D E V E L O P I N G V I E T N A M E S E M A R K E T T O G E T H E RE N T E R P R I S E S A S I A
CREDENTIALS
A TOP INTEGRATED AGENCY IN VIETNAM,
IIMH WAS STARTED IN 2007
ABOUT US
DEVELOPING TOGETHER
Since 2007, IIMH is bringing multi-dimensional advertising for best
companies. Our advanced technology standards are enhanced with
creative and strategic approach, making a strong base for integrated
marketing services.
2007
9 Years
OF ACHIEVEMENT
Since 2011,
Since 2014,
we represent Vietcombank
in digital and social media
we’re proud to be a supporting
marketing partner for Vietnam Airlines
OUR
VISION
We bring CREATIVE &
TECHNOLOGY
capabilities together,
aiming to transform our
clients' businesses from
traditional to future.
T O G E T H E R
OUR
INSPIRATION
We deeply respect the
opportunities to consult
NATIONAL BRAND
businesses.
PRIDE OF THE NATION
is our inspiration.
PARTNERSHIP
We focus on
establishing efficient
long-term relationships
with the top state-
owned corporate
businesses.
INDUSTRIES
We are working closely
with most important
industries: LPG,
Aviation, Banking and
Insurance, Education
and Real Estate in
Vietnam and Asia-Pac.
E N T E R P R I S E S A S I A
B Y C H A R O I T E S A S S E T
M A N A G E M E N T G R O U P
Digital Marketing Consulting
Data Development Solution
Loyalty Consulting
Creative Boutique
Lifestyle Advisory
Art Gallery & Private Properties
OUR
STRUCTURE
AND SERVICES
INTEGRATED
MARKETING
COMMUNICATION
The full range of
services lets us
combine various
marketing disciplines
to reach the particular
goals of the brand.
IMC
PHAN HOAI THANH
FOUNDER & PRESIDENT
Lead of Business Strategy Consulting Board
PHAN THANH CHUONG
CO-FOUNDER & VICE PRESIDENT
Lead of Legal Advisor Board
KEY
PERSONNEL
Over a hundred of talented
and professional experts
work for our companies.
OPERATION STRUCTURE
Umud Karimov
Creative Director

Vera Gospodarenko
Head Of IMC
Planning Creative

Huynh Vinh Phuc
Art Director

Jennie Hoang
Phuong
Account Director

Nguyen Hai Minh
Business
Development
Director
Tran Ngoc Bang
Head Of Data
Analyst & Media
Strategy Consulting

Pham Quang Chieu
Head Of Data
Development
& E-Commerce
Technology
Solution

Luu Khanh Hung
Lead Of Lifestyle
Content
& Social Network
Development

Do Thi Thanh
Huyen
Lead Of Financial
& Project
Management

Dau Thi Hoai
Thuong
Lead Of Human
Resource & Back
Office Supporting
PROUD PARTNER OF THE TOP BRANDS
OUR CLIENTS
In nine years, IIMH fulfilled dozens of successful campaigns for biggest banks, education providers, airways,
FMCGs, developers and other top companies in Vietnam. We bring the best results to our clients
OUR
WORKS
“Combining creativity and technology in tailored integrated
solutions to enhance the brands positions on market.”
“Raising brand and sales performance with extended
campaigns, executed across the channels.”
AVIATION
Along with the Vietnam Arilines’
page, we developed the new
website for the Cambodia Angkor
Air. Launched on same day with the
VNA new website, it instantly
updated the brand’s appearance.
K6
WEBSITE
Since summer 2016, we started the
Social Networks management for
another aviation brand - Jetstar
Pacific. Along with renovating the
design and content, we immediately
fixed the consumer support - the
part that demanded for changes.
SOCIAL
STRATEGY &
SUPPORT
“Establishing proper brand image with high-class customer-oriented
solutions for the industry where it matters most.”
BANK &
INSURANCE
REAL-TIME
CUSTOMER
SERVICE
HUB
Vietcombank needed an official
social media channel to represent
their true voice, since there were
many unofficial fanpages that
confused consumers.
Result:
+34,000 Facebook fans
VCBF aimed to establish a concrete
brand identity and promote product.
Accurate data analytics on site
enabled the brand to measure
indexes and adjust sales objectives
precisely to fit their audience.
ARE YOU
INVESTING
SMARTER
THAN
VCBF
PVI Sun Life website is supported by
thoroughly refined online platform for
both corporate and pension sites to
ensure smooth customer experience.
And customised for performance-
based marketing to accurately measure
brand objectives and sales objectives.
WEB
PRODUCTION
AND
STRATEGY
“Integrated digital solutions, seamlessly transferring into a
personal word-of-mouth communication is the key

