At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months. This is not a prediction — only a reminder for myself and my team. The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too. What is your top-10 list of social media marketing trends in 2020?

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Social Media Marketing Trends 2020
2020
01/02
Rudi Leung @Hungry Digital
The Future Outlook

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#1 MOBILE-FIRST
CONTENT CONTINUES
TO DOMINATE.
Mobile video consumption
is expanding. People spend
even more time on their
phone. All modern content
should be tailor-made to
best fit on a mobile screen.

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#2 FACEBOOK EXPECTS
YOUR VIDEOS ARE AT
LEAST 3 MINUTES
LONG.
Algorithm changed(again).
Long-form videos (e.g. live
broadcast or tutorial
content) will gain better
organic reach on FB or IG.

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#3 IG STORIES ADS ARE
TAKING OFF AND
WELCOMED BY
ADVERTISERS, FINALLY.
Advertisers begin to move
away from over-relying on FB
ads. IG Stories will become
the popular form of social ads,
especially targeting the
younger audience.

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#4 CONSCIOUS
CONSUMERISM
CONTINUES TO GROW.
Every brand needs to
identify a purpose or a
cause that could resonate
with its consumers. (e.g.
environmental friendly,
inclusivity, and equality.)

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#5 KOLS ARE LOSING
TRUST & FAITH AMONG
FANS, ESPECIALLY THE
MILLENNIALS.
Consumers are getting
sensitive if a KOL's political
standpoint/value aligns with
them. Meanwhile, the halo
effect of famous KOLs is
fading.

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#6 THE FUTURE IS
PRIVATE.
More brand conversations
will take places in
messengers or other dark
social marketing tools. To
deepen the engagement
with loyal fans, brands will
further leverage on
Facebook Groups.

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#7 TIKTOK IS TOO
SIGNIFICANT TO BE
IGNORED. BUT IG AND
SNAPCHAT WILL COPY
QUICKLY.
Vertical entertaining content
is the new black. Such trend
will land on other leading
social platforms soon.

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#8 FROM IG CHECKOUT
TO MARKETPLACE, MARK
ZUCKERBERG IS TAKING
SOCIAL-COMMERCE
SERIOUSLY.
Social shopping (browse,
interact, pay, and check-out
directly via a major social
platform) will become the
new normal.

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#9 AUTOMATE YOUR
CUSTOMER SERVICES
Chatbots continue to get
smarter. More consumers will
get used to them via FB
messengers or Whatsapp.
Combine chatbot technology
with live human interaction
enables companies to serve
24/7.

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#10 CONTENT IS STILL
KING IN 2020
Costs of social media ads
continue to increase. But
content is still king.
Content that targets specific
segments will bring long-tail
benefits for brands. Blog,
Podcast, and Tutorial Videos
will never be out of fashion.

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SOURCES OF REFERENCES

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SUMMARY COMPILED BY
RUDI LEUNG
rudi.leung@hungrydigital.com
https://www.facebook.com/hungrydigital

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THANK YOU