Falcon.io | 2021 Trends Virtual Summit - SoMe PR
•
1 like•797 views
This document discusses the integration of social media and public relations (PR). It notes that social media has merged PR and marketing, putting the public into PR and the market into marketing. The document outlines that brands are increasingly relying on social media for PR efforts and that the shift from traditional news to peer and influencer content on social media can be both positive and negative. It also provides examples of brands like Apple, Starbucks, and McDonald's that are effectively using social media for PR campaigns.
Report
Share
Report
Share
Download to read offline
Recommended
Why Oh Why, Brand ROI? Building Your Social Media Measurement Foundation
The very existence of a social media team is predicated on the assumption that a positive ROI is being (or will be) generated. SMMs must adopt a Return-On- Investment mindset. By calculating ROI, you can prove—with clear, numeric data—how social channels are contributing to the business overall. And, in doing so, you’ll gain strategic insights, win executive buy-in, and demonstrate your team’s importance within the organization. But what is social media ROI? Why do you need to prove ROI? What should you be benchmarking? Does it all start with an audit? This session will go back to basics to ensure we’re all on the same page. You’ll learn:
What is social media ROI
Why do you need to prove social media ROI
Auditing and benchmarking
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Putting ROI to Work: Ford Spotlight (B2C)
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
This document discusses organic and paid social media strategies. Organic social refers to unpaid posts that reach some followers organically. Paid social allows targeting new audiences through sponsored ads. The benefits of organic social include establishing voice and nurturing connections, while paid social helps reach more people and target goals faster. Examples are given of brands like Whole Foods and Warby Parker using both organic and paid approaches effectively.
What's Next for Social Media
The document discusses potential movements in social media in 2022 and beyond. It outlines eight movements: 1) decentralized platforms that give users more control and democracy; 2) investing in brands and micro-influencers to monetize influence; 3) the continued importance of YouTube for long-form, informative videos; 4) Facebook and Instagram remaining important sales channels; 5) the ongoing relevance of Pinterest for traffic and leads; 6) using LinkedIn for professional networking and content; 7) undercover boomers becoming more active on social media; and 8) nostalgia marketing to attract audiences. The document advocates taking a data-driven approach and identifying drivers of success to set targets and plans for the future of marketing activities.
Don’t Play Marketing Detective: Here's an ROI Toolkit
Measuring social media ROI is more than just understanding where your investment is going. By knowing your ROI you can assess and tweak your social media strategy. Continually tracking and adjusting your content will help you adapt to your audience and successfully leverage your social media presence. With the virtual summit almost over, you have all the necessary pieces to complete your social media ROI puzzle. While tracking ROI isn’t always simple, knowing the impact of your choices will help you better advocate for your social media efforts. To start tracking and reporting your own efforts, we’ll huddle to provide you with the key takeaways gathered across three days of learning and networking with marketers from around the globe. Welcome to a new level of social awareness! You'll get:
Key takeaways from the 3-day virtual summit summarized
Goal setting, overarching strategy and metrics
Networks, audience profiling and content strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...
In their Brands-Only Summit presentation, AT&T's Joy Hays and JD Link share a case study on merging brands' social accounts.
They discuss how they handled a merge with DIRECTV that resulted in new processes for governance and consolidation of all social media accounts for both brands.
Social media in E-Marketing
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
Social Media Marketing Trends 2022 // The Global Indie Insights
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Recommended
Why Oh Why, Brand ROI? Building Your Social Media Measurement Foundation
The very existence of a social media team is predicated on the assumption that a positive ROI is being (or will be) generated. SMMs must adopt a Return-On- Investment mindset. By calculating ROI, you can prove—with clear, numeric data—how social channels are contributing to the business overall. And, in doing so, you’ll gain strategic insights, win executive buy-in, and demonstrate your team’s importance within the organization. But what is social media ROI? Why do you need to prove ROI? What should you be benchmarking? Does it all start with an audit? This session will go back to basics to ensure we’re all on the same page. You’ll learn:
What is social media ROI
Why do you need to prove social media ROI
Auditing and benchmarking
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Putting ROI to Work: Ford Spotlight (B2C)
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
This document discusses organic and paid social media strategies. Organic social refers to unpaid posts that reach some followers organically. Paid social allows targeting new audiences through sponsored ads. The benefits of organic social include establishing voice and nurturing connections, while paid social helps reach more people and target goals faster. Examples are given of brands like Whole Foods and Warby Parker using both organic and paid approaches effectively.
