InMobi Insights: The State of App Downloads and Monetization - 2014InMobi
The market for mobile apps is already big and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue.
Through InMobi’s State of App Downloads and Monetization report, we attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed in 2014. We have analyzed millions of impressions and installs served each month through our network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy.
Here are some questions the report answers.
Which markets have growth potential?
Which markets are growing expensive?
Which category of apps grew in 2014?
Which countries monetize best?
Key Objectives :
1. Establish profile of wearable device purchase intenders on mobile
2. Understand mobile media consumption for wearable device purchase
3. Measure receptiveness to mobile advertising
4. Illustrate the path to purchase for wearable device purchase
InMobi Insights: The State of App Downloads and Monetization - 2014InMobi
The market for mobile apps is already big and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue.
Through InMobi’s State of App Downloads and Monetization report, we attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed in 2014. We have analyzed millions of impressions and installs served each month through our network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy.
Here are some questions the report answers.
Which markets have growth potential?
Which markets are growing expensive?
Which category of apps grew in 2014?
Which countries monetize best?
Key Objectives :
1. Establish profile of wearable device purchase intenders on mobile
2. Understand mobile media consumption for wearable device purchase
3. Measure receptiveness to mobile advertising
4. Illustrate the path to purchase for wearable device purchase
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...InMobi
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these shifts mean for mobile marketing. This study explores The Role of Mobile in the Path to Purchase of FMCG/Retail Products in Australia.
The InMobi Path to Purchase study is a comprehensive report that measures what consumers do on their mobile devices and captures actual preferences and behaviors. This study allows marketers to identify, understand, and engage with consumers along their journey
The main objectives of this study were to:
Look at how consumers currently engage with their mobile devices and how this is changing
Gain an in-depth understanding of consumer behavior when browsing and shopping across multiple channels
Understand the impact of mobile advertising on the purchase funnel of FMCG/Retail products
Identify mobile activities that could engage consumers and drive the trial and purchase of FMCG/Retail products
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
THE STATE OF APP MONETIZATION - COUNTRY SPOTLIGHTInMobi
InMobi’s State of App Monetization Series provides network insights for app developers,
publishers and advertisers. Through analysis of billions of impressions served each month,
these reports showcase the latest trends within the mobile app ecosystem on our network.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
The State Of Mobile Monetization - 2017Ofir Krisspel
To improve and ultimately perfect an app, developers need to select the right SDKs – Software Development Kits. However, in today’s marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones.
The Mobbo Power Index offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. This research has been conducted after studying a database of over 3.1 Million analyzed apps, and over 1,000 SDK components scanned across iOS and Android and all categories, which make it the most in depth study to date.
The findings provide valuable information for app publishers in their quest to pinpoint the best SDKs to integrate with, as well as for service providers in the mobile app economy who want to understand the competitive landscape in their field.
For more information visit https://www.mobbo.com/
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
Market Research Future has published a Research Report on Automotive Digital Cockpit Market. This Report Covers the Top Countries and Regions of the World, Including Market Share, Size, Trends, Growth, Revenue and much more across the globe.
App-solutely Essential presentation at the American Chamber of Commerce Hong Kong, Nov 2014.
Stefan Rust from Exicon will cover in his presentation what's going on in the mobile industry these days, why "mobile is eating the world", how to help companies getting into mobile.
View here the video of the presentation: http://www.prod.exicon.link/videos/
Appsolutely Essential
Presnetation to the American Chamber of Commerce Hong Kong November 2014
Why mobile is eating the world and apps rule on mobile
What are companies doing in mobile across start ups and industries targeting different stakeholders from local app developers to global industry giants
How should you get into mobile app and where to start
MobiWeb - SMS for App Promotion & EngagementMobiWeb
Today’s life is mobile. Literally people spend a considerable amount of their daytime on the way and use their mobile phones more than ever.
By early 2015, there will be more mobile phone subscribers than the world's population, while smartphone penetration is rapidly increasing in many markets around the world. It is expected that by 2015 smartphone users will total for at least 2 billion.
Mobile apps and smartphones are the latest trend in the industry, offering rich functionality. The mobile app market is booming and is predicted that it will be worth US$25 billion by 2015.
Growing profitable and loyal user bases is critical to mobile applications. However, the mobile app market is very competitive. There are over 2 million mobile applications published in the major app stores. Furthermore, 25% of mobile apps are downloaded just once and then never used again, while each user uses on average no more than 29 apps per month.
