Millennials are reshaping B2B marketing as they move into decision making roles in the workplace. A survey of over 700 professionals found that Millennials research B2B products and services differently than older generations, preferring to interact directly with vendors' representatives. Millennials also consult a variety of sources for advice on decisions, including friends and family, and expect their B2B purchasing experiences to be as personalized and hassle-free as their consumer experiences. B2B marketers will need to adapt to these changing preferences to effectively engage Millennial decision makers.
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New DynamicsScott Salkin
The document discusses how marketing and sales have changed dramatically in recent years due to new buyer behaviors and technologies. Buyers now do extensive research online before engaging with sales, and use a variety of information sources and networks to make purchase decisions. This has shifted power to buyers and made traditional sales approaches like cold calling much less effective. The document recommends that companies focus on understanding buyer motivations, demonstrating value over price, stopping ineffective sales tactics, enabling sales teams, and aligning marketing and sales around content and messaging to engage buyers throughout the purchase process.
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
This document discusses research from Edelman on how brands are increasingly taking public stands on social and political issues. Some key points:
- Nearly two-thirds of consumers in 8 major markets are now "belief-driven buyers" who make purchasing decisions based on a brand's positions on issues, up from about half in 2017.
- Belief-driven buying is now a mainstream behavior spanning generations and income levels in most countries studied.
- Majorities in the countries studied believe that brands can be more effective than government in solving social problems and driving change.
- Brand communications focusing on social issues generate more purchase intent and customer advocacy than product-focused ads.
Brands are increasingly interacting with customers through social media. The number of British consumers who have dealt with companies through social media has almost doubled from 19% in August 2011 to 36% in April 2012. Most believe social media improves customer service and gives them a greater voice. However, brands vary in their approaches to social media. While interaction is increasing, the tipping point of most consumers using social media to engage with brands has yet to be reached. The document provides guidance to brands on effectively utilizing social media to build relationships with customers.
Millennial myths, exaggerations and uncomfortable truths - The real story beh...IBM Watson Commerce
This document summarizes the findings of a study on myths and realities about Millennials in the workplace. The study surveyed over 1,700 professionals from different generations and industries. It debunks common myths, such as Millennials having different career goals or expecting constant praise. It also identifies three uncomfortable truths: many employees do not understand their organization's strategy; employees feel their organization does not address customer experience well; and most see their organization as slow to implement new technologies.
The CMO survey highlights and insights aug 2017Duy, Vo Hoang
The document provides information about The CMO Survey, which collects opinions from top marketers twice per year via an online survey. It aims to predict market trends and improve marketing value. The August 2017 survey received 349 responses out of 2628 marketers contacted. The document outlines the survey methodology and discusses 10 topics covered in the survey, including the US economy outlook, firm growth strategies, marketing spending, performance, and analytics.
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New DynamicsScott Salkin
The document discusses how marketing and sales have changed dramatically in recent years due to new buyer behaviors and technologies. Buyers now do extensive research online before engaging with sales, and use a variety of information sources and networks to make purchase decisions. This has shifted power to buyers and made traditional sales approaches like cold calling much less effective. The document recommends that companies focus on understanding buyer motivations, demonstrating value over price, stopping ineffective sales tactics, enabling sales teams, and aligning marketing and sales around content and messaging to engage buyers throughout the purchase process.
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
This document discusses research from Edelman on how brands are increasingly taking public stands on social and political issues. Some key points:
- Nearly two-thirds of consumers in 8 major markets are now "belief-driven buyers" who make purchasing decisions based on a brand's positions on issues, up from about half in 2017.
- Belief-driven buying is now a mainstream behavior spanning generations and income levels in most countries studied.
- Majorities in the countries studied believe that brands can be more effective than government in solving social problems and driving change.
- Brand communications focusing on social issues generate more purchase intent and customer advocacy than product-focused ads.
