The document discusses several key aspects of social and cultural traditions related to communication and human society: 1) A basic tenet of human social organization is communication, which involves understanding the perspectives of others. 2) Self-consciousness and self-criticism arise from reaching an understanding of oneself through interaction with and consideration of others. 3) New forms of media like social networks may challenge old theories of communication and society, but interpersonal connections remain essential for information sharing and understanding across communities.

1. The Socioculture Tradition

2. Social Cultural Tradition

4. The Ideal Human Society

7. The Mode of Information and Postmodernity

13. Modality of Conversation

14. Co-orientation

18. Enterprise Culture

20. Reflections on Reflexivity: Sociological Issues and Perspectives