All these facts generate intense competition in the mobile app market. Mobile apps face difficulties getting noticed in crowded app stores and converting desktop and ad traffic to app installations.
SMS can help mobile application developers & publishers in app promotion and distribution, user conversion, user engagement and user retention. SMS is a well-established, mature technology that is compatible across all mobile phones, requires no data and is cost-effective. With an open-rate of 98% it leads engagement in the mobile channel. World-renowned and successful mobile apps already use SMS for promotion, distribution and user engagement.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
Similar to The State of App Downloads and Monetization Report : Europe Q2 2015 (20)
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3. Cost per Install (CPI) Index
The cost incurred by an advertiser to get an app installed by a user on his or her device.
All cost data in this presentation is indexed to the Global CPI on the InMobi Network.
Country CPI Index = --------------------- X 100
Country CPI
Global CPI
If an imaginary country Krypton’s CPI = $0.53, and Global CPI = $2.1, then
Krypton CPI Index = ------------- X 100 = 25
$0.53
$2.1
3
4. CPI and eCPMs by Region
OS Share of Ad Impressions by Region
OS Share of Ad Installs by Region
CPI and eCPMs by OS
Y-on-Y Growth in Ad Impressions
Y-on-Y Growth in App Installs
Key Metrics by Region and OS2
5. 53 63 64 80
20 16 235 180
18 12 148 92
4 5 39 39
5 4 89 71
1 1 80 64
Asia Pacific
North America
Europe
Latin America
Middle East
Africa
% Impressions eCPM Index% Installs CPI Index
North America continues to be an
expensive yet rewarding market for app
developers
Asia Pacific is a region of growing markets
with an eager audience high on apps.
CPI and eCPMs by Region
8
6. 13% Y-on-Y Growth in Ad Impressions
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015
Asia Pacific North America Europe Latin America Middle East Africa
GrowthinAdImpressions
Latin America has the highest increase in mobile traffic
since Q2 2014 driven by increase smartphone penetration
12%
21%
21%
-1% 47%
25%
-9%
25%
16%
41%
-16% 42%2% 13% 19%21% -60% -35%
12
-17%
-14%
-18%
-60% -19% -20%
0%
-18%
-9%
52% 29% -11%
7. Fastest Growing Markets
CPI in Key Markets
Per Capita Installs by Markets
Cost per Install by OS
iOS Premium Over Android
App Install by Category
CPI and App Install Growth by Category
App Installs - Deep Dive3
8. Fastest Growing Markets
Russia
France
United Kingdom
Spain
Italy
Romania
Germany
Poland
Austria
Ukraine(70%)
740%
1,550%
0% 45% 90%
InstallGrowth
Smartphone Penetration*
Note : Install Growth is computed against 2014 install numbers.
* Source : eMarketer
15
Countries with higher smartphone penetration
have witnessed significant Y-on-Y growth in installs
9. App Install by Category
75%
0%
3%
5%
4%
13%
Games
Travel
mCommerce
Entertainment
Technology
Others
95%
2%1%1%0%1%
Q2 2014
Q2 2015
20
• Games are the most popular apps in Europe
accounting for the highest share
10. Ad Impressions by Device Type
Tablets Outperform Smartphones
In-App Ads eCPM = 3x of Mobile Web
Top 5 Publisher Categories by eCPM
Top 3 Ad categories that work for Publishers
eCPM and Smartphone Penetration
eCPM and CPI
4 App Monetization - Deep Dive
11. 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2
Smartphone Tablet
Ad Impressions by Device Type
- 11%
+ 43%
+ 7%
- 37% + 55% + 16%
Tablet and Smartphone usage witnessed a marginal
decline over the last quarter
23
- 13%
- 9%
- 18%
- 8%
12. 78 78
115 94
CTR Index eCPM Index
Smartphone
Tablet
81 111
128 109
CTR Index eCPM Index
Smartphone
Tablet
Tablets earned higher eCPMS on Android.
iPhones trumped iPads in earnings for app developers
Tablets Outperform Smartphones
24
79 90
120 100
CTR Index eCPM Index
Smartphone
Tablet
All OS
13. Top 5 Publisher Categories by eCPM
Games and Entertainment earn app developers the highest eCPMs
150
Games
124
Entertainment
26
100
Lifestyle
102
Books &
Reference
66
Tools