What is the role of email with constituents these days? Are people reading them at all? Should we be emailing and how does mobile fit in? In an ever-shifting online communications landscape, this session will explore where e-mail still has the greatest value in your marketing and fundraising efforts and will show you tips on how to optimize your email efforts.
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
Email marketing is not dead! It's now a more refined tool for building and solidifying relationships with potential and existing customers you meet through other demand generation activities.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
Email marketing is not dead! It's now a more refined tool for building and solidifying relationships with potential and existing customers you meet through other demand generation activities.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Online Marketing, Part II: Turning Participants into Supporters-Stepping up Y...Kivi Leroux Miller
This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.
Organizations are doing great advocacy and fundraising work in a variety of channels -- online, offline, and everywhere in between. With an integrated approach, all that work can add up to more than the sum of its parts, but figuring out where to focus can be frustrating.
Join Avalon Consulting and Change.org to learn the five critical strategies that will help integrate your efforts and drive the most value from your direct marketing work across all your channels, including:
* Welcoming new supporters and capitalizing on first-time donors
* Cross-channel integration best practices
* Testing and tracking multichannel efforts
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent. In this presentation for Salesforce Connections, Justine Jordan and I share insights into email virality gained from analyzing more than 400,000 emails tracked through Litmus' Email Analytics. We provide benchmarks for email forward-to-open rates, discuss different tactics for spurring email sharing, and examine some real-world examples of highly viral commercial emails. This presentation will give you new ideas for sparking email sharing and a new yardstick for measuring viral success.
This webinar describes how several Credit Unions have shown best practices while implementing successful marketing strategies in difficult economic times. It discusses the various elements of a comprehensive, successful marketing plan.
Building lasting relationships with your existing customers and members drives business success. Making that happen is called "Engagement Marketing." Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle.
How Behavioural Recruitment can inspire more authentic youth research Feeling Mutual ltd.
An overview of how to do more authentic market research with young people (16-24 year old, 'Generation Z'). Outlines how Feeling Mutual used Liveminds' behavioural recruitment' to do more authentic youth research and some of the psychology of young people that inspired us.
Casey Printing & Marketing's overview of direct marketing dynamics & trends with a brief introduction to Cross Media Marketing methodologies, use case & case studies, and contact info for Q&A.
My first introduction presentation on journalism and social media in the South Caucasus for journalists from Azerbaijan and Georgia at GIPA in Tbilisi.
Online Marketing, Part II: Turning Participants into Supporters-Stepping up Y...Kivi Leroux Miller
This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.
Organizations are doing great advocacy and fundraising work in a variety of channels -- online, offline, and everywhere in between. With an integrated approach, all that work can add up to more than the sum of its parts, but figuring out where to focus can be frustrating.
Join Avalon Consulting and Change.org to learn the five critical strategies that will help integrate your efforts and drive the most value from your direct marketing work across all your channels, including:
* Welcoming new supporters and capitalizing on first-time donors
* Cross-channel integration best practices
* Testing and tracking multichannel efforts
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent. In this presentation for Salesforce Connections, Justine Jordan and I share insights into email virality gained from analyzing more than 400,000 emails tracked through Litmus' Email Analytics. We provide benchmarks for email forward-to-open rates, discuss different tactics for spurring email sharing, and examine some real-world examples of highly viral commercial emails. This presentation will give you new ideas for sparking email sharing and a new yardstick for measuring viral success.
This webinar describes how several Credit Unions have shown best practices while implementing successful marketing strategies in difficult economic times. It discusses the various elements of a comprehensive, successful marketing plan.
Building lasting relationships with your existing customers and members drives business success. Making that happen is called "Engagement Marketing." Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle.
How Behavioural Recruitment can inspire more authentic youth research Feeling Mutual ltd.
An overview of how to do more authentic market research with young people (16-24 year old, 'Generation Z'). Outlines how Feeling Mutual used Liveminds' behavioural recruitment' to do more authentic youth research and some of the psychology of young people that inspired us.
Casey Printing & Marketing's overview of direct marketing dynamics & trends with a brief introduction to Cross Media Marketing methodologies, use case & case studies, and contact info for Q&A.
My first introduction presentation on journalism and social media in the South Caucasus for journalists from Azerbaijan and Georgia at GIPA in Tbilisi.
Business Forms Management on Corporate IntranetsCraig Burma
In 1999, paper business forms dominated businesses. Intranets were the untested platform. This Thesis focused on the tension between what I called Business Forms "paper pushers" and Intranet "propeller heads."
My research corrected predicted how 1) telecommunications advances 2) virtual partnerships 3) information security and 4) legal requirements would force these two groups to work together in the ways that I outlined.