What's Next for Social Media
The document discusses potential movements in social media in 2022 and beyond. It outlines eight movements: 1) decentralized platforms that give users more control and democracy; 2) investing in brands and micro-influencers to monetize influence; 3) the continued importance of YouTube for long-form, informative videos; 4) Facebook and Instagram remaining important sales channels; 5) the ongoing relevance of Pinterest for traffic and leads; 6) using LinkedIn for professional networking and content; 7) undercover boomers becoming more active on social media; and 8) nostalgia marketing to attract audiences. The document advocates taking a data-driven approach and identifying drivers of success to set targets and plans for the future of marketing activities.
Don’t Play Marketing Detective: Here's an ROI Toolkit
Measuring social media ROI is more than just understanding where your investment is going. By knowing your ROI you can assess and tweak your social media strategy. Continually tracking and adjusting your content will help you adapt to your audience and successfully leverage your social media presence. With the virtual summit almost over, you have all the necessary pieces to complete your social media ROI puzzle. While tracking ROI isn’t always simple, knowing the impact of your choices will help you better advocate for your social media efforts. To start tracking and reporting your own efforts, we’ll huddle to provide you with the key takeaways gathered across three days of learning and networking with marketers from around the globe. Welcome to a new level of social awareness! You'll get:
Key takeaways from the 3-day virtual summit summarized
Goal setting, overarching strategy and metrics
Networks, audience profiling and content strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...
In their Brands-Only Summit presentation, AT&T's Joy Hays and JD Link share a case study on merging brands' social accounts.
They discuss how they handled a merge with DIRECTV that resulted in new processes for governance and consolidation of all social media accounts for both brands.
Social media in E-Marketing
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
Social Media Marketing Trends 2022 // The Global Indie Insights
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIP
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
Falcon.io | Social Media Strategies Summit 2021
This document provides 6 tips for creating a bulletproof content strategy using social listening:
1. Plan your social listening strategy by defining goals, deciding on relevant social sources to focus on, and identifying key search topics.
2. Monitor your competitive space by analyzing competitors' products, marketing tactics, audiences, and identifying strengths and weaknesses.
3. Get inspired by industry trends, competitors, popular hashtags and becoming an educational resource to create needed content for your audience.
4. React to what you learn from social listening by creating an action plan such as promoting authenticity through user-generated content, influencers and surprising customers to build loyalty.
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...
In this webinar, Shauna Mace of SEI and Samantha Russell of FMG Suite shared the top marketing tips for developing a solid growth strategy for your business in 2022.
Growth Without the Guesswork: Measuring ROI Beyond Commercial Sales
Some folks may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. The real key to success lies in making sure to understand the value of less obvious metrics. How does one quantify brand awareness, brand purpose, influencer marketing or content marketing and do you even need to? Unfortunately, unlike other marketing techniques, there's no quick and simple way to gauge the success of such a marketing approach. The metrics involved in this new type of advertising are still mostly a mystery to many businesses. Without proper parameters, there's no way to tell how well a campaign did. This session will focus on the methods you can use to show the ROI of your work when it’s not as apparent to some. You'll learn:
How to assess your ROI from a non-monetary perspective
How to prove the value of influencer marketing
How to set up hypotheses, test them and learn
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Advanced Strategies for Twitter Tailored Audiences
The document discusses advanced Twitter advertising strategies using tailored audiences. It describes how exclusion targeting can limit wasted ad spend. Similar user targeting can help acquire new users by targeting profiles similar to existing customers. Handle targeting can reach influencers by targeting specific Twitter handles. Dynamic retargeting across devices can increase conversions by retargeting users who have previously engaged with ads or content. Automated campaign scheduling based on time of day conversion data can further optimize campaigns.
Traditional marketing vs digital marketing
This document compares and contrasts traditional marketing with digital marketing. It defines traditional marketing as using print, TV, radio and outdoor media, while digital marketing uses online channels like search engines, websites, mobile apps, and social media. Some key differences are that traditional marketing has broader reach but is less targeted, takes longer to implement, and is harder to measure, while digital marketing allows for more targeted and faster campaigns that are easier to track. The document also notes that while digital marketing budgets are growing, traditional marketing is still needed for large corporations to reach mass audiences. It concludes that traditional marketing still has a role currently but will likely be replaced more by digital approaches over time.