Brands are increasingly interacting with customers through social media. The number of British consumers who have dealt with companies through social media has almost doubled from 19% in August 2011 to 36% in April 2012. Most believe social media improves customer service and gives them a greater voice. However, brands vary in their approaches to social media. While interaction is increasing, the tipping point of most consumers using social media to engage with brands has yet to be reached. The document provides guidance to brands on effectively utilizing social media to build relationships with customers.
Millennial myths, exaggerations and uncomfortable truths - The real story beh...IBM Watson Commerce
This document summarizes the findings of a study on myths and realities about Millennials in the workplace. The study surveyed over 1,700 professionals from different generations and industries. It debunks common myths, such as Millennials having different career goals or expecting constant praise. It also identifies three uncomfortable truths: many employees do not understand their organization's strategy; employees feel their organization does not address customer experience well; and most see their organization as slow to implement new technologies.
The CMO survey highlights and insights aug 2017Duy, Vo Hoang
The document provides information about The CMO Survey, which collects opinions from top marketers twice per year via an online survey. It aims to predict market trends and improve marketing value. The August 2017 survey received 349 responses out of 2628 marketers contacted. The document outlines the survey methodology and discusses 10 topics covered in the survey, including the US economy outlook, firm growth strategies, marketing spending, performance, and analytics.
Consumers now have more power and choices than ever before. They make purchase decisions quickly and abandon shopping carts without buying over 50% of the time. Traditional segmentation and demographic targeting is no longer effective, as people connect based on shared values rather than age or location. Businesses must develop deep insights into individual customers rather than statistical averages and focus on meeting emotional needs rather than just rational ones. Excellent customer service can increase profits substantially by boosting retention and referrals.
Consumer & Brand Trends in a Digital World 2014IdeateLabs
Consumers have become more demanding with Internet of Things becoming a reality and Brands are facing challenges from a new breed of players identified as Clean Slate Brands.
Look at this SlideShare, to see our take on 7 Consumer Trends and 7 Brand Trends which will shape the entire landscape in 2014 and beyond.
This is the era of the Screenager and with Multiple screens comes Multiple Paths to Purchase thus making it even more challenging for Brands to find that perfect fit of Communication and Engagement that can result in Consumer Loyalty.
Read on...
Baynote’s Third Annual Holiday Shopping Survey strives to understand the changing behavior of the US consumer and provide insight for retailers so that you can better plan and prepare for great results next holiday season
Sample Of Work (Brand, Communications & Researchsumit76
The document discusses research projects related to brands and consumers in India. It summarizes a quantitative research project on shopping trends in India for food and grocery. Key findings include that the average Indian housewife primarily shops at neighborhood stores for daily needs. While differences across socioeconomic classes are small, shopping at modern formats is higher among upper classes. Private label awareness and purchases are significant among modern format shoppers.
The document summarizes findings from a survey of over 170 B2B buyers about their purchasing processes and experiences. Key findings include:
- B2B buyers are taking longer to make purchasing decisions, involving more stakeholders and researching from more sources.
- The number of dissatisfied buyers has increased 50% from the previous year, indicating a gap between buyer expectations and vendor performance.
- Buyers are increasingly using social media, blogs, and LinkedIn to research purchases rather than directly contacting vendors early in the process.
- Vendors need to provide relevant, timely content and responses to meet evolving buyer expectations and improve satisfaction with the purchasing experience.
The roundtable discussion between senior B2B marketers revealed several key points:
1) Marketers must balance brand building with demand generation, and can do so through demand activities that also impact the brand in a subtle way to avoid conflicts over priorities.
2) Corporate ego and vanity still influence some marketing spending decisions, even if revenue goals are the logical priority.
3) Marketers face the challenge of creating the right type of useful content for audiences rather than just producing more content. Content must be packaged and disseminated effectively to see results.
4) Close collaboration with sales is important to ensure content addresses their needs and questions from prospects. Overall the discussion highlighted the ongoing balancing act for B
This document summarizes a study on how Gen Z expectations are reshaping brand experiences. The study found that Gen Z expects instant, highly personalized, secure, and entertaining digital experiences from brands. Gen Z values trust, security, and digital features more than previous generations. They are also very comfortable with digital payments and interacting with brands through mobile apps and social media. For brands to attract Gen Z customers, they will need to deliver fast, personalized experiences across digital channels.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
This is an old report by Forrester which is still relevant today.
