The document outlines the diverse services and business model of Sean Williams' marketing company, emphasizing strategic marketing, brand development, and digital communications for various clients. It includes specific examples of work conducted for organizations in tourism, retail, telecommunications, higher education, and beverage alcohol industries. Additionally, it highlights the company's approach to client engagement through direct work, agency support, and adaptable staffing solutions.

1. Company Credentials
February 2014

2. Sean Williams
Sales & Marketing Roles
Past/Current Clients
Advertising Agencies &
Consulting Companies

3. The Future?

4. Our Present – Unique Business Model

5. Our Present – Variety of Services
Strategic Marketing
Business & Market Planning, Brand Development,
Research, Communications, Sponsorships
Digital Marketing
Social Media, Web Development, E-mail, Mobile,
Analytics & Measurement
Marketing Communications
Broadcast, Print, Out-of-home, On-site, Online,
Social, Mobile

6. Our Present – Three Focused Channels
Imbedded
• Work ‘for’ a
company
Complementary
Direct
• Support an agency
or consulting
company
• Direct client work
• Act as ‘staff’
• Resourcing based
on client or project
need
• ‘Part-time’ of for a
short-term
• Project or retainer
basis
• Utilize partner
network to staff up
• Liaise with outside
existing partners or
bring in new ones
• Offer something
they don’t have
• Project based and
long-term
relationships
• Act as Marketing
Manager/director

7. Work Samples
- Tourism -

8. Atlantic Canada Cruise Association
Developed a new brand strategy, visual identity and creative platform
for Atlantic Canada to be used by the organization responsible for
promoting cruising to this region.
Brand Development
Website
Channel
Marketing

9. Golf PEI
Developed a brand strategy, assisted in the design of a new visual
identity, and helped launch an online environment who’s primary
role is to promote golfing on the island of PEI.
Brand Development
Website
Strategy Document

10. Atlantic Canada Trails Association
Developed a potential marketing strategy for 2013 that targets an
untapped audience segment, links in with regional/provincial tourism
efforts, and sells ‘Trails of Atlantic Canada’. Awaiting approval.
Strategy Document
Current Website

11. Maritime Travel
Developed a social networking strategy that elevated the company’s
efforts in social media. Also spoke at their national meetings on the
topic of marketing and new media.
Strategy Document
Presentation

12. Work Samples
- Retail -

13. Tirecraft Canada
Developed a new ‘corporate’ message that introduced national tire
brand to Atlantic Canada in 2011. Campaign went national. Since 2012,
have been working for company at the national and regional level.
Radio
Outdoor
Television
Online/Social

14. Henry’s Photo
Developed multiple Holiday and seasonal advertising campaigns in
the Halifax market. Campaigns have included a mix of media,
promotional elements, and direct marketing.
Online/Social Media
Radio

15. Pinky’s Ice Cream Skoopmore
Developed an integrated brand platform and initiated a mix of
marketing and communications programs to further increase generate
awareness and drive sales.
Advertising
Charitable Event
Promotion/Partnership
Online Coupon
Merchandise

16. Bell Aliant
Developed a new online student targeted initiative that used online
and social media advertising, along with email marketing, to grow a
strong database and sell product.
Online Advertising
Microsite
Email
Marketing

17. Work Samples
- Telecommunications and IT -

18. MOBIA Technology Innovations
Developed the company’s new name and corporate identity.
Conducted qualitative research and developed all elements within
identity package. Currently on Contract as Director of Marketing.
Brand Development and Management

19. SheepDog.ca
Developed the original brand positioning. Also assisted in the creation
of the name and visual identity.
Brand Strategy
Current Website

20. Goalline.ca
Assisted in the redevelopment of the Team Travel Center. Conducted
qualitative research, gave direction on the new design and outlined
promotional opportunities.
Summary Document
Center Website

21. Work Samples
- Higher Education -

22. Holland College
Developed new brand strategy. Also designed and implemented a
multi-faceted advertising campaign that supported the 2012 and 2013
recruitment years.
Advertising

23. St. Francis Xavier University
Developed and implemented a multi-faceted advertising campaign
that supported the 2009/2010 recruitment year. Conducted qualitative
research
Online/Social Media
Out-of-home
Newspaper

24. Andrew College (Georgia)
Developed new recruitment website and social media efforts that are
integral parts of the overall recruitment campaign.
Recruitment Site
Social Media

25. University of Regina
Developed a comprehensive recruitment package (publications,
display material, videos and microsite) and initiated as well as
managed social media efforts.
Publications/Display
Microsite
Social Media

26. Work Samples
- Beverage Alcohol -

27. Nova Scotia Liquor Corporation
Develop external and internal corporate communications. Produced
the Annual Report since 2007.
Staff Newsletter
Annual Report(s)

28. Propeller Brewery
Developed a marketing plan and audience segmentation, as well as
directed the new look of the Propeller brand – consumer and channel
facing. Also developed and executed channel plan for 2011.
Advertising
Website

29. Contact:
Sean Williams
(902)220-5945
sean@williamsmarketing.ca
@swmgroup