This document describes Village, a native advertising platform that helps brands connect with millennial parents. It notes that traditional advertising is ineffective for this demographic, who rely on recommendations from trusted sources. Village positions products as answers to questions from parents, capitalizing on over 60% of app questions referencing a product. It aims to build a strong community of over 60,000 downloads and 18,000 monthly active users by the end of 2016. Village is seeking $500,000 in seed funding to expand its Android version, search capabilities, and community growth to generate $10,000-$16,500 in monthly revenue.