As donor behavior and media platforms continue to change here are some new core practices to keep in mind when communicating in 2014 and beyond. If the donor base is on the move, you should be too!
To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110Hubert Grealish
Short five - ten minute strategic summary on how companies can approach new media communications and product information. As shared at 2010 Corporate Social Media Summit in London November 2010.
As donor behavior and media platforms continue to change here are some new core practices to keep in mind when communicating in 2014 and beyond. If the donor base is on the move, you should be too!
To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110Hubert Grealish
Short five - ten minute strategic summary on how companies can approach new media communications and product information. As shared at 2010 Corporate Social Media Summit in London November 2010.
Social media tools such as Blogs, Twitter, Facebook, etc... are excellent ways to help businesses increase brand awareness and enhance business value within the new media landscape. The challenge lies in determing which tools to use, and how to measure success. In this session, you will learn about the popular social media tools, and how they can be utilized within your business for maximum impact. Come away with the knowledge to separate the truth from the hype and make informed decisions around your social media strategy.
With more people turning to social media for real-time updates that are relevant to them, the opportunities of social media for utilities like the Visayan Electric Company (VECO) are plenty. Before, customers receive updates through bill inserts. Now, with Facebook becoming one of the leading communication tools for utilities, companies can interact with their customers with less cost and more efficiency.
As reported in eMarketer, ClickZ, and Econsultancy, Fortune 500 companies are using CPL advertising to build social brand groups and community sites in an accountable way.
Check out the presentation and learn:
• Marketers like Kimberly-Clark, Hewlett-Packard/Snapfish, eFax, Tommy Hilfiger, and more are connecting with interested consumers through social/community sites, newsletters, loyalty programs and other engagement vehicles.
• The average cost of a marketing lead varies across different industry sectors, including retail, travel, consumer electronics, nonprofit and more.
• Exclusive snapshots from the ASPCA social campaign that was highlighted in ClickZ.
Tutorial on metrics of user engagement -- Applications to Search & E- commerceMounia Lalmas-Roelleke
User engagement plays a central role in companies operating online services, such as search engines, news portals, e-commerce sites, and social networks. A main challenge is to leverage collected knowledge about the daily online behavior of millions of users to understand what engage them short-term and more importantly long-term. The most common way that engagement is measured is through various online metrics, acting as proxy measures of user engagement. This tutorial reviews these metrics and proposes a taxonomy of metrics. As case studies, it focuses on two types of services, search and e-commerce. The tutorial also discusses how to develop better machine learning models to optimize online metrics, and design experiments to test these models.
This tutorial was given by Mounia Lalmas from Spotify and Liangjie Long from Etsy Inc.
This tutorial was presented at WSDM 2018 (11th ACM International Conference on Web Search and Data Mining). It is the first delivery of this tutorial, so feedbacks and comments are welcome. We intend to continue working on this material.
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...CafeGive Social
What is mobile marketing? And how can credit unions harness mobile marketing tools and tactics to showcase their community impact and attract more new members?
This guide covers the fundamentals as well as cutting edge tactics.
- Lessons from mobile marketing platforms being used successfully
- What to look for when choosing a mobile technology solution for marketing
How to easily test mobile marketing campaigns, learn quickly, and evaluate your results.
- How credit unions & socially responsible businesses drive employee engagement through & showcases community giving.
- Quick steps you can take to improve your members' mobile experience in 5 minutes.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Social media tools such as Blogs, Twitter, Facebook, etc... are excellent ways to help businesses increase brand awareness and enhance business value within the new media landscape. The challenge lies in determing which tools to use, and how to measure success. In this session, you will learn about the popular social media tools, and how they can be utilized within your business for maximum impact. Come away with the knowledge to separate the truth from the hype and make informed decisions around your social media strategy.
With more people turning to social media for real-time updates that are relevant to them, the opportunities of social media for utilities like the Visayan Electric Company (VECO) are plenty. Before, customers receive updates through bill inserts. Now, with Facebook becoming one of the leading communication tools for utilities, companies can interact with their customers with less cost and more efficiency.
