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7 Emerging Trends in Social Media
The document outlines seven emerging trends in social media, highlighting the growth of mobile usage, the socialization of search, and the rise of location-based marketing. It emphasizes the integration of social and traditional media, the emergence of super blogs, the global micro niche business, and the development of social commerce. Finally, it addresses critical issues for Aruba regarding e-commerce regulations, intellectual property laws, and internet payment systems to prepare for the digital revolution.
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7 Emerging Trends in Social Media
- 1. ARUBA 7 Emerging Trends in Edward M. Erasmus, MA Social Media Seminar, University of Aruba July 3, 2012
- 2. State of SocialMedia • Since the launching of Facebook (2004) and Twitter (2006). • Unprecedented growth in usage of social platforms. • Not just for sharing stuff with friends… • Opportunities for businesses to engage in creative new forms of online communication with (potential) clients.
- 3. Countless array ofplatforms… • Since the launching Facebook (2005) and Twitter (
- 4. Not a hype….. It’s a fundamental shift in the way we communicate.
- 5. Social Media isdisrupting how we… • Interact • Gather information • Make decisions • Collaborate, develop and create • Do business
- 6. “We always overestimatethe change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” ~Bill Gates
- 7. So here theyare…… 7 emerging trends in social media
- 8. Trend 1 -Social Mobile
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- 10. Social Mobile… • 350million users of Facebook’s 800 million users are accessing via smartphone • Majority of Twitter traffic from mobile 55% • 400 Million YouTube views on Mobile devices per day! Gartner predicts that by the end of 2012, the number one way that consumers will be interacting with the Internet is via their smartphones and tablets
- 11. Implications… • Huge growthpotential • Create content for mobile • Design websites, blogs for mobile viewing • Make it easy for viewers to act on that content in a social manner
- 12. Trend 2 -Socialization of Search
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- 14. Socialization of Search •Google’s search results are determined by complex algorithms. • Google started rolling out its “+1″ button to indicate ”social signals” that will be used to determine what content is being voted on as valuable by humans rather than just machines. • Google and Bing have increased the visibility and priority of social networks in search results.
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- 16. Implications • Create accounts on relevant social media • Create content for social networks • Publish and promote on social media • Treat Facebook as an extension of website • Optimize for search • Place your media “Everywhere”
- 17. Trend 3 -Location Based Marketing
- 18. Location Based (Social)Marketing
- 19. Location Based Apps • Facebook Places – 30 Million+ users • Foursquare – 16 Million users • Loopt – 5 million users • MyTown – 5 million users
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- 22. Implications • Drive trafficto Shopping Centers and stores • Surprise and reward customers
- 23. Trend 4 –Integration of Social and Traditional Media
- 24. The Tweet TVGeneration… Discuss shows with others, make new friendships and fill in the time during commercials
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- 28. The next levelof social interactivity…
- 29. Social interactivity Super Bowl XLVI Viewers were able to tag Super Bowl 2012 commercials to win amazing prizes like cars, gift cards and more.
- 30. Viewers were abletag Super Bowl 2012 commercials to win amazing prizes like cars, gift cards and more.
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- 33. Implications • Manage conversations • Create trends (generate curiosity) • New forms of engagement • Instant audio-tagging facilitates immediate action by the consumer
- 34. Trend 5 -Super Blogs
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- 36. Implications • Start with“Focus” and “Passion” • Advertising revenue needs large scale • Freemium then Premium content – sell your own content • Platform for Influence • Create Opportunities - Partnerships
- 37. Trend 6 -Global Micro Niche Business
- 38. Trend 6 -Global Micro Niche Business
- 39. Trend 6 -Global Micro Niche Business
- 40. Going global… • SocialMedia provides Global Distribution Platforms to Niche Markets
- 41. Global Micro NicheBusiness
- 42. Global Micro NicheBusiness
- 43. Implications • Social mediaprovides global content distribution platforms to niche markets • Democratization of marketing • The availability of personal, global publishing platforms • Ease of use • “Free” and real time marketing
- 44. Trend 7 -Social Commerce
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- 47. • Top Facebook pages have stores • Monetizing the networks • Taking the shop to the network • Existing e-commerce platforms building plugins for Facebook
- 51. Implications • Major reasonfor following a brand on Facebook is to obtain a discount or deal. • Include sharing buttons in your online store. • Drive traffic to your online store with your social networks. • Highlight specials/deals/vouchers on Twitter and Facebook. • Make it easy for people to buy “anywhere”.
- 52. Recap 1. Social mobile 2. Socialization of search 3. Location based marketing 4. Integrating social and traditional media 5. The rise of super blogs 6. Global micro niche business 7. Social commerce
- 53. Aruba…? Are we readyfor the digital revolution?
- 54. Critical issues • e-Commerceregulations • Intellectual property laws • Internet payment systems
- 55. e-Commerce regulations • E-steeringCommittee 2001 • Update report: reposition Aruba as a global business opportunity for internet-related business, ensure international standards and improve online growth possibilities for local businesses.
- 56. Intellectual property laws •Update intellectual property laws • Anti-piracy regulations
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- 60. Edward M. Erasmus,MA e.erasmus@fzanv.com erasmus.bpas@gmail.com Facebook: http://www.facebook.com/edwardmerasmus Twitter: http://www.twitter.com/em_erasmus LinkedIn: http://www.linkedin.com/in/edwardmerasmus Blog: http://edwardmerasmus.wordpress.com
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