This document discusses mobility strategies for fast-moving consumer goods (FMCG) brands. It provides examples of mobile apps and campaigns created by brands such as Tide, Tic Tac, Red Bull, Campbell's Soup, and others to engage customers. Key features discussed include user-generated content, product catalogs, interactions, games and promotions. It also covers the use of rich media ads, sharing influence on social media, and metrics like click-through rates and engagement time.

2. Reckitt Benckiser
Mobility Strategies for
FMCG brands

3. Here’s an idea:
Persistent
Interaction

4. Top 3 Features
1.User Generated Content
2.Product Catalog
3.Product Interaction

5. Tide’s Stain Brain
Mobile extension of stain
solutions on the Web
Stain Solutions + Feedback + Ask
Experts + Gather advice from the
community
Increase Brand Influence
Authority in Stain Removal

6. Tide’s Stain Brain
Mobile extension of stain
solutions on the Web
Stain Solutions + Feedback + Ask
Experts + Gather advice from the
community
Increase Brand Influence
Authority in Stain Removal

7. Tic Tac’s Shake & Share
To promote limited edition
Yellow and Green Citrus
Twist Flavours
Share Virtual Tic Tacs
Global Ranking System

8. Tic Tac’s Shake & Share
Part of a fully integrated
digital campaign
Website Game-based
Competition + Online
Banner Ads + iPhone App
1.3 Million Downloads

9. Red Bull’s
Augmented Racing
High Product Integration
Design your own tracks
with Augmented Reality
Challenge Friends
Increased Sales

10. Red Bull’s
Augmented Racing
High Product Integration
Design your own tracks
with Augmented Reality
Challenge Friends
Increased Sales

11. Rich Mobile Ads
Mobility Strategies for
FMCG brands

12. 70% consumers prefer rich media ads
136% increase in click through rate
500% more engagement time

13. ‘Bring soup to “front-of-mind”’
- John Faulkner, Director of Brand
Comms
Raise awareness of what is new and
relevant with Cambell’s condensed
soups
Coupons

14. Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App

15. Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App

16. Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App

17. Campbell’s iAd was more effective
than TV ads
More than twice as memorable
at 4% of the cost
- Neisen with Apple & Campell’s

18. Game based iAd
Watch how-to videos
Discover Products

19. Game based iAd
Watch how-to videos
Discover Products

20. Game based iAd
Watch how-to videos
Discover Products

21. Game based iAd
Watch how-to videos
Discover Products

22. Game based iAd
Watch how-to videos
Discover Products

23. Game based iAd
Watch how-to videos
Discover Products

24. What’s next?

25. User Generated Product Rich Media
Content Interaction Mobile Ads

26. Balance
Usefulness Push Marketing
Brands care about number of downloads;
Users care about good content, and are willing to pay for
excellent utility apps

27. Sharing a Voice
66 Million US Adults will share advice on products and
services with others, and 27 million adults will wield
influence using social media
- eMarketer

31. Strategy
Measure
Concept
AD Networks
Rich Media ADs
Marketing
Create
(Outbound)
Mobility APP Stores
Native APPs
objective
Enterprise (Internal) Mobile/Web APPs KPI Based
Full-service Consultancy

32. Period Tracker
App
Brief:
• Promote Sanitary Pads
The 2359 Solution:
‣ Period Tracker
‣ Period Calendar
‣ Reminders & Tips
‣ Products Information

33. Period Tracker
App
Brief:
• Promote Sanitary Pads
The 2359 Solution:
‣ Period Tracker
‣ Period Calendar
‣ Reminders & Tips
‣ Products Information

34. Period Tracker
App
Brief:
• Promote Sanitary Pads
The 2359 Solution:
‣ Period Tracker
‣ Period Calendar
‣ Reminders & Tips
‣ Products Information

35. London Weight
Managment
Brief:
• SMS Campaign for lead
generation and brand
awareness
The 2359 Solution:
‣ TV Commercial quiz
‣ Submission form for lead
generation

36. London Weight
Managment
Brief:
• SMS Campaign for lead
generation and brand
awareness
The 2359 Solution:
‣ TV Commercial quiz
‣ Submission form for lead
generation

37. New York Skin
Solutions
Brief:
• SMS Campaign for lead
generation and brand
awareness
The 2359 Solution:
‣ Match & Win Game
‣ Quiz Submission form for
lead gen

38. New York Skin
Solutions
Brief:
• SMS Campaign for lead
generation and brand
awareness
The 2359 Solution:
‣ Match & Win Game
‣ Quiz Submission form for
lead gen

39. Schick Hydro
Brief:
• Promote the new Schick
Hydro line of razors and gels
The 2359 Solution:
‣ Deliver the Hydro Splash
‣ 3D rotation models of
razors
‣ Product Description &
Animation
‣ Promotional coupons

40. Schick Hydro
Brief:
• Promote the new Schick
Hydro line of razors and gels
The 2359 Solution:
‣ Deliver the Hydro Splash
‣ 3D rotation models of
razors
‣ Product Description &
Animation
‣ Promotional coupons

41. Schick Hydro
Brief:
• SMS Campaign to promote
the new Schick Hydro line of
razors and gels
The 2359 Solution:
‣ Deliver the Hydro Splash
‣ 3D rotation models of
razors
‣ Product Description &
Animation
‣ Promotion coupons

42. HTC Desire S
Brief:
• Promote the new HTC
Incredible S
The 2359 Solution:
‣ In-banner interactivity
‣ Intuitive gesture-based
navigation
Feature-packed rich
media experience

43. Rich Media Ads We have worked with established advertisers and
marketers to create cross-platform marketing and
HTC Desire S HTC Flyer outreach solutions for mobile devices.
HTC HTC
Click on images to view our showreel.
Spring/Summer
2011 Collection
Burberry

44. The 2359
Advantage
a track record of success

45. Why 2359?
• Dedicated teams of veteran
engineers to deliver the
project timely
• Expertise in large-scale roll-
out of Apps ensures smooth
deployment with full control
over security
• Experienced UI/UX designs
coupled with professional
User Acceptance Test to
ensure optimized user
experience Flexible. Reliable. Innovative.
• Rich media content
management know-how

46. Talk to Us
Peter Loh
(+65) 9119 5211
peter.loh@2359media.com

47. 2359 Media
99B Tanjong Pagar Rd
Singapore 088520
Email: enquiries@2359media.com
www.2359media.com
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