Linkedin Love-in. How to use Linkedin better for your BusinessDoyle Buehler
Linkedin is remarkable - if you know how to use it for your business. The problem is that most business are not quite sure how to leverage it to grow their network, leads and sales. It is a wonderful tool, if it is used properly.
Want to know how you can start to make it work for you and your business?
Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Linkedin.
For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using Linkedin more effectively.
I will show you these 3 Simple Things:
The Tools you can use to double your Linkedin Network in 14 days
The Process to build your sales and leads based activity on Linkedin
The Knowledge needed to fully connect Linkedin with your own digital ecosystem
Want to learn more? Please join me for my weekly Webinar Wednesday http://bit.ly/events1999
Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your OrganizationLaurie Meisel
The document discusses using Instagram and Pinterest for business purposes. It provides statistics about each platform and best practices for using images, hashtags, contests and other features. For Instagram, companies are advised to post regularly, engage with others and use hashtags selectively. For Pinterest, companies should add Pin It buttons, curate boards by topic and use rich pins with detailed metadata. Case studies from Ben & Jerry's and Sony demonstrate successful uses of each platform.
Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.
A Picture is Worth 1,000 Words: Marketing with Instagram & PinterestAtlantic Webworks
Are you using Pinterest and Instagram to market your business? If not, you should be! Adrienne Cregar Jandler shares her popular presentation from the 2013 ConvergeSouth conference.
The document provides 7 social selling principles for using social media effectively in business. The principles are: 1) Focus on mastering 1-2 key social media platforms relevant to your customers rather than trying to be everywhere. 2) Maintain a professional online presence and optimize your website. 3) Be proactive in responding to reviews, both positive and negative. 4) Ensure your social media profiles are up-to-date and consistent with your brand. 5) Create a content calendar and post engaging multimedia content. 6) Stay connected with clients personally on social media. 7) Encourage clients and customers to post positive reviews and referrals on social media. The document provides best practices and tips for implementing each principle.
This document provides an overview and recommendations for improving a company's online presence and social media marketing. It identifies several areas for focus, including claiming and updating profiles on directories like Google My Business and Yelp, making websites more user-friendly, engaging customers on social media platforms, and being proactive about positive reviews. The document emphasizes consistency across online and offline branding as well as using multimedia like video to better engage audiences.
This document provides an overview of various social media platforms and tips for using them to promote a business for free. It discusses the large and growing user bases of platforms like Facebook, Twitter, Google+, Flickr, Foursquare, YouTube, and Pinterest. For each platform, it offers advice on setting up pages or profiles, using features like hashtags and tagging, engaging audiences through questions and contests, and focusing content on events, products, and other topics relevant to the business. The overall message is that consistency and engaging audiences in platform-specific ways are keys to successful social media marketing.
Linkedin Love-in. How to use Linkedin better for your BusinessDoyle Buehler
Linkedin is remarkable - if you know how to use it for your business. The problem is that most business are not quite sure how to leverage it to grow their network, leads and sales. It is a wonderful tool, if it is used properly.
Want to know how you can start to make it work for you and your business?
Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Linkedin.
For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using Linkedin more effectively.
I will show you these 3 Simple Things:
The Tools you can use to double your Linkedin Network in 14 days
The Process to build your sales and leads based activity on Linkedin
The Knowledge needed to fully connect Linkedin with your own digital ecosystem
Want to learn more? Please join me for my weekly Webinar Wednesday http://bit.ly/events1999
Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your OrganizationLaurie Meisel
The document discusses using Instagram and Pinterest for business purposes. It provides statistics about each platform and best practices for using images, hashtags, contests and other features. For Instagram, companies are advised to post regularly, engage with others and use hashtags selectively. For Pinterest, companies should add Pin It buttons, curate boards by topic and use rich pins with detailed metadata. Case studies from Ben & Jerry's and Sony demonstrate successful uses of each platform.
Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.
A Picture is Worth 1,000 Words: Marketing with Instagram & PinterestAtlantic Webworks
Are you using Pinterest and Instagram to market your business? If not, you should be! Adrienne Cregar Jandler shares her popular presentation from the 2013 ConvergeSouth conference.
