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Are You Ready to React?

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How to make the most of a crisis situation with cross channel integration.

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Are You Ready to React? How to Make the Most of a Crisis Situation with Cross Channel Integration. Tweet about it! #10ntc.react
The Panel ,[object Object],[object Object],[object Object]
Your Questions ,[object Object],[object Object],[object Object]
What to Expect Here ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 3 C’s of Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Case Studies ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Timely & Relevant
Timely and Relevant ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Online … Turning Anger in Action
[object Object],[object Object],[object Object],Online … Turning Anger in Action
[object Object],[object Object],[object Object],Online … Turning Anger in Action
[object Object],[object Object],[object Object],[object Object],Online … Turning Anger in Action
Beat Projections by 27%
[object Object],[object Object],[object Object],[object Object],[object Object],Online … Turning Anger in Action
Online … Raising Awareness
Online … Turning Anger in Action
[object Object],[object Object],[object Object],[object Object],Online … Turning Anger in Action
[object Object],[object Object],[object Object],[object Object],An Integrated Approach
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Education & Action to Expand Reach 42% page completion rate! 89% of all signers were new to the file 12% of signers came from TAF
Multi-Channel Maximizes the Message & the Impact ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Activist Conversion
[object Object],[object Object],[object Object],[object Object],An Integrated Approach
Questions?
Evaluation Code: 244 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 244 Text 244 to 69866 Visit nten.org/ntc-eval Enter Code 244 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!

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Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
 

Are You Ready to React?

  • 1. Are You Ready to React? How to Make the Most of a Crisis Situation with Cross Channel Integration. Tweet about it! #10ntc.react
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  • 15. Online … Raising Awareness
  • 16. Online … Turning Anger in Action
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  • 24. Evaluation Code: 244 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 244 Text 244 to 69866 Visit nten.org/ntc-eval Enter Code 244 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!

Editor's Notes

  1. This was a great way to use online to test a risky message…the over whelming response was a clear indicator that we needed to push this out in the mail…so we did…beat projections….