As reported in eMarketer, ClickZ, and Econsultancy, Fortune 500 companies are using CPL advertising to build social brand groups and community sites in an accountable way.
Check out the presentation and learn:
• Marketers like Kimberly-Clark, Hewlett-Packard/Snapfish, eFax, Tommy Hilfiger, and more are connecting with interested consumers through social/community sites, newsletters, loyalty programs and other engagement vehicles.
• The average cost of a marketing lead varies across different industry sectors, including retail, travel, consumer electronics, nonprofit and more.
• Exclusive snapshots from the ASPCA social campaign that was highlighted in ClickZ.
Tutorial on metrics of user engagement -- Applications to Search & E- commerceMounia Lalmas-Roelleke
User engagement plays a central role in companies operating online services, such as search engines, news portals, e-commerce sites, and social networks. A main challenge is to leverage collected knowledge about the daily online behavior of millions of users to understand what engage them short-term and more importantly long-term. The most common way that engagement is measured is through various online metrics, acting as proxy measures of user engagement. This tutorial reviews these metrics and proposes a taxonomy of metrics. As case studies, it focuses on two types of services, search and e-commerce. The tutorial also discusses how to develop better machine learning models to optimize online metrics, and design experiments to test these models.
This tutorial was given by Mounia Lalmas from Spotify and Liangjie Long from Etsy Inc.
This tutorial was presented at WSDM 2018 (11th ACM International Conference on Web Search and Data Mining). It is the first delivery of this tutorial, so feedbacks and comments are welcome. We intend to continue working on this material.
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...CafeGive Social
What is mobile marketing? And how can credit unions harness mobile marketing tools and tactics to showcase their community impact and attract more new members?
This guide covers the fundamentals as well as cutting edge tactics.
- Lessons from mobile marketing platforms being used successfully
- What to look for when choosing a mobile technology solution for marketing
How to easily test mobile marketing campaigns, learn quickly, and evaluate your results.
- How credit unions & socially responsible businesses drive employee engagement through & showcases community giving.
- Quick steps you can take to improve your members' mobile experience in 5 minutes.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
Facebook and other social media outlets represent the biggest opportunity currently available for easily and affordably understanding consumer opinion.
Millions of comments are made each day and are available for data mining and analysis. This information can arm you and your organization with the tools you need to optimize for people to respond.
Arm your campaign or issues advocacy efforts with modern tools and the power of data.
Presentatie van Dorianne Richelle, client partner Facebook Benelux over A mobile connected world tijdens de #SocialSessions2014 op 19/6/2014 in Amsterdam.
Effective Mobile & Social Media Marketing StrategiesMicheleSullivan
- Leverage mobile technologies as a component of your overall marketing, communications and social media strategies
- Key differences between mobile websites and mobile apps
- Examples of mobile apps to expand member benefits, enhance satisfaction, and ultimately improve retention
How to Master Your Mobile Engagement Toolkit Urban Airship
The most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story.
Urban Airship recently compiled the industry's largest study of opt-in rates and trends, revealing that on average, only 43% of users opt-in to push notifications. Of those who don’t opt-in, less than a third of users engage with an app again after the initial installation.
This is where additional tools like in-app messaging, message centers and digital wallet offerings provide a brand new opportunity. Because they allow you to address all of your users inside and outside of your app, these tools provide significantly more reach. They also provide you with a lot of control to communicate new product offers and promotions, address abandoned carts, and encourage profile signups to keep your brand top of mind.
Sign up for this webinar and join Bill Schneider, Urban Airship’s director of product marketing, to learn:
• How to expand your messaging tools beyond Push notifications
• When to use Push, In-App Messaging and Digital Wallet
• How to maximize the Push Opt-in opportunity
• Strategic insights on building messaging solutions that support each other
Portland Small-Medium Business Salon - Hosted by Idealist Consulting, Pardot, and Cirrus Insight. Learn how marketing automation can take your business to the next level.
