This PR campaign document proposes a marketing campaign for "Oye Hoye", a brand of potato chips, to help it compete with leading snack brands and become a market leader. The campaign aims to build an "Oye Hoye Community" by engaging the public through various interactive initiatives. These include opening stores offering free merchandise with purchases, launching a Facebook app for discounts, donating to cancer hospitals based on sales, sponsoring cricket matches by providing tickets to those who buy Oye Hoye packs, and offering factory tours. The campaign will use cricketers Shoaib Malik and Sania Mirza as its ambassadors.

1. PR Campaign
Brand:
“Oye Hoye”
Presented By:
The Snackers Group
zeshanarif694@gmail.com

4. *A public relations campaign is a series of
activities that are planned in advance and relate to a
specific goal.
*This is different from other areas of PR, such as
general ongoing publicity tactics, paid advertising.

5. “Our rich and proud legacy, coupled with a dynamic and
youthful brand, enables us to drive food trends. Not only
do we ensure consumer wellness, but we empower our
people to ensure their growth and our sustainability. We
continuously invest in creating diversity and generating
collaborative solutions to give back to the community.”

6. Potato chips that are made from the
best quality fresh potatoes specially
produced locally. These mouth-watering
snacks come in six (6) delectable,
exciting and rich flavors.

7. *

8. *There are more than 50 Brands of Snacks in
market at the moment. Five among them are
the leading.
*Oye Hoye is in competition with Leading
Brands and want to become a Leader in this
field.
*To Do So…We have to engage the public with
us.

9. Our Plan is to Create “Oye Hoye” Community.
Because Everyone:
LOVES
Their
Community.

10. Costumer Relations
Engage new buyers
Reach to larger community
Gain Trust
Increase in Sales.
Compete with competitors

11. *Age, Gender, Taste all comes
Later…Our question is: Who
doesn’t LOVE SNAKS?
*If Everyone LOVES then they
are our AUDIENCE.

12. *
*Crispy Snacks
*Low Fat
*Low Salt
*Delicious Flavors
*Reliability
*Less Costly

13. *There are a lot of channels available to reach to
Public and we will be using different ways to
interact/engage with public.
*We’ll use, Crowdsourcing, And Online.

14. Increase Direct Sale.
Increase Oye Hoye Community.
Make People Aware of our Brand.
Build Up A Relation

15. 1: Store in Every city to launch Campaign:
Everyone Loves “FREE STUFF”
We will be opening a mega “Oye Hoye” store in every city to start our
campaign.
You can Get one “Oye Hoye” T-shirt and Mug for free: if you buy just 6
flavors.

16. 2 Facebook App:
We will make a dedicated Facebook App named “Oye Hoye
Community”.
As soon as you login to Oye Hoye App, you will get 5% discount
for that month on all Oye Hoye flavors.

17. 3: Eat MUCH, SAVE MANY:
On every pack of Oye Hoye 2 RS will be donated to
Cancer hospitals across the country.
The more you eat, the more we will be able to
donate.

18. 4 Sponsoring Cricket Match:
Everyone LOVES Cricket but seriously no one wants to spend on
Tickets.
You just have to buy a pack of Oye Hoye and we’ll pay for your
ticket to the stadium.

19. 5 Tour de Oye Hoye Home:
Everyone wants to see how snacks are made. So, we’ll
provide Oye Hoye Community members a chance to
visit our factory and see what goes into making OYE
HOYE.

20. *The duo is always better than ONE.
*For this campaign Renowned Cricketer Shoaib
Malik and Sania Shoaib will be our
ambassadors.

21. The END
THANK YOU
QUESTIONS…??