SlideShare a Scribd company logo
“BRAND IS NOT WHAT YOU SAY.
Its what they THINK.”

“A brand is the expression of the heart of an
organization , Not a logo and the color blue”.
…………Chris Ford
“In business , words are words; explanations are
explanations, But only performance is reality”.
…………Harold S. Geneen
You’ve heard the buzz terms. Web 2.0. New media. Social networking. Everyone
and their mothers are tossing around shiny new acronyms and silly words with an
abandon only seen during particularly boisterous spring break weekends. It’s
supposed to be a populist revolution! Except way too many people don’t know
what they’re talking about, intoxicated by the flavor of the New while forgetting
that it’s still the same ol’ whisky.
But we haven’t. We know it’s all still about disruption, engagement and narrative.
The rules might have changed a bit, but it’s still the same game. And what’s the
point of utilizing the Latest and Greatest if it isn’t telling your story and
personalizing your brand? That’s what we do. We utilize social media platforms
hand in hand with traditional media to spread your narrative in the most efficient
and most effective way possible. Infiltrate. Imprint. Build support from the groundup. Make your customers feel as if they have a stake in your message.
This isn’t the future. This is now. This is
the present. Let us lead you through its
twisting alleyways.
No egos, no prima donnas, no attitudes. And this is an ad agency? Yes, it is.
One that is decidedly different and refreshingly humble. Because we’re
obsessed about the same thing you are. Results. Greasing the retail engine
to make it hum and make your company profitable. We involve you at every
stage of the process–not just when we’re ready to present concepts–to
ensure our work stays true to your brand and your company’s personality.
So when the results are in, you’ll know it’s because of our working together.
Openness. Honesty. Collaboration. For over two decades, we’ve proven that
good things are more likely to happen when agencies act as partners
instead of vendors. Customer awareness goes up. Market penetration
increases. Bottom lines grow. Which is why the average tenure of a active
client is increasing/raising.
We are very passionate in our work…
Our passion is to deliver creative works & to bring
magnificent success to our clients through mind
storming ideas…
Take a tour that our passions carry…
Every effort is
yours, we just
help you to go
upwards…
The ideas we
share, gives you soul
entertain & the success
you deserve…
Our strategy & services
brings hope to our client
, which helps them to
survive in bright future in
their business”.
Every effort is
yours, we just
help you to go
upwards…

The ideas we
share, gives you soul
entertain & the success
you deserve…

Our strategy & services
brings hope to our client ,
which helps them to
survive in bright future in
their business”.
We bring you the
greatest coverage…
Our clients belief
that our support
helps them for
fastest growing
in business…
Our support will assign you in
topes among your
competitors…
We bring you the
greatest coverage…

Our clients belief
that our support
helps them for
fastest growing
in business…

Our support will assign you in
topes among your
competitors…
We help you to take
the proper decision in
pick time…
We able to find out your
failure point & recover it
with proper step…
We build the relation
between you &
consumer…
We help you to take
the proper decision in
pick time…

We able to find out your
failure point & recover it
with proper step…

We build the relation
between you &
consumer…
A powerful brand is the retailer’s best friend.
But a brand is worthless if it isn’t part of an
effort that generates income. That’s why our
primary focus is to produce sales for our clients
today, while using the nuances we uncover in
research to increase brand value and
profitability for the long term.
You can’t be everywhere at once. But with
our conserve and dominate approach, you’ll
know precisely where you should be. Because
it will show you where and when to apply
your marketing budget to increase
awareness, sales, and brand value – without
increasing your budget.
We research in very depth that’s why we
know your customer’s demand & value…
Print. Television. Out-of-home. Online. New media.
Old media. In the end, it all really comes down to one
thing: emotion.
You have to surprise your consumers with relevant,
emotionally-based messaging that engages and
inspires. Because people don’t buy your product or
service—they buy what your product or service does
for them. And whatever the medium, new or
traditional, our job is to get you noticed and
consumers buying—regardless of your category.
Bring the vision to life with innovation & marketing ideas :
Bring the vision to life with innovation & marketing ideas :

Fresh insight fuel
Drilling for
nuggets in existing
research and data

Weeks 1-4
Bring the vision to life with innovation & marketing ideas :