to reaching the right audience.”
REAL ESTATE &
EDUCATION
A real estate project An Gia Garden had
an ambitious goal of total sell-out in just
three months. We found a “sweet spot”
for target audience – convenience factor
– and emphasized it in digital campaign.
Result:
all 900 apartments

sold in 2 months.
NOI MUON
DEN, CHON
MUON VE
The objective for new property project
was to raise brand awareness and draw
people to the opening event. We ran the
digital media on multiple platforms
including SEM and GDN, and did a real-
time photo stream of event on Facebook.
Result: over 1000 attendees,

40% of them make the deposit at the
opening ceremony. In 2 months, all
apartments were sold out.
KHU CАN HО
BIЕT LАP VEN
SОNG О Q.7
IDM committed leads and quality leads
for British Council. The campaign
answered the needs of high-schoolers
and students by providing helpful
content and virtual real-time
consultancy.
Result:
899 qualified leads generated,
accurate revenue recorded
ROAD
TO
IELTS
The campaign positioned IELTS on new
market segment – the US market. A
bold approach was taken to place IELTS
as direct competitor to TOEFL on every
single message sent out.
Result:
900 sales leads generated,
accurate revenue recorded
1001 WAYS
TO SPEAK
ENGLISH
“Every task that comes in the headlights is an opportunity to bring a
witty and fruitful solution by combining all our abilities.”
AND MUCH
MORE
TON VINH
GIA TRI
DICH THUC
For the top jewelry brand in Vietnam, we established
brand preference, and invited six beautiful celebrities to
amplify the message onto digital channels.
Results:
400,000+ visits
30,000+ new fans
THE GIOI
NANG TOA
SANG
The PNJSilver needed a re-branding as a more mature brand.
We came up with full-scale solution, that followed customers
from high-school time to first-job and adulthood.

Results:
200% fans increase
+40% talking about
For the launch of Neo Hormoviton, a
supplement tablet for men’s health, we
set the 2-year campaign to build brand
awareness among target audience.
Result:
perfect solution for a sensitive cause
— a microsite of doctor consultancy,
where people can ask whatever
questions about their sexual health.
TRALAI
SUNGMAN
.VN
WEB
PRODUCTION
& STRATEGY
By building a responsive desktop
and mobile website, we created
seamless experience for customers.
Vietravel wanted to use high
smartphone penetration in Vietnam
to reach out to their target audiences.
We came with a flawless tie-up
solution: Native Mobile Application.
MOBILE APP
DEVELOPMENT
integrated with travel
database of Vietravel
running on both iOS
and Android
PARAGON AD
NETWORK
PROJECT
In 2013, we invested in Paragon Ad network Project
and have been developing it ever since.
In 2014, we focused on CPA, CPL, CPS services and
combined collecting data and analyzing it real-time for
performance-based campaigns.
We own a separate technology system and private
multi servers with highly standardized management by
HP global. As of now, we continue cooperation with
over 500 publishers on all levels from local to regional.
Q&A
E N T E R P R I S E S A S I A

