Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Guarantee Enterprise Social Adoption: Stories from the Oil Patch


Published on

In this webinar, Apache shared how they connected their international workforce to accelerate the circulation of knowledge and insight – helping the business optimize resources, speed time-to-results, and drive business growth.

Rob Koplowitz, Vice President at Forrester Research also discussed the macro trends that are driving the adoption of social in the enterprise.

For more information, please visit

Published in: Technology, Business
  • Be the first to comment

How to Guarantee Enterprise Social Adoption: Stories from the Oil Patch

  1. 1. WEBINAR: How to Guarantee Enterprise Social Adoption: Stories from the Oil PatchFeaturing Apache, Forrester Research and tibbr February 1, 2012
  2. 2. Welcome Randy Wagner @rrwagner59 Drilling Advisor Apache Rob Koplowitz @rkoplowitz Vice President, Principal Analyst
  3. 3. Agenda1. Welcome and Overview2. Case Study – Apache3. Market drivers and trends – Forrester Group4. Audience Q&A – type in questions
  4. 4. The Emergence of Enterprise Social Tools in the Oil Patch RANDY WAGNER4
  5. 5. APACHE’S BACKGROUND  Upstream Energy Company  Globally Dispersed  Local Autonomy in Regions  Growing Aggressively  “Charge ahead” mentality5
  6. 6. SOCIAL OPPORTUNITY $2.8 billion Amount Apache spends annually to drill & complete wells in 2010 25% Trouble Costs 4,000 Employees with knowledge to prevent trouble costs6
  7. 7. PRINCIPLES 1. Impose appropriate structure while maintaining an independent, contrarian culture. 2. Keep it lean 3. Don’t raise the bar 4. Make it available everywhere at all times  These four principles have led us to a technical solution that features a social media activity stream at its core.7
  8. 8. SOCIAL MEDIA Approach : Bringing structure to revolutionary technology Structured Revolution Revolution Structured8
  9. 9. SAGE’S MISSION Initiateknowledge sharing framework in the Drilling community Connect central technical expertise with regional needs Do NOT impose “big company processes and culture” on local resources at the coal face Demonstrate success (2011) & roll out to larger community (2012)9
  10. 10. WHY APACHE SELECTED TIBBR Accessible Anytime, Anywhere: Native mobile apps critical for employees at drilling sites Subject-Based Collaboration Subjects provide easy content discovery Enterprise Readiness On-premise, behind-the-firewall tibbr deployment with application integration
  11. 11. SOCIAL COMMUNITIES Apache  Before : • Geographically silo’s groupsArgentina Egypt Canada with low global participation • Predetermined experts • Learn local – Apply local Drilling Drilling Drilling  After : • Social communities e.g. Drilling • Undiscovered expertise through global dialogue • Learn global - Apply global
  13. 13. APACHE VISION13
  14. 14. Randy @rrwagner59
  15. 15. 15 © 2011 Forrester Research, Inc. Reproduction Prohibited
  16. 16. Enterprise Social Will Drive TheNext Wave Of DifferentiationRob KoplowitzVice President, Principal AnalystFebruary 1, 201216 © 2011 Forrester Research, Inc. Reproduction Prohibited 2009
  17. 17. What I’m hearing from the CIO  “This could be our next big differentiator”  “Social is the new black, go figure it out.”  “How does this fit with my mobile strategy?”17 © 2011 Forrester Research, Inc. Reproduction Prohibited
  18. 18. Forrester’s Web 2.0 definition The promise of transformation A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures18 © 2011 Forrester Research, Inc. Reproduction Prohibited
  19. 19. Enterprise 2.0 investments are significant “What are your firm’s plans to adopt the following collaboration technologies?" Web 2.0 tools (e.g., wikis, blogs, social networks, discussion forums, microblogs like Twitter or Yammer) Dont know 4% Not interested 18% Expanding/upgrading implementation 25% Interested but no plans 19% Implemented, not expanding 17% Planning to implement in a year or more 8% Planning to implement in the next 12 months 9% Base: 924 Content & Collaboration decision-makers located in Canada, France, Germany, the UK, and US at enterprise companies19 © 2011 Forrester Research, Inc. Reproduction Prohibited Source: Forrsights Software Survey, Q4 2010
  20. 20. The nature of work is achangin’ I’m gonna miss this20 © 2011 Forrester Research, Inc. Reproduction Prohibited
  21. 21. Knowledge is the next differentiator ERP, CRM, other LOB Knowledge worker tools Disparate Systems apps (mobile) Engineering in Europe, Knowledge Gap Cross-Geography Design in North America manufacturing in Asia Cross- Organization Your company Your partners, suppliers Generational Email, IM Social network Communications World’s best engineers World’s best engineers leaves Employee Turnover works for you for competition Knowledge Continuity21 © 2011 Forrester Research, Inc. Reproduction Prohibited
  22. 22. And it’s happening Source: Forrsights Workforce Employee Survey, Q1 2011 Note: Percentages represent respondents who use the tool at least “once per week”22 © 2011 Forrester Research, Inc. Reproduction Prohibited
  23. 23. And mobile is key System-generated User-generated response notification23 © 2011 Forrester Research, Inc. Reproduction Prohibited
  24. 24. Thank youRob Koplowitz+1 650 581-3854rkoplowitz@forrester.comwww.forrester.comTwitter – @rkoplowitz © 2009 Forrester Research, Inc. Reproduction Prohibited
  25. 25. Questions? Feedback?
  26. 26. Thank you for joining us.We encourage you to continue the conversation! Join the conversation with @rkoplowitz, @rrwagner59, and @tibbr Connect with peers and experts in the tibbr community @ ve Download this Presentation @