your content
• Social media
• Aggregators / curators
• Outreach
• Guestposts
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Advanced link building
#6 – Broken link building
Broken link building is a link building tactic where a marketer contacts a
webmaster who has a broken link on his/her site and recommends one or more
alternatives that include his/her target site.
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Advanced link building
#6 – Broken link building
Locate broken links:
• http://brokenlinkindex.com/
• http://domainhunterplus.com/
Reach the webmasters:
• Link Research Tools Contact Finder
• BuzzStream.com
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Advanced link building
#7 – Unlinked brand / product mentions
Find content that your product is being mentioned without link, and gently
ask for a link
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Advanced link building
#8 – Understand what PR people do and create stories
PR people craft stories around people, companies and data