Do you have a plan when you jump into social media? Do you know what your digital reputation is? This is short - 20 slides max. - presentation for a step-by-step approach.

1. HOW
20 slides max. series
to Deal with your digital reputation
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

2. 7 out of 10 global business executives see their
reputations online as vulnerable.
This high estimate reflects executive anxiety
over reputation erosion in a
fiercely competitive and unpredictable business
environment
Risky Business: Reputations Online™ .A worldwide online survey of 703 senior executives conducted by Weber Shandwick
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr in cooperation with the Economist Intelligence Unit (EIU)

3. The greatest reputation threat online to companies
negative media coverage (84%)
customer complaints in the media or on grievance sites online (71%)
negative word of mouth (54%)
+
dissatisfied employees
confidential leaks
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Source : reputations-online magazine

4. write
Write-down what
would you like to be
your online reputation,
and why.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

5. find
Learn about
your online
Reputation
Today.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

6. Despite the findings
collect
collect all valuable
information about
onLine activity
concerning your
Industry.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

7. Analyze
Rationalize the gap
and find the roots.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

8. Prioritize findings
and describe actions
that are addressing
the issues. Describe
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

9. Explore issues
that will affect
your onLine
internal reputation and may
arise from your
internal environment
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

10. external
Explore issues that
may arise from your
external environment
(suppliers, service providers, outsourcers, wholesalers, retailers, associations etc.)
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

11. Review your corporate
web site and evaluate
the info provided regarding
your digital reputation issues evaluate
Your web site is your official communication channel. Obsolete, missing
and wrong info can ne misleading and leave space for rumors
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

12. Based on your analysis, list top
Prepare potential issues and name the people
that will be possibly involved & exposed.
Plan Pro-active communication
content & actions for the top 3 issues.
(Mind about the reputation of people as of the corporation; involving and training them makes big difference)
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

13. Strategy
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
Create an onLine reputation strategy that will:
-Cope with current issues
-prevent issues recur /appear
-contain a reputation sensitivity analysis
-build multi-level reputation mechanisms
-Contain worst case scenarios
-fill the gap

14. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
Reputation sensitivity
Segmentation idea
vulnerable
Non- critical
critical
invulnerable
Applies primarily to market segments and onLine audiences but can be extended back to back to all the links of the chain

15. “Feed them before you need them”
Contribute honest and useful information
to the selected onLine communities /individuals
about you.
Focus on knowledge that will make the difference
if things go tough. Immune them with “antibodies”
that will make them not only to resist,
but attack harmful rumors. Feed
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

16. Open your doors and invite
your premium onLine audience
to know you better; to get
Open personally involved with you
and your people. Help them to
share the experience and keep
inviting…
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

17. Test
Don’t be afraid to test..
and discover what others think.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

18. You have managed to
build a credible profile.
Be honest even at the toughest
times and don’t forget that
you must keep dialoguing. Honesty
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

19. Create & Launch innovative online tools
for info or For better service, that will
help you to be perceived as Leader.
Leadership
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

20. Your reputation
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
is vital for many
engage them wisely It’s a challenge.
*The so called new, interactive, online or social media are merciless