The Lincoln Blackwood was conceived as a luxury pickup truck to shake off Lincoln's perception as "old school" and "boring". However, it was delivered after the dot-com bubble burst and one month after 9/11. Priced at $53,000 with poor gas mileage and functionality, it was seen as an expensive toy for the rich during an economic downturn. Despite direct marketing efforts, production was cancelled after one year due to design flaws, poor value, and bad timing in the market.