The document provides recommendations for implementing a digital marketing strategy consisting of website optimization, Google AdWords campaigns, and targeted email marketing campaigns. Some key recommendations include: 1) Optimizing websites for search engine optimization and usability, ensuring relevant and regularly updated content. 2) Using Google AdWords carefully to drive traffic but noting it requires expertise to avoid wasting money. 3) Creating targeted email lists and cleaning data to send personalized emails with clear calls to action and landing pages matching the email design.

1. Digital Marketing CampaignsIn order to start driving in-bound sales traffic the Leading Software businesses need to implement a process-driven, digital marketing strategy. It is proposed that this strategy consists of a number of elements as follows:Website optimisation

2. Google Adwords campaigns

3. Targeted Email marketing campaignsWebsite OptimisationAll company websites should be easily discovered for potential customers or partners and easy to navigate. To achieve this we need search engine optimisation, good design and relevant and current content. The following steps should be carried out:SEO

4. Identify people within the organisation who have good SEO skills. If unavailable then consider using consultants or training.

5. Appropriate meta-tags should be selected to reflect target search terms. Key words should be heavily reflected within site.

6. Pick appropriate domain names related to search terms i.e. if you are trying to sell carbon footprint software then use www.carbonfootprintsoftware.com

7. Design