Community Engagement: 3 Ways to Harness the Power of your Nonprofit NetworkIdealist Consulting
Engagement is so key to the mission of nonprofits everywhere. Without it, not only would we be at a loss for how to serve but also at a loss for support in accomplishing our goals. So how does an organization go about community engagement? As our digital footprint expands, so too should our definition of community engagement.
Take a look at what community engagement means in the digital age, how community engagement applies to your nonprofit, and different styles of facilitating those connections.
5 Ways Nonprofits can Get Started with Marketing AutomationIdealist Consulting
Agenda:
What is Marketing Automation?
How can nonprofits use it?
5 ways to get started
Case Study: Jefferson Awards Foundation
Putting it all together/Q&A
Agenda:
Introduction to the Non Profit Starter Pack
Navigation and List views
Data Entry
Merging Accounts and Contacts
Activity Management & Managing Calendar
Wrap Up
Day 1:Salesforce Basics for the Accidental Admin (NPSP May'15)Idealist Consulting
For info on next training visit www.idealistconsulting.com
Agenda:
Intro
Navigation and List Views
Data Entry
Merging Accounts and Contacts
Activity Management and Managing Calendar
Email Templates
Portland Small Business Salesforce Salon Presentation deckIdealist Consulting
Follow Fred Armisen of Portlandia through his customer journey from lead to prospect to client, through the lense of Salesforce tools Pardot, Sales Cloud, and Communities. This was presented at a live event for the Portland Small Business community 3/19/15.
Slidedeck from our 8-27-14 webinar featuring Idealist Consulting's Membership Solution kit where you can use Predictive Response and Click & Pledge to increase membership engagement and make memberships a seamless part of your campaign strategy.
Presenters:
Seth Goddard, Predictive Response
Karen Arrivillaga, Click & Pledge
Salesforce Basics for the Accidental Admin Webinar, Day 1Idealist Consulting
Agenda:
Introduction to the Non Profit Starter Pack
Navigation and List views
Data Entry
Merging Accounts and Contacts
Activity Management & Managing Calendar
Wrap Up
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
One Small Step for Fundraising: Mobile Giving with mGive Webinar Deck
1.
2. One small step for fundraising,
one giant leap for nonprofits
3. Introductions
Idealist Consulting strives to advance social responsibility through thoughtful and approachable
technical consulting.
• Top-rated on the AppExchange
• Over 700 Salesforce implementations
• Certified B Corp
The mGive Foundation partners with more than 60 of the nation’s leading mobile carriers (covering 99
percent of U.S. mobile customers) to enable qualified nonprofits to increase overall donations and
reach new audiences using affordable, reliable and regulation-compliant mobile donation campaigns.
Jenifer Snyder
Executive Director
The mGive Foundation
303.875.5326
jsnyder@mgive.org
@mGiveFoundation
Angela Whaley
Client Experience Director
mGive
866.720.3350 x122
awhaley@mgive.com
@mGive
4. Mobile is Read
• 97% open rate for text messages
Mobile is Now
• 85% of text messages read within 15
minutes of receipt
Mobile is Present
• Phones within reach 19 hours per day
Mobile is Loved
• Text donors are extremely satisfied
What Makes Mobile Super Powerful?
5. The Mobile Ecosystem: How Do You Interact With Each?
Text Messaging
Mobile Apps Mobile Web Pages
7. Sphere of Influence
Social Media
16% view rates
Organic /
Paid Search
(Website)
Email
18% open rate
Mobile
97% open rate
Unaware
8. Annual survey of text donors
5,555 donors who gave by text in 2013
Online study fielded through text message and email from
April 4 though April 21
Fourth year of study
The mGive Foundation 2014 Text Donation Study
9.
10. Text donors want to give more
Mobile is social media – hiding in plain sight
Cause marketing stands to gain from mobile
Key Findings
11. Text donors are extremely happy with text giving
The overwhelming majority want to continue giving by text
Most see text giving as a preferred, “excellent” way to give
Yet only 30 percent of text donors respond that they usually
give in this way
“Giving Preference Gap”: Text Donors Want More Giving
12.