The document provides 7 social selling principles for using social media effectively in business. The principles are: 1) Focus on mastering 1-2 key social media platforms relevant to your customers rather than trying to be everywhere. 2) Maintain a professional online presence and optimize your website. 3) Be proactive in responding to reviews, both positive and negative. 4) Ensure your social media profiles are up-to-date and consistent with your brand. 5) Create a content calendar and post engaging multimedia content. 6) Stay connected with clients personally on social media. 7) Encourage clients and customers to post positive reviews and referrals on social media. The document provides best practices and tips for implementing each principle.
This document provides an overview and recommendations for improving a company's online presence and social media marketing. It identifies several areas for focus, including claiming and updating profiles on directories like Google My Business and Yelp, making websites more user-friendly, engaging customers on social media platforms, and being proactive about positive reviews. The document emphasizes consistency across online and offline branding as well as using multimedia like video to better engage audiences.
This document provides an overview of various social media platforms and tips for using them to promote a business for free. It discusses the large and growing user bases of platforms like Facebook, Twitter, Google+, Flickr, Foursquare, YouTube, and Pinterest. For each platform, it offers advice on setting up pages or profiles, using features like hashtags and tagging, engaging audiences through questions and contests, and focusing content on events, products, and other topics relevant to the business. The overall message is that consistency and engaging audiences in platform-specific ways are keys to successful social media marketing.
This document provides guidance on developing an effective social media strategy for businesses. It recommends identifying objectives, target audiences, calls to action and benchmarks. Key steps include creating profiles on major platforms like Facebook and Twitter, posting regularly to build credibility, and using tools to measure engagement and drive traffic to your website. The goal is to use social media purposefully to raise brand awareness, generate sales and connect with customers.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
This document provides 8 principles for authentically social branding on social media platforms. It discusses prioritizing top platforms, focusing on people over products, using engaging visual content like videos over static images, educating and entertaining audiences rather than just promoting, leveraging different platform features, using paid promotion strategically, making products fun and shareable through contests and user-generated content, and encouraging customer advocacy. Specific best practices and examples are given for each principle to help humanize brands on social media.
The document provides an agenda and overview for a career coaching session on best practices for using social media professionally and as a student. The topics covered include a brief history of social media, the blurred lines between personal and professional use, what hiring managers look for online, and tips for students on covering their tracks, cultivating a professional online presence, building their brand, and networking.
Pinterest was founded in 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra. It allows users to organize and share images they find online using boards on different topics. Pinterest has grown significantly, now with nearly 20 million monthly visitors and over 40 employees. Its main goal is to connect people through their common interests in visual content.
Pinterest is a social bookmarking site that allows users to pin pictures to their pin board, also known as their wall. Users can link pictures to sites where products can be bought or recipes found. The homepage displays the most recent pins of a user's friends. Individual profiles display a user's pin boards which can be added to or removed. Users can repin pictures they find and add them to one of their boards with an optional caption. Pinterest has become popular for sharing interests and has led some bloggers to add pin it buttons to their sites to increase traffic.
Instagram, Pinterest, and Flickr are popular photo sharing platforms. Instagram allows users to share photos and videos with friends through a mobile app. It launched in 2010 and gained popularity through its photo filters and hashtag features. Pinterest launched in 2009 and allows users to organize and share things they find online through creating and following theme-based pinboards. Flickr is a photo management and sharing site that has been around since 2004, allowing users to store, sort, search and share photos online through a website and mobile apps. It also has tools for users to display their Flickr photos on other websites and apps.
The document discusses strategies for using social media and mobile devices to promote events. It recommends spending 70% of time on Facebook, using an app to cross-post to Twitter, and spending 15% on YouTube. The document provides tips for using hashtags on Twitter to organize topics and gain visibility. It also recommends using Pinterest and Instagram for sharing photos but notes they are lower priorities than Facebook and Twitter.
The document outlines 6 principles for authentic social media engagement:
1. Focus social media efforts on a few key platforms like Facebook, Instagram, and LinkedIn rather than spreading efforts too thin.
2. Provide value to your audience through education, entertainment and encouragement rather than just promoting products.
3. Use interactive and visual content like videos, carousels and stories rather than just static images to engage audiences, particularly younger demographics.
4. Highlight customers, community members and team members to humanize your brand rather than being the sole focus.
5. Build trust and loyalty through community outreach, customer collaborations, supporting causes and emphasizing safety and sustainability.