Mock SDM Social Media Plan
The social media plan aims to turn customers into volunteer marketers by strengthening relationships and driving traffic through social platforms. It will create accounts on Facebook and Twitter to engage the existing customer database and compile content to develop a following. The goals are to introduce new products, create promotions for loyalty, and position Shoppers Drug Mart as an online cosmetic leader in Canada as top competitors like Sephora currently leverage social media successfully.
Creating, managing and growing online communities for sport fans
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Top Social Media Trends You Need to Know About for 2022
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Organic social impressions Vs paid social impressions by KRDS India
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
Digital marketing tips for small businesses
If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly.
8 Things People Don't Tell You About Social Media
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...Redwood Valley Technical Solutions
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.Sosiaalisen median trendit valtteri färkkilä - noora verronen 2022
This document summarizes the results of a survey on the state of social media in 2022 in the Nordics. Some of the key findings include:
1) The most used social media channels in the Nordics are Facebook, LinkedIn, Instagram and YouTube. TikTok and Twitter are the fastest growing channels.
2) The top social media goals for organizations are customer acquisition, brand awareness, and engagement. The most tracked metrics are followers, engagement, and website traffic.
3) Content marketing and influencer marketing tactics have the biggest impact on business goals. The top challenges are measuring ROI, lack of resources, and developing strategy.
4) Over half of organizations outsource some social
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Social Media for Business
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
Kohler: Client Case Talk - James Sandora
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
The six essential skills of professional social media practitioners
Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
2016 Digital Marketing Strategies
To be successful in digital you must prove your value. Includes a list of today's most relevant digital marketing outlets and highlights changes to digital marketing that will impact all marketers in 2016. Learn 5 steps to creating superior customer value, 4 easy ways to make your digital marketing message compelling, and important tactics for optimizing your message.
Created by Reciprocate LLC (www.ReciprocateLLC.com). a Tallahassee-based marketing and technology consulting firm. Originally shared during a special Google Partners Connect event 9-30-15.
What is digital PR?
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
Socialized Business Pdf
Social Media Agency Socialized! Ltd provides social media consulting and training services. Their 6 step process assesses clients' current social media use, plans a strategic social media approach, equips clients with training, activates social media tools and platforms, launches the social media strategy, and provides ongoing business intelligence and support. The company was founded by Shane Gibson, an author and international speaker on social media and sales, and Anthony Caridi, an entrepreneur and business strategist.
Harnessing the Power of Networks: How to Incentivize the Online Behavior You ...
This document summarizes a webinar on incentivizing online behavior. It introduces four speakers who are experts on social media marketing, brand advocacy, and online communities. It also advertises an achievement award won by the webinar series and announces the topic of the next webinar on predictions for the future of social media in 2013.
More Related Content
What's hot
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIP
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
Falcon.io | Social Media Strategies Summit 2021
This document provides 6 tips for creating a bulletproof content strategy using social listening:
1. Plan your social listening strategy by defining goals, deciding on relevant social sources to focus on, and identifying key search topics.
2. Monitor your competitive space by analyzing competitors' products, marketing tactics, audiences, and identifying strengths and weaknesses.
3. Get inspired by industry trends, competitors, popular hashtags and becoming an educational resource to create needed content for your audience.
4. React to what you learn from social listening by creating an action plan such as promoting authenticity through user-generated content, influencers and surprising customers to build loyalty.
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...
In this webinar, Shauna Mace of SEI and Samantha Russell of FMG Suite shared the top marketing tips for developing a solid growth strategy for your business in 2022.
Growth Without the Guesswork: Measuring ROI Beyond Commercial Sales
Some folks may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. The real key to success lies in making sure to understand the value of less obvious metrics. How does one quantify brand awareness, brand purpose, influencer marketing or content marketing and do you even need to? Unfortunately, unlike other marketing techniques, there's no quick and simple way to gauge the success of such a marketing approach. The metrics involved in this new type of advertising are still mostly a mystery to many businesses. Without proper parameters, there's no way to tell how well a campaign did. This session will focus on the methods you can use to show the ROI of your work when it’s not as apparent to some. You'll learn:
How to assess your ROI from a non-monetary perspective
How to prove the value of influencer marketing
How to set up hypotheses, test them and learn
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Advanced Strategies for Twitter Tailored Audiences
The document discusses advanced Twitter advertising strategies using tailored audiences. It describes how exclusion targeting can limit wasted ad spend. Similar user targeting can help acquire new users by targeting profiles similar to existing customers. Handle targeting can reach influencers by targeting specific Twitter handles. Dynamic retargeting across devices can increase conversions by retargeting users who have previously engaged with ads or content. Automated campaign scheduling based on time of day conversion data can further optimize campaigns.