13. Social media was the second most-
cited source of information about text
donation campaigns (after T.V.)
Charitable giving through social media
is in the top five preferred choices of
giving
Text donors are active video viewers
and Facebook users through their
mobile phones
Text Donors Want More Social
14.
15. 60% of Twitter users tweet from mobile
Two-thirds on Facebook and use their mobile devices at least
some of the time to update/check status
YouTube reports one billion video views per day through mobile
Social media image content increasingly from mobile:
• 47% of smartphone users reported replacing digital cameras
with mobile phone in 2011
Mobile and Social – a Broader Look
16. This year’s survey showed strong linkages between text donors
and cause marketing:
Corporate/Brand acts as an incentive
Already a “top-five” source for info about text campaigns
Text Giving and Cause Marketing
19. 1. Text is underutilized, both as a solicitation method and as a
source for sharing news and information
2. Text integration with social media should be the focus for those
wanting to do more with text – especially integrating text calls-
to-action with social video and Facebook
3. Nonprofits and corporate cause marketing partnerships provide
effective opportunities to communicate and solicit by text
• In fact, a cause marketing campaign is the perfect vehicle to
tie together points one and two
Survey Implications and Best Practices
20. A client was able to double their text donations from 2012
to 2013. Social media/text integration was the key success
factor
Used celebrity video with a text call-to-action
Fans retweeted calls-to-action and shared videos
Regional offices sent their own challenges and calls-to-
action to local supporters on their social networks
Example: Integrated Text and Social Media/Video
21. Segment and Target: Right message to the right audience at the
right time applies to mobile
Possible segmentation includes:
• Donation history
• Geography
• Activity preferences (Volunteer? Advocacy? Recruit others?)
• Donor source
• Issue preferences
Best Practices
22. Use text as a source of information about
your donors
• Qualitative and quantitative surveys
• Use to collect info for segmentation
and to build rapport with your
supporters through text
From: 50555
Tell [ORG NAME]
what is important
to you at
http://m.mgive.c
om/webform or
reply POLL now!
Msg&Data Rates
May Apply
Best Practices
23. Use online & offline forms
• Sign-in forms
• Widgets
Collecting a mobile number
on your website is the most
successful way to build a
strong mobile community
Best Practices
24. Cross-pollinate
• To increase email open rates,
encourage supporters to opt-in for
email and text
• Use text to get updated email
addresses for bounce backs
• Use email to recruit mobile information
Best Practices
From: 50555
Tell [ORG NAME]
what is important
to you at
http://m.mgive.c
om/webform or
reply POLL now!
Msg&Data Rates
May Apply
From: 50555
Your email recently
bounced back!
Please update it for
[ORG NAME] at
http://m.mgive.co
m/webform or
reply with your
email now.
26. Standards Have Changed
From: 50555
To receive text
updates from [your
favorite nonprofit],
please reply with YES.
Up to 2msg/mo. Reply
HELP for
help.Info?Visit:
mGive.com/E
Msg&DataRatesMay
Apply
From: 50555
Yes
From: 50555
Thank you! For
more, visit
http://mgv.cc Up
to 2msg/mo. Reply
HELP for help,
STOP to
cancel.Info? Visit:
mGive.com/E
Msg&DataRates
MayApply
Kirsten to introduce Idealist
Partner to introduce their presenter
(5 min)
Before we go through some of our 2014 Text Donation Survey results in more detail, let’s look at four reasons why mobile is a super way to engage supporters.
(See graph on next slide for text donor experience rating – 98% rate their experience in text giving as “excellent” or “good”)
Before we go through some of our 2014 Text Donation Survey results in more detail, let’s look at four reasons why mobile is a super way to engage supporters.
(See graph on next slide for text donor experience rating – 98% rate their experience in text giving as “excellent” or “good”)
Before we go through some of our 2014 Text Donation Survey results in more detail, let’s look at four reasons why mobile is a super way to engage supporters.
