The document outlines the branding philosophy and collaborative approach of Wildfire Collaborative, emphasizing the importance of a brand's purpose and identity in engaging audiences. It showcases their key services in product branding, design, and communication, noting the successful implementation of strategies for various brands. Additionally, it highlights team members' expertise and the agency's commitment to creating a strong collaborative environment for optimal results.

1. Credential Deck 2016
PRODUCT BRANDING

2. A Brand is like a person.
The clearer the purpose, character and identity of this ‘person’,
The more effectively it is able to engage the masses.
Our mission is to constantly dig deeper into a brand’s purpose, character,
Identity and craft the most effective methods to engage effectively
via captivating design.
We’ve come to call this the Wildfire factor
the ability of a brand to engage and spread quickly.
OUR PHILOSOPHY

3. Great Ideas
Spread Like
Wildfire
It is the power to engage that drives successful brands
OUR MANTRA

4. We also believe in the Collaborative Method.
The process of producing great work isn’t a diplomacy.
It isn’t even a democracy of votes. Or a hierarchical system of approvals.
We’ve found that when clients, agencies and suppliers do away
with the above and focus on working as 1 collaborative unit,
that the best creative output is achieved.
The Collaborative Method
allows all parties to support each other to achieve the goals collectively.
OUR PHILOSOPHY

5. Traditional
THE BRANDTHE BRAND
Collaborative
THE OUTCOME
THE OUTCOME
Client + Agency + Supplier
Sharing the exact same goal
=
The Best for the Brand
Client
Agency
Supplier
Company’s Goal
Agency’s Goal
Supplier’s Goal

6. Brand Development
Brand Vision & Mission Setting
Brand Purpose & Philosophy
Brand Essence Development
Brand Design
Brand Design Strategy
Brand Identity Design
Brand Guidelines Design
Design Production
CORPORATE BRANDING
OUR KEY SERVICES
PRODUCT BRANDING
Brand Development
Brand Vision & Mission Setting
Brand Purpose & Philosophy
Brand Essence Development
Packaging Design
Brand Identity Design
Brand Guidelines Design
Product Format Design
Packaging Portfolio Design
Packaging Production
• Advertising / POSM Collateral Design • Website / Mobile App Design
• Character / Mascot Design • Gifting Design • Event Design
COMMUNICATION DESIGN

7. Tran Thu Hien
Co-Partner & Biz Dev.
SoFresh Digital
Banyan Tree Group
Ambrosia Advertising
AVC Edelman
Ngoc Tram
Brand Executive
Home-grown talent with
great ambition, patience,
persistence and execute
projects effectively.
Wildfire Collaborative
Cuu Long Jewelry
Truong Tran
Lead Designer
Home-grown designer
with exceptional talent
in delivering unique flair
to every project.
Wildifire Collaborative
Anthony Chew
Creative Chief& Founder
Wildfire Collaborative
TBWA Vietnam
JWT Vietnam
BATES Vietnam
OGILVYMalaysia
PUBLICIS Malaysia
JWT Malaysia
KEY TEAM MEMBERS
Tien Truong
Research
Energetic, Highly
motivated, dynamic
researcher. Youngest
member ofthe family.
Wildifire Collaborative

8. THE FOUNDER
Anthony Chew
Creative Chief & Founder
Wildfire Collabrorative
TBWA Vietnam
JWT Vietnam
BATES Vietnam
OGILVY Malaysia
PUBLICIS Malaysia
JWT Malaysia
Anthony has spent the last 20 years immersed in the field
of Advertising and Strategic Brand Communications across
South East Asia, including the last 8 years in Vietnam.
Through his tenure at some of the largest international
agencies in like Ogilvy, JWT, Bates and Publicis, he has
led creative work for clients in almost every industry. Some
of the notable international brands include Shell, HSBC,
Nestlé, Pepsi, Coca-Cola, Volvo, Audi, Nissan, Caltex,
Castrol, Unilever, Kraft, Dove, Smith KleinBeecham, HP,
Friskies and Arab-Malaysian Banking Group.
With extensive knowledge over the years across the
region, he has gained not only the skills of his craft but the
keen insight into what makes brand tick and seeing where
the opportunities are to be leveraged into highly effective
brand strategies.
As the principle Creative Chief and Founder of Wildfire
Collaborative, Anthony has literally built the agency from
the ground up – setting clear philosophies and
methodologies of working, business principles and
creative stewardship that has seen the agency develop
strong partnerships with many local and international
brands here in Vietnam, most notably Love’in Farm, Poca
Snacks, Trung Nguyen, Vinasoy, ANKA Milk, Kido Group,
VinPearl Group, Asia Food, Betrimex, Pan Food and much
more.
WildFire’s principal in creating a collaborative atmosphere
for clients and team members is aimed at developing a
stronger vested interest from all involved.
The unique WildFire philosophy requires that every piece
of work we create work harder for the brand and help
people connect with brands better.
WildFire’s team is the collaborative effort from a group of
experienced Vietnamese and International professionals
offering multiple expertise from Advertising & Marketing to
Design to Illustration and more.

