Spoods offers a unique advertising format that combines video and six service deep links to generate user attention, engagement, traffic, leads, and ecommerce sales. The video only plays when initiated by the user and can be stopped at any time. The six deep links allow users to choose between relevant offers. This "Advertising as a Service" approach enriches articles by matching video ads to their content, targeting users instantly based on their interests. Spoods also ensures high ad quality by placing ads on limited inventory within the "article area" where users pay attention. This drives branding and generates high quality traffic, leads, and online sales for advertisers.

2. Advertising as a Service

3. Why is Spoods so special?
1. Unique ad format
Spoods owns a protected ad format. Consisting of a video + 6 service-deeplinks.
This allows advertisers to combine branding and generating traffic & leads & e-commerce.
To ensure a maximum of user attention and
engagement the video solely starts on user´s
initiative and can be stopped anytime.
Strictly no forcing of the user to watch the video
via autoplay!
6 service-deeplinks are offering carefully chosen
target-urls to an interested user. Allowing the user to
chose between 6 service-deeplinks secures a high
quality of traffic.
We call this Advertising as a Service.

4. Why is Spoods so special?
2. Article based Targeting
Obviously a user is interested in a subject when reading an article about it. Be it about a new smartphone, SUV,
sneakers or mascara.
A matching video enriches the article and adds
value. The advertisers video is perceived as a
service instead of an obstrusive, annoying and
unwelcome video ad.
We call this Turn Advertising into Content and
Advertising as a Service.
This is the perfect time for an advertiser to offer a
video matching the article´s content.
We call this Instant Interest Based Targeting.

5. User´s eyes only show attention to the red and yellow parts of a website. All ads outside the „article area“ have no
chance of interaction anymore. Even when technically in the „viewing area“ of a user.
3. High quality placement on limited inventory
Why is Spoods so special?

6. Branding
 showing the keyvisual
 video view on Demand
Connectivity & driving assistance
configurator
Sustainability
Test driveHighlights of the new BMW i3
Reach, loading and efficiency
Benefits for advertisers: Spoods combines branding and generation of traffic & lead & online sales
Traffic & lead & online sales
 highest quality of users by consicious selection out of 6 service-deeplinks leading to
 very low bounce rates
 far above average dwell time
 high number of additonal interactions on the website
 outstanding conversion rates (leads & online sales)