This document discusses email and interactive marketing strategies for BabyCenter and MetLife. BabyCenter is the #1 pregnancy and parenting site worldwide with 24 million users. It is a trusted source of information for new and expectant mothers. MetLife is a leading provider of auto and home insurance benefits. Both companies are focusing on mobile and interactive strategies to better engage customers at different stages. This includes retargeting online leads who abandoned applications and using display ads to boost conversions.