More so that Covid has forced B2B relationships to happen online more often than ever before.
E-commerce refers to conducting business electronically over the internet. It allows firms to reach global markets with minimal capital investment. E-commerce transactions can occur through various electronic methods like EDI, email, e-messaging, and EFT. It provides advantages to organizations like reduced costs, improved customer service, and faster business processes. Consumers benefit from more options, cheaper prices, and easier access to goods even in rural areas. However, e-commerce also faces disadvantages such as security and privacy issues, high initial costs, and user resistance to online shopping.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
What: An online survey with panel participants
Who: White-collar participants own a smart phone
When: Data collected from July 14 to July 24, 2017
Where: Results are shown for France only (n=1,012)
Trending: Slides that have the note below in the bottom right were tested against last waves data for significant
changes, the arrows denote a significant change. Slides that have this note but no arrows mean there were no
differences.
Statistical testing: Statistical differences are shown at the 95% confidence level.
Note: Data was weighted to match the proportion of technology industry workers from last wave.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."
Cause marketing is becoming increasingly important for brands due to three key reasons: consumers have a strong voice through social media, consumers care about brands that support important causes, and cause marketing helps brands differentiate themselves. Effective cause marketing programs start by listening to core customers, connect with consumers emotionally, and integrate the cause into overall marketing efforts rather than isolating it. Programs also allow consumer participation and mirror the brand's values to build trust. Customized approaches are needed globally as consumer behaviors vary in different markets.
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...Graham Brown
Part 3 of Youth Mobile Age: a 5 part series of presentations highlighting key Youth Trends for 2011. To download all 5 parts ->
http://www.YouthMobileAge.com
This document discusses how brands can create value for consumers by meeting both emotional and rational needs. It finds that currently, most brand-consumer relationships are one-sided, with consumers contributing information and engagement but feeling they do not receive value in return from brands. The document analyzes consumer research showing people increasingly want brands that are more responsive, transparent, invite greater involvement and participation, and demonstrate real conviction through their actions. By meeting both emotional needs like caring about issues beyond profits as well as rational needs like responsiveness, brands can deliver stronger consumer outcomes like increased purchase, recommendation and defense of the brand.
As the fastest growing segment of the workforce, Millennials are increasingly making their move to the C-suite. We present research and talk with experts to find out how you can future-proof your relationship with—and even become—a Millennial executive.
Visit THINK Leaders to hear the full discussion from experts Carolyn Baird of the IBM Institute for Business Value and Michael Parrish DuDell, one of the nation’s leading Millennial voices in the business sector and bestselling author of "Shark Tank Jump Start Your Business."
http://bit.ly/1WLh8WG
This document discusses differences between marketing to Millennials and Generation X in business-to-business contexts. Millennials are more focused on data and digital/visual content in their purchasing research, relying on peer and industry recommendations. Generation Xers are more influenced by personal experiences and impressions. Effective B2B marketing requires targeting both groups through relevant thought leadership, branded content, and digital/visual materials for Millennials as well as some traditional tactics like mail for Generation Xers. The path to purchase differs between the two generations.
Consumers now have more power and choices than ever before. They make purchase decisions quickly and abandon shopping carts without buying over 50% of the time. Traditional segmentation and demographic targeting is no longer effective, as people connect based on shared values rather than age or location. Businesses must develop deep insights into individual customers rather than statistical averages and focus on meeting emotional needs rather than just rational ones. Excellent customer service can increase profits substantially by boosting retention and referrals.
Consumer & Brand Trends in a Digital World 2014IdeateLabs
Consumers have become more demanding with Internet of Things becoming a reality and Brands are facing challenges from a new breed of players identified as Clean Slate Brands.
