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The Six Essential Skills
 of Professional Social
  Media Practitioners
Industry Advisors




The Six Essential Skills of Social Media
Practitioners
The Process

    #1 - IDENTIFY COMMON TASKS & DUTIES

    Examples:

    o Create a social media strategic plan is aligned with company goals

    o Create a social media policy to govern activities

    o Determine how your core audience prefers to interact online

    o Gather data from tools for performance metrics




The Six Essential Skills of Social Media
Practitioners
The Process

    #2 - NATIONAL SOCIAL MEDIA JOB SURVEY

    Results:

    o Education and experience demographic data

    o Frequency of performance for identified tasks and duties

    o Overall importance of identified tasks and duties

    o Six essential content domains (skill-sets)




The Six Essential Skills of Social Media
Practitioners
Survey Results




The Six Essential Skills of Social Media
Practitioners
Survey Results




The Six Essential Skills of Social Media
Practitioners
Six Essential Skills




        STRATEGIC PLANNING
        Understanding broad strategies and visions for the
        organization, and then drilling down to specific tactics and tools.
        Strategic planning is where the foundation is set for social media.




The Six Essential Skills of Social Media
Practitioners
Six Essential Skills




        COMPLIANCE AND GOVERNANCE
        Before executing a project and incurring further costs, developing
        policies and determining legal limitations is critical. Growth can
        quickly be stifled by legal obstacles, particularly when businesses
        use external social platforms.




The Six Essential Skills of Social Media
Practitioners
Six Essential Skills




       PROJECT / CAMPAIGN MANAGEMENT
       The coordination of many different people, the completion of many
       tasks in a precise sequence, and acquiring or outsourcing to key
       talents to implement the vision, plan or campaign are all core to the
       skills in social media project management.




The Strategic Principles of Social Media
Six Essential Skills




        SOCIAL MEDIA MARKETING
        Priming the marketplace, gauging audience interest, sharing stories
        and preparing for campaigns and/or sharing your campaign
        announcements via internet-driven technology such as blogs, RSS,
        web video productions, podcasts and social networking platforms
        are essential to social media marketing.



The Six Essential Skills of Social Media
Practitioners
Six Essential Skills




        COMMUNITY MANAGEMENT
        Ensuring that the two-way online communication between the
        organization and its customers / stakeholders always flows
        smoothly, the community manager serves as a professional
        representative for the organization’s products or services, while
        simultaneously gathering feedback for further development of
        products or services for evaluation.


The Six Essential Skills of Social Media
Practitioners
Six Essential Skills




        RESEARCH AND ANALYTICS
        Research and analysis should take place within each of the
        previous skill domains. However, the greatest value can be found
        when real-time feedback and monitoring solutions have been
        implemented, making trends and behaviors more concrete.




The Six Essential Skills of Social Media
Practitioners
Six Essential Skills

 o Strategic Planning
 o Compliance and Governance
 o Project and Campaign Management
 o Social Media Marketing
 o Community Management
 o Research and Analytics




The Six Essential Skills of Social Media
Practitioners

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The six essential skills of professional social media practitioners

  • 1. The Six Essential Skills of Professional Social Media Practitioners
  • 2. Industry Advisors The Six Essential Skills of Social Media Practitioners
  • 3. The Process #1 - IDENTIFY COMMON TASKS & DUTIES Examples: o Create a social media strategic plan is aligned with company goals o Create a social media policy to govern activities o Determine how your core audience prefers to interact online o Gather data from tools for performance metrics The Six Essential Skills of Social Media Practitioners
  • 4. The Process #2 - NATIONAL SOCIAL MEDIA JOB SURVEY Results: o Education and experience demographic data o Frequency of performance for identified tasks and duties o Overall importance of identified tasks and duties o Six essential content domains (skill-sets) The Six Essential Skills of Social Media Practitioners
  • 5. Survey Results The Six Essential Skills of Social Media Practitioners
  • 6. Survey Results The Six Essential Skills of Social Media Practitioners
  • 7. Six Essential Skills STRATEGIC PLANNING Understanding broad strategies and visions for the organization, and then drilling down to specific tactics and tools. Strategic planning is where the foundation is set for social media. The Six Essential Skills of Social Media Practitioners
  • 8. Six Essential Skills COMPLIANCE AND GOVERNANCE Before executing a project and incurring further costs, developing policies and determining legal limitations is critical. Growth can quickly be stifled by legal obstacles, particularly when businesses use external social platforms. The Six Essential Skills of Social Media Practitioners
  • 9. Six Essential Skills PROJECT / CAMPAIGN MANAGEMENT The coordination of many different people, the completion of many tasks in a precise sequence, and acquiring or outsourcing to key talents to implement the vision, plan or campaign are all core to the skills in social media project management. The Strategic Principles of Social Media
  • 10. Six Essential Skills SOCIAL MEDIA MARKETING Priming the marketplace, gauging audience interest, sharing stories and preparing for campaigns and/or sharing your campaign announcements via internet-driven technology such as blogs, RSS, web video productions, podcasts and social networking platforms are essential to social media marketing. The Six Essential Skills of Social Media Practitioners
  • 11. Six Essential Skills COMMUNITY MANAGEMENT Ensuring that the two-way online communication between the organization and its customers / stakeholders always flows smoothly, the community manager serves as a professional representative for the organization’s products or services, while simultaneously gathering feedback for further development of products or services for evaluation. The Six Essential Skills of Social Media Practitioners
  • 12. Six Essential Skills RESEARCH AND ANALYTICS Research and analysis should take place within each of the previous skill domains. However, the greatest value can be found when real-time feedback and monitoring solutions have been implemented, making trends and behaviors more concrete. The Six Essential Skills of Social Media Practitioners
  • 13. Six Essential Skills o Strategic Planning o Compliance and Governance o Project and Campaign Management o Social Media Marketing o Community Management o Research and Analytics The Six Essential Skills of Social Media Practitioners

Editor's Notes

  1. Question:What is your first experience with social media?
  2. Question:What is your first experience with social media?