Social media and how it can work for you

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A presentation about using social media for marketing to the Association of Accounting Technicians' Member's Weekender on 20 May 2011

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Social media and how it can work for you

  1. 1. Social media and how it can work for you AAT Members Weekender 20 May 2011 Speaker: Arié Moyal
  2. 2. Overview• Why use social media?• Some tools• Dos and don’ts• First steps• Questions?
  3. 3. Why use social media? Social media helps to:• Maintain relationships with current clients• Identify potential clients• Stay on top of new developments• Establish expertise• Increase visibility
  4. 4. Social Media Tools
  5. 5. Dos and DontsDo: Dont:• Listen to what your • Focus purely on the hard customers are saying sell• Have conversations • Be repetitive• Share interesting articles, • Get too intimate with videos & links indivduals• Be helpful where you can • Leave too much time• Respond quickly between tweets
  6. 6. First steps• Understand what makes you unique• Set your goals• Set up your accounts• "Follow" those you want to connect with and listen• Let your networks know youre on social• Contribute to conversations
  7. 7. Questions?
  8. 8. Thank You!Thank you for your participation! Arié Moyal arie@ariemoyal.com http://www.ariemoyal.com twitter: @amoyal

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