This thesis was the foundation upon which I built a significant portion of my career.
EOi · 11/07/2012 · http://a.eoi.es/oi
Plan de negocio para empresa de servicios energéticos dedicada a instalación de sistemas solares térmicos, es un proyecto de los alumnos del Master en Energías Renovables y Mercado Energético (MERME) (Madrid)
Álvaro Bueno, Angélica de la Torre, Arturo del Fresno y Rubén Pardo.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet
Email is among the most trusted medium of all digital marketing tools‒often cited ahead of display media, banner ads, and brand websites. But are email marketers leveraging this channel effectively? What do consumers think about what we do? As often as we try to put the consumer first, many times we miss the mark.
In this session, email industry expert, Ryan Phelan, VP of Strategic Services for BlueHornet, shares valuable from-the-field insight about how consumers use email and what they think about email marketing.
Walk away from this session with a greater understanding of consumer expectations and actionable strategies on how to foster the type of relationship that consumers really want to have with brands.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
13 June Free Email Marketing Event - Torfaen Business CentreDaytodayebay
This Email Marketing event will cover:
Does Email Marketing work?
How to Get Email Subscribers ?
Planning & Delivering Email Campaigns
The Science of Email Marketing
Integrating Email + Twitter + Facebook
How to Set Up Campaigns ?
Legal Considerations
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
eMarketer Webinar: Email Best Practices in the Age of Social and MobileeMarketer
Join eMarketer Principal Analyst David Hallerman to learn best practices, case studies and the latest strategies for email marketing in this eMarketer webinar.
EMAIL 101: MAKING EMAIL WORK FOR YOUR BUSINESS
When it comes to email marketing programs, BKV is in the know. You might even say we wrote the book. After all, we're using email to build brands and bring in profits for Fortune 100 clients. We can show you how to make it work for your business, too.
Webinar topics include:
•History of various channels & current industry statistics
•Importance of eCRM as a component of a holistic approach to Direct Response
•Responsive First approach, strategies (customer acquisition/retention, segmentation, frequency)
•Creating content that drives engagement & testing that optimizes it
•Creating Automated email marketing programs (welcome series, birthday triggers, abandon cart)
•Choosing the right email provider
Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09Silverpop
Presentation given to the Northern California DMA chapter on November 18, 2009. Majority of the presentation is on integrating email with social networks; second section touches on 4 areas: Data capture; Welcome Emails, Using Personality in Emails and Trigger-based emails.
Creating a substance abuse communications strategy on a tight budgetErin Norvell
Substance abuse is a complex public health issue that leaves many of today’s community organizations struggling and overwhelmed. With more Americans dying each year from drug overdoses than motor vehicle crashes, there’s a huge need for policy and communication teams to affect change at the local level. However, too often tight budgets lead to generalized messaging and outreach tactics. While initially appealing, the approach of reaching as many people as possible often lacks the message tailoring strategies needed to elicit behavior change. Developing an effective communication strategy can be challenging for anyone, especially community organizations working with limited planning and implementation budgets.
This presentation is an excerpt of the full training and provides an overview of the key steps in developing a substance abuse communication strategy.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
How to Optimize (and Automate!) Your Campaigns for MobileDMXENGAGE
The world isn't going mobile, it is already gone. Millineals are leading the mobile charge, with 78% having a mobile device. Here are do's and dont's for optimizing emails for mobile.
Similar to Driving email engagement for non-profits. (20)
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
2. Sophia Latto Principal, UX & Design
Sophia helps nonprofits develop internet
strategy around building constituent
relationships, delivering compelling
messages, and online fundraising.
Prior to joining Blackbaud, Sophia worked
as a Creative Director at a design and
marketing agency in New York City that
specialized in online marketing and
communications for the non-profit, utility,
beverage, and financial sectors.
@sophialatto
Blackbaud Confidential 2
3. Quick Quiz
How many times have you…
Checked your email today?
Checked your email in the last half hour?
Checked your email since you entered the room?
(Are you looking at it right now?)
Blackbaud Confidential 3
On any given day, the average customer will be exposed
to 2,904 media messages, will pay attention to 52 and will
positively remember only four.