Look at this SlideShare, to see our take on 7 Consumer Trends and 7 Brand Trends which will shape the entire landscape in 2014 and beyond.
This is the era of the Screenager and with Multiple screens comes Multiple Paths to Purchase thus making it even more challenging for Brands to find that perfect fit of Communication and Engagement that can result in Consumer Loyalty.
Read on...
Baynote’s Third Annual Holiday Shopping Survey strives to understand the changing behavior of the US consumer and provide insight for retailers so that you can better plan and prepare for great results next holiday season
Sample Of Work (Brand, Communications & Researchsumit76
The document discusses research projects related to brands and consumers in India. It summarizes a quantitative research project on shopping trends in India for food and grocery. Key findings include that the average Indian housewife primarily shops at neighborhood stores for daily needs. While differences across socioeconomic classes are small, shopping at modern formats is higher among upper classes. Private label awareness and purchases are significant among modern format shoppers.
The document summarizes findings from a survey of over 170 B2B buyers about their purchasing processes and experiences. Key findings include:
- B2B buyers are taking longer to make purchasing decisions, involving more stakeholders and researching from more sources.
- The number of dissatisfied buyers has increased 50% from the previous year, indicating a gap between buyer expectations and vendor performance.
- Buyers are increasingly using social media, blogs, and LinkedIn to research purchases rather than directly contacting vendors early in the process.
- Vendors need to provide relevant, timely content and responses to meet evolving buyer expectations and improve satisfaction with the purchasing experience.
The roundtable discussion between senior B2B marketers revealed several key points:
1) Marketers must balance brand building with demand generation, and can do so through demand activities that also impact the brand in a subtle way to avoid conflicts over priorities.
2) Corporate ego and vanity still influence some marketing spending decisions, even if revenue goals are the logical priority.
3) Marketers face the challenge of creating the right type of useful content for audiences rather than just producing more content. Content must be packaged and disseminated effectively to see results.
4) Close collaboration with sales is important to ensure content addresses their needs and questions from prospects. Overall the discussion highlighted the ongoing balancing act for B
This document summarizes a study on how Gen Z expectations are reshaping brand experiences. The study found that Gen Z expects instant, highly personalized, secure, and entertaining digital experiences from brands. Gen Z values trust, security, and digital features more than previous generations. They are also very comfortable with digital payments and interacting with brands through mobile apps and social media. For brands to attract Gen Z customers, they will need to deliver fast, personalized experiences across digital channels.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
This is an old report by Forrester which is still relevant today.
More so that Covid has forced B2B relationships to happen online more often than ever before.
E-commerce refers to conducting business electronically over the internet. It allows firms to reach global markets with minimal capital investment. E-commerce transactions can occur through various electronic methods like EDI, email, e-messaging, and EFT. It provides advantages to organizations like reduced costs, improved customer service, and faster business processes. Consumers benefit from more options, cheaper prices, and easier access to goods even in rural areas. However, e-commerce also faces disadvantages such as security and privacy issues, high initial costs, and user resistance to online shopping.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
What: An online survey with panel participants
Who: White-collar participants own a smart phone
When: Data collected from July 14 to July 24, 2017
Where: Results are shown for France only (n=1,012)
Trending: Slides that have the note below in the bottom right were tested against last waves data for significant
changes, the arrows denote a significant change. Slides that have this note but no arrows mean there were no
differences.
Statistical testing: Statistical differences are shown at the 95% confidence level.
Note: Data was weighted to match the proportion of technology industry workers from last wave.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."
Cause marketing is becoming increasingly important for brands due to three key reasons: consumers have a strong voice through social media, consumers care about brands that support important causes, and cause marketing helps brands differentiate themselves. Effective cause marketing programs start by listening to core customers, connect with consumers emotionally, and integrate the cause into overall marketing efforts rather than isolating it. Programs also allow consumer participation and mirror the brand's values to build trust. Customized approaches are needed globally as consumer behaviors vary in different markets.