6. Achie
The document provides tips for dental practices to eliminate hazards on their digital presence and marketing. It focuses on optimizing their website, online directories, social media channels like Facebook and Instagram, and creating a YouTube channel. Key recommendations include making sure digital properties are mobile responsive, up-to-date, have clear calls-to-action, and use more video content like testimonials to engage patients. It also stresses the importance of encouraging online reviews and using employees' personal social media to promote the practice.
This document provides social media best practices and recommendations for small businesses. It recommends focusing social media efforts on Facebook, Instagram, online directories like Google My Business and Yelp, and a company website. It stresses the importance of creating a content calendar with scheduled posts, using more video content, responding to both positive and negative reviews, and thanking customers by posting about positive experiences. The document also recommends businesses claim and update their online profiles, ask customers for reviews, and develop a 30-60 day action plan for social media.
This document provides social media and digital marketing best practices for businesses. It recommends prioritizing key digital platforms like websites, Google My Business, Yelp, and Facebook/Instagram and ensuring profiles are complete, accurate and have positive reviews. The document stresses the importance of creating engaging content on a regular schedule through different social media platforms. It also suggests turning customers into brand advocates by encouraging them to post online about their positive experiences.
Vista Cheng shared a summary of her blog and social media profiles, including her blog URL and Facebook profile. She then provided the 5W1H framework (Who, What, When, Where, Why, How) and filled in details about her blog posts such as the number of posts, SMS messages received, and Facebook likes. She concluded by sharing 10 tips for brands to effectively post on their Facebook pages, such as not automating updates, showing your human side, posting photos and videos, putting fans in charge, and tracking post performance.
This document outlines six principles for authentic social media engagement for associations: 1) Prioritize top social media platforms like Facebook, Instagram, and LinkedIn where most members are active; 2) Create consistent, compelling content that educates, elevates members, and encourages non-members; 3) Use interactive visual content like videos and stories instead of just static posts; 4) Support other members by engaging with their content; 5) Highlight members, vendors, and staff instead of just the association; 6) Encourage members to promote the association on their own social media. The presenter offers to provide digital auditing and marketing services to help associations improve their social media strategies.
- The document discusses how to effectively engage and build relationships on social media before attempting to sell or promote your products/services. It advises listening first to understand people's problems and engage in conversations rather than immediately pitching.
- It recommends openly networking with experts, colleagues, potential customers and participating in discussions to develop trust over time so that doing business becomes a natural next step in the relationship.
- The key is to provide value to others through your content and interactions rather than focusing primarily on self-promotion from the beginning. By developing relationships and understanding needs, you can better position your offerings when the time is right.
This document provides an overview of using Twitter for social media and business purposes. It discusses why Twitter is a useful platform, how to use it properly to communicate your brand and engage followers, and tips for increasing your following and engagement. Key recommendations include using images, videos and hashtags in tweets, completing your profile, focusing on valuable conversations rather than sales, and asking others in your industry for help and advice on Twitter.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
This document discusses using social media to promote the arts. It begins by outlining the strategy of using social media, noting that while not required, social media can be an effective way to connect with potential fans and supporters if the target audience is online. It then provides tactics for implementing a social media presence, emphasizing establishing a website as the foundation and then building out a presence on individual networks like blogs, YouTube, Facebook and Twitter. Specific guidance is provided for setting up and using accounts on each network effectively through high-quality, engaging content and regular posting.
This document outlines seven principles for being authentically social on business social media platforms: 1) Focus on a few key platforms rather than spreading resources thin, 2) Use interactive content like video and carousels to engage audiences, 3) Humanize the brand by featuring people rather than just products, 4) Share the spotlight with customers, partners, and employees rather than making everything about the company, 5) Provide value to audiences rather than just self-promoting, 6) Share good news about charitable causes and community involvement, and 7) Engage more on LinkedIn through comments and posts in order to build professional connections.
This document provides guidance on developing an effective social media strategy for businesses. It recommends identifying objectives, target audiences, calls to action and benchmarks. Key steps include creating profiles on major platforms like Facebook and Twitter, posting regularly to build credibility, and using tools to measure engagement and drive traffic to your website. The goal is to use social media purposefully to raise brand awareness, generate sales and connect with customers.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
This document provides 8 principles for authentically social branding on social media platforms. It discusses prioritizing top platforms, focusing on people over products, using engaging visual content like videos over static images, educating and entertaining audiences rather than just promoting, leveraging different platform features, using paid promotion strategically, making products fun and shareable through contests and user-generated content, and encouraging customer advocacy. Specific best practices and examples are given for each principle to help humanize brands on social media.
