SlideShare a Scribd company logo
Interactive Video

      Lippe Oosterhof
Head of Business Development
Industry Trend

   Online video is exploding because TV ad budgets
                   are moving online
Industry Trend

   Online video is exploding because TV ad budgets
                   are moving online
                 % Change in Ad Spend (US)
                        Online Video   TV
        80%


        60%


        40%


        20%


         0%


        -20%


        -40%


        -60%


        -80%

                 2008                       2009
Impact of Trend

   This creates a challenge to advertisers who want
         to take full advantage of online video
Impact of Trend

   This creates a challenge to advertisers who want
         to take full advantage of online video

                  ‣Measure Response
                  ‣Granular Targeting
                  ‣Viewer Interaction
Impact of Trend

   This creates a challenge to advertisers who want
         to take full advantage of online video

                  ‣Measure Response
                  ‣Granular Targeting
                  ‣Viewer Interaction



      TV ads on the Web need to be Shorter and Interactive
Interactive pre-roll
            video
Interactive pre-roll
            video
TV/Video Value Chain


                       Advertiser


                        Creative
                        Agency


                Ad Network   Media agency



                       Publisher
TV/Video Value Chain


                       Advertiser


    Repurpose TV        Creative
     ad for Web         Agency


                Ad Network   Media agency



                       Publisher
The Problem

  Creating and managing Interactive Video Overlays
    takes time (and slows down the sales cycle)
    Ad Networks                                        Creative Agency




              Specialised Third Parties      In-house department




                                 Days, if not weeks
Solution
The Problem

  Creating and managing Interactive Video Overlays
    takes time (and slows down the sales cycle)
    Ad Networks                                          Creative Agency




              Specialised Third Parties        In-house department




                                      Hours?
                                 Days, if not weeks
BrainStudio
Overlay Example
Interactive video
Interactive video
In-video advertising
Analytics
Opportunity

    Brainient is designed so that anyone can use it


           Advertiser



         Creative Agency



    Ad Network      Media agency




            Publisher
Opportunity

    Brainient is designed so that anyone can use it


           Advertiser



         Creative Agency



    Ad Network      Media agency
                                       Pricing?
                                      Product?
                                      Servicing?
            Publisher                Sales cycle?
                                   Non-advertising?
Customer Development

  Agile marketing strategy: continuous learning and
         adapting to validate the ‘great idea’




      Customer         Customer      Customer
      Discovery        Validation    Creation
Customer Development

                           Learnings to date


          Advertiser



        Creative Agency
                                  Pricing - Revenue Share & Transaction

   Ad Network      Media agency   Product - Basic and Extended

                                  Service - Self-service & Prof services
           Publisher
Controlling the sales cycle



     Today’s meeting             Trial                    Contract
You ‣ Evaluate Brainient         ‣ Send us a real brief   ‣ Select service level
We ‣ Understand your objectives ‣ Create & deliver        ‣ Negotiate pricing & legal
Controlling the sales cycle



     Today’s meeting             Trial                     Contract
You ‣ Evaluate Brainient         ‣ Send us a real brief    ‣ Select service level
We ‣ Understand your objectives ‣ Create & deliver         ‣ Negotiate pricing & legal




      • Product document          • Mock-up and Layer      • Product workshop
      • Objectives and benefits    • Testing and Delivery   • Your layer library
      • Business Case             • Web-based analytics    • Training and support



                                  What we deliver
In Summary



 1. Understand impact of Industry Trend

                2. Product Concept

                          3. Agile Marketing
In Summary



 1. Understand impact of Industry Trend

                2. Product Concept

                          3. Agile Marketing




                                  4. World Domination!
Thank you.




             Lippe Oosterhof
             lippe@brainient.com
             07525 421 489
             www.brainient.com
             @brainient
             facebook.com/brainient

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Brainient deck for institute marketing

  • 1. Interactive Video Lippe Oosterhof Head of Business Development
  • 2. Industry Trend Online video is exploding because TV ad budgets are moving online
  • 3. Industry Trend Online video is exploding because TV ad budgets are moving online % Change in Ad Spend (US) Online Video TV 80% 60% 40% 20% 0% -20% -40% -60% -80% 2008 2009
  • 4. Impact of Trend This creates a challenge to advertisers who want to take full advantage of online video
  • 5. Impact of Trend This creates a challenge to advertisers who want to take full advantage of online video ‣Measure Response ‣Granular Targeting ‣Viewer Interaction
  • 6. Impact of Trend This creates a challenge to advertisers who want to take full advantage of online video ‣Measure Response ‣Granular Targeting ‣Viewer Interaction TV ads on the Web need to be Shorter and Interactive
  • 9. TV/Video Value Chain Advertiser Creative Agency Ad Network Media agency Publisher
  • 10. TV/Video Value Chain Advertiser Repurpose TV Creative ad for Web Agency Ad Network Media agency Publisher
  • 11. The Problem Creating and managing Interactive Video Overlays takes time (and slows down the sales cycle) Ad Networks Creative Agency Specialised Third Parties In-house department Days, if not weeks
  • 12. Solution The Problem Creating and managing Interactive Video Overlays takes time (and slows down the sales cycle) Ad Networks Creative Agency Specialised Third Parties In-house department Hours? Days, if not weeks
  • 18. Opportunity Brainient is designed so that anyone can use it Advertiser Creative Agency Ad Network Media agency Publisher
  • 19. Opportunity Brainient is designed so that anyone can use it Advertiser Creative Agency Ad Network Media agency Pricing? Product? Servicing? Publisher Sales cycle? Non-advertising?
  • 20. Customer Development Agile marketing strategy: continuous learning and adapting to validate the ‘great idea’ Customer Customer Customer Discovery Validation Creation
  • 21. Customer Development Learnings to date Advertiser Creative Agency Pricing - Revenue Share & Transaction Ad Network Media agency Product - Basic and Extended Service - Self-service & Prof services Publisher
  • 22. Controlling the sales cycle Today’s meeting Trial Contract You ‣ Evaluate Brainient ‣ Send us a real brief ‣ Select service level We ‣ Understand your objectives ‣ Create & deliver ‣ Negotiate pricing & legal
  • 23. Controlling the sales cycle Today’s meeting Trial Contract You ‣ Evaluate Brainient ‣ Send us a real brief ‣ Select service level We ‣ Understand your objectives ‣ Create & deliver ‣ Negotiate pricing & legal • Product document • Mock-up and Layer • Product workshop • Objectives and benefits • Testing and Delivery • Your layer library • Business Case • Web-based analytics • Training and support What we deliver
  • 24. In Summary 1. Understand impact of Industry Trend 2. Product Concept 3. Agile Marketing
  • 25. In Summary 1. Understand impact of Industry Trend 2. Product Concept 3. Agile Marketing 4. World Domination!
  • 26. Thank you. Lippe Oosterhof lippe@brainient.com 07525 421 489 www.brainient.com @brainient facebook.com/brainient

Editor's Notes