Traditional marketing vs digital marketing
This document compares and contrasts traditional marketing with digital marketing. It defines traditional marketing as using print, TV, radio and outdoor media, while digital marketing uses online channels like search engines, websites, mobile apps, and social media. Some key differences are that traditional marketing has broader reach but is less targeted, takes longer to implement, and is harder to measure, while digital marketing allows for more targeted and faster campaigns that are easier to track. The document also notes that while digital marketing budgets are growing, traditional marketing is still needed for large corporations to reach mass audiences. It concludes that traditional marketing still has a role currently but will likely be replaced more by digital approaches over time.
Mock SDM Social Media Plan
The social media plan aims to turn customers into volunteer marketers by strengthening relationships and driving traffic through social platforms. It will create accounts on Facebook and Twitter to engage the existing customer database and compile content to develop a following. The goals are to introduce new products, create promotions for loyalty, and position Shoppers Drug Mart as an online cosmetic leader in Canada as top competitors like Sephora currently leverage social media successfully.
Creating, managing and growing online communities for sport fans
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Top Social Media Trends You Need to Know About for 2022
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Organic social impressions Vs paid social impressions by KRDS India
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
Digital marketing tips for small businesses
If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly.
8 Things People Don't Tell You About Social Media
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...Redwood Valley Technical Solutions
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.Sosiaalisen median trendit valtteri färkkilä - noora verronen 2022
This document summarizes the results of a survey on the state of social media in 2022 in the Nordics. Some of the key findings include:
1) The most used social media channels in the Nordics are Facebook, LinkedIn, Instagram and YouTube. TikTok and Twitter are the fastest growing channels.
2) The top social media goals for organizations are customer acquisition, brand awareness, and engagement. The most tracked metrics are followers, engagement, and website traffic.
3) Content marketing and influencer marketing tactics have the biggest impact on business goals. The top challenges are measuring ROI, lack of resources, and developing strategy.
4) Over half of organizations outsource some social
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Social Media for Business
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
Kohler: Client Case Talk - James Sandora
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
The six essential skills of professional social media practitioners
Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
2016 Digital Marketing Strategies
To be successful in digital you must prove your value. Includes a list of today's most relevant digital marketing outlets and highlights changes to digital marketing that will impact all marketers in 2016. Learn 5 steps to creating superior customer value, 4 easy ways to make your digital marketing message compelling, and important tactics for optimizing your message.
Created by Reciprocate LLC (www.ReciprocateLLC.com). a Tallahassee-based marketing and technology consulting firm. Originally shared during a special Google Partners Connect event 9-30-15.
What is digital PR?
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
What's hot (20)
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIP
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIP
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...
Growth Without the Guesswork: Measuring ROI Beyond Commercial Sales
Growth Without the Guesswork: Measuring ROI Beyond Commercial Sales
Advanced Strategies for Twitter Tailored Audiences
Advanced Strategies for Twitter Tailored Audiences
Creating, managing and growing online communities for sport fans
Creating, managing and growing online communities for sport fans
Top Social Media Trends You Need to Know About for 2022
Top Social Media Trends You Need to Know About for 2022
Organic social impressions Vs paid social impressions by KRDS India
Organic social impressions Vs paid social impressions by KRDS India
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
Sosiaalisen median trendit valtteri färkkilä - noora verronen 2022
Sosiaalisen median trendit valtteri färkkilä - noora verronen 2022
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
The six essential skills of professional social media practitioners
The six essential skills of professional social media practitioners
Similar to Falcon.io | 2021 Trends Virtual Summit - SoMe PR
Socialized Business Pdf
Social Media Agency Socialized! Ltd provides social media consulting and training services. Their 6 step process assesses clients' current social media use, plans a strategic social media approach, equips clients with training, activates social media tools and platforms, launches the social media strategy, and provides ongoing business intelligence and support. The company was founded by Shane Gibson, an author and international speaker on social media and sales, and Anthony Caridi, an entrepreneur and business strategist.
Harnessing the Power of Networks: How to Incentivize the Online Behavior You ...
