The Social Intranet Workshop 2011, presented at the 2011 Intranet Global Forum, in New York City, November 9, 2011. Presented by Toby Ward (conference founder) & Carm Porco, Prescient Digital Media.

1. The Social Intranet Workshop
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2. Highly effective intranets & websites
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3. Listen. Understand. Deliver.
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4. Agenda
o Social media @work
o Technology & price
o Use & satisfaction
o Planning & governance
o Case study in-depth: Cisco
o Break
o Designing a social intranet
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5. Twitter hashtag
Toby Ward, Prescient Digital Media
@tobyward
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6. Social media @work
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7. POLL
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8. One or more 2.0 tools
Social Intranet Study, 2011, 1401 participants
61%
Most popular:
•Blogs
•Discussion
•Instant Messaging
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9. Blogs
Social Intranet Study, 2011, 1401 participants
75%
26% enterprise
deployment
49% limited
deployment
of those orgs that use social media 5% have no plans
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12. Wikis
Social Intranet Study, 2011, 1401 participants
61%
19% enterprise
deployment
42% limited
deployment
12% have no
of those orgs that use social media plans
1212+
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14. and in German...
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15. Employee Networking
Social Intranet Study, 2011, Preliminary Data, 1401 participants
19% enterprise
43%
deployment
21% limited
deployment
22% have no
plans
of those orgs that use social media
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16. Newsgator
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17. IBM – using Lotus Connections
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19. Technology & Price
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20. Technology platform
Social Intranet Study, 2011, Preliminary Data, 1401 participants
27% CMS
34%
20% Custom
built solution
14% Hybrid
solution
4% Social media
Portal solutions (e.g. SharePoint) platform
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21. POLL
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22. Vendors
Social Intranet Study, 2011, Preliminary Data, 500 participants
23% WordPress
22% Facebook
55% Microsoft SharePoint
20% Google Sites
10% Blogger
9% Lotus Connections
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23. http://www.cybookinc.com/sharepoint.htm
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24. http://www.onurguvener.com/
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25. Price
Social Intranet Study, 2011, Preliminary Data, 500 participants
38%
14% $10 – 25k
10% $25 – 50k
10% $50 – 100k
9% $100 – 200k
Less than $10,000 17% $200k or more
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26. The Social Intranet
• An intranet that features multiple social media tools for most
or all employees
• Multiple social media tools with at least some or limited
exposure (optional) from the main intranet or portal home
page
• Woven into most aspects of content consumption
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27. Social Intranet
Social Intranet Study, 2011, 1401 participants
A social intranet
55%
consists of many
social media tools
for most if not all
employees with
home page
integration
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28. How Social?
Social Intranet Study, 2011, 1401 participants
39% Limited
14%
some enterprise
social tools
47% Entry level
social intranet
(1 or 2 social
tools)
Full Social Intranet
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29. www.PrescientDigital.com
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30. Use & Satisfaction
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31. Can anyone contribute content?
Social Intranet Study, 2011, Preliminary Data, 1401 participants
68%
User comments
User ratings
Wikis
Blogs
Etc.
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32. Executive content
Social Intranet Study, 2011, Preliminary Data, 1401 participants
12% 2x + per day
28% Rarely or Never
15% 1x per day
14% 2x + per wk
17% Weekly
14% Monthly
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33. Biggest content contributors
Social Intranet Study, 2011, Preliminary Data, 1401 participants
79%
57% Customer Svc
51% Marketing
28% Ops / Prod
27% Admin
Of organizations have
communicators that are regular 26% C-suite / Exec
contributors
3333+
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34. Overall Satisfaction
Social Intranet Study, 2011, Preliminary Data, 1401 participants
30%
45% Satisfactory
22% Poor
4% Very Poor
Very Good (6%) or Good (24%)
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35. Employee Satisfaction
Social Intranet Study, 2011, 1401 participants
28%
38% Satisfactory
26% Poor
5% Very Poor
Very Good (6%) or Good (22%)
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36. Executive Satisfaction
Social Intranet Study, 2011, Preliminary Data, 1401 participants
28%
38% Satisfactory
26% Poor
9% Very Poor
Very Good (6%) or Good (22%)
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37. Planning & Governance
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38. Governance & Policies
Social Intranet Study, 2011, 1401 participants
72%
Governance, policies, or standards
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39. Replacing their social media
Social Intranet Study, 2011, 1401 participants
55%
27% Plan to
replace within 6
months
30% Have no plans
to replace their
tools
Plan to replace their tools in the
next year
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41. What you write is ultimately your
responsibility… Please know and
follow the Intel Code of Conduct.