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...Graham Brown
Part 3 of Youth Mobile Age: a 5 part series of presentations highlighting key Youth Trends for 2011. To download all 5 parts ->
http://www.YouthMobileAge.com
This document discusses how brands can create value for consumers by meeting both emotional and rational needs. It finds that currently, most brand-consumer relationships are one-sided, with consumers contributing information and engagement but feeling they do not receive value in return from brands. The document analyzes consumer research showing people increasingly want brands that are more responsive, transparent, invite greater involvement and participation, and demonstrate real conviction through their actions. By meeting both emotional needs like caring about issues beyond profits as well as rational needs like responsiveness, brands can deliver stronger consumer outcomes like increased purchase, recommendation and defense of the brand.
As the fastest growing segment of the workforce, Millennials are increasingly making their move to the C-suite. We present research and talk with experts to find out how you can future-proof your relationship with—and even become—a Millennial executive.
Visit THINK Leaders to hear the full discussion from experts Carolyn Baird of the IBM Institute for Business Value and Michael Parrish DuDell, one of the nation’s leading Millennial voices in the business sector and bestselling author of "Shark Tank Jump Start Your Business."
http://bit.ly/1WLh8WG
This document discusses differences between marketing to Millennials and Generation X in business-to-business contexts. Millennials are more focused on data and digital/visual content in their purchasing research, relying on peer and industry recommendations. Generation Xers are more influenced by personal experiences and impressions. Effective B2B marketing requires targeting both groups through relevant thought leadership, branded content, and digital/visual materials for Millennials as well as some traditional tactics like mail for Generation Xers. The path to purchase differs between the two generations.
Omnichannel IS:
A commitment to delivering a seamless, compelling and personalized shopper experience, regardless of where or how your customer is engaged with you
Reaching Buyer 2.0 - Sales and Marketing Strategies for Copier DealersDarrell Amy
Just like the move from analog to digital copiers made profound shifts to how we do things, the move from analog to digital prospecting and marketing opens new opportunities to grow business.
With 94% of business buying decisions now beginning online and buyers 57% of the way thorough the buying process before engaging with a sales rep, copier dealers need to get smart when it comes to online sales and marketing.
In this presentation you'll learn how you can move your dealership from analog to digital prospecting with LinkedIn. You'll also learn the latest inbound marketing strategies to leverage the internet to create and nurture leads.
The presentation concludes with a practical three-step action plan for a copier dealership to build a powerful marketing engine.
The document discusses the 4 proven marketing systems - Reputation, Reach, Resell, and Referral (R4 framework) - that every business must optimize to maximize revenue growth. It states that 95% of small businesses are missing at least 2 of these 4 critical systems. The systems are reputation management through online reviews, reaching customers through search, social media and mobile, reselling to customers through SMS/mobile coupons, and generating referrals through a referral system. Optimizing these 4 systems can lead to 25% growth individually or over 100% growth combined.
At The End of every B is a C: B2B Customer Engagement with Paul GreenbergDale Roberts
There is no more B2B or C2C, only Human to Human. Customer engagement is the number one priority for every business. All organisations are figuring out how to engage customers and keep them engaged. What do you have to do? Who else does this well? What are the benefits?
The answers to these differentiate companies in busy markets and are the source of sustainable and profitable business. Paul Greenberg, author of CRM at the Speed of Light, known as the bible of CRM, will help you figure that out.
Download the full report here: http://bit.ly/2tmiJgS
For a copy sent directly to you, email us at info@ccwdigital.com
You’re investing in the customer experience. But is the experience you’re creating the one your customers actually want? Our CCW Digital Executive Report on the Customer Experience will answer that question.
CCW Digital surveyed everyday consumers about what they demand when it comes to the customer experience.
Some questions answered in this report:
- How many bad experiences will make a customer switch to a competitor?
- Will customers really pay more for a good experience?
- What are customers’ Top 5 demands when interacting with a business?
- What factors prevent businesses from meeting those demands?
- What are the most common customer complaints?
- How well do businesses respond to customer feedback?
- How do customers really feel about calling for customer service?