The document provides an agenda and overview for a career coaching session on best practices for using social media professionally and as a student. The topics covered include a brief history of social media, the blurred lines between personal and professional use, what hiring managers look for online, and tips for students on covering their tracks, cultivating a professional online presence, building their brand, and networking.
Pinterest was founded in 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra. It allows users to organize and share images they find online using boards on different topics. Pinterest has grown significantly, now with nearly 20 million monthly visitors and over 40 employees. Its main goal is to connect people through their common interests in visual content.
Pinterest is a social bookmarking site that allows users to pin pictures to their pin board, also known as their wall. Users can link pictures to sites where products can be bought or recipes found. The homepage displays the most recent pins of a user's friends. Individual profiles display a user's pin boards which can be added to or removed. Users can repin pictures they find and add them to one of their boards with an optional caption. Pinterest has become popular for sharing interests and has led some bloggers to add pin it buttons to their sites to increase traffic.
Instagram, Pinterest, and Flickr are popular photo sharing platforms. Instagram allows users to share photos and videos with friends through a mobile app. It launched in 2010 and gained popularity through its photo filters and hashtag features. Pinterest launched in 2009 and allows users to organize and share things they find online through creating and following theme-based pinboards. Flickr is a photo management and sharing site that has been around since 2004, allowing users to store, sort, search and share photos online through a website and mobile apps. It also has tools for users to display their Flickr photos on other websites and apps.
The document discusses strategies for using social media and mobile devices to promote events. It recommends spending 70% of time on Facebook, using an app to cross-post to Twitter, and spending 15% on YouTube. The document provides tips for using hashtags on Twitter to organize topics and gain visibility. It also recommends using Pinterest and Instagram for sharing photos but notes they are lower priorities than Facebook and Twitter.
The document outlines 6 principles for authentic social media engagement:
1. Focus social media efforts on a few key platforms like Facebook, Instagram, and LinkedIn rather than spreading efforts too thin.
2. Provide value to your audience through education, entertainment and encouragement rather than just promoting products.
3. Use interactive and visual content like videos, carousels and stories rather than just static images to engage audiences, particularly younger demographics.
4. Highlight customers, community members and team members to humanize your brand rather than being the sole focus.
5. Build trust and loyalty through community outreach, customer collaborations, supporting causes and emphasizing safety and sustainability.
6. Achie
The document provides tips for dental practices to eliminate hazards on their digital presence and marketing. It focuses on optimizing their website, online directories, social media channels like Facebook and Instagram, and creating a YouTube channel. Key recommendations include making sure digital properties are mobile responsive, up-to-date, have clear calls-to-action, and use more video content like testimonials to engage patients. It also stresses the importance of encouraging online reviews and using employees' personal social media to promote the practice.
This document provides social media best practices and recommendations for small businesses. It recommends focusing social media efforts on Facebook, Instagram, online directories like Google My Business and Yelp, and a company website. It stresses the importance of creating a content calendar with scheduled posts, using more video content, responding to both positive and negative reviews, and thanking customers by posting about positive experiences. The document also recommends businesses claim and update their online profiles, ask customers for reviews, and develop a 30-60 day action plan for social media.
This document provides social media and digital marketing best practices for businesses. It recommends prioritizing key digital platforms like websites, Google My Business, Yelp, and Facebook/Instagram and ensuring profiles are complete, accurate and have positive reviews. The document stresses the importance of creating engaging content on a regular schedule through different social media platforms. It also suggests turning customers into brand advocates by encouraging them to post online about their positive experiences.
Vista Cheng shared a summary of her blog and social media profiles, including her blog URL and Facebook profile. She then provided the 5W1H framework (Who, What, When, Where, Why, How) and filled in details about her blog posts such as the number of posts, SMS messages received, and Facebook likes. She concluded by sharing 10 tips for brands to effectively post on their Facebook pages, such as not automating updates, showing your human side, posting photos and videos, putting fans in charge, and tracking post performance.