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42. Stick to your area of expertise
Post meaningful respectful comments
Always pause and think before posting
Respect proprietary information
Know & follow the Intel Code of Conduct
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43. Planning
• Assessment – document what management wants & expects;
document what employees want & expect
• Requirements – develop a list of particular functional
requirements before selecting a solution
• Technology – evaluate and select your software, instead of
being ‘sold’ a solution
• Pilot – test a new system; tweak & refine based on results
• Change management – market, promote, train, etc.
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44. Key lessons
• You get what you pay for
• Change management = use and satisfaction
• Work from a plan that includes employee requirements
• Executives set the tone (support & use)
• Cross-promote in relevant content (e.g. News story links to
the relevant wiki, blog, discussion forum)
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45. Case study: Cisco
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46. Cisco Quad Overview
• Goal: accelerate time to market & time to revenue generation
• Employees: 50,000
• Build: internally built a new collaboration network
• Name: Cisco IWE (Integrated Workforce Experience)
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47. Cisco Quad Features
• Social directory profiles • Micro-blogging
• Blogs • Activity feeds/notifications
• Wikis • Presence
• Forums • Visual voicemail
• Commenting • Web Communicator
• Social tagging • Video
• Search • Third-party integrators
• Dynamic Communities • Unified communications
(click to call/IM/Cisco
WebEx©)
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48. Team Communities
• Each member of the team can create a linked,
personalized workspace with a dashboard to facilitate
role-based activities and team- and group-based
communication
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51. ADDITIONAL SCREENSHOTS
AVAILABLE IN WORKSHOP ONLY
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52. Cisco Quad Benefits
o Improved productivity and access to expertise, both of which
were necessary for accelerating time to market
o Quad enabled new levels of individual and group innovation,
because time was freed up through collaboration ease
o Facilitated faster, collective problem resolution and daily
decision-making
o Reduced email 38%; email size 43%
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53. Cisco Quad ROI
• Time to market decreased to 12 months versus 2 to 3 years
with an estimated US$89 million increase in net present
value (NPV) over five years
• 12% productivity gain daily per EE = US$2.9 million savings
per year
• Enhanced cross-functional visibility and communication; 6-
month release cycle versus 3 years for competitors.
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55. Hands-on Workshop
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57. Workshop
• Pick a company to represent for the workshop, either one
within your group or fictitious
• Develop the following:
• Strategy – Develop a Mission Statement, 3 Objectives, 3
Goals (30 min)
• Information Architecture – Conduct a card sort exercise
(30 min)
• Wireframe – Draw a homepage wireframe (30 min)
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58. Strategy: Mission Statement Examples
“The intranet ecosystem connects and informs Company A
employees across the organization, acting as a gateway to
corporate information and tools, enabling work efficiencies
and supporting team collaboration and knowledge
management.”
“The intranet will foster innovation, interaction, collaboration,
employee productivity and effectiveness globally, across the
company”
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59. Strategy: Objectives and Goals
Objective
o Qualitative
o Something worked toward, or striven for
o Something in which effort is directed to
Goal
o Quantitative
o The “finish line”: End result of an endeavor/effort
o Satisfies the SMART criteria
• Specific, Measurable, Attainable, Realistic, Time Defined
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60. Strategy: Objective Examples
o Increase the quantity and quality of intranet content
o Increase the use of a single intranet throughout the
company
o Provide better integration between existing internal
sites and tools
o Reduce the number of clicks required to access
information
o Create a better on-boarding experience for new hires
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61. Strategy: Goal Examples
o Increase employee productivity through efficiencies
o Improve communication
o Provide easier access to resources, templates and
marketing tools
o Increase employee engagement
o Improve employee collaboration and knowledge
sharing
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62. Information Architecture
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64. Information Architecture
• Card Sort – Take the provided cards and sort them into logical
content buckets
• Try to break down institutional silos
• Ensure the information is organized in a way that is logical
to site users
• Think like a new user
• Think outside the box
• Be prepared to present your top 5-8 headings
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65. Wireframe
• Using the flip chart, draw a schematic representation
of your home page.
• Artistic quality doesn’t count
• Be prepared to present your wireframe
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68. Q&A
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69. 69
Toby Ward Carm Porco
toby@prescientdigital.com cporco@prescientdigital.com
www.PrescientDigital.com www.PrescientDigital.com
www. IntranetBlog.com www. IntranetBlog.com
@TobyWard @carmineporco
www.Communexions.com www.Communexions.com
416.926.8800 416.926.8800
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