IIMH Credentials

  • 1.
    D E VE L O P I N G V I E T N A M E S E M A R K E T T O G E T H E RE N T E R P R I S E S A S I A CREDENTIALS
  • 2.
    A TOP INTEGRATEDAGENCY IN VIETNAM, IIMH WAS STARTED IN 2007 ABOUT US DEVELOPING TOGETHER Since 2007, IIMH is bringing multi-dimensional advertising for best companies. Our advanced technology standards are enhanced with creative and strategic approach, making a strong base for integrated marketing services. 2007
  • 3.
    9 Years OF ACHIEVEMENT Since2011, Since 2014, we represent Vietcombank in digital and social media we’re proud to be a supporting marketing partner for Vietnam Airlines
  • 4.
    OUR VISION We bring CREATIVE& TECHNOLOGY capabilities together, aiming to transform our clients' businesses from traditional to future. T O G E T H E R
  • 5.
    OUR INSPIRATION We deeply respectthe opportunities to consult NATIONAL BRAND businesses. PRIDE OF THE NATION is our inspiration.
  • 6.
    PARTNERSHIP We focus on establishingefficient long-term relationships with the top state- owned corporate businesses.
  • 7.
    INDUSTRIES We are workingclosely with most important industries: LPG, Aviation, Banking and Insurance, Education and Real Estate in Vietnam and Asia-Pac.
  • 8.
    E N TE R P R I S E S A S I A B Y C H A R O I T E S A S S E T M A N A G E M E N T G R O U P Digital Marketing Consulting Data Development Solution Loyalty Consulting Creative Boutique Lifestyle Advisory Art Gallery & Private Properties OUR STRUCTURE AND SERVICES
  • 9.
    INTEGRATED MARKETING COMMUNICATION The full rangeof services lets us combine various marketing disciplines to reach the particular goals of the brand. IMC
  • 10.
    PHAN HOAI THANH FOUNDER& PRESIDENT Lead of Business Strategy Consulting Board PHAN THANH CHUONG CO-FOUNDER & VICE PRESIDENT Lead of Legal Advisor Board KEY PERSONNEL Over a hundred of talented and professional experts work for our companies.
  • 11.
    OPERATION STRUCTURE Umud Karimov CreativeDirector
 Vera Gospodarenko Head Of IMC Planning Creative
 Huynh Vinh Phuc Art Director
 Jennie Hoang Phuong Account Director
 Nguyen Hai Minh Business Development Director Tran Ngoc Bang Head Of Data Analyst & Media Strategy Consulting
 Pham Quang Chieu Head Of Data Development & E-Commerce Technology Solution
 Luu Khanh Hung Lead Of Lifestyle Content & Social Network Development
 Do Thi Thanh Huyen Lead Of Financial & Project Management
 Dau Thi Hoai Thuong Lead Of Human Resource & Back Office Supporting
  • 12.
    PROUD PARTNER OFTHE TOP BRANDS OUR CLIENTS In nine years, IIMH fulfilled dozens of successful campaigns for biggest banks, education providers, airways, FMCGs, developers and other top companies in Vietnam. We bring the best results to our clients
  • 13.
    OUR WORKS “Combining creativity andtechnology in tailored integrated solutions to enhance the brands positions on market.”
  • 14.
    “Raising brand andsales performance with extended campaigns, executed across the channels.” AVIATION
  • 16.
    Along with theVietnam Arilines’ page, we developed the new website for the Cambodia Angkor Air. Launched on same day with the VNA new website, it instantly updated the brand’s appearance. K6 WEBSITE
  • 17.
    Since summer 2016,we started the Social Networks management for another aviation brand - Jetstar Pacific. Along with renovating the design and content, we immediately fixed the consumer support - the part that demanded for changes. SOCIAL STRATEGY & SUPPORT
  • 18.
    “Establishing proper brandimage with high-class customer-oriented solutions for the industry where it matters most.” BANK & INSURANCE
  • 19.
    REAL-TIME CUSTOMER SERVICE HUB Vietcombank needed anofficial social media channel to represent their true voice, since there were many unofficial fanpages that confused consumers. Result: +34,000 Facebook fans
  • 20.
