Brazil continues to be the leading app destination in Latin America, accounting for 81% of mobile app installs. Gaming is the dominant app category, representing over half of all installs. Chile has the highest premium for iOS installs compared to Android. Cost per install (CPI) rates vary significantly across countries and categories in Latin America, as users explore different types of apps.

1. Brazil continues to be the leading app destination in Latin America
Top 5 app destinations in LATAM
CPI premium - iOS over Android
% share of installs by country
venezuela
1%
64%
chile
argentina
3%
brazil
81%
6%
costa rica
9%
THE STATE OF
APP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
LATAM / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
argentina brazil
gaming others gaming ranking in the country
costa rica chile argentina technologysportsentertainmentgames communicationcosta rica brazilchile
10.3x
5.8x
2.2x
.2x
game
-17%
153%
58%
Social & communication 27%
sports
7%entertainment
4%
1
100%
1
96%
1
80%
1
-30%
347%
Chile commands the highest premium for
iOS installs this season
Gaming is the leading category of installs
in Latin America this season
Sports category grew by over 300% to Rank
#4 in Q3
CPIs are yet to mature in Latin America, as
users are still discovering apps across
categories
Share & rank of gaming app installs across top 5 app destinations
-87%technology 2%
iOSPremium
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venezuela
100%
1
200
160
120
80
40
20
10
0
Q1-2015 Q2-2015 Q3-2015
200
160
120
80
40
20
10
0
Q1-2015 Q2-2015 Q3-2015