(See graph on next slide for text donor experience rating – 98% rate their experience in text giving as “excellent” or “good”)
Before we go through some of our 2014 Text Donation Survey results in more detail, let’s look at four reasons why mobile is a super way to engage supporters.
(See graph on next slide for text donor experience rating – 98% rate their experience in text giving as “excellent” or “good”)
The results of our annual survey show that donors want to engage – and give – more through mobile.
That engagement includes increasing integration with social media. Social media and mobile go so well together that we should no longer distinguish the two: mobile is social
Survey findings also show that cause marketing – corporate and brand involvement – are effective motivators and engagers in mobile. Cause marketing provides an opportunity to integrate mobile into your overall program.
98 percent rate their experience with text giving as excellent (78%) or good (20 percent) -- the highest in four years
On a scale of 1 to 4, text donors gave text giving a median score of 3.5 as their preferred method of giving, the top preferred choice among respondents. Text giving was the top pick for the first time in this year’s survey.
61% of respondents prefer text giving as an “excellent” way to give.
Only 30 percent of respondents say they “usually” give via text.
The text Giving Preference Gap can be seen in the graph on the next slide
This chart represents the Text Giving Preference Gap – while just under 30 percent of respondents say they usually give by text, nearly 100% rate their text giving experience as “excellent” or “good.” 61 percent strongly prefer it as a donation method and 85 percent say they want to continue to give this way.
The Text Giving Preference Gap indicates that text giving is under-utilized by nonprofits.
This giving gap is most pronounced for text, as well as online giving and special events.
When it comes to how donors hear about text campaigns, most say T.V., at 60 percent (Ads, TV shows, Concerts and telethons top TV sources).
Second source is social media at 35 percent.
Text donors like giving through social media – it’s in the top five preferred methods.
Text donors use their phones to make online donations, update Facebook and send Tweets, but their favorite activity is watching online videos with their mobile phones.
(See chart on next slide for stats on how mobile donors use their mobile phones with social media)
What we’re seeing with the integration of mobile and social media among text donors is reflective of how society is engaging social media. They are increasingly engaging it through social.
Cause marketing – a company or brand making an appeal – is the most likely motivator for making a text donation. A give away or coupon – another cause marketing technique -- was second choice.
Other cause marketing related findings from the survey include:
Cause marketing was in the top five sources for how text donors heard about text donation campaigns.
The appetite for information via text about updates on information and specials from corporate partners is growing, along with the opportunity to communicate more news and information overall. (see next slide)
Looking at the types of information desired by text, we see a growing trend in a desire for more news and information, volunteer opportunities and info and specials from corporate partners.
Given the effectiveness of a brand or corporate appeal to action, sharing news and information about your cause marketing campaigns seems like a natural fit for text donors.
Text can and should be used more – and not just for solicitations. Our clients have found that multiple, targeted messages sent within a month, can boost conversion from 10 percent to 21 percent. Follow-up and status reports are important and effective – plus the numbers show that there is an appetite among text donors for this information.
Integration with social media is critical, and the survey shows that Facebook and video have a powerful role to play. Use social to inform about your campaign and add video to make it compelling and personal. Create messages and videos supporters will share across their social networks. We will talk about an example shortly.
Clearly corporate brands offer a powerful incentive for text donors to give. Corporate partners can help provide a great source for content for social media and you can plug your campaign into their networks – making cause marketing the perfect and effective vehicle to tie practices one and two together.
Example of cross-pollination: A university client reached out to alumni and asked them to opt-in to their mobile network. 70% of the respondents who opted-on had not been actively communicating with the university
Example of cross-pollination: A university client reached out to alumni and asked them to opt-in to their mobile network. 70% of the respondents who opted-on had not been actively communicating with the university
Example of cross-pollination: A university client reached out to alumni and asked them to opt-in to their mobile network. 70% of the respondents who opted-on had not been actively communicating with the university
Idealist moderates – will field questions from audience or ask from this list:
-What sort of org is best suited for this solution?
-Solution cost
-What fundraising resources do you recommend?
(10 min)