This infographic captures the trends and patterns in the mobile app world of Asia Pacific as witnessed on our network for the period of Q3-2015.

1. China is the leading app download destination in Asia Pacific
Top 10 app destinations in Asia
CPI premium - iOS over Android
% share of installs by country
vietnam
1%
34%
indonesia
india
philippines
china
10%
taiwan
1%
20%
9% japan
1%
49%
bangladesh
0.3%
south korea
2%
THE STATE OF
APP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
APAC / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
vietnam china
shopping & lifestyle others m-Commerce ranking in the country
indonesia india south korea travelshopping & lifestylefood & drinkgames businesschinasouth korea indiaindonesia
2x
1.2x
1.1x .7x
.6X
game
159%
100%
47%
shopping & lifestyle 26%
food & drink
14%travel
4%
1
33%
2
12%
4
47%
1
-34%
14%
Indonesia commands the highest premium
for iOS installs this season
Countries in Asia drive the m-Commerce
app installs this season
m-Commerce and Travel category grew
by over 100% to Rank #2 and #3 in Q3
As the competition across categories
intensifies, the disparity between CPIs decline
Share & rank of m-Commerce app installs across top 10 app
destinations
52%business 4%
iOSPremium
malaysia
6%
140
120
100
80
60
40
20
0
Q1-2015 Q2-2015 Q3-2015
260
220
180
140
100
60
20
0
Q1-2015 Q2-2015 Q3-2015
www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi