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Social media and how it can work for you

      AAT Member's Weekender
           20 May 2011

            Speaker: Arié Moyal
Overview

• Why use social media?
• Some tools
• Dos and don’ts
• First steps
• Questions?
Why use social media?

  Social media helps to:

• Maintain relationships
  with current clients
• Identify potential clients
• Stay on top of new
  developments
• Establish expertise
• Increase visibility
Social Media Tools
Dos and Dont's

Do:                         Don't:
• Listen to what your         • Focus purely on the hard
  customers are saying          sell
• Have conversations          • Be repetitive
• Share interesting articles, • Get too intimate with
  videos & links                indivduals
• Be helpful where you can • Leave too much time
• Respond quickly               between tweets
First steps

•   Understand what makes you unique
•   Set your goals
•   Set up your accounts
•   "Follow" those you want to connect with and listen
•   Let your networks know you're on social
•   Contribute to conversations
Questions?
Thank You!



Thank you for your participation!

            Arié Moyal
      arie@ariemoyal.com
   http://www.ariemoyal.com
        twitter: @amoyal

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Social media and how it can work for you

  • 1. Social media and how it can work for you AAT Member's Weekender 20 May 2011 Speaker: Arié Moyal
  • 2. Overview • Why use social media? • Some tools • Dos and don’ts • First steps • Questions?
  • 3. Why use social media? Social media helps to: • Maintain relationships with current clients • Identify potential clients • Stay on top of new developments • Establish expertise • Increase visibility
  • 5. Dos and Dont's Do: Don't: • Listen to what your • Focus purely on the hard customers are saying sell • Have conversations • Be repetitive • Share interesting articles, • Get too intimate with videos & links indivduals • Be helpful where you can • Leave too much time • Respond quickly between tweets
  • 6. First steps • Understand what makes you unique • Set your goals • Set up your accounts • "Follow" those you want to connect with and listen • Let your networks know you're on social • Contribute to conversations
  • 8. Thank You! Thank you for your participation! Arié Moyal arie@ariemoyal.com http://www.ariemoyal.com twitter: @amoyal