SlideShare a Scribd company logo
I'm Veronika Fazekas, a Barcelona based marketing and business
development professional with more than 10 years of trajectory in the field
of corporate brand identity building, brand concept adaptation into
international markets, with a proven experience in building and executing
marketing strategies and social media management.
I have a proven track record of successfully managing complex projects
from initial concept to completion. I have been recognized for innovative
business development strategies. I love participating in initial and start-up
projects just as forming part of already established organisations and I am
able to manage time-sensitive projects with limited or substantial budgets.
WHO I AM
I worked for multinational companies, I worked for agencies and I
owned small business and this experience gives me the advantage of
being aware of the challenges, difficulties and needs of our clients.
I'm used to work with limited budgets therefore my strategic
approach is more focused on innovative and creative solutions rather
than expensive campaigns.
I believe in the power of synergies and that the correct strategy in
place brings results.
WHERE'S THE DIFFERENCE
MY EXPERIENCE
06
I have more than 15 years of experience in different fields of
marketing. My main expertise is in branding, strategy and social
media.
Apart from experience in digital marketing I have a wide scope of
expertise in the following fields:
I have the capacity to create and edit videos and I work with fully-
equipped photographers.
I collaborate with designers who has experience in the creation of all
kinds of marketing materials: flyers, in store POS (outside and inside
posters, table tents, illustrations for chalkboards, take away bags,
cups, napkins, merchandising material, etc.)
I have experience in influencer marketing in several sectors.
I have also carried out ATL campaigns; TV, radio and outdoor
billboard campaigns.
ACHIEVMENTS
06
Paprika Gourmet
MasQMenos - International restaurant chain
Pick - World famous gourmet brand since 1869
VIWA Vitaminwaters
chocoMe - Premium award-winning chocolate brand
Biovéne - International Cosmetic Brand
Jim Gaffigan
Introduction of Pastrami into the Spanish market & becoming Nº1 national
supplier in HoReCa
Re-design and positioning of the restaurant chain's brand & successfull
introduction into the UK market.
Brand adaptation & launch into the Spanish market. Execution of current
marketing activity.
Brand adaptation & launch into the Spanish market. Execution of current
marketing activity.
Execution of current marketing activity of several countries.
Launch campaign of the brand in Primor & Druni, one of the biggest beauty
retail chain in. Spain.
Design & execution of the Spanish tour's marketing. campaign that resulted
in an Amazon Prime Series and hit the record of the most. attended comedy
show in Europe
BRANDS WE HAVE WORKED WITH
06
MY SERVICES
I provide strategic consulting services with the aim of
helping to determine which approach is the best to take
according to the desired objectives to reach.
I help brands establish in new markets, conducting market
research, competitor and SWOT analysis.
I help brands to determine if their current strategy and
positioning is the most suitable and offer solutions in order
to make the necessary changes and amendments.
I work out strategies for product launches, specific or overall
campaigns not only in the digital but of a 360º approach.
CONSULTING
Branding is my passion. Everything I do, is respecting the
principle that branding is essential.
I firmly believe that branding is not only the privilege of big
enterprises but it’s indispensable for small and medium
companies too, actually being more relevant to them than to
bigger organisations.
My years of experience in branding in different sectors
indorse me when it comes to design and to execute branding
strategies in all stages. From creating the idea from scratch,
going through the whole branding process, to designing
branding strategies in a more developed stage. And also let's
not forget about a complete rebranding if necessary.
BRANDING
Your business is
the body.
Your brand is
the soul
I develop a comprehensive brand voice and a strategy that is
in line with the brand’s core values.
I make sure of the coherent use in each channel,
communicating the brand’s core values, taking into account
the specific characteristics of the market.
I ensure that the brand values stand out and offer a unique
experience to the costumers, leading to exploration of new
products and venues, generating more traffic and brand
loyalty.
BRANDING
There's art
in your story
& magic in
your brand
I handle social media management from a completely different
point of view.
I believe in real engagement and real followers who actually turn
into paying customers rather than huge amounts of followers and
likes.
My approach is not just randomly post nice images but to build up
a strategic content plan that works towards an established
objective and the posts and content are designed to be aligned with
the brand concept, communication line and objective.
I like to design content that stands out, that talks to the
customers, that grabs their attention and that fully respects and in
all moments communicates the brand values.