Ideas Workshop
Share fresh insight
Use to ignite
new ideas

Week 5
Bring the vision to life with innovation & marketing ideas :

Bringing to life
leads ideas(with
partner agencies)
Consumer
exploration

Weeks 6-12
Bring the vision to life with innovation & marketing ideas :

Action Workshop
Share consumer
Exploration
Finalize brand strategy
8 qrtr marketing plan

Week 13
Ideas Workshop

Action Workshop

Drilling for
Use to ignite
nuggets in
new ideas
existing research
and data

Bringing to life
Share consumer
leads ideas(with Exploration
partner agencies)
Finalize brand strategy
Consumer
8 qrtr marketing plan
exploration

Weeks 1-4

Weeks 6-12

Fresh insight fuel Share fresh insight

Week 5

Week 13
As a chain-wide retailer, your goal is to get the most efficient
media mix that you can, without increasing your budget.
Active Marketing's proprietary Opportunity to Sell does
exactly that by identifying your market strengths and
weaknesses, then developing a highly targeted marketing
plan to maximize your company’s awareness and profits
through
We deliver simple which makes larger impact. We are small team ready
for big challenges.

Integrated
Marketing

Commercial
Visual

Online
Marketing

TVC
Documentary

Sales
Penetration
Branding
Event
(Indoor/Outdoor)

TVC Booking
PC Booking
RC Booking

Visual
Identity

PRESS
COVERAGE

Print Design

MEDIA
COVERAGE

Packaging
Design
User
Experience
Design
Brilliance
Interior/
Exterior
Company Name

: Active Marketing Pvt. Limited

Category

: Advertising Agency

Reg.No

: CH-10493

Tr. License

: 124186

TIN No

: 723209453841
And 207 other official and executives (in house & nationwide) who
follows the path showing by their upper chain.
We have the stronger network overall the
nation and abroad, which helps our clients
to appear themselves with their project
anywhere they want…

“We’re not in the business of keeping the media companies
alive . We’re in the business of connecting with consumers.”
“Modern Marketing = Making People’s Lives Better.”
Advertising agency profile

