Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Mobile Software Market Update & Ecosystem: 2Q13Brad Weekes
Mobile software exits are ramping sharply, on pace for 44% YoY growth in transaction volume. SEG has been closely tracking mobile software M&A for years, giving us exceptional insight into industry trends, deal volume, exit multiples, most active buyers, deal structures, and more. We've summarized some of this intel in our Q2 Mobile Software M&A Report, available at no cost.
Unstoppable Rise of Competitive Gaming on Mobile | Tom WijmanJessica Tams
Delivered at Casual Connect Europe 2018. Competitive gaming is the latest trend in mobile gaming, bringing the ‘core’ gaming experience from PC and Console to mobile devices. In this talk, Tom Wijman will examine the rise of competitive gaming, the trends that are driving it, and what this means for mobile gaming as a whole. He will also explore the impact that the growth of competitive gaming is having on mobile esports and how this differs between the East and the West.
Helping ASO and business results with good Vitals, device coverage and high q...GameCamp
What we learnt about Vitals based on hundreds of millions of downloads? How we work to decrease crashes, ANRs. Where we see stronger correlation between Vitals and business results, where we see lower? Presentation based on T-Bull mobile games.
Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Mobile Software Market Update & Ecosystem: 2Q13Brad Weekes
Mobile software exits are ramping sharply, on pace for 44% YoY growth in transaction volume. SEG has been closely tracking mobile software M&A for years, giving us exceptional insight into industry trends, deal volume, exit multiples, most active buyers, deal structures, and more. We've summarized some of this intel in our Q2 Mobile Software M&A Report, available at no cost.
Unstoppable Rise of Competitive Gaming on Mobile | Tom WijmanJessica Tams
Delivered at Casual Connect Europe 2018. Competitive gaming is the latest trend in mobile gaming, bringing the ‘core’ gaming experience from PC and Console to mobile devices. In this talk, Tom Wijman will examine the rise of competitive gaming, the trends that are driving it, and what this means for mobile gaming as a whole. He will also explore the impact that the growth of competitive gaming is having on mobile esports and how this differs between the East and the West.
Helping ASO and business results with good Vitals, device coverage and high q...GameCamp
What we learnt about Vitals based on hundreds of millions of downloads? How we work to decrease crashes, ANRs. Where we see stronger correlation between Vitals and business results, where we see lower? Presentation based on T-Bull mobile games.
Our solution to the PS4 groundbraker challenge:
"The landscape for sports has changed. Viewers have shorter attention spans, and they now prefer to watch games on-demand.
As a result, how do we diversify the target audience, produce new content, and create new revenue streams to attract further investments into cricket, so as to grow the sport for future generations?"
Raport Let’s Play! 2022: rynek e-sportu w PolsceDeloitte Polska
Polska obok Hiszpanii pozostaje najbardziej aktywnym rynkiem w obszarze e-sportu w Europie. Co drugi badany Polak potrafi właściwie zdefiniować to pojęcie, a blisko co trzeci korzystał z takiej formy rozrywki w przeciągu ostatnich 6 miesięcy.
Our proposed answer to the following challenge:
It is sometimes tricky to adapt digital transformation to the physical world, but there is a great potential to leverage digitalisation to create fan experiences.
How can we combine the physical and digital world within the venue in an innovative way, creating attractive and immersive experiences together with new business models?
Offer Real Entertainment! Browser and Mobile Games in FocusAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Browser games are taking over the world of online entertainment. Gaming campaigns can enable monetization of web and mobile inventory on CPL basis. It’s one product for users all over the world.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
Delivered at Casual Connect Europe 2016
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
Our solution to the PS4 groundbraker challenge:
"The landscape for sports has changed. Viewers have shorter attention spans, and they now prefer to watch games on-demand.
As a result, how do we diversify the target audience, produce new content, and create new revenue streams to attract further investments into cricket, so as to grow the sport for future generations?"
Raport Let’s Play! 2022: rynek e-sportu w PolsceDeloitte Polska
Polska obok Hiszpanii pozostaje najbardziej aktywnym rynkiem w obszarze e-sportu w Europie. Co drugi badany Polak potrafi właściwie zdefiniować to pojęcie, a blisko co trzeci korzystał z takiej formy rozrywki w przeciągu ostatnich 6 miesięcy.
Our proposed answer to the following challenge:
It is sometimes tricky to adapt digital transformation to the physical world, but there is a great potential to leverage digitalisation to create fan experiences.
How can we combine the physical and digital world within the venue in an innovative way, creating attractive and immersive experiences together with new business models?
Offer Real Entertainment! Browser and Mobile Games in FocusAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Browser games are taking over the world of online entertainment. Gaming campaigns can enable monetization of web and mobile inventory on CPL basis. It’s one product for users all over the world.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
Delivered at Casual Connect Europe 2016
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
Using behaviour to change attitudes - Martin Smit, CommunisisSavage Marketing
Behavioral science is advancing our ability to understand and change people’s behavior, yet most shopper marketing still follows a traditional ‘claims and messages’ approach. Martin will be talking about setting out a new path, using some powerful triggers of human behavior to create innovations in the shopping journey, prompting shoppers to do more of what a brand needs them to do, in store and beyond.
The power of personalised video experiences in a challenging advertising land...Savage Marketing
Guido explains how to overcome these challenges and explains what this demands from your organisation and workflows. By looking into best-practices of some of world’s best video advertisers.
Content basics: Data & KPIs for smarter usage of FB and IG algorithm - fleur ...Savage Marketing
To excel in content, you have to set your basics and fundamentals first. In this keynote Fleur takes you along two major topics. To start: how to use free available data to define your help content. And second: how to optimize your budgets by combining media buying and creative production based on smarter usage of KPIs in the Facebook and Instagrams algorithm.