SOCIAL MEDIA SERVICES
06
Design and execute coherent, engaging content & ad strategy
with the objective of increasing brand awareness and drive sales
through:
Visually appealing images & videos that are in line with the
brand voice.
Coherently and strategically edited caption and accurate hashtag
research
Promotional activity in channels; raffles, interactive content
Promote product launch, openings, in store promotions
Content strategy developed with the aim of brand awareness and
driving traffic
Interaction with the right accounts and users
Increase follower base and engagement
Develop and execute influencer strategy
Monitor and moderate all social media channels
SOCIAL MEDIA SERVICES
DIGITAL ADS & PR
Design and execution of a digital advertising plan. Proposal
of media where to advertise, negotiation of the best price
deal, creation of the visual content, follow up and report on
campaigns.
Making strategic alliances for the brand with the most
important and relevant media players.
The digital advertising plan takes into account and is
designed in line with the strategic dates like product
launch, new venue opening, etc.
Design and execution of PR campaigns in relevant press.
INFLUENCER CAMPAIGNS
Design and execution of influencer campaigns with
relevant influencers of different sectors.
Negotiation of pricing, control and reporting on results.
PROMOTION PLANS
06
First, I analyse the strengths and weaknesses of the
company, than based on this analysis suggest a
promotional plan for a specific objective which to
consider all the way through the marketing process.
I take care of the entire process from the analysis, through
the design of the promotions creating the layout of the
necessary materials, to the execution of the marketing
plan in all the necessary channels.
Creation of a campaign calendar with key dates and
events (outside of the general key dates such as
Christmas, etc.) around which to design the campaigns
and promotions with a clear objective, without the need
to offer discounts but rather an added value to customers.
CAMPAIGN IDEAS
06
Here are some campaign ideas (might vary according to the sector):
Co- branding and sponsorship actions with relevant brands and
organisations
Event organisation that catches the attention and creates brand
awareness
Create competition (like who knows more about the brand, tell the
brand story, etc.) with a creative way make people participate in it
competing for a prize
Possible product placement in shows, movies, series and TV
Create nationwide competition & campaign based on a creative idea,
which generates a high participation
Create a campaign in line with the company’s CSR
Create sponsorship with relevant companies
Create animated video series
Contact
veronicafazekas@gmail.com
E-mail Address
@bonczabranding
@bonczabranding

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Veronika fazekas reference

  • 1.
  • 2. I'm Veronika Fazekas, a Barcelona based marketing and business development professional with more than 10 years of trajectory in the field of corporate brand identity building, brand concept adaptation into international markets, with a proven experience in building and executing marketing strategies and social media management. I have a proven track record of successfully managing complex projects from initial concept to completion. I have been recognized for innovative business development strategies. I love participating in initial and start-up projects just as forming part of already established organisations and I am able to manage time-sensitive projects with limited or substantial budgets. WHO I AM
  • 3. I worked for multinational companies, I worked for agencies and I owned small business and this experience gives me the advantage of being aware of the challenges, difficulties and needs of our clients. I'm used to work with limited budgets therefore my strategic approach is more focused on innovative and creative solutions rather than expensive campaigns. I believe in the power of synergies and that the correct strategy in place brings results. WHERE'S THE DIFFERENCE
  • 4. MY EXPERIENCE 06 I have more than 15 years of experience in different fields of marketing. My main expertise is in branding, strategy and social media. Apart from experience in digital marketing I have a wide scope of expertise in the following fields: I have the capacity to create and edit videos and I work with fully- equipped photographers. I collaborate with designers who has experience in the creation of all kinds of marketing materials: flyers, in store POS (outside and inside posters, table tents, illustrations for chalkboards, take away bags, cups, napkins, merchandising material, etc.) I have experience in influencer marketing in several sectors. I have also carried out ATL campaigns; TV, radio and outdoor billboard campaigns.
  • 5. ACHIEVMENTS 06 Paprika Gourmet MasQMenos - International restaurant chain Pick - World famous gourmet brand since 1869 VIWA Vitaminwaters chocoMe - Premium award-winning chocolate brand Biovéne - International Cosmetic Brand Jim Gaffigan Introduction of Pastrami into the Spanish market & becoming Nº1 national supplier in HoReCa Re-design and positioning of the restaurant chain's brand & successfull introduction into the UK market. Brand adaptation & launch into the Spanish market. Execution of current marketing activity. Brand adaptation & launch into the Spanish market. Execution of current marketing activity. Execution of current marketing activity of several countries. Launch campaign of the brand in Primor & Druni, one of the biggest beauty retail chain in. Spain. Design & execution of the Spanish tour's marketing. campaign that resulted in an Amazon Prime Series and hit the record of the most. attended comedy show in Europe
  • 6. BRANDS WE HAVE WORKED WITH 06
  • 8. I provide strategic consulting services with the aim of helping to determine which approach is the best to take according to the desired objectives to reach. I help brands establish in new markets, conducting market research, competitor and SWOT analysis. I help brands to determine if their current strategy and positioning is the most suitable and offer solutions in order to make the necessary changes and amendments. I work out strategies for product launches, specific or overall campaigns not only in the digital but of a 360º approach. CONSULTING
  • 9. Branding is my passion. Everything I do, is respecting the principle that branding is essential. I firmly believe that branding is not only the privilege of big enterprises but it’s indispensable for small and medium companies too, actually being more relevant to them than to bigger organisations. My years of experience in branding in different sectors indorse me when it comes to design and to execute branding strategies in all stages. From creating the idea from scratch, going through the whole branding process, to designing branding strategies in a more developed stage. And also let's not forget about a complete rebranding if necessary. BRANDING Your business is the body. Your brand is the soul
  • 10. I develop a comprehensive brand voice and a strategy that is in line with the brand’s core values. I make sure of the coherent use in each channel, communicating the brand’s core values, taking into account the specific characteristics of the market. I ensure that the brand values stand out and offer a unique experience to the costumers, leading to exploration of new products and venues, generating more traffic and brand loyalty. BRANDING There's art in your story & magic in your brand
  • 11. I handle social media management from a completely different point of view. I believe in real engagement and real followers who actually turn into paying customers rather than huge amounts of followers and likes. My approach is not just randomly post nice images but to build up a strategic content plan that works towards an established objective and the posts and content are designed to be aligned with the brand concept, communication line and objective. I like to design content that stands out, that talks to the customers, that grabs their attention and that fully respects and in all moments communicates the brand values. SOCIAL MEDIA SERVICES
  • 12. 06 Design and execute coherent, engaging content & ad strategy with the objective of increasing brand awareness and drive sales through: Visually appealing images & videos that are in line with the brand voice. Coherently and strategically edited caption and accurate hashtag research Promotional activity in channels; raffles, interactive content Promote product launch, openings, in store promotions Content strategy developed with the aim of brand awareness and driving traffic Interaction with the right accounts and users Increase follower base and engagement Develop and execute influencer strategy Monitor and moderate all social media channels SOCIAL MEDIA SERVICES
  • 13. DIGITAL ADS & PR Design and execution of a digital advertising plan. Proposal of media where to advertise, negotiation of the best price deal, creation of the visual content, follow up and report on campaigns. Making strategic alliances for the brand with the most important and relevant media players. The digital advertising plan takes into account and is designed in line with the strategic dates like product launch, new venue opening, etc. Design and execution of PR campaigns in relevant press. INFLUENCER CAMPAIGNS Design and execution of influencer campaigns with relevant influencers of different sectors. Negotiation of pricing, control and reporting on results.
  • 14. PROMOTION PLANS 06 First, I analyse the strengths and weaknesses of the company, than based on this analysis suggest a promotional plan for a specific objective which to consider all the way through the marketing process. I take care of the entire process from the analysis, through the design of the promotions creating the layout of the necessary materials, to the execution of the marketing plan in all the necessary channels. Creation of a campaign calendar with key dates and events (outside of the general key dates such as Christmas, etc.) around which to design the campaigns and promotions with a clear objective, without the need to offer discounts but rather an added value to customers.
  • 15. CAMPAIGN IDEAS 06 Here are some campaign ideas (might vary according to the sector): Co- branding and sponsorship actions with relevant brands and organisations Event organisation that catches the attention and creates brand awareness Create competition (like who knows more about the brand, tell the brand story, etc.) with a creative way make people participate in it competing for a prize Possible product placement in shows, movies, series and TV Create nationwide competition & campaign based on a creative idea, which generates a high participation Create a campaign in line with the company’s CSR Create sponsorship with relevant companies Create animated video series