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How to Use
Data to Find
Major Donors
W I T H D O N O R P E R F E C T
COMPILED BY                               
WHY?
Major Donors are the most valuable sources of
funding for your mission. To make an impact on
your community, to grow as an organization, and to
accomplish the goals that drive your nonprofit
forward, you need a plan to engage major donors.
Here's how you can tap into this critical audience.
WHO?
1%
For our purposes, we will use $10,000 as the minimum
gift amount to define a donor as a Major Donor.
Each organization creates its own
definition of Major Donor.
of donors gave more
than $10,000, per
DonorPerfect's data
IDENTIFYING YOUR MAJOR DONORS
Source 1
Source 2
Source 3
SOURCE/S:
64%
raised
of the total
dollars
. . .
1 2 3 4 5Gave to your
Organization
Gave to other
Organizations
Trustee of
Grant Giving
Foundation
Owns Real
Estate Valued
Above $2
Million
Gave Political
Gift
Investigate potential Major Donors by watching for these
5 markers of philanthropy. Remember, wealth alone is not a
predictor of philanthropic behavior. 
DON’T FORGET ABOUT DONOR ADVISED FUNDS
Grants from donor-advised funds to charitable organizations reached a new high,
exceeding $15 billion for the first time.
HOW TO ENGAGE MAJOR DONORS
Major Donors want to know what their money can accomplish.
Make sure your communications answer these 3 questions that
acknowledge their support in a meaningful way. 
How much
does the
project need?
What does the
donation fund?
Contributed by donors
into more than 285,000 individual
donor-advised funds.
$23 billion
What do you
expect the end
result to be?
Granted to qualified charities.
$16 billion
Total of charitable assets in
donor-advised funds.
$85 billion

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How to Use Data to Find Major Donors

  • 1. How to Use Data to Find Major Donors W I T H D O N O R P E R F E C T COMPILED BY                                WHY? Major Donors are the most valuable sources of funding for your mission. To make an impact on your community, to grow as an organization, and to accomplish the goals that drive your nonprofit forward, you need a plan to engage major donors. Here's how you can tap into this critical audience. WHO? 1% For our purposes, we will use $10,000 as the minimum gift amount to define a donor as a Major Donor. Each organization creates its own definition of Major Donor. of donors gave more than $10,000, per DonorPerfect's data IDENTIFYING YOUR MAJOR DONORS Source 1 Source 2 Source 3 SOURCE/S: 64% raised of the total dollars . . . 1 2 3 4 5Gave to your Organization Gave to other Organizations Trustee of Grant Giving Foundation Owns Real Estate Valued Above $2 Million Gave Political Gift Investigate potential Major Donors by watching for these 5 markers of philanthropy. Remember, wealth alone is not a predictor of philanthropic behavior.  DON’T FORGET ABOUT DONOR ADVISED FUNDS Grants from donor-advised funds to charitable organizations reached a new high, exceeding $15 billion for the first time. HOW TO ENGAGE MAJOR DONORS Major Donors want to know what their money can accomplish. Make sure your communications answer these 3 questions that acknowledge their support in a meaningful way.  How much does the project need? What does the donation fund? Contributed by donors into more than 285,000 individual donor-advised funds. $23 billion What do you expect the end result to be? Granted to qualified charities. $16 billion Total of charitable assets in donor-advised funds. $85 billion