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Advertising agency profile

  • 1.
  • 2. “BRAND IS NOT WHAT YOU SAY. Its what they THINK.” “A brand is the expression of the heart of an organization , Not a logo and the color blue”. …………Chris Ford “In business , words are words; explanations are explanations, But only performance is reality”. …………Harold S. Geneen
  • 3. You’ve heard the buzz terms. Web 2.0. New media. Social networking. Everyone and their mothers are tossing around shiny new acronyms and silly words with an abandon only seen during particularly boisterous spring break weekends. It’s supposed to be a populist revolution! Except way too many people don’t know what they’re talking about, intoxicated by the flavor of the New while forgetting that it’s still the same ol’ whisky. But we haven’t. We know it’s all still about disruption, engagement and narrative. The rules might have changed a bit, but it’s still the same game. And what’s the point of utilizing the Latest and Greatest if it isn’t telling your story and personalizing your brand? That’s what we do. We utilize social media platforms hand in hand with traditional media to spread your narrative in the most efficient and most effective way possible. Infiltrate. Imprint. Build support from the groundup. Make your customers feel as if they have a stake in your message. This isn’t the future. This is now. This is the present. Let us lead you through its twisting alleyways.
  • 4. No egos, no prima donnas, no attitudes. And this is an ad agency? Yes, it is. One that is decidedly different and refreshingly humble. Because we’re obsessed about the same thing you are. Results. Greasing the retail engine to make it hum and make your company profitable. We involve you at every stage of the process–not just when we’re ready to present concepts–to ensure our work stays true to your brand and your company’s personality. So when the results are in, you’ll know it’s because of our working together. Openness. Honesty. Collaboration. For over two decades, we’ve proven that good things are more likely to happen when agencies act as partners instead of vendors. Customer awareness goes up. Market penetration increases. Bottom lines grow. Which is why the average tenure of a active client is increasing/raising.
  • 5. We are very passionate in our work…
  • 6. Our passion is to deliver creative works & to bring magnificent success to our clients through mind storming ideas…
  • 7. Take a tour that our passions carry…
  • 8. Every effort is yours, we just help you to go upwards…
  • 9. The ideas we share, gives you soul entertain & the success you deserve…
  • 10. Our strategy & services brings hope to our client , which helps them to survive in bright future in their business”.
  • 11. Every effort is yours, we just help you to go upwards… The ideas we share, gives you soul entertain & the success you deserve… Our strategy & services brings hope to our client , which helps them to survive in bright future in their business”.
  • 12. We bring you the greatest coverage…
  • 13. Our clients belief that our support helps them for fastest growing in business…
  • 14. Our support will assign you in topes among your competitors…
  • 15. We bring you the greatest coverage… Our clients belief that our support helps them for fastest growing in business… Our support will assign you in topes among your competitors…
  • 16. We help you to take the proper decision in pick time…
  • 17. We able to find out your failure point & recover it with proper step…
  • 18. We build the relation between you & consumer…
  • 19. We help you to take the proper decision in pick time… We able to find out your failure point & recover it with proper step… We build the relation between you & consumer…
  • 20. A powerful brand is the retailer’s best friend. But a brand is worthless if it isn’t part of an effort that generates income. That’s why our primary focus is to produce sales for our clients today, while using the nuances we uncover in research to increase brand value and profitability for the long term. You can’t be everywhere at once. But with our conserve and dominate approach, you’ll know precisely where you should be. Because it will show you where and when to apply your marketing budget to increase awareness, sales, and brand value – without increasing your budget.
  • 21. We research in very depth that’s why we know your customer’s demand & value…
  • 22. Print. Television. Out-of-home. Online. New media. Old media. In the end, it all really comes down to one thing: emotion. You have to surprise your consumers with relevant, emotionally-based messaging that engages and inspires. Because people don’t buy your product or service—they buy what your product or service does for them. And whatever the medium, new or traditional, our job is to get you noticed and consumers buying—regardless of your category.
  • 23.
  • 24. Bring the vision to life with innovation & marketing ideas :
  • 25. Bring the vision to life with innovation & marketing ideas : Fresh insight fuel Drilling for nuggets in existing research and data Weeks 1-4
  • 26. Bring the vision to life with innovation & marketing ideas : Ideas Workshop Share fresh insight Use to ignite new ideas Week 5
  • 27. Bring the vision to life with innovation & marketing ideas : Bringing to life leads ideas(with partner agencies) Consumer exploration Weeks 6-12
  • 28. Bring the vision to life with innovation & marketing ideas : Action Workshop Share consumer Exploration Finalize brand strategy 8 qrtr marketing plan Week 13
  • 29. Ideas Workshop Action Workshop Drilling for Use to ignite nuggets in new ideas existing research and data Bringing to life Share consumer leads ideas(with Exploration partner agencies) Finalize brand strategy Consumer 8 qrtr marketing plan exploration Weeks 1-4 Weeks 6-12 Fresh insight fuel Share fresh insight Week 5 Week 13
  • 30. As a chain-wide retailer, your goal is to get the most efficient media mix that you can, without increasing your budget. Active Marketing's proprietary Opportunity to Sell does exactly that by identifying your market strengths and weaknesses, then developing a highly targeted marketing plan to maximize your company’s awareness and profits through
  • 31. We deliver simple which makes larger impact. We are small team ready for big challenges. Integrated Marketing Commercial Visual Online Marketing TVC Documentary Sales Penetration Branding Event (Indoor/Outdoor) TVC Booking PC Booking RC Booking Visual Identity PRESS COVERAGE Print Design MEDIA COVERAGE Packaging Design User Experience Design Brilliance Interior/ Exterior
  • 32. Company Name : Active Marketing Pvt. Limited Category : Advertising Agency Reg.No : CH-10493 Tr. License : 124186 TIN No : 723209453841
  • 33.
  • 34. And 207 other official and executives (in house & nationwide) who follows the path showing by their upper chain.
  • 35.
  • 36.
  • 37. We have the stronger network overall the nation and abroad, which helps our clients to appear themselves with their project anywhere they want… “We’re not in the business of keeping the media companies alive . We’re in the business of connecting with consumers.” “Modern Marketing = Making People’s Lives Better.”