This document summarizes a webinar on incentivizing online behavior. It introduces four speakers who are experts on social media marketing, brand advocacy, and online communities. It also advertises an achievement award won by the webinar series and announces the topic of the next webinar on predictions for the future of social media in 2013.
Evaluating Your Social Listening Tools: Is Your Social Media Analytics Soluti...
This document summarizes a webinar on evaluating social media analytics solutions. It introduces the speakers - Kim Celestre from Forrester Research, Todd Wilms from SAP, and Krissy Espindola from T-Mobile. Espindola discusses how T-Mobile uses social listening to understand customer conversations, track sentiment, and improve response times. She emphasizes using social data to engage and resolve customer issues. The webinar advocates integrating social data and properties to increase efficiency, drive loyalty, and improve the customer experience.
Turning Likes Into Loyalty: How to Engage Profitably on Facebook
The document is a webinar agenda for a discussion on engaging profitably on Facebook. It introduces the speakers Jordan Viator Slabaugh and Augie Ray, who will discuss using social media for business purposes. It also thanks the webinar sponsor, Spredfast, a social media management platform. Upcoming webinar topics are also listed.
Social Media Agency - Socialized Ltd
Socialized! Ltd is a social media agency that helps organizations effectively use social media. They provide assessments, strategic planning, training, platform setup, launch support, and ongoing business intelligence. Their methodology is based on the books Sociable! and Guerrilla Social Media Marketing. Shane Gibson and Anthony Caridi founded Socialized! to educate companies on implementing effective social media strategies.
Harness the power of internal social media
Without a clear sense of the value social media creates, it’s perhaps not surprising that why we don’t feel comfortable when Organization go beyond mere “experiments” with social-media strategy. A social dynamic seems to have entered the very nature of any business. The technologically advanced stage that business operates in, and the social media savvy talent pool that is fast making its way into the workforce, have made social media gain acceptance in organization much faster than the WWW in 1995 or the ERP in the 1980.
Social media is extending the disruptive impact of the digital era across a broad range of functions. From the days when the debate centered on whether or not to allow social networking sites in workplace for the fear of drop in productivity, to a time when today organizations are increasingly incorporating such practices within the formal system, Social media has found its business relevance. Organizations are gradually accepting the power of this medium and are actively making transition from being broadcasters to being mediators of a conversation.
In fact, we can precisely determine the buzz surrounding our product or brand and then calculate how social media drives. And then ensure that social media complements broader strategies— we must obviously coordinate data, tools, technology, and talent across multiple functions. In many cases, senior management should open up their agendas and recognize the importance of supporting and even undertaking initiatives that may traditionally have been left to the marketing or communications department.
The What, How and Why in B2B Social Influencer Marketing
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
Social Media: Branding and Marketing That Pops!
If you own a business or manage a brand, Social media is no longer an option - its a MUST. There's Facebook, Twitter, cover photos and graphics. Then, you have Periscope, Meerkat, YouTube, Snapchat and more to worry about. There is no true playbook on what networks to use, when to use them or what makes them effective for your business. Making sure your social media successfully lines up with your business' goals can seem daunting and time consuming. It doesn't have to be. With the right tools and techniques you can not only manage a cohesive Social media presence for your company but, you can also use it to grow and engage with your audience on a totally different level than before.
Presentation by: L. Danielle Baldwin (@LDBaldwin) and Lisa Sullivan (LSullivan)
SEARCH: Social Media, Marketing, Twitter, Facebook, Pinterest, Instagram, Periscope, Meerkat, LinkedIn, YouTube, Vine, Social Branding, Branding
The Rise of Inbound Marketing
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
Social media marketing world-2014
The document provides tips from various speakers at the Social Media Marketing World 2014 (SMMW14) conference. It includes tips from Mark Schaefer on connecting with people in a human way on social media. Michael Stelzner shares a tip about using customized tweets to encourage customers to share about purchases. Connie Bensen discusses optimizing LinkedIn for lead generation by sharing relevant content and engaging directly with users.
Building Social Media Programs with Confidence
1) Many marketers lack confidence and knowledge in using social media effectively. Two-thirds admit inadequate knowledge and two-thirds of non-users consider themselves knowledgeable.
2) The presentation provides strategies for building confidence and experience with social media programs. It emphasizes integrating social media into broader marketing strategies with a focus on customer interaction.
3) Key recommendations include developing social media programs with clear objectives, understanding target audiences and conversations, prioritizing channels, creating engaging content with the right voice, and listening to customers through various tools. Partnerships can also help leverage community experience.
