1.
Social media and how it can work for you
AAT Member's Weekender
20 May 2011
Speaker: Arié Moyal

2.
Overview
• Why use social media?
• Some tools
• Dos and don’ts
• First steps
• Questions?

3.
Why use social media?
Social media helps to:
• Maintain relationships
with current clients
• Identify potential clients
• Stay on top of new
developments
• Establish expertise
• Increase visibility

4.
Social Media Tools

5.
Dos and Dont's
Do: Don't:
• Listen to what your • Focus purely on the hard
customers are saying sell
• Have conversations • Be repetitive
• Share interesting articles, • Get too intimate with
videos & links indivduals
• Be helpful where you can • Leave too much time
• Respond quickly between tweets

6.
First steps
• Understand what makes you unique
• Set your goals
• Set up your accounts
• "Follow" those you want to connect with and listen
• Let your networks know you're on social
• Contribute to conversations

7.
Questions?

8.
Thank You!
Thank you for your participation!
Arié Moyal
arie@ariemoyal.com
http://www.ariemoyal.com
twitter: @amoyal