Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

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The document discusses the challenges of creating marketing materials for a client. It notes that it is impossible to describe what the client does in a sentence, they will not allow use of their catchphrase, and they will not show their flagship product on their new website. It then outlines different potential approaches to take, with the "strategy approach" being selected as the winner. However, there is still an issue with the client's logo that needs to be resolved.

Business Design

Mundane, inane or boring creative: The Otis Maxwell snoozefest ,[object Object],[object Object],[object Object]

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I give you...

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Back to those problems… ,[object Object],[object Object],[object Object]

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Problem solver approach

User dialog approach

Pugilistic approach

Dogmatic approach

You tell us approach

Testimonial approach

Strategy approach

THE WINNER!

THE WINNER! Except…

New home page

“ Services” page

“ Services” page

… but we’ve come a long way

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Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study

Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study

Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study

Evolution and Growth of Supply chain.pdf

Evolution and Growth of Supply chain.pdf

Evolution and Growth of Supply chain.pdf

Special Purpose Vehicle (Purpose, Formation & examples)

Special Purpose Vehicle (Purpose, Formation & examples)

Special Purpose Vehicle (Purpose, Formation & examples)

What are the main advantages of using HR recruiter services.pdf

What are the main advantages of using HR recruiter services.pdf

What are the main advantages of using HR recruiter services.pdf

NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...

NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...

NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...

Unlock Your TikTok Potential: Free TikTok Likes with InstBlast

Unlock Your TikTok Potential: Free TikTok Likes with InstBlast

Unlock Your TikTok Potential: Free TikTok Likes with InstBlast

Cracking the Change Management Code Main New.pptx

Cracking the Change Management Code Main New.pptx

Cracking the Change Management Code Main New.pptx

Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...

Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...

Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...

Did Paul Haggis Ever Win an Oscar for Best Filmmaker

Did Paul Haggis Ever Win an Oscar for Best Filmmaker

Did Paul Haggis Ever Win an Oscar for Best Filmmaker

chapter 10 - excise tax of transfer and business taxation

chapter 10 - excise tax of transfer and business taxation

chapter 10 - excise tax of transfer and business taxation

Cracking the Workplace Discipline Code Main.pptx

Cracking the Workplace Discipline Code Main.pptx

Cracking the Workplace Discipline Code Main.pptx

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx

Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx

Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx

Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

1.

2.

3.

4. I give you...

5.

6.

7.

8.

9. Problem solver approach

10. User dialog approach

11. Pugilistic approach

12. Dogmatic approach

13. You tell us approach

14. Testimonial approach

15. Strategy approach

16. THE WINNER!

17. THE WINNER! Except…

18. New home page

19. “ Services” page

20. “ Services” page

21. There’s still that *(^%) logo…

22. There’s still that *(^%) logo…

23. … but we’ve come a long way

24.