Swimming lessons stay afloat in social media
This document provides an overview and agenda for a webinar on using social media for marketing and public relations. It introduces the presenters and gives background on their company. It then discusses the major social media channels of Facebook, Twitter, LinkedIn and YouTube, how they have impacted marketing and PR, and how to use each channel effectively.
LinkedIn Leaders Voice - Creating Reputation
Zeno’s LinkedIn Leaders Voice is a turn-key reputation management and content marketing product.
It allows busy professionals at the C-suite level to massively accelerate their reach and relevancy through targeted content, and importantly build their personal brand in an increasingly digitally oriented marketplace.
Making Sense of Social Media Pan Experience - August 8, 2014
The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.
CMO Social Insights - Portland Marketing Group - May 2017
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
The CMO Guide to Rocking B2B Social Media
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
Introducing The Community Director - The Community Manager has Evolved #CMGR
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
How Individuals Become a Key Opinion Leader on Social Media
1. Key opinion leaders (KOLs) are individuals who are respected and trusted for their expertise in a particular industry or area of knowledge. They have influence over others' opinions and decisions.
2. In China, KOL marketing has become very effective as consumers increasingly use social media for news and recommendations. Influencers called KOLs have significant power to impact purchasing decisions.
3. Individuals become KOLs on social media by gaining expertise in their field through sharing opinions and content on platforms. If their posts receive likes and shares, their followers and trustworthiness increases, making them a KOL with marketing value to companies.
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant Social Media Rockstar
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant at Social Media Rockstar 2 in De Pere on June 2, 2011Social media & cityfm89
This document discusses the role and impact of social media on branding, using City FM89 as a case study. It provides background on the rise of social media and defines key terms like brand strategy and image. International brands that successfully used social media mentioned include Domino's Pizza, which improved its brand image on Facebook. Local Pakistani brands that gained recognition through social media are also listed, many started by youth selling accessories, clothing and more. In conclusion, social media allows direct customer connections and feedback to strengthen brands.
Similar to Falcon.io | 2021 Trends Virtual Summit - SoMe PR (20)
Harnessing the Power of Networks: How to Incentivize the Online Behavior You ...
Harnessing the Power of Networks: How to Incentivize the Online Behavior You ...
Evaluating Your Social Listening Tools: Is Your Social Media Analytics Soluti...
Evaluating Your Social Listening Tools: Is Your Social Media Analytics Soluti...
Turning Likes Into Loyalty: How to Engage Profitably on Facebook
Turning Likes Into Loyalty: How to Engage Profitably on Facebook
The What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer Marketing
Making Sense of Social Media Pan Experience - August 8, 2014
Making Sense of Social Media Pan Experience - August 8, 2014
CMO Social Insights - Portland Marketing Group - May 2017
CMO Social Insights - Portland Marketing Group - May 2017
Introducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGR
How Individuals Become a Key Opinion Leader on Social Media
How Individuals Become a Key Opinion Leader on Social Media
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant
More from Falcon.io
Unspoken Rules of Influencer Marketing.pdf
If you’re wondering if influencer marketing will continue to grow in 2022 and beyond, the answer is resounding yes. One of the most important things for a marketer to know is which type of influencer to target. With influencers ranging from nano, to macro, all the way to celebrities, it’s not an easy task figuring out which influencer would resonate best with individual brand audiences. Not to mention, just like most things in marketing, there are certain rules to abide by while searching for influencers and a specific etiquette they need, and deserve once sought out.
Von Mensch zu Mensch: Wie man heute Brand Communities schafft!
Hand auf’s Herz, wir sitzen heutzutage doch viel zu viel am Bildschirm und sehen Menschen häufiger zweidimensional als IRL (“in real life”). Trotzdem vertrauen heutzutage immer weniger Konsumenten Unternehmen und Marken, sondern viel eher anderen Menschen und den Erfahrungen und Empfehlungen, die sie machen. Durch Soziale Medien haben wir die einmalige Chance, für die Menschen, die wir erreichen wollen, Orte und Möglichkeiten zu schaffen sich untereinander auszutauschen, hinter die Fassaden zu blicken und Gemeinschaftsgefühl zu spüren.
Wir möchten im Webinar mit euch ergründen wie Brand Communities im Jahr 2022 funktionieren und euch Anregungen geben, die euch inspirieren und eure Communities wachsen lassen.
