Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
Falcon.io | 2021 Trends Virtual Summit - SoMe PRFalcon.io
While social media is well-known for marketing, it’s also an integral piece of modern PR — and are the two even related? By now, most companies are already using social media as a marketing channel. Why? Many would probably say that it’s a way to connect with their audience, build relationships, frame their brand in a positive light, and, most importantly, to remain visible. But...isn’t that the job of public relations?
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
Falcon.io | 2021 Trends Virtual Summit - SoMe PRFalcon.io
While social media is well-known for marketing, it’s also an integral piece of modern PR — and are the two even related? By now, most companies are already using social media as a marketing channel. Why? Many would probably say that it’s a way to connect with their audience, build relationships, frame their brand in a positive light, and, most importantly, to remain visible. But...isn’t that the job of public relations?
2020 Digital Marketing Trends Roadshow | MelbourneFalcon.io
What does 2020 have in store for digital marketers? So often marketers make bold claims that the upcoming year will be dominated by a single, exciting trend. But the reality is that today’s digital marketing landscape is far too multifaceted to be reduced to a single buzzword. In 2020, there are a plethora of new developments across the digital marketing spectrum aimed at better reaching, engaging with and serving both your potential and existing customers.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
How To Grow Your Small Business Using Social MediaAntoine Brodis
It has become crucial, even critical, for businesses to take advantage of the huge potential that is social media.
If your looking for a great domain name please check us out.
Nicheaddict.com
Kill Your Darlings: Making a Strategic Choice About Which Profiles You Don't ...Falcon.io
Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus.
Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
Toyota’s Social Journey #TalkSocial - Jackie Sandoval Brandwatch
The Good, the Bad and the Ugly - Toyota’s three-year journey to conquer the social media world by setting clear and concise goals, creating a social strategy, and developing a way to measure success.
Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...Tinuiti
In this session, our social media advertising expert dove into the most important things to think about this year: channel diversification, measurement, and new features like live stream shopping and augmented + virtual reality.
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
2020 Digital Marketing Trends Roadshow | MelbourneFalcon.io
What does 2020 have in store for digital marketers? So often marketers make bold claims that the upcoming year will be dominated by a single, exciting trend. But the reality is that today’s digital marketing landscape is far too multifaceted to be reduced to a single buzzword. In 2020, there are a plethora of new developments across the digital marketing spectrum aimed at better reaching, engaging with and serving both your potential and existing customers.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
How To Grow Your Small Business Using Social MediaAntoine Brodis
It has become crucial, even critical, for businesses to take advantage of the huge potential that is social media.
If your looking for a great domain name please check us out.
Nicheaddict.com
Kill Your Darlings: Making a Strategic Choice About Which Profiles You Don't ...Falcon.io
Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus.
Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
Toyota’s Social Journey #TalkSocial - Jackie Sandoval Brandwatch
The Good, the Bad and the Ugly - Toyota’s three-year journey to conquer the social media world by setting clear and concise goals, creating a social strategy, and developing a way to measure success.
Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...Tinuiti
In this session, our social media advertising expert dove into the most important things to think about this year: channel diversification, measurement, and new features like live stream shopping and augmented + virtual reality.
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Optimizing Engagement with Persona-Based Marketing - Inbound 2014Lattice Engines
Marketers are all looking for ways to make marketing more meaningful for their audiences. We've all heard of persona-based marketing, but how do we make implement it in a way that delivers a real impact?
Here are the slides that Elle Woulfe, Lattice Engines' director of demand generation, presented at Hubspot's INBOUND 2014 event.
A Decade Of Contract Cheating - Examining The Changes That Have Been Made To ...Thomas Lancaster
Contract cheating has been an issue concerning academics for over 10 years now, ever since the initial work by Thomas Lancaster and Robert Clarke, published in June 2016. This talk provides a view across the past decade of contract cheating, looking particularly at the wider changes in behaviour and marketing that have made contract cheating services and essay mills more accessible to students. Examples are pulled from across different academic disciplines and offer a challenge to educational providers about how to ensure that the next decade of tackling contract cheating is more successful than the last.
Masculinity and Misogyny in the Digital AgeBrandwatch
Ditch the Label – one of the largest anti-bullying charities in the world – worked with Brandwatch to analyze 19 million public tweets over a four year period to explore the current climate of misogyny and constructs of masculinity as expressed across social media.
The project sheds light on discriminatory language, but should not be viewed as an argument for online censorship. Rather, the data points to the need for a nuanced approach, further open debate and awareness, and positive role models.
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
Social Media for Development: Transforming Society and GovernanceRichard Grimaldo
A 2-day seminar (Oct 29-30, 2018) on social media designed for government agencies who wanted to use social media as a development tool for governance. It is designed to introduce social media, its origin and various applications in the development context.
Held at DICT, ICT Literacy and Competency Development Bureau, UP Diliman, Quezon City
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Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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3. The Process
#1 - IDENTIFY COMMON TASKS & DUTIES
Examples:
o Create a social media strategic plan is aligned with company goals
o Create a social media policy to govern activities
o Determine how your core audience prefers to interact online
o Gather data from tools for performance metrics
The Six Essential Skills of Social Media
Practitioners
4. The Process
#2 - NATIONAL SOCIAL MEDIA JOB SURVEY
Results:
o Education and experience demographic data
o Frequency of performance for identified tasks and duties
o Overall importance of identified tasks and duties
o Six essential content domains (skill-sets)
The Six Essential Skills of Social Media
Practitioners
7. Six Essential Skills
STRATEGIC PLANNING
Understanding broad strategies and visions for the
organization, and then drilling down to specific tactics and tools.
Strategic planning is where the foundation is set for social media.
The Six Essential Skills of Social Media
Practitioners
8. Six Essential Skills
COMPLIANCE AND GOVERNANCE
Before executing a project and incurring further costs, developing
policies and determining legal limitations is critical. Growth can
quickly be stifled by legal obstacles, particularly when businesses
use external social platforms.
The Six Essential Skills of Social Media
Practitioners
9. Six Essential Skills
PROJECT / CAMPAIGN MANAGEMENT
The coordination of many different people, the completion of many
tasks in a precise sequence, and acquiring or outsourcing to key
talents to implement the vision, plan or campaign are all core to the
skills in social media project management.
The Strategic Principles of Social Media
10. Six Essential Skills
SOCIAL MEDIA MARKETING
Priming the marketplace, gauging audience interest, sharing stories
and preparing for campaigns and/or sharing your campaign
announcements via internet-driven technology such as blogs, RSS,
web video productions, podcasts and social networking platforms
are essential to social media marketing.
The Six Essential Skills of Social Media
Practitioners
11. Six Essential Skills
COMMUNITY MANAGEMENT
Ensuring that the two-way online communication between the
organization and its customers / stakeholders always flows
smoothly, the community manager serves as a professional
representative for the organization’s products or services, while
simultaneously gathering feedback for further development of
products or services for evaluation.
The Six Essential Skills of Social Media
Practitioners
12. Six Essential Skills
RESEARCH AND ANALYTICS
Research and analysis should take place within each of the
previous skill domains. However, the greatest value can be found
when real-time feedback and monitoring solutions have been
implemented, making trends and behaviors more concrete.
The Six Essential Skills of Social Media
Practitioners
13. Six Essential Skills
o Strategic Planning
o Compliance and Governance
o Project and Campaign Management
o Social Media Marketing
o Community Management
o Research and Analytics
The Six Essential Skills of Social Media
Practitioners
Editor's Notes
Question:What is your first experience with social media?
Question:What is your first experience with social media?
