The document provides recommendations for implementing a digital marketing strategy consisting of website optimization, Google AdWords campaigns, and targeted email marketing campaigns. Some key recommendations include:
1) Optimizing websites for search engine optimization and usability, ensuring relevant and regularly updated content.
2) Using Google AdWords carefully to drive traffic but noting it requires expertise to avoid wasting money.
3) Creating targeted email lists and cleaning data to send personalized emails with clear calls to action and landing pages matching the email design.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
SaaS Marketing: Top 10 B2B Strategies to Improve ConversionsNemanja Zivkovic
There are a lot of SaaS companies out there, but only a few truly understand how to market their products and services.
You’ve probably seen this before: A company has an amazing product, but they never seem to get the word out about it.
Why is that?
They don’t use the right marketing strategies or they use the outdated ones from years ago. This results in low conversions and ultimately leads to failure for these businesses.
If you don’t want to be one of those companies, you are in the right place.
In this webinar, we covered 10 strategies that can help improve your conversions and grow your business as a result!
Find recordings here: https://www.youtube.com/watch?v=V-m87nXAcqg
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
SaaS Marketing: Top 10 B2B Strategies to Improve ConversionsNemanja Zivkovic
There are a lot of SaaS companies out there, but only a few truly understand how to market their products and services.
You’ve probably seen this before: A company has an amazing product, but they never seem to get the word out about it.
Why is that?
They don’t use the right marketing strategies or they use the outdated ones from years ago. This results in low conversions and ultimately leads to failure for these businesses.
If you don’t want to be one of those companies, you are in the right place.
In this webinar, we covered 10 strategies that can help improve your conversions and grow your business as a result!
Find recordings here: https://www.youtube.com/watch?v=V-m87nXAcqg
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
A Decade Of Contract Cheating - Examining The Changes That Have Been Made To ...Thomas Lancaster
Contract cheating has been an issue concerning academics for over 10 years now, ever since the initial work by Thomas Lancaster and Robert Clarke, published in June 2016. This talk provides a view across the past decade of contract cheating, looking particularly at the wider changes in behaviour and marketing that have made contract cheating services and essay mills more accessible to students. Examples are pulled from across different academic disciplines and offer a challenge to educational providers about how to ensure that the next decade of tackling contract cheating is more successful than the last.
The six essential skills of professional social media practitionersMarketingatBahrain
Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Recruitment strategy for startup businessCrowdinvest
Hiring first few employees is a very crucial decision for any startup business. Here are five attributes a startup should look for while hiring employees:
1) Remarkable
2) Effective
3) Adaptable
4) Humble
5) Transparent
For more infographics visit: http://www.crowdinvest.com/blog/infographics/
When conducting clinical research, we usually recruit a subgroup of the population of interest in order to increase study efficiency (fewer costs and less time). This subgroup of individuals, the study population, are those individuals who meet the inclusion criteria and agree to participate in the study. We then complete the study and calculate an effect size (e.g., a mean difference
or a relative risk) to answer our research question. This brief paper explains how. We hope it helps. Let us know if you have any questions.
Nur in wenigen Märkten fällt es Unternehmen so schwer, sich erfolgreich zu positionieren und vorhandene Marktpotentiale auszuschöpfen, wie im Markt für Smart Homes. Obwohl der Smart Home Markt bereits seit über 15 Jahren – zumindest in seinen Grundzügen - existiert, ermöglichen vor allem neue, konvergenzfördernde Technologien im Bereich Connectivity die Erschließung eines Massenmarktes. Dennoch haben Unternehmen große Schwierigkeiten, die Potentiale dieses attraktiven Marktes auszunutzen. So entwickelt sich das Marktwachstum bisher nur mäßig.
Iskander Business Partner sieht den Hauptgrund in der Tatsache, dass in den vergangenen Jahren ein starker Fokus auf technologische Features gelegt wurde. Dabei hatten Kundenwünsche, Angebotstransparenz und zielgruppengerechte Propositions / Use Cases das Nachsehen.
Email marketing is a form of digital marketing that involves sending promotional messages or commercial content to a group of people or individuals via email. The purpose of email marketing is to build customer loyalty, increase brand awareness, generate leads, and drive sales.