Was wir diskutiert haben:
- Warum ihr Gemeinschaften aus Fans braucht
- Worauf es heute bei Communities ankommt
- Welche Paradebeispiele es gibt
Aufnahme des Webinars: https://www.falcon.io/webinars/brand-communities-ger/
What Social Media Networks Should Your Brand Be On?
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
Film ab! 7 Videoformate für mehr Engagement
Ohne das Engagement von Nutzer:innen ist Social Media und Content Marketing eine Einbahnstraße und selten erfolgreich! Denn wenn Inhalte nicht fesseln oder eine Reaktion hervorrufen, ist der interessantere Content nur einen Swipe entfernt und der Algorithmus straft dich ab.
Als Haupt-Treiber von mehr Shares, Reaktionen und Kommentaren gilt heutzutage immer noch Video Content! Videos generieren 12 Mal so viele Shares wie Text- und Bildinhalte zusammen. Dabei scheint die Produktion von Videomaterial aber weiterhin so etwas wie die Königsdisziplin zu sein, an die sich viele nicht herantrauen. Viel Aufwand, viel Equipment, hohe Kosten… geht das vielleicht auch anders? Und was ist bei einer Video-Marketing-Strategie sonst noch wichtig?
Diese Fragen werden wir euch im Webinar beantworten, sodass ihr bereit seid euer Social Media Engagement auf ein neues Level zu heben.
Während des Webinars diskutieren wir:
- Welche Videoformate heute dazugehören
- Warum es sich lohnt Videos zu produzieren
- Wie auch du zum Scorsese wirst!
Must Know Social Media Trends For 2022
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
Spark Digital: Audio Activity
Mic’d up and ready to be heard. Starved of social interaction, live audio quickly became an avenue for consumers to be entertained and informed, and for marketers to connect with those consumers in 2021. It all started with the social audio app Clubhouse, which immediately led to several clones cropping up as new apps or additional features in existing social networks. In this session, we'll discuss why audio needs to be part of the marketer playbook.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Snackable Content
Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: User-Generated Content
User-generated content is king. More and more brands are realizing the value of user-generated content and putting in measures to scale it. The need for UGC is also evident in the data: Gen Z and Millennials are less trusting of the average brand. Consumers today are belief-driven and increasingly look for authenticity from brands. We did just tell you that nostalgia marketing is in, but the glossy perfection of the ‘90s is definitely not. So this session will cover practical tips brands can adopt instantly in order to ignite and improve their UGC strategy.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Improved Inclusivity
First things first: Inclusivity is not a marketing ploy to increase profits. Your products and services are not targeted towards just one type of customer. If your audience includes people from all walks of life, your marketing should also go beyond social labels and represent everyone irrespective of race, sexuality, gender, religion, and more. This indicates that inclusivity is something every brand should be working towards bettering and improving over time (it’s not a one-time-only task). This session will highlight marketing that reflects your user base.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Audio Activity
Mic’d up and ready to be heard. Starved of social interaction, live audio quickly became an avenue for consumers to be entertained and informed, and for marketers to connect with those consumers in 2021. It all started with the social audio app Clubhouse, which immediately led to several clones cropping up as new apps or additional features in existing social networks. In this session, we'll debate discuss why audio needs to be part of the marketer playbook.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Social Support
Customer service at the speed of social. Consumer crankiness is apparently at an all-time high right now, with adults throwing tantrums while dining, flying, and shopping left and right. If there’s one thing you need to know about irate customers, it is that they talk. And usually on social media. Times are changing, and it’s no longer enough just to list a customer support email on your social media and call it a day. Customers expect help and answers in a blink, and your support team needs to respond just as fast. In this session, we'll cover what personalized social support at scale looks like and how you can be prepared with chatbots.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Cross-Generational Marketing
It’s not all “OK boomer” and cheugy. Gen Z seems to be the one generation every marketer is trying to get the attention of. In 2022, however, it is imperative to look beyond the fads of just one generation and understand them all to market better. In this session, we'll go over each generation, provide you with an updated demographic overview and why their representation matters.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Snackable Content
Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Niche Communities
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Influencer Commerce
Social commerce sales will increase by 35.8% to $36.62 billion in 2021. The meteoric rise in popularity of apps like TikTok and Twitch also shows the potential for activating influencer partnerships. 2022 will see the impact of influencers reaching the bottom of the funnel, and helping with quantifiable conversions. In this session, we'll spill the tea on how you can get in on the growth.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Mixed Reality
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Bonus Trends
In this case, there is more. While these 10 trends covered during the summit should definitely be top of mind for all marketers, in this session we will have an open discussion about a few more that almost made the list and still deserve to be mentioned. Come prepared and let's discuss ones you are passionate about too!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Retro Revolution
Nostalgia pays. The COVID-19 pandemic — a time of immense global upheaval — has made us long for simpler times when words like masks and vaccines were not a part of our daily lingo. This collective longing for the years gone by has made nostalgia marketing a big part of every marketer’s playbook. This session will showcase recent examples and suggest what you should do if you could turn back time.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: 2021 Trends Review
We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Keeping Up With Social Media Algorithms 2022
♂️ Raise your hand if at one point or another, you’ve wanted to throw in the towel when it comes to understanding social media algorithms? If you’ve felt this way before, we don’t blame you. Just when marketers feel like they’ve got an algorithm down pat and it’s finally doing its job, boom -- social media networks switch it up and we’re all back at square one. And does organic even stand a chance without paying to play. Let’s go over everything marketers need to know about social media algorithms to ensure they’re working with your brand, and not against it for 2022.
