The Sky is Falling? Impact of Tax Reform
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This document summarizes a presentation about the impact of tax reform on charitable giving. While some metrics of giving decreased slightly, such as gifts under $250 and number of donors, total giving continues to rise. The top reasons donors give have not changed and tax benefits remain a secondary motivator. Following donor-centric principles can help non-profits create emotional connections with donors and achieve long-term growth through involvement and relationship-building over one-time asks. Success requires establishing a donor-focused path and prioritizing principles over techniques.
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The Sky is Falling? Impact of Tax Reform
- 1. LARRY C. JOHNSON APRIL 11, 2019 THE SKY IS FALLING? Impact of Tax Reform This entire presentation visual and all content is ©2019 by The Eight Principles. Reproduction is expressly prohibited.
- 4. Gifts > $1,000 2.6% Gifts < $250 4.4% Number of Donors 4.5% *WSJ, 2019
- 5. Reasons For Giving Haven’t Changed Tax Benefit Still Hovers at 20-21st Place Absolute Total Continues To Rise
- 6. Looking Through A Different Lens
- 8. Principle 1: Donors Are The Drivers
- 11. Impulse giving is declining Donors are still eager to be generous Donors are generous on their own terms, not yours.
- 12. Involving Donors On Their Own Terms
- 14. Create a Path (for donors—not yourself) • Invite • Draw Them Closer • Develop Emotional Ties • Income then Assets
- 15. The Growth Lever
- 16. Five-Year Revenue Comparison Annual Cash vs. The Eight Principles 0 50 100 150 200 250 300 350 400 450 $100K-$500K $500K-$1M $1M-$2M $2M-$3M $3M-$5M $5M-$10M Average Across 200,000 Organizations % Growth C % Growth 8P
- 22. Never a One Time Effort It’s a Way of Life Success is
- 23. What is it you want to accomplish?
- 24. Oracle League $1 for the first month TheOracleLeague.com Four Corners Profile The Eight Principles Way info@TheEightPrinciples.com Free Initial Consultation
Editor's Notes
- How does focusing on assets make a difference in you program as a whole?
- With the right priorities with your time, you’ll see the results. It’s guaranteed.
- It comes down to what you really want. Are you satisfied with one-off fundraising efforts that raise subsistence amounts at high cost? OR—do you want the transformative power that a program based on The Eight Principles will give you? It’s about integrating fundraising into your organizational culture—the warp and weave-–of your organization. Why?