Source: Marketo, Definitive Guide to Email Marketing
4. Email Habits and Trends
• 72% of respondents read email when they are bored. 67.1% check it at
their desk, and 57% when they are at lunch.*
• 38% of respondents have two personal email accounts, whereas 21%
have three accounts. 57% have one business email account.*
• Nearly 49% have email accounts for messages they rarely intend to
open. That most likely includes marketing messages from senders they
don’t trust or care much about.^
• Email volume rose by 15.6% in Q1 2014 compared to Q1 2013.+
Blackbaud Confidential 4
*Acxiom "Email Marketing and Mobile Devices: A Survey of Consumer Habits and Perceptions" (2013)
^Ascend2 "Marketing Strategy Report" (2013)
+Experian "Q1 2014 Quarterly Benchmark Study”
5. Why send email?
Gen Y Gen X Boomer Mature
E-mail is an acceptable and important way to engage with supporters. This channel is less
effective for donation appeals and transactions.
70%
34%
30%
12%
65%
29%
33%
12%
53%
26%
31%
16%
39%
26%
35%
17%
E-mail from a charity
you know is very or
somewhat acceptable
Receiving e-mails
is important to stay in
touch with charity
Receive e-mails
from charity(ies)
Gave a donation in
response to an e-mail
appeal in the last 2 years
EngagementTransaction
Source: Next Generation
of American Giving
6. 2013 Key Benchmarks
• Email list size for grew by 14%. Small organizations saw the
highest rate of list growth at 26%.
• Average open rates were 13%. This is a decline of 4% overall
from 2012.
• Click-through rates for email fundraising messages were down
13% from 2012.
• Response rates were driven down by lower open and click-
through rates, averaging 0.07% for fundraising messages.
• Nonprofits received $17 for every 1,000 email messages
delivered. Overall, email accounted for about one-third of
nonprofits’ online fundraising revenue.
Source: 2014 M+R Nonprofit Benchmarks Study
9. Key Attributes of Engaging Email
• Set expectations
• Keep your house-file clean
• Be consistent
Trustworthy
• Segment your messages
• Personalize messages
• Offer good content
Relevant
• Test
• Utilize analytics tools
• Make sure your email is readable
Strategic
10. Build Your House File
Source: Marketing Sherpa Email Marketing Benchmark Survey
13. Best number of fields?
Source: Dan Zarzella analysis of 40,000 landing pages
14. Sign-up Form Best Practices
2. Set Expectations +
Communicate Value
3. Overcome Objections
1. Connect to Mission
4. Short form
Possible Additions:
Link to Samples
16. Confirmation Email Best Practices
2. Set
Expectations
1. Connect to
Mission
3. Added
Value 4. Engage
Further
17. Paring Housefile Helps Deliverability
Take the non-openers out
of your email sends to
improve the chances of
your message reaching
the inbox.
http://philanthropy.com/article/Paring-Email-Lists-Ensures/145181/
“We needed to get rid of people who were not engaging with us at all…
We didn’t see really big improvement in deliveries until we culled down
to just the active people.”
- Colleen Hutchings, director of online fundraising and engagement at the Environmental Working Group
Case Study: From Spam Folder to Inbox:
How Unicef Solved Its Big Email Problem
• 100% of Gmail and 90% of Yahoo
addresses were landing in spam folders
which identified Unicef as a possible
spammer.
• Unicef removed 850k inactive addresses
from their email list and now 95% of their
emails are being delivered to supporters’
inboxes.
19. Segmented Content
E-mails and appeals need to be customized in any way possible. Donors
should be recognized and thanked for past giving and have their support
acknowledged. It is the most basic way of segmenting appeals.
20. Geo-Based Communication
Find ways to make an e-mail more relevant and meaningful to the recipient;
the more personal the communication, the stronger the response.
21. Behavioral Based Communication
• Personalization should go beyond
first name and geographic
location.
• It should reference and
acknowledge the relationship
between the organization and
constituent.
• Most important, it should reference
past behavior and actions taken
on behalf of or as part of the
organization’s community.
22. Behavioral Based Communication
• References past activity and
engagement with organization
• Educates constituent on
advocacy program
• Creates opportunity to engage
on a variety of issues and topics
• Received “passionate” response
• Regardless of results / feedback,
this is proof that making
communications personal is
more likely to capture attention.
24. Single Theme Messaging
• Single message
e-mails draw special
attention to
campaigns and
highlight/emphasize
targeted asks
• Make sure to include
alt-text and text copy
that explains ask
(for those who
block images)
• Greater chance entire
message will be seen
and read by user
25. Single Call to Action
• Multiple links to a single call to action
• Brief messaging
• Mobile-friendly
• Emphasizes brevity of the action the
recipient is asked to take
• Both visual and textual prompts to
call to action
26. Video Helps Drive Conversion
• Including the word ‘video’ in an
email subject line can improve
the open rate of that email
between 7% and 13%,
• Video in an email drives an
average 21% higher conversion
rate.