This document outlines six principles for authentic social media engagement for associations: 1) Prioritize top social media platforms like Facebook, Instagram, and LinkedIn where most members are active; 2) Create consistent, compelling content that educates, elevates members, and encourages non-members; 3) Use interactive visual content like videos and stories instead of just static posts; 4) Support other members by engaging with their content; 5) Highlight members, vendors, and staff instead of just the association; 6) Encourage members to promote the association on their own social media. The presenter offers to provide digital auditing and marketing services to help associations improve their social media strategies.
- The document discusses how to effectively engage and build relationships on social media before attempting to sell or promote your products/services. It advises listening first to understand people's problems and engage in conversations rather than immediately pitching.
- It recommends openly networking with experts, colleagues, potential customers and participating in discussions to develop trust over time so that doing business becomes a natural next step in the relationship.
- The key is to provide value to others through your content and interactions rather than focusing primarily on self-promotion from the beginning. By developing relationships and understanding needs, you can better position your offerings when the time is right.
This document provides an overview of using Twitter for social media and business purposes. It discusses why Twitter is a useful platform, how to use it properly to communicate your brand and engage followers, and tips for increasing your following and engagement. Key recommendations include using images, videos and hashtags in tweets, completing your profile, focusing on valuable conversations rather than sales, and asking others in your industry for help and advice on Twitter.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
This document discusses using social media to promote the arts. It begins by outlining the strategy of using social media, noting that while not required, social media can be an effective way to connect with potential fans and supporters if the target audience is online. It then provides tactics for implementing a social media presence, emphasizing establishing a website as the foundation and then building out a presence on individual networks like blogs, YouTube, Facebook and Twitter. Specific guidance is provided for setting up and using accounts on each network effectively through high-quality, engaging content and regular posting.
This document outlines seven principles for being authentically social on business social media platforms: 1) Focus on a few key platforms rather than spreading resources thin, 2) Use interactive content like video and carousels to engage audiences, 3) Humanize the brand by featuring people rather than just products, 4) Share the spotlight with customers, partners, and employees rather than making everything about the company, 5) Provide value to audiences rather than just self-promoting, 6) Share good news about charitable causes and community involvement, and 7) Engage more on LinkedIn through comments and posts in order to build professional connections.
The document discusses how social media has become central to people's lives and interactions, with 50% of mobile traffic going to Facebook. It emphasizes managing your personal brand and reputation online through platforms like social media, and provides tips on building an engaging personal profile and online presence through tools like Hootsuite. The presentation also offers best practices for social media engagement, including when and how often to post on different platforms to maximize reach and influence.
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...Doyle Buehler
Tired of the Twitter Tricks and Trolls that never actually work? Want to actually do something with Twitter so that it works not only for your business, but with your business? At the same time?
Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Twitter.
For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment.
I will show you these 3 Simple Things:
The Tools you can use to double your Twitter followers in 14 days
The Process to build your sales and leads based activity on Twitter
The Knowledge needed to fully connect Twitter with your own digital ecosystem
View the Video Here: http://webinarjam.net/webinar/go/replay/7335/baeeb5adaa/accessok/
Social media and how it can work for youArié Moyal
Social media can help professionals maintain client relationships, identify potential clients, stay up-to-date on developments, and establish expertise. The document recommends using tools like Twitter and LinkedIn to listen to customers, share interesting content, and have conversations while avoiding hard selling, repetitiveness, and oversharing personal details. It advises setting up accounts, notifying networks, contributing to discussions, and responding quickly to make the most of social media for business purposes.
Social media is an important tool for businesses to connect with customers and promote their brand. The document discusses how over 2/3 of online adults use social media platforms like Facebook and how customers expect companies to have a social media presence. It provides tips for businesses on how to successfully use social media including having a plan, engaging customers, avoiding common mistakes, and measuring results beyond just sales. The key message is that social media allows businesses to be part of online conversations and strengthen their brand.
Promoting the Arts with Social Media—Successfully!Michael Powers
The document discusses using social media to promote the arts. It begins with an overview of the organization's social media presence and then outlines the presentation. The presentation will cover developing a social media strategy, specific tactics for using platforms like blogs, YouTube, Facebook and Twitter, and how to measure the success of social media efforts. Key advice includes having a website as the hub, focusing on building quality relationships over sheer numbers of followers, and measuring engagement through things like click rates rather than just total fans or followers.