    VCBF aimed toestablish a concrete brand identity and promote product. Accurate data analytics on site enabled the brand to measure indexes and adjust sales objectives precisely to fit their audience. ARE YOU INVESTING SMARTER THAN VCBF
  • 21.
    PVI Sun Lifewebsite is supported by thoroughly refined online platform for both corporate and pension sites to ensure smooth customer experience. And customised for performance- based marketing to accurately measure brand objectives and sales objectives. WEB PRODUCTION AND STRATEGY
  • 22.
    “Integrated digital solutions,seamlessly transferring into a personal word-of-mouth communication is the key
 to reaching the right audience.” REAL ESTATE & EDUCATION
  • 23.
    A real estateproject An Gia Garden had an ambitious goal of total sell-out in just three months. We found a “sweet spot” for target audience – convenience factor – and emphasized it in digital campaign. Result: all 900 apartments
 sold in 2 months. NOI MUON DEN, CHON MUON VE
  • 24.
    The objective fornew property project was to raise brand awareness and draw people to the opening event. We ran the digital media on multiple platforms including SEM and GDN, and did a real- time photo stream of event on Facebook. Result: over 1000 attendees,
 40% of them make the deposit at the opening ceremony. In 2 months, all apartments were sold out. KHU CАN HО BIЕT LАP VEN SОNG О Q.7
  • 25.
    IDM committed leadsand quality leads for British Council. The campaign answered the needs of high-schoolers and students by providing helpful content and virtual real-time consultancy. Result: 899 qualified leads generated, accurate revenue recorded ROAD TO IELTS
  • 26.
    The campaign positionedIELTS on new market segment – the US market. A bold approach was taken to place IELTS as direct competitor to TOEFL on every single message sent out. Result: 900 sales leads generated, accurate revenue recorded 1001 WAYS TO SPEAK ENGLISH
  • 27.
    “Every task thatcomes in the headlights is an opportunity to bring a witty and fruitful solution by combining all our abilities.” AND MUCH MORE
  • 28.
    TON VINH GIA TRI DICHTHUC For the top jewelry brand in Vietnam, we established brand preference, and invited six beautiful celebrities to amplify the message onto digital channels. Results: 400,000+ visits 30,000+ new fans
  • 29.
    THE GIOI NANG TOA SANG ThePNJSilver needed a re-branding as a more mature brand. We came up with full-scale solution, that followed customers from high-school time to first-job and adulthood.
 Results: 200% fans increase +40% talking about
  • 30.
    For the launchof Neo Hormoviton, a supplement tablet for men’s health, we set the 2-year campaign to build brand awareness among target audience. Result: perfect solution for a sensitive cause — a microsite of doctor consultancy, where people can ask whatever questions about their sexual health. TRALAI SUNGMAN .VN
  • 31.
    WEB PRODUCTION & STRATEGY By buildinga responsive desktop and mobile website, we created seamless experience for customers.
  • 32.
    Vietravel wanted touse high smartphone penetration in Vietnam to reach out to their target audiences. We came with a flawless tie-up solution: Native Mobile Application. MOBILE APP DEVELOPMENT integrated with travel database of Vietravel running on both iOS and Android
  • 33.
    PARAGON AD NETWORK PROJECT In 2013,we invested in Paragon Ad network Project and have been developing it ever since. In 2014, we focused on CPA, CPL, CPS services and combined collecting data and analyzing it real-time for performance-based campaigns. We own a separate technology system and private multi servers with highly standardized management by HP global. As of now, we continue cooperation with over 500 publishers on all levels from local to regional.
  • 34.
  • 35.
    E N TE R P R I S E S A S I A