Get the report: http://bit.ly/2tmiJgS
Millenials and the Changing Face of B2B MarketingKAED1
This document summarizes information about marketing to millennials and how their behaviors have changed digital marketing. It notes that millennials now make up the majority of the workforce and control more of the purchasing process before contacting sellers. Millennials rely heavily on digital resources like smartphones, videos, and user-generated content from sources like blogs and YouTube. The document provides tips for marketing to millennials, including creating helpful educational content that builds trust and provides value in exchange for contact information to better understand their needs and nurture relationships.
The 2018 Edelman Earned Brand study reveals that nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017. These Belief-Driven Buyers will choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
The document summarizes research from various sources on the benefits of social selling for businesses. It finds that companies using social selling saw significantly higher revenue growth and sales quota attainment compared to those not using social selling. Additionally, it reports that most business buyers now begin their purchasing process through online research and recommendations rather than responding to unsolicited calls or emails. Overall, the research establishes social selling as an important strategy for salespeople to engage customers and drive better business outcomes.
This seminar featured speakers for Top Floor and Google talking about how the digital marketing landscape has changed -- and how leading marketers are evolving their approach.
This document summarizes current trends in B2B marketing. It finds that B2B marketers are increasingly focusing on individual customers rather than businesses, using personalized digital content and data. Specifically, more marketers are using video, social media, and mobile marketing to engage customers throughout the purchasing process. There is also a greater emphasis on creating emotional connections and communicating in a less formal, more human tone.
Consumers are increasingly relying on online reviews to choose local businesses. Reviews influence over 80% of consumers and are more important than factors like loyalty programs or traditional marketing. Most consumers have read a review within the past week. While consumers read reviews regularly, only a small percentage leave reviews themselves. Businesses need to make leaving reviews easy by asking customers for reviews via text messages or emails in order to increase the number of reviews they receive. Both positive and negative employee experiences are top factors in a consumer deciding to leave a good or bad review.
The document discusses how top sales teams leverage LinkedIn for social selling. It outlines an agenda for a breakfast event covering social selling with LinkedIn, a new sales navigator tool, and a customer story. It then discusses how the buying process has changed, with more people now involved in decisions and buyers relying on social media and relationships to choose vendors over cold outreach. It emphasizes that successful social selling requires focusing on the right people and companies, staying informed on accounts, and building trust with prospects.
Similar to To buy or not to buy? How Millennials are reshaping B2B marketing (20)
Omni-channel was a key theme discussed at IBM Amplify 2016. Meeting customer expectations for a consistent brand experience across channels and providing seamless fulfillment across online and brick-and-mortar channels is important for customer loyalty and spend. Industry leaders emphasized the need for integrated order management and inventory visibility across all sales channels to enable a quality omni-channel experience.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
When it comes to B2B integration, organizations have a choice: Should you continue on the traditional route or consider modernizing via the cloud? Learn how to position B2B integration as a strategic asset for future growth -- while driving faster ROI:
https://ibm.biz/BdrrvD
Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.” So, what can you do in 2016 to better nurture contacts through the buying process and inspire loyalty among existing customers? Check out these 10 key trends that will shape digital marketing in 2016 and learn how you can deliver the outstanding cross-channel experiences your contacts want. Or, download the full white paper here: http://bit.ly/1Nv7X6q
Tactics and Technologies that Drive a Highly Personalized Customer ExperienceIBM Watson Commerce
Today’s marketing technology can help you deliver the right content at the right time better (and faster) than ever before—often in real time. And this is crucial for Marketers. Why? Because customers are engaging with your brand all the time, from everywhere, and sometimes via multiple devices all at once and they expect you to be able to communicate with them like you know them personally based on their stated preferences and implicit behaviors. Delivering on the promise of true one-to-one communications is possible and can help you increase engagement and drive revenue for your organization. In this session we will show you the tactics and technologies that make it possible.
Here are the 11 ways you can improve contract management.