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
The document provides tips for keeping social media simple and effective for businesses. It recommends focusing social media efforts on 1-2 major platforms, like Facebook and Instagram, rather than spreading efforts too thin across many networks. It also stresses the importance of regularly updating profiles and posting engaging content. Reviews and testimonials are highlighted as important for social proof. Business owners are advised to audit their online presence for opportunities to improve branding and responsiveness across devices.
This document discusses using social media for brand awareness and marketing. It defines social media as content created using accessible publishing technologies. It outlines major social media types like blogging, microblogging, photo sharing, and discusses why companies should use social media given customers are discussing brands online. It provides a 4 step process: 1) listen to conversations, 2) join relevant networks, 3) participate in discussions, and 4) create engaging content. Specific social networks like Facebook and Twitter are also outlined with tips for business use and monitoring brands.
How to Successfully Tackle the Many Roles of the Social Media ManagerLikeable Media
This document provides an overview of how to successfully manage multiple social media roles. It discusses why investing in your online community is important, outlines key roles including customer service representative, entertainer, teacher, host, and salesperson. It then offers tips on using time-saving tools to effectively juggle these roles and presents case studies of how different brands have tackled social media.
The document outlines 7 principles for being authentically social on social media platforms:
1. Prioritize the top platforms like LinkedIn, Instagram, and Facebook rather than spreading resources too thin across many platforms.
2. Use interactive content like videos, carousels, stories and reels to engage users and help content stand out from competitors.
3. Humanize the brand by focusing on people rather than just products and services to build trust and credibility with communities.
4. Turn the spotlight onto customers, partners and employees rather than always focusing on the company or products.
5. Provide value to others through wise contributions rather than just self-promoting products and services.
6.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
The document discusses new blogging features in Office 365. It introduces the personal blog capability in Office 365 and demonstrates how to create blog posts, add videos, and publish the blog to SharePoint and Delve. It also discusses using Yammer to share blog posts and exploring the Sway app and First Release features to innovate with new Office 365 capabilities.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
The webinar discusses how to build a strong digital ecosystem through social media, video, and visuals. It emphasizes delivering value to your audience and moving them into your own online community. The speaker provides tips on creating effective content like developing a content plan, prioritizing key channels, and consistently sharing valuable videos and images. He stresses the importance of building relationships with influencers and helping others over solely promoting yourself.
Similar to The Social Web + You: Building Your Personal Brand (20)
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
2. The Boring Stuff
• Social Media Marketing Trends
• You Inc. - Why Your Brand Matters
• Using Your Online Brand to Learn
3. @paulmaiero
• Professionally – Hated the banking
industry, so I now work on startups,
mostly in technology.
• Personally – I enjoy traveling, cooking,
culture, design, and sports.
• Futurist, love connecting with people,
any social events, and of course the
social web.
@paulmaiero January 25th, 2011
12. Cheater Steroid User
Public Doesn’t Accept Public Accepts
13. The Audience Matters
• I enjoy sports.
• I like to read.
• I like to read sports.
.....you have to wonder if the altered depth perception, rain, lousy
ice and amended schedule played a part.
-Damien Cox, Toronto Star
@paulmaiero January 25th, 2011
22. • ROI = Return On Investment
• It’s the amount of money gained or lost on an
investment, relative to the amount of money
invested.
23. You Inc.
Why Your Brand Matters and What You Should Do About It
@paulmaiero Tuesday, January 25th, 2011
24. Why Brands Matter
They all care about their brand. Shouldn’t you care about yours?
@paulmaiero January 25th, 2011
25. HR’s Increasing Use of The
Web
• 64% of HR managers think it’s
appropriate to look at online profiles of
candidates.
• 41% of people have been rejected as a
result.
@paulmaiero January 25th, 2011
26. • Google matters….it’s THE starting point!
• Have you ever Googled yourself?
• Are you satisfied with what results came
up?
@paulmaiero January 25th, 2011
27. …….but It’s Not Only HR Looking You Up
• Increasingly the people we interact
with in real life are turning to the web
to learn more about us.
• It’s all about preparation & research
• Before meetings to gain insights
• After they meet you at a conference/networking event
• Common friends
• Just for the hell of it!
