4.54 billion years of in-field testing have created some truly amazing forms of competition, life cycles, reproduction and survival in the natural world. This talk by former scientist, current startup CEO, McKinsey and Harvard Business School alum. Jeremy King will share some fascinating stories from nature, applied to developing and evolving new Customer Journey ideas. Hear about the mantis shrimp, forest fires, deep-sea anglerfish, tiger complex butterflies and squid orgies. The aim is that all/many of the ideas will be at least 'interesting', a minimum of 2 might give you an entirely new perspective, and 1 might unlock your greatest new idea.

2. Natural World Lessons & Inspiration
...to Evolve Customer Journeys

3. Great companies put consumers and
data at the heart of every decision.
Attest’s Consumer Growth Platform
makes that simple and open for
anyone at every business,
continuously, at global scale.

4. 4.543 billion years
of in-field testing

5. Competition: resources,
reproduction & survival

6. Aim: 5-7x ‘interesting’ / 2x new perspectives / 1x brilliant idea
Format: Intro. / Idea / Application
7 x 3 mins
Real world examples

7. 1. Mantis Shrimp
Every advantageous perspective

9. Which unique perspective holds
your next greatest advantage?
Trial every
exotic view.

10. 2. Vegetation succession
(Re)building from nothing

11. Autogenic vs. Allogenic
(internal vs. external influences)

12. How can you be ready for
(or actively create) a reset
in the landscape?
Prepare actions for unlikely
(but real) paradigm events.

13. 3. Deep Sea Anglerfish
Managing fragmentation

15. How can you secure
consumer engagement, even
if you can’t act upon it today?
Add goodwill metrics, to create
immediate shared commitment.

16. 4. Tiger complex butterflies
Standardisation arms race
Eresia eunice (Nymphalinae)
Toxic. Model.
Eueides isabella dissoluta (Heliconiinae)
Palatable. Mimic.

18. When does convergence and
standardisation turn into
systemic risk?
Know where you’re implicitly
(over-)relying on “normal”.

19. 5. Naughty squid orgy
Presenting no downside

20. High interaction cost.
Extreme fraud.

21. How can you guarantee
upside and reward risk?
Show that you solve their
priorities, not just your own.

22. 6. African ungulates
Change the battlefield

23. Adaptive herbivory.
Depressing biomass.

24. How can I change the
basis of competition, to
shift value in my favour?
Take action where
others don’t… better yet,
act where they can’t.

25. 7. Bower bird
Colliding journeys

28. How can you create,
benefit from (and own)
multi-journey journeys?
Reframe problems in your journeys as
opportunities for you/others to win.

29. Natural World Lessons & Inspiration
...to Evolve Customer Journeys

30. Great companies put consumers and
data at the heart of every decision.
Attest’s Consumer Growth Platform
makes that simple and open for
anyone at every business,
continuously, at global scale.