Businesses that view contracts and contract management as tedious costs of doing business tend to neglect them. That can be a costly mistake:
contracts are fundamental tools that can spark innovation. By improving contract management practices and processes, you can eliminate any low quality fragmented approaches that can hurt your overall business.
The various business units within organizations are caught in the dangerous cycle of vying for resources and competing for personnel. However, customers today are more fickle than ever, as their loyalty is diminishing. A true omni-channel experience is critical to solving these challenges and, ultimately, to driving a better customer experience.
The future of commerce isn’t B2B or B2C, it’s C2B: customer-to-business. Your customers are talking to you, telling you who they are, how they feel and what they need. With the right approach, you can make it a conversation, but it takes an integrated business to build lasting relationships and inspire advocacy. Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly to put customers at the center. Learn how to become a C2B business today at www.ibm.com/Commerce.
Globally, banks are moving towards real-time payment execution and same-day settlement, improving their customers' banking experiences. Learn more at: http://www.ibm.com/commerce/en-us/payments/
Marketing to Millennials - Technology that Meets ExpectationsIBM Watson Commerce
There is no question that the Millennial generation has helped set a new golden standard for brand engagement. The expectations held by digital natives are requiring companies to maintain a high level of technological prowess and engage with customers on an individual level. This presentation explores how to meet these expectations and deliver a seamless customer experience through the use of IBM Marketing Cloud technology.
The document outlines 3 strategies for digital commerce in the cloud:
1) Leverage the cloud to drive competitive advantage through an agile and secure platform.
2) Speed innovation to compete in today's market through personalization, easy templates and promotional configurations, and customer insights.
3) Differentiate your brand and quickly deliver consistent buying experiences through learning, understanding, and engaging customers across channels.
The document discusses three essentials for omni-channel commerce: gain insights, engage, and fulfill. It argues that companies need visibility into customer behavior to deliver personalized experiences, align actions to business objectives, and understand cross-channel behavior. It also stresses the importance of engagement through optimized brand experiences across channels and mobile-optimized stores/apps. Finally, it addresses the need for flexible fulfillment options and streamlined order execution to eliminate barriers between channels.
Who are today's most attractive insurance customers? Insurance communicators and marketers have an ever-growing range of tools at their disposal. What works for one target segment may repel the next. Even the same customer may need to be managed differently depending on the nature of the insurance product and the customer's immediate situation. A look at how insurance marketers can combine a better understanding of today’s customer attitude profiles with data, technology, branding and diverse communications channels to build compelling and consistent brand engagement with customers and prospects.
Stop Your Mobile Marketing: It’s About the Context not the ChannelIBM Watson Commerce
The document discusses omni-channel marketing and the importance of understanding the complete customer context and journey. It advocates stopping thinking of mobile as a single channel and focusing on how to engage customers across all touchpoints. An omni-channel solution is presented that incorporates universal customer behavior data, single customer identity, multi-channel communications, behavioral insights, and marketing automation to enable continuous customer engagement. Use cases demonstrate how this could improve experiences like addressing cart abandonment or offering personalized promotions.
What does it take to deliver a superb customer journey in today's globally connected and always-on world? Learn why moments matter and how Smarter Commerce is letting businesses apply insights and data to reach out to and engage customers at every crucial touch point.
What Every Procurement Professional Should Know About Supplier Risk Managemen...IBM Watson Commerce
See this on-demand webinar on Supplier Risk, "What Every Procurement Professional Should Know About Supplier Risk Management: The IBM Story."
You will learn:
-Precise framework around supplier risk management and why and where it’s needed
-How IBM manages supplier qualifications, compliance, financial continuity and supplier code of conduct
-Common mistakes made and solutions to supplier risk management
View here: http://procureconwest.wbresearch.com/the-ibm-story-mloc-h-iframe
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
To buy or not to buy? How Millennials are reshaping B2B marketing
1. To buy or not to buy?
How Millennials are reshaping B2B marketing
Carolyn Heller Baird
Global Research Leader, IBM Institute for Business Value
cbaird@us.ibm.com
@cjhbaird