@paulmaiero January 25th, 2011
29. A ‘You Inc.’ Case Study:
Marco Pacifico
@paulmaiero January 25th, 2011
30. A ‘You Inc.’ Case Study:
Marco Pacifico
• Moved to Vancouver from Toronto
• No Network, No Job, Nothing!
• Educated as an engineer, looking to work in
the ‘new digital’ world as a strategist
• ‘Traditional’ job applications got him
nothing.
@paulmaiero January 25th, 2011
31. “All I Want To Do Is Create Awesome Things.”
• Began to build a presence online
• Blogging, blogging, blogging
• Targeted employers wanted to know Marco’s
skill set
• Connected with ‘influencers’.
• During the interview, no discussion
about his resume. NONE!
• Online portfolio dominated the discussion.
@paulmaiero January 25th, 2011
32. “All I Want To Do Is Create Awesome Things.”
• Marco’s Key Takeaways
• Nail down what you are about
• What would you write or capture on a
regular basis
• The more targeted the better
• It’s about learning, ‘you can read
something but when you write about it, it
shows you really know it.’
@paulmaiero January 25th, 2011
34. Building ‘You Inc.’
1. A resume is a resume
2. A presence online is the only way to get a
job, period.
3. Online you get depth and breadth. A
‘deep dive’ into what you really are
about.
4. Networking online is also important
• Who you follow, who follows you. Who you write about, who
writes about you.
@paulmaiero January 25th, 2011
35. How to Build ‘You Inc.’
Online
• If you want people to take you
seriously…..
It’s time to get professional!!
@paulmaiero January 25th, 2011
36. How to Build ‘You Inc.’
Online
Social media can be professional
Great opportunity to showcase your skill set
Video Communications
Writing Portfolio
Photo Journalist
@paulmaiero January 25th, 2011
38. How to Build ‘You Inc.’
Online
1. Own your domain!
• Would you really want Mike Smith owning your .com???
• This includes any social media domains
2. Build the ‘You Inc.’ Online Hub
• Several services allow you to aggregate your social profiles into one place
www.flavors.me
@paulmaiero January 25th, 2011
39. How to Build Your Brand
Online
3. Pull all your social profiles into your
aggregated site
4. Contribute content you care about
• Your videos, your stories, your take on how professional
communications is changing. The forces impacting that
change, the players, how firms are dealing with it…..
5. Keep it fresh and updated.
@paulmaiero January 25th, 2011
40. Why ‘You Inc.’ Matters
Time and Effort Now, will reap dividends
later
Do you care enough about yourself?
BE DIFFERENT!
@paulmaiero January 25th, 2011
42. Use Your Online Brand To Learn
• Measuring, tracking, engagement
• Email Marketing
• SEO, CRM
• A/B Testing
• Click Through Rates
• Learn Web Analytic Engines (Google Analytics)
• Develop your online advertising knowledge
• Facebook Ads, Google AdWords, Twitter, Facebook Fan Page Insights
@paulmaiero January 25th, 2011
43. Thank You!
@paulmaiero
paul.maiero@gmail.com
@paulmaiero January 25th, 2011
44. Credits
• Facebook/Carnival: http://www.dotweekly.com/wp-content/uploads/facebook-carnival.jpg
• BaseballMapLogo: http://strangemaps.files.wordpress.com/2007/08/835641802_ef422b12cf_b1.jpg
• ROI Wordmap: http://farm4.static.flickr.com/3602/3290848259_4defd0a46c.jpg
• Rome: http://ranger.uta.edu/~gdas/websitepages/photos_personal/rome_coliseum.JPG
@paulmaiero January 25th, 2011
Editor's Notes
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Explain stories about people following me on Twitter and then meeting me at a conference and saying ‘hi’. \n-Business deals, people suss out your online profile, it builds a connection and trust. People feel more comfortable about you, even if your online presence highlights everything you told them in person. \n\nDon’t underestimate what these people can do for you in the future!\n
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Began to meet people, went out and targeted them. \nThe thing to do in vancouver is coffee! So marco went and had coffee with people. People he had targeted that he wanted to work for. \n
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What do you think when you see Anita?\nInterest in music, I can check out her delicious and see her social bookmarking. Starting to build a more rounded profile. In the days of Gen Y, this is critically important. HR people are looking more and more for culture fits. \n