Pinterest is a rapidly growing virtual pinboard platform that allows users to collect and share images, primarily attracting a female audience between the ages of 25 and 44. Brands can leverage Pinterest to share visual content, drive traffic, and enhance brand engagement through curated boards, inspiring customers, and improving SEO. The platform also supports user interactivity through features like repinning, liking, and commenting on content.

1. Channel Overview & Brand Opportunities
January 2012
Contents are proprietary and confidential.

2. Channel Overview
• Pinterest is a virtual pin board. It offers users their own
pin boards to manage and collect pins of content to
collect and share with their followers
• Pinterest allows users to sign-up via their Facebook or
Twitter accounts making it easy to share and find
friends in their social networks
• Pinterest had 4.9 million monthly unique visits in
November 2011
• Visitors tend to be female (58%), between 25 and 44
years old (59%)
• The network is currently invite-only, however it is
growing very rapidly:
– Grown by 4,000% in past 6 months
– More than 1.5 million active users on Facebook
and 111,798 followers on Twitter

3. How-To Pin & Features
• Users can “pin” images via the • When “pinning,” users can click on the
following ways: image and be taken to the original
website
– Tool bar bookmarklet pulls
images from any site and pins • Users can choose to follow some or all
the site and a corresponding of other users’ boards in order to see
thumbnail image to a pin board future pins
– Uploading an image from your • In addition to “repinning,” users can
computer or your mobile phone like or comment on pins
using the app
• Users can also create shared pin
– Copy/paste link and select boards and assign other users to be
corresponding thumbnail image admins of the board
– “Pin It” social sharing buttons on • When “pinning,” users have the option
websites (where available) of sharing their new “pin” on Facebook
or Twitter
– Or by “repinning” items – thus
adding a viral aspect to the
community

4. How-To Pin Snapshots
Pin It Bookmarklet
Repinning Content
Add a Pin on
Pinterest
Pin It Share Button

5. Example Pinboards

6. Pinterest Mobile App
• With the mobile app, users can:
– Explore and repin, like or comment on content
– Upload an image using their phone to pin
– See their activity, profile and users they are following
Contents are proprietary and confidential.

7. Consumers & Pinterest
• Everyday consumers utilize Pinterest to:
– Save decorating ideas for
remodeling
– Plan a wedding or a party
– Save recipes and things they plan to
cook
– Track clothing items they want to
purchase Recipe Collection Board
– Showcase brands they love
– Remind themselves of project ideas
for later
– Find design ideas
– Be inspired

8. Brands & Pinterest
• Brands and organizations can use Pinterest
to do the following:
– Share visual content and short videos
– Create a visual story for your brand
– Inspire customers, group members
– Drive traffic to digital properties
– Improve SEO results and search rankings
– Promote and grow brand ambassadors
– Influencer and fan content

9. Example Brands on Pinterest
• HG TV on Pinterest: http://pinterest.com/hgtv/
• Stats: 7,250 followers, 271 following, 13 boards, 145 pins
• Incorporates their tagline of “Start” into each of the boards. Organizes boards by home
improvement topic areas.

10. Example Brands on Pinterest
• Betty Crocker on Pinterest: http://pinterest.com/betty_crocker/
• Stats: 69 followers, 68 followers, 12 boards, 84 pins
• Pin boards arranged by recipe type: cookies, appetizers, Game Day, cakes, comfort food, etc.