Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Acquiring Talent Through Digital Media

996 views

Published on

Panelist: Renu Bidalia

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Acquiring Talent Through Digital Media

  1. 1. Acquiring Talent through Digital Renu Bidalia Presented byMedia © 2010 Tata Communications Ltd., All Rights Reserved © 2010 Tata Communications Ltd., All Rights Reserved
  2. 2. What come’s to your Mind.. When you hear about Social Media/ Networking sites…..© 2010 Tata Communications Ltd., All Rights Reserved More than 500 networking websites Disclaimer: All Images are taken from Google
  3. 3. Few Facts About Social Media • Social Media is the World’s Most Popular Online Activity According to comScore social networking sites reach 82% of the world’s online user population. In 2011, social networking accounts for 19% of all time spent online against 6% in 2007. • Social Networking Transcends and Reflects Regional Differences Social networking has grown in every single country transcending cultural and religious differences. In Latin America , Europe and the Middle East (3 very culturally different regions) social networking accounted for at least 24% of all time spent online. • Mobile Devices are Fuelling Social Addiction Social networks and mobile smart phones have combined to turn people into mobile social web addicts. • The UK showed the highest social networking penetration among mobile users at 35© 2010 Tata Communications Ltd., All Rights Reserved percent • 64 percent of smartphone users reported accessing social networking sites once in the previous month • Nearly 40 percent reported doing so almost every day • Social Networking is for “Everyone” – not just the young Source: http://www.jeffbullas.com/2011/12/23/10-things-you-must-know-about-the-state-of-social-media-in-2011/
  4. 4. Why Social Media? The Gen “Y” tools has opened up communication across world boundaries. Exploit it to suit your needs… • Branding • Building “The Preferred Employer Brand” Advantage of Social • Word of Mouth Media: • Partners and customers reach • High Acceptability • Hiring new employees • High Usability • Instant Accessibility • Hire Passive job seeker • Better Reach • Niche skill resources • Building Pipeline of potential employee • Business Expansion© 2010 Tata Communications Ltd., All Rights Reserved • Promote product & services • Generating Business Lead/ Targeting new customers • Building open work culture • Platform to interact with organization Leadership Team • Employee Engagement • Discussion forums
  5. 5. The Flip Side Challenges in Leveraging Social Basic Challenges: Media • Difficult to moderate the • Limited or no investment from content/views of employee organizations to build complete social media framework. • Need qualitative content and resources to sustain it • Most of the organization in India Flip Side are not able to leverage social • Employees will lose their interest if media for hiring. Leadership is not active on internal social media. • Lack of proper training & guidelines to recruiters • It will not give overnight positive© 2010 Tata Communications Ltd., All Rights Reserved results, however negativity spread • Perception that it will be useful for faster. middle & senior level hiring • Invasion of an individual’s privacy
  6. 6. Social Media@ TCL • Leadership team act as Brand Ambassador • Engage with external & internal customers to build relationship with them . • Share regular updates about the company with the community through Facebook & Twitter • Building Open work culture through & Chatter • Recognize employees in social forums© 2010 Tata Communications Ltd., All Rights Reserved • Employees can share their suggestions or concerns in these forums and leadership team always reply to employees. • Hire passive job seekers through LinkedIn
  7. 7. © 2010 Tata Communications Ltd., All Rights Reserved

×