Source: Marketo
27. Lapsed Response Communication
• References past email/
advocacy action
• Offers the recipient a way
to control their email
preferences
• Good overall tactic for
house-file maintenance
28. Robust Unsubscribe Page
• Associate emails with
campaigns so they can
opt-out from that
campaign instead of
unsubscribing
altogether.
• Offer them a break and
let them unsubscribe
for 90 days
• Promote social media
as another channel
through which to stay
connected
30. Email Engagement Has Evolved
People are using multiple devices to read their email at different
times. In a day, a person can check their email in a number of ways:
• Their mobile device first thing in the morning
• Desktop or laptop computer at work
• A mobile device while
waiting in line at the store
• A tablet while sitting
on the couch relaxing
after dinner
31. Mobile Trends in Email
• 75% of consumers are 'highly likely' to delete an email that doesn't render
correctly on a mobile device.
• 85% of Millennials (ages 18-30)
and those aged 30-39 open,
email via mobile, 50% say a
smartphone is their 'primary'
email device
• 79% say they'll reopen emails
on PC that they've already
opened on mobile
• 49% say they'll click mobile links
Source: “Make or Break Mobile E-mail”, Constant Contact and Chadwick Martin Bailey, August 2013.
32. Mobile Trends in Email
Mobile devices account for 50% of opens, and 40% of clicks.
Yet, mobile devices account for only 13% of transactions.
Source: Quarterly Email Benchmark Study, Experian Marketing Services.
33. Mobile Trends in Email
In addition to having the highest click-to-open rates, mobile-combo and
other categories had higher revenues per opener than any of the single
platform groups.
Source: Quarterly Email Benchmark Study, Experian Marketing Services.
35. Scalable vs. Responsive
Pros Cons
True mobile-first design Doesn’t work perfectly
everywhere
Requires two designs
Coding is complex
Responsive
Pros Cons
Works everywhere Not a “true” mobile design
Single design Limited layout
Easy to code
Readable & clickable
Scalable (or Mobile Friendly)
36. What Makes an Email Scalable
• Single column design in narrow width
• Larger font sizes
(body copy: 18-20px; headlines: 22px+)
• Touch-friendly links and buttons
• Includes a clear call-to-action
• Uses short, direct copy
• Key information at top of email.
37. What Makes an Email Responsive
The layout changes to
accommodate the device in
which it’s being viewed.
38. Media Query Devices
The good news: your
responsive email will look
great on devices that support
media queries.
The bad news: not all mobile
devices support media
queries.
39. Email Reader Market Share
Your not going to be perfect in every reader, but you can be really good in
a lot of readers. Focus on the top readers and do your best with the ones
used less often.
Source: Litmus.
40. Testing Will Help You Get it Right
There are third party tools available that help you test for all kinds of
readers and devices and can also supplement your email reports. They
work with your current email service provider tools.
Emailonacid.com — a paid service available for all ESPs
Litmus.com — a paid service available for all ESPs.
41. Email Testing Tools
Email on Acid and
Litmus allow you to
check emails in all
readers and in different
mobile devices.
42. Add-on Email Analytics Tools
These tools work with all ESPs and can give you a little more information
about how your emails perform.
Engagement Reading Environment
43. Pre-Header Text Affects Open Rate
The first 120
characters of your
email appear as a
preview. Make
them count.
45. Provide A Consistent Experience Through Conversion
Email
Landing
Page
Confirmation
Page
Thank You
Email
46. Elements of an Optimized Landing Page
1. Limit, or better yet… eliminate
all links on the page.
2. The headline should reference the
positioning & style of the email
message.
3. Use compelling images or videos
4. Break up text with subheads & bullets
5. Tell your audience what you want
them to do.
6. Include testimonials from beneficiaries.
Photos make it personal.
7. If you want the visitor to make a
donation, make sure they can start the
process on the page.
8. Donation button should be big
and bright.
9. Make it urgent & relevant to time & goal
48. Projections for the Future
*Source: Litmus
+ Marketing Trend Watch: 2014 Planning Edition
• Inbox organizers will change subscribers’ view of email:
Organizers automatically organize & display content based on
default rules and detection.*
• Symbols in subject lines are here to stay:
Hearts, stars, airplanes, and snowmen were one of the biggest
trends in 2012 and continue to be popular.*
• Visualization will reign supreme:
Content that incorporates graphics, images, and videos will
continue to add visual impact and share-worthiness to emails.*
• Marketers will continue to invest in email:
Email continues to be the most popular marketing channel.+
• Video email will finally take off: HTML5 video will finally
deliver on the video in email experience.*