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Do's and Don'ts of a successful MVT strategy - Tom Waterfall - Webtrends

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In this session, Tom Waterfall, Director of Optimisation Solutions, EMEA - Webtrends, will look at the do's and don't's of a successful MVT strategy. Tom will provide real-life examples, with accounts such as Air France- KLM, of where optimisation can play a crucial part in determining the success of your online strategy as well as how site optimisation can define your targeting strategy and drive conversions.

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Do's and Don'ts of a successful MVT strategy - Tom Waterfall - Webtrends

  1. 1. Tom Waterfall Director of Optimisation Solutions, EMEA© 2011 Webtrends, All Rights Reserved. |1
  2. 2. Difference of opinion Can’t we all just get along? We should just implement the green button. When’s lunch? These idiots don’t have a clue. They should listen to me. Blue button, end of story.© 2011 Webtrends, All Rights Reserved. |2
  3. 3. 11 DO’S AND DON’TS OF OPTIMISATION© 2011 Webtrends, All Rights Reserved. |3
  4. 4. 1 DO…© 2011 Webtrends, All Rights Reserved. |4
  5. 5. 2 DON’T… …GO THIN ON RESOURCES© 2011 Webtrends, All Rights Reserved. |5
  6. 6. 3 DO…© 2011 Webtrends, All Rights Reserved. |6
  7. 7. web mobile© 2011 Webtrends, All Rights Reserved. social |7
  8. 8. 4 DON’T… web mobile© 2011 Webtrends, All Rights Reserved. social |8
  9. 9. 5 DO… web mobile© 2011 Webtrends, All Rights Reserved. social |9
  10. 10. 5 DO…MAKE USE OF YOUR OTHER TECHNOLOGIES© 2011 Webtrends, All Rights Reserved. | 10
  11. 11. 6 DO… web mobile© 2011 Webtrends, All Rights Reserved. social | 11
  12. 12. 6 DO…CONSIDER YOUR AUDIENCE web mobile© 2011 Webtrends, All Rights Reserved. social | 12
  13. 13. 7 DON’T… web mobile© 2011 Webtrends, All Rights Reserved. social | 13
  14. 14. 8 DO…© 2011 Webtrends, All Rights Reserved. | 14
  15. 15. 8 DO…PLAN AHEAD  Start working on your pipeline early  Mix and match between simple and complex  Flexibility is important in this industry: Revisit priorities once a quarter!© 2011 Webtrends, All Rights Reserved. | 15
  16. 16. 9 DO…© 2011 Webtrends, All Rights Reserved. Reference: http://genetic.ulriccollette.com/ | 16
  17. 17. 10 DON’T…© 2011 Webtrends, All Rights Reserved. | 17
  18. 18. 10 DON’T…IGNORE FUTURE TRENDS© 2011 Webtrends, All Rights Reserved. | 18
  19. 19. 10 DON’T…IGNORE FUTURE TRENDS© 2011 Webtrends, All Rights Reserved. | 19
  20. 20. 10 DON’T…IGNORE FUTURE TRENDS© 2011 Webtrends, All Rights Reserved. | 20
  21. 21. 11 DO… web mobile© 2011 Webtrends, All Rights Reserved. social | 21
  22. 22. Summary: DO’S AND DON’TS OF OPTIMISATION© 2011 Webtrends, All Rights Reserved. | 22
  23. 23. web mobile© 2011 Webtrends, All Rights Reserved. social © 2009 WEBTRENDS INC. ALL RIGHTS RESERVED. | 23
  24. 24. Tom Waterfall │tom.waterfall@webtrends.com Director of Optimisation Solutions, EMEA web mobile© 2011 Webtrends, All Rights Reserved. social © 2009 WEBTRENDS INC. ALL RIGHTS RESERVED. | 24

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