This document discusses the integration of social media and public relations (PR). It notes that social media has merged PR and marketing, putting the public into PR and the market into marketing. The document outlines that brands are increasingly relying on social media for PR efforts and that the shift from traditional news to peer and influencer content on social media can be both positive and negative. It also provides examples of brands like Apple, Starbucks, and McDonald's that are effectively using social media for PR campaigns.

1. Social Media as
Public Relations 2.0

2. Social Media as
Public Relations 2.0
While social media is well-known for
marketing, it’s also an integral piece of modern
PR — and are the two even separate?

3. Meet the Speakers
Dan Chessa
Senior Director of
Marketing
Falcon
Maggie Lower
Chief Marketing Officer
Cision
Your Presenters.
Daniel Chessa
Senior Director of Marketing
Falcon.io
Maggie Lower
Chief Marketing Officer
Cision
@maggiemlower
@Cision
@dan-chessa
@FalconIO
@Falcon.io
#FalconEd
#growwithsocial

4. Table of Contents.
1. The Merger Between PR & Social is Critical
2. PR’s Evolution and Social Reliance
3. Brands Who are Getting it Right
4. Audience Q&A
Our Agenda.
The Merger Between PR & Social is Critical
PR’s Evolution and Social Reliance
Brands Who are Getting it Right
Q&A
@Falcon.io
#FalconEd
#growwithsocial

5. Departmental Structure
Query
Cast your vote on-screen.
Q: Are your PR & Social teams integrated
under one department?

6. The Merger Between
PR & Social is Critical

7. “Social media puts the
‘public’ into PR and the
‘market’ into marketing.”
Chris Brogan, President of Chris Brogan Media

16. ICE BREAKER
+
POLL
Cast your vote on-screen.
Q: Is the shift away from traditional news sources to
more peer & influencer generated sources a positive
or negative aspect that social media has provided?

17. PR’s Evolution
and Reliance
On Social Media

25. Brands Who Are
Getting It Right

26. Apple’s Creativity Goes On Campaign

27. Cincinnati Zoo’s Digital Safaris

28. Nike’s Don’t Do It Campaign

29. Starbucks’ What’s Your Name Campaign

30. Zappos nurtures their employees, who in turn are great social brand advocates.

31. McDonald’s earns an A+ for connecting with customers on social!

32. Key Themes
The alignment between Social and PR hit its stride in 2020
Influencer marketing is on the rise and it's changing how we approach PR
Adoption of SLP's is increasing, maximizing PR's effectiveness in Promoting,
Measuring and Protecting brands

33. Audience
Q&A
Book a Falcon demo
now - May 31 and
get 2 months free if
you go with us.
@Falcon.io
#FalconEd
#growwithsocial

34. Audience
Q&A
Virtual Summit
Thank you,
that’s all folks!
@Falcon.io
#FalconEd
#growwithsocial
Coming Next Week: Recording & Slides

35. Audience
Q&A @falconIO
falcon.io welcome@falcon.io