Customer centric innovation to build long term relationships - Monika Schulze...Savage Marketing
Focus on your customers and their needs
Key hurdles for being customer centric
Clear leadership needed to drive change
Establish KPI’s that look at customer satisfaction and loyalty
Open innovation to take customers and employees on board
Communication is key
Natural world lessons and inspiration to evolve customer journeys - Jeremy Ki...Savage Marketing
4.54 billion years of in-field testing have created some truly amazing forms of competition, life cycles, reproduction and survival in the natural world.
This talk by former scientist, current startup CEO, McKinsey and Harvard Business School alum. Jeremy King will share some fascinating stories from nature, applied to developing and evolving new Customer Journey ideas. Hear about the mantis shrimp, forest fires, deep-sea anglerfish, tiger complex butterflies and squid orgies.
The aim is that all/many of the ideas will be at least 'interesting', a minimum of 2 might give you an entirely new perspective, and 1 might unlock your greatest new idea.
What do wine and AI have in common - Ronan Lundy, QuantcastSavage Marketing
This interactive session will show by using quality data and behavioural insights overlaid with the use of artificial intelligence how this can help you build your brand for digital natives.
The digital landscape is ever evolving and it can sometimes be difficult to know where to spend your online marketing budgets, this workshop will identify the questions you should be asking and what you need to know.
You will gain a greater understanding of the programmatic advertising space and how AI is playing such a huge part in shaping your industry and what is already being done for digital marketers today to understand and reach their audiences.
We want you to leave feeling inspired with a fresh way of thinking about your marketing efforts.
And if you want to find out what wine and AI really do have in common, you will just have to attend to find out.
Sharing lessons from sending 50 bn web push notifications - Ravi Trivedi, Pus...Savage Marketing
a) Do's and Don't of Web Push Notifications
b) How to send Hyper Targeted Push Notifications - Campaigns that are working well in Web Push
c) Benchmark metrics on what to expect - Subscription Rate, Click Rate, Conversion Rate, Best time to send, Frequency to Send
d) Web Push Best Practices for E-commerce, and for Publishers
David vs goliath: how data helps us compete with giants - Christoph Lange, I...Savage Marketing
You wouldn't necessarily think that classical music can benefit from data. At IDAGIO, we believe it is the key to building the best streaming experience for classical and to compete with the giants in music streaming: From Spotify to Apple and Amazon.
The talk gives a practical, real-world example of how we leverage data and modern machine learning to get the most out of Bach, Beethoven and Co.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
16. The gaming industry is BIG and for Vodafone very relevant
21%
4%
23%
52%
The Global Games Market
Per Region
North America
€4,4 Billion
Asia
Pacific
€62,9
Billion
EMEA
€28,2
Billion
Latin
America
€4,4 Billion
Global
€121, 5
Billion
23% 21% 20% 19% 18%
4% 3% 2% 2% 1%
27% 25% 24% 22% 22%
10% 10% 10% 10% 10%
36%
41%
44%
47%
49%
2017 2018 2019 2020 2021
Segment Breakdown of Global Game Revenues
Downloaded/ Boxed PC Browser PC Console Tablet (Smart)phone
€107,2Bn
€121,5Bn
€133,8B
n
€146,2B
n
€158,7B
n
Source: NewZoo 2018 Global Games Market Report 20-6-2018
17. Building a relationship with any community takes time
Get Owned
ESL
sponsorship
#PlayFaster
Academy
Launch
WOW
Launch 5G
Open
League
#PlayFaster
Basecamp
Final 5G
Open
League
2017 2018 2019
18. Position Vodafone as the
Network for Gamers,
engage with the gaming
community and then
increase brand
consideration within this
audience
21. Perception as the network for gamers increased
49%
24%
0% 20% 40% 60% 80% 100%
Vodafone is the
Network for
Gamers
Non
Exposed
Exposed
WM SSI : Total Sample n= 600; Non exposed n= 310, Exposed n= 290 ↨ ↨ Significant at 90%-95%
56%
53%
46%
42%
0% 20% 40% 60% 80% 100%
Vodafone invites you to discover
new technologies
Vodafone offers innovative ways of
communication
Non Exposed
Exposed
Q.. Brand perception To what extent do you find the given
statements applicable to Vodafone? Top 2 (totally) agree
22. What does the sponsoring ESL do for Vodafone?
62%
52%
55%
46%
39%
51%
49%
49%
33%
35%
21%
14%
25%
20%
0% 20% 40% 60% 80% 100%
Vodafone pays attention to online gamers
Vodafone shows me their network
Vodafone improves the customer experience
Vodafone inspires me through new
technologies
I consider becoming a customer at Vodafone
Vodafone gives me a more positive image of
its brand
Vodafone becomes more relevant to me
Non
Exposed
Q. Engagement. To what extent do you find the given statements applicable to Vodafone and the sponsoring of ESL ? Top 2 (totally)
agree
WM SSI : Total Sample n= 600; Non exposed n= 310, Exposed n= 290 ↨ ↨ Significant at 90%-95%
By sponsoring ESL…
26. Linking yourself to authentic partners in the community
ESL Republic of Gamers Online community
27. ― One Stop Shop
― Tournaments
― Large viewer
base
― Global footprint
― Strong brand fit
Linking yourself to authentic partners in the community
Republic of Gamers Online community
28. ― Hardware
partner
― Knowledge of
industry
― Influencers
― Respect
Linking yourself to authentic partners in the community
ESL Online community
29. ― Knowledge
― Critical
― Perfect testers
― Enthusiastic
Linking yourself to authentic partners in the community
ESL Republic of Gamers