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Effective PR Communication Basics

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AndreaGenevieve Michnik
AndreaGenevieve Michnik

The document outlines the key objectives and best practices for effective public relations communication. It discusses crafting messages that are appealing to target audiences, disseminating messages through controlled and uncontrolled channels, and achieving acceptance, attitude adjustment, and behavior change among audiences. The goal is to inform and persuade audiences using simple, repetitive messaging through appropriate channels.

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Step 3: PR Communication
R.A.C.E Basics ,[object Object],[object Object],[object Object],[object Object]
C: Communication ,[object Object]
It’s A Process ,[object Object],[object Object]
OLD Communication vs. NEW ,[object Object]
 
5 Key Objectives of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Controlled vs. Uncontrolled ,[object Object],[object Object]
>2. Dissemination ,[object Object]
 
 
>3. Acceptance ,[object Object],[object Object],[object Object],[object Object]
Communicator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience
Active or Passive Short, to the point, informative Fun,flashy,entertainment
Message Comprehension ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Message Credibility ,[object Object],REPEAT, repeat, REPEAT, repeat, REPEAT
>4 Change in Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credits Andrea Genevieve Michnik Intro to PR St. Edwards University- Spring 2011 E-mail: [email_address] . edwards . edu @AndreaGenevieve All photos protected under Flickr Creative Commons

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Effective PR Communication Basics

  • 1. Step 3: PR Communication
  • 2.
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  • 6.  
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  • 10.  
  • 11.  
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  • 14. Active or Passive Short, to the point, informative Fun,flashy,entertainment
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  • 16.
  • 17.
  • 18. Credits Andrea Genevieve Michnik Intro to PR St. Edwards University- Spring 2011 E-mail: [email_address] . edwards . edu @AndreaGenevieve All photos protected under Flickr Creative Commons