In this webinar we are diving into:
- The latest in social media algorithms across all networks
- How to ensure algorithms work in favor of your brand
- Utilizing social media algorithms to their full potential
More from Falcon.io (20)
Von Mensch zu Mensch: Wie man heute Brand Communities schafft!
Von Mensch zu Mensch: Wie man heute Brand Communities schafft!
What Social Media Networks Should Your Brand Be On?
What Social Media Networks Should Your Brand Be On?
Recently uploaded
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
We nemen je mee in de grote veranderingen in search met de komst van AI, hoe je je website hier op inricht en je data AI ready maakt.
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Digital Marketing Services Agency in USA
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Advertising and Promotion of whisper by Sakthi Sundar
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Recently uploaded (20)
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Falcon.io | 2021 Trends Virtual Summit - SoMe PR
- 1. Social Media as Public Relations 2.0
- 2. Social Media as Public Relations 2.0 While social media is well-known for marketing, it’s also an integral piece of modern PR — and are the two even separate?
- 3. Meet the Speakers Dan Chessa Senior Director of Marketing Falcon Maggie Lower Chief Marketing Officer Cision Your Presenters. Daniel Chessa Senior Director of Marketing Falcon.io Maggie Lower Chief Marketing Officer Cision @maggiemlower @Cision @dan-chessa @FalconIO @Falcon.io #FalconEd #growwithsocial
- 4. Table of Contents. 1. The Merger Between PR & Social is Critical 2. PR’s Evolution and Social Reliance 3. Brands Who are Getting it Right 4. Audience Q&A Our Agenda. The Merger Between PR & Social is Critical PR’s Evolution and Social Reliance Brands Who are Getting it Right Q&A @Falcon.io #FalconEd #growwithsocial
- 5. Departmental Structure Query Cast your vote on-screen. Q: Are your PR & Social teams integrated under one department?
- 6. The Merger Between PR & Social is Critical
- 7. “Social media puts the ‘public’ into PR and the ‘market’ into marketing.” Chris Brogan, President of Chris Brogan Media
- 16. ICE BREAKER + POLL Cast your vote on-screen. Q: Is the shift away from traditional news sources to more peer & influencer generated sources a positive or negative aspect that social media has provided?
- 17. PR’s Evolution and Reliance On Social Media
- 25. Brands Who Are Getting It Right
- 26. Apple’s Creativity Goes On Campaign
- 27. Cincinnati Zoo’s Digital Safaris
- 28. Nike’s Don’t Do It Campaign
- 29. Starbucks’ What’s Your Name Campaign
- 30. Zappos nurtures their employees, who in turn are great social brand advocates.
- 31. McDonald’s earns an A+ for connecting with customers on social!
- 32. Key Themes The alignment between Social and PR hit its stride in 2020 Influencer marketing is on the rise and it's changing how we approach PR Adoption of SLP's is increasing, maximizing PR's effectiveness in Promoting, Measuring and Protecting brands
- 33. Audience Q&A Book a Falcon demo now - May 31 and get 2 months free if you go with us. @Falcon.io #FalconEd #growwithsocial
- 34. Audience Q&A Virtual Summit Thank you, that’s all folks! @Falcon.io #FalconEd #growwithsocial Coming Next Week: Recording & Slides