9. INTERNAL REPORTING
The
Brief
Brief
Formulation
Client
+
Agency
Brand
Managers
Creative
Leads
Finance
HR
Design Team 1
Designers
F/A Artists
Strategic Planners
Design Team 2
Designers
F/A Artists
Strategic Planners
Creative
Chief
Freelancers
Partners
Production
The
Result
Contractual
Resource
The
Design

10. Product Branding
It is the power to engage that drives successful brands
OUR WORK

11. Tea
It is the power to engage that drives successful brands
PRODUCT BRANDING

12. Cau Tre Premium Oolong Tea

13. Cau Tre Premium Oolong Tea
Easy front lid locking mechanism opens up
to reveal box tray inside.
Opening Method
THE LAND & LEAF
Open tray allows easy access to sachets.
Perforated sachet opens to unique tea shaped bag.

14. Cau Tre Premium Oolong Tea

15. Cau Tre Premium Oolong Tea

16. Cau Tre Premium Oolong Tea

17. Cau Tre Premium Oolong Tea
VOTED 10 BEST PACKAGING ONLINE • 2014 www.packagingoftheworld.com/2015/02/cau-tre-oolong-tea.html

18. Cau Tre Premium Oolong Tea
FEATURED ON INTERNATIONAL WEBSITE
‘PACKAGING SERVED’ http://www.packagingserved.com/gallery/Cau-Tre-Oolong-Tea/6288921

19. Coffee Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING

20. Trung Nguyen Capsule Coffee

21. Trung Nguyen Capsule Coffee

22. Trung Nguyen – Special Ground Coffee

23. MacCoffee – ‘Chat’ 3-in-1 Instant Coffee

24. MacCoffee – ‘Chat’ 3-in-1 Instant Coffee

25. MacCoffee – ‘Chat’ 3-in-1 Instant Coffee

26. MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
Before After

27. Gourmet Guide Coffee – Arabica Ground Coffee

28. Coconut Water
It is the power to engage that drives successful brands
PRODUCT BRANDING

29. CocoXim – Fresh Coconut Water

30. CocoXim – Fresh Coconut Water

31. CocoXim – Fresh Coconut Water

32. CocoXim – Organic Coconut Water

33. CocoXim – Organic Coconut Water

34. CocoXim – Coffee Infused Coconut Water

35. Milk Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING

36. Love’in Farm – UHT Milk

37. Love’in Farm – UHT Milk

38. Love’in Farm – UHT Milk

39. Love’in Farm – UHT Milk

40. Love’in Farm – Spoon Yogurt

41. Love’in Farm KUN

42. Love’in Farm KUN – Malt Drink

43. Love’in Farm KUN – Malt Drink

44. Love’in Farm KUN – UHT Flavored Milk

45. Love’in Farm KUN – UHT Flavored Milk

46. Love’in Farm KUN – Flavored UHT Milk

47. Love’in Farm KUN – Flavored UHT Milk

48. Love’in Farm KUN – Fortified UHT Milk

49. Love’in Farm – Winter Milk

50. Love’in Farm – Winter Milk

51. Vinasoy – FAMI Kid

52. Vinasoy – FAMI Kid

53. Vinasoy – FAMI Kid

54. Vinasoy – FAMI Kid

55. Liquer Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING

56. Chivas Regal – Tet Gift Box

57. Martell VSOP – 300th
Anniversary Gift Box

58. Rice Brand
It is the power to engage that drives successful brands
PRODUCT BRANDING

59. Ban Mai – Premium Rice

60. Ban Mai – Premium Rice

61. Ban Mai – Premium Rice

62. Ban Mai – Premium Rice

63. Thuyen Hoa– Premium Rice

64. Thuyen Hoa– Premium Rice

65. Snack Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING

66. Tasteé – Cashew Nuts

67. Tasteé – Cashew Nuts

68. Tasteé – Cashew Nuts

69. Tasteé – Cashew Nuts

70. POCA – Cheetos Snacks

71. POCA – Cheetos Snacks

72. Instant Noodles
& Porridge
It is the power to engage that drives successful brands
PRODUCT BRANDING

73. Dai Gia Dinh – Okimi Potato Noodles

74. Gau Do – Premium Instant Noodles

75. Gau Do – Premium Instant Noodles

76. Gau Do – Instant Porridge

77. Bird’s Nest
It is the power to engage that drives successful brands
PRODUCT BRANDING

78. Yen Viet – Premium Raw Bird’sNest

79. Yen Viet – Premium Raw Bird’sNest

80. Yen Viet – Premium Raw Bird’sNest

81. Yen Viet – Premium Raw Bird’sNest

82. Yen Viet – RTD Bird’sNest

83. Yen Viet – RTD Bird’sNest

84. Yen Viet – RTD Bird’sNest

85. Yen Viet – RTD Bird’sNest

86. Yen Viet – Instant Bird’sNest Porridge

87. CTY TNHH WILCO / Wildfire Company Limited (MST: 0313530196) 1st Floor, Tuan Minh Tower 2, Huynh Tinh Cua Street, Ward 8, District 3,
Ho Chi Minh City, Vietnam
THANK YOU