Michael Fauscette, Group Vice President, SBS




©Copyright 2008 IDC
 2009 IDC                                            ...
New Normal

  Social Business                 Mobility




             Cloud                  Lasting Change




© 2009 I...
Twitter




© 2009 IDC   1-10
Why do I care?

   Customers are congregating.
   There is a massive aggregation of thoughts and perspectives.
   Custo...
2010: Business has changed!

 • Connected

 • Global

 • Competition

 • Innovate!

 • Mobile

 • BYO workplace
          ...
Social Business

             • Connected

             • BYO Workplace

             • Socialytics

             • People...
Social Business


                                External

             Sales – Marketing – Product – Support - Service
 ...
What’s happening?
                Sales                   Marketing
       The “mom & pop”          Sentiment
      effe...
Social Software Solutions
 Consumer
   Apps               Collab      CRM          Content     PLM
                       ...
Social Software Solutions Vendors
             Consumer
               Apps        Collab        CRM          Content
    ...
Mobility




             “There’s an app for that!”

© 2009 IDC                                1-10
Mobility

             • The new enterprise desktop

             • Augmented Reality

             • Context aware applic...
The Next Gen Web – Mobile Users

                                                 Share Of U.S. Online Users Also Accessin...
The Next Gen Web - Mobile Content


                    News

                 Weather

         Entertainment

    Local ...
Augmented Reality: Location + Context + Content




© 2009 IDC                                                     1-10
The Next Gen Web



Web 1.0        Web 1.5        Web 2.0        Web 3.0


      Static
      Web
                Transact...
The Next Gen Web


?             Real-time
              Mobile
              Ubiquitous access
              Built fo...
With Video….

 Trust
 Connection
 Visual instincts




© 2009 IDC           1-10
With Video….




© 2009 IDC     1-10
With Video….




© 2009 IDC     1-10
Some Implications for the Travel
Industry

   Mobile
                   Social Customer             Real-time
         ...
Contact



              Michael Fauscette
              mfauscette@idc.com
              Twitter: @mfauscette
           ...
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Future Tech for Concur User Conference

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A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010

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Future Tech for Concur User Conference

  1. 1. Michael Fauscette, Group Vice President, SBS ©Copyright 2008 IDC 2009 IDC 1-10
  2. 2. New Normal Social Business Mobility Cloud Lasting Change © 2009 IDC 1-10
  3. 3. Twitter © 2009 IDC 1-10
  4. 4. Why do I care?   Customers are congregating.   There is a massive aggregation of thoughts and perspectives.   Customers are talking about your company/your products.   Customers are tired of old interaction models that are defined by the company and at the company's convenience.   Customers want a voice & will seek out opportunities to be heard. © 2009 IDC 1-10
  5. 5. 2010: Business has changed! • Connected • Global • Competition • Innovate! • Mobile • BYO workplace http://www.telegeography.com/product-info/map_internet/images/internet_map09_lg.gif © 2009 IDC 1-10
  6. 6. Social Business • Connected • BYO Workplace • Socialytics • People as the platform Changing culture © 2009 IDC 1-10
  7. 7. Social Business External Sales – Marketing – Product – Support - Service Blogs – Communities – Social Networks - Ideasourcing – Microblogs – Syndication – Virtual Conference - Video Wiki’s – Social Analytics – Collaboration – Mashups – Platforms - Internal © 2009 IDC 1-10
  8. 8. What’s happening? Sales Marketing  The “mom & pop”  Sentiment effect  My way  Mining social data  Customer defined  Predicting needs products/services  Loyalty (+analytics) PR Customer Service  Transparency  Community  Collaborate / partner  When, where, how  1:1  Preventative  User generated content © 2009 IDC 1-10 8
  9. 9. Social Software Solutions Consumer Apps Collab CRM Content PLM Apps Social Platforms Socialytics EPPM SCM HCM Financials Stand-a-lone Embedded Stand-a-lone Social Apps Social Social Platforms Features © 2009 IDC 1-10
  10. 10. Social Software Solutions Vendors Consumer Apps Collab CRM Content Apps Online Community Platforms Socialytics Concursive Facebook SocialText UserVoice Google Apps LinkedIn Lotus Oracle Cisco Eos Connections Bright Idea Reality Digital MySpace Sharepoint Lithium MyLife Twitter Jive Neighborhood OneRiot Google Google Apps America Wink Apps Omniture © 2009 IDC 1-10
  11. 11. Mobility “There’s an app for that!” © 2009 IDC 1-10
  12. 12. Mobility • The new enterprise desktop • Augmented Reality • Context aware applications / location based •  Android is the next “killer” product for Google © 2009 IDC 1-10
  13. 13. The Next Gen Web – Mobile Users Share Of U.S. Online Users Also Accessing The Internet Through a Mobile Device Time: 45 hr/wk total 38 hr/wk Stationary 7 hr/wk Mobile (5%) Also Mobile Use 31.9% No Mobile Use 68.1% Total number of U.S. Internet users in 2008: 247.1M*. Total number of U.S. mobile Internet users: 78.8M. n = 3176. Mobile users = respondents who reported using one of the following to access the Internet: portable game console, feature phone, smart phone, Internet tablet, personal media player, personal navigation device, e-book reader. * Source: Digital Marketplace Model and Forecast v1.3 draft, forthcoming. © 2009 IDC 1-10
  14. 14. The Next Gen Web - Mobile Content News Weather Entertainment Local information Sports Health Technology Travel Business and finance Cars 0% 20% 40% 60% 80% 100% Mobile Usage Stationary Usage © 2009 IDC 1-10
  15. 15. Augmented Reality: Location + Context + Content © 2009 IDC 1-10
  16. 16. The Next Gen Web Web 1.0 Web 1.5 Web 2.0 Web 3.0 Static Web Transaction Web Social Web ? Semantic Web © 2009 IDC 1-10
  17. 17. The Next Gen Web ?  Real-time  Mobile  Ubiquitous access  Built for Web communication  Decentralized  Modular / reusable  Increasing interconnectedness © 2009 IDC 1-10
  18. 18. With Video….  Trust  Connection  Visual instincts © 2009 IDC 1-10
  19. 19. With Video…. © 2009 IDC 1-10
  20. 20. With Video…. © 2009 IDC 1-10
  21. 21. Some Implications for the Travel Industry   Mobile   Social Customer   Real-time Service   Ranking / Ratings – The Wisdom of Crowds   Trust   Video   Ubiquitous information access   Virtual   Always on conferencing   Transparent © 2009 IDC 1-10
  22. 22. Contact Michael Fauscette mfauscette@idc.com Twitter: @mfauscette Blog: www.mfauscette.com © 2008 IDC © 2009 IDC 1-10

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