Email marketing campaigns can be designed to reach different audiences at different stages of the sales funnel, including newsletters, promotional emails, product launch announcements, and abandoned cart reminders. The content of an email marketing campaign can range from text-based messages to multimedia-rich content, such as videos, images, and infographics. To know more about e-mail marketing, please do visit: https://digicare.agency/2023/03/06/email-marketing
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason, it just won’t take off.
You aren’t alone. Start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
Email marketing; It is a new generation marketing method in which electronic mail is used as a kind of direct marketing tool to deliver marketing messages to a certain audience.
Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow your business.
This book explains the concept of customer relationship marketing(CRM) and provides guidance on how to implement it effectively. It also gives good practical examples of customer relationship marketing and the importance of social media when targeting a customer. For more information please click on link:
https://shrinke.me/6RwSQs0W
Relationship build business... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product alone. This is very important to understand.
4. Identify people within the organisation who have good SEO skills. If unavailable then consider using consultants or training.
5. Appropriate meta-tags should be selected to reflect target search terms. Key words should be heavily reflected within site.
6. Pick appropriate domain names related to search terms i.e. if you are trying to sell carbon footprint software then use www.carbonfootprintsoftware.com
10. Ensure that content is relevant to your target audience. Home page should be brief but to the point.
11. Site should ideally include trial or video demonstrating features and benefits of product
12. Case studies are very important because they provide customer references
13. Customer are interested in “who has already bought it?” and “is it a quality solution?” so customer logos, partner logos and any certifications should be highly visible
14. News content should be updated regularly (at least monthly). There should be an identified content writer for the site
20. Manage campaignCreate Target List Most companies maintain lists of contacts either in excel spreadsheets or within their corporate CRM system. These lists tend to be good quality because they contain details of existing customers or potential customer who have previously made enquiries about your products or services. The best way to build lists is to have an effective website that enables you to build opt-in lists of potential customers and uses automated email to follow up with site visitors. There are also a large number of email marketing companies who sell compiled lists of contacts for different market sectors or industries. One of the main challenges of using purchased lists is the quality of the information. If you are considering purchasing a list, it is important to get a guarantee on the on the level of email bounce backs and the number of duplicates. Most list companies will provide this. Cleanse List Details If you are unsure about the quality of your list it is essential to cleanse the data prior to running a marketing campaign. This can be done in a number of different ways. If you have available call centre resource then you could perform a telephone survey to update the information. Another way to cleanse the list would be to send an email to each contact asking them to verify their contact details and also to confirm that they are indeed the right contact for the product that you are attempting to sell. Design Campaign Workflow It is important to clearly define what you are trying to achieve with an email campaign. Even with the best product, market conditions and the best sales message you are not going to be inundated with purchase orders for a host of different reasons. The recipient may not open your email even although they might potentially be interested in your product. Another recipient might not be interested at the present moment but knows that they have a future need for your product. Other targets might not be directly interested in the product that you are selling but might have a need for another product/service that you have but are not advertising. Other people might just be sick of “spam” email and will only review printed information. So it is important that the campaign should be designed in a way so that it handles all of these and other scenarios. Ideally, this would be achieved by using an automated system that consists of a CRM, Campaign Design, Email and Response Management, Campaign Analytics and Print Handling. There are systems available that handles elements of this system such as Vertical Response and i-Contact. However, they do not have built-in CRM or response management. An example of the system followed by a process-driven marketing campaign are shown below: Automated Digital Marketing SystemDirect MailOutgoing Mail ServerWebsiteCampaign AnalyticsResponse HandlingEmail ManagementCampaign DesignerCRMDesign Templates Process-Driven Digital Marketing CampaignList of contacts Email or telephone survey Update CRM detailsCRM system Send email NContact customerContact to find out whyEmail Received? Y YEmail deleted? YNEmail opened? NNRequest contact? YYUnsubscribe selected? Request immediate contact N NAction taken?Interest in product AProduct A landing page Interest in product BProduct B landing page YDownload brochureRequest brochure Send out AutorespondersSet up product trialRequest product trial The idea is that there is a pre-defined process for handling every type of response so that a contacts information is fully exploited and CRM data is continuously cleansed. Ideally, the process could be configured using a workflow editor, within the Response Handling module, that would enable the process designer to specify the action for a specific response type. For example if the response was that the contact had not opened the email within 14 days then the choice of actions could be a) do nothing b) resend email c) mail out hardcopy brochure. In the case where something has been provided to the contact, for example a free trial of the product or a case study or a brochure, autoresponders could be set up. This is simply a prompting email that is automatically sent to the contact if they have not responded within a defined period of time. Design Campaign Content Content needs to be relevant and effective. Emails and landing pages need to have a simple, straightforward sales message. I’ve gathered some tips on creating content that drives results: Address Recipients with Their Name in Email Campaigns If I get a bulk email, it feels much less bulky if it greets me with my name. I feel more like myself, less like a number — and I'm more likely to read the message, maybe risk a click or two. If at all possible, you should personalize your marketing mails to greet and address recipients individually with their name. Often, you will use the first name only, but for some campaigns the last name will be more appropriate. Clear Call to Action One of the crucial elements of an email marketing campaign is a clear call to action. Lay out exactly what you want the recipients of your message to do, and design the message to make that path clear for the recipient, and easy to follow. Don't distract with too many links or offers, and make not only the call to action clear but also what recipients can expect when they click through. This can be as simple as
Click here for a 20% discount if you buy before end of November.
Key Message in Outlook Preview Pane The Subject of your email marketing message plays a crucial role. If it's not intriguing or familiar, or if it looks like spam, your mail will be deleted immediately. You know that. But if your recipients have their email client's preview pane turned on -- and most do -- what is displayed there is just as important. If the top of your email marketing message, the part that is most likely to be shown in the preview pane, is well designed, you can build on the interest built with the Subject or even reverse the recipient's decision to delete your message. That's why things that can usually be found near the top of every mail to a list -- unsubscription instructions, unnecessary and long introductory copy, disclaimers -- should be moved down the page. You don't have to move it all the way down to the bottom, but it should be out of the typical preview pane. The preview pane should be filled with the unique selling point of your campaign, with your most intriguing benefit or your best offer instead. Get Subscribers through cooperation The primary source of opt-in subscribers probably is your Web site. Now it's time to look for other places to build your list, it's time for cooperation with the competition: Turn to the Web sites that people who might be interested in your newsletter are likely to visit — even before (or instead of) your own site. Cooperate with the owners of these sites in some way that can profit both of you. Exchange sign-up forms, for example, and append them to the site-specific forms. Make sure the content and target group of the two sites and newsletters are close, but not identical. Make Landing Pages Fit Your Email Marketing Campaign Landing pages are an essential part of every email marketing campaign. If I follow a link from an email marketing message, I expect purchasing to be easy (by finding forms prefilled with relevant data, for example), and I expect the landing page to fit the design of the email I got. If it does not, I'll be irritated and reluctant to make a purchase. That's why you should make sure the design of the landing page matches the design of the email campaign it belongs to. Pay attention to the colors, the images, font size, but also to the wording and tone of the landing page. Motivate People to Sign up with a Bonus Making visitors of your Web site sign up for your newsletter is getting increasingly difficult as people are more reluctant to give away their email address (and they're perfectly right facing all that spam). A bonus (in addition to the great newsletter) can motivate people to sign up. For example, you could offer a white paper or -- preferably -- a detailed case study for all those who subscribe to your newsletter. The possibilities are endless, but make sure the bonus is the right bonus for the right people. Whatever you offer, it must be directly related to the newsletter. Ideally, the motivation to sign up for the newsletter is the same as the motivation for getting the bonus, and the bonus acts as a multiplier, not as a separate motivation. Email-Based Learning Add value to your website, build trust in your visitors, establish your credibility and collect more subscriptions to your mailing list by setting up an email-based learning course. To do this, simply create a series of autoresponders (for example, 5) containing unique content. Then, schedule the first one to be sent after 24 hours, the second after 48 hours, etc. Tuesday / Wednesday = Increased Response Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales. On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We’ve actually experimented with this, and received the best results by sending out emails at